Matt Putra

Eightx

As the Founder and CEO of Eightx, I lead a team of elite fractional CFOs and financial professionals dedicated to helping businesses transition from intuition-based management to strategic, data-driven leadership. 

We work with companies with annual revenues of $10MM - $100MM.

(Your) Fractional CFO

SwimOutlet.com

SwimOutlet.com is the premier online destination for aquatics apparel and the web's most popular swim shop.

Trusted by 10,000+ Swim Teams
Swimming's Largest Loyalty Program
250,000+ 5-Star Reviews

Fractional CFO

Tru Earth

Tru Earth is on a mission to eradicate plastic. For every 32 laundry eco-strips purchased from Tru Earth, one plastic container is prevented from entering landfills and oceans.

As of July 2024, we eliminated 186,196,583 containers from landfills around the world.

As of Sep 2024, we've donated 50,834,725 loads of laundry to people in need.

Advisor

Eightx.Ai

On a mission to help businesses create more value while shrinking their costs.

Get your first AI workflow for free -> https://eightx.ai/

Founder

The Turmeric Co.

Lusomé

Keep Nature Wild

Co Owner, CFO/COO

BiBADO

BRUNA The Label

Loop Club

Loop (acquired by Structured in 2022) was a premier marketing agency based in LA. We helped them manage out of a tight spot, thrive, then exit.

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

I work with the architects of tomorrow's most influential brands.

As CEO of Eightx, I partner exclusively with founders and CEOs of companies who understand that extraordinary outcomes require extraordinary financial sophistication.

My clients aren't looking for traditional CFO services. They're building enterprises that command premium valuations, attract institutional investment, and set industry standards.

What sets the leaders I work with apart:

- They think in terms of strategic positioning, not just profit margins
- They build financial frameworks that tell compelling investor stories
- They understand that sophisticated infrastructure separates market leaders from everyone else

Recent transformations:

→ Long term client recently acquired by major market player

→ Built a forecasting system for an omni channel client that achieved 94% accuracy over 14 months (client acquired by Morgan Stanley)

→ Preparing Health & Wellness client for nine-figure exit

The founders I partner with recognize that building something truly significant requires more than good products, it demands the kind of financial architecture that institutional investors and strategic acquirers immediately recognize as exceptional.

🎙️: I explore these themes on "How Do I?," where I interview CEOs who've successfully scaled from operators to industry architects.

Currently accepting select partnerships.

3 steps to stop profit leaks from staff credit cards:

1) Cancel and reissue all credit cards once per year

2) Use one central IT or finance card for all recurring subs. Block all other cards from signing on to subscriptions. 

3) Use Rippling’s card management program 

Do not
- accept reimbursement requests from people. Receipts can now be faked. 
- let people sign on to subscriptions. Everyone forgets that they have them.

🌱 How Do I… turn company culture into a growth engine?

Most leaders say “culture matters.” But few know how to measure it — or link it to actual performance.

🗨️ “Culture isn’t about happiness. It’s about alignment — when everyone rows in the same direction.”

In this episode of How Do I?, Emily Yueh (President at Sneex, former COO of David Yurman, and 15-year McKinsey partner) shares a proven framework for turning culture from a buzzword into a measurable driver of business growth.

🎧 Listen now and learn how to spot when culture is capping your company’s potential — and how to fix it before it’s too late.

#HowDoIPodcast #Leadership #CompanyCulture #BusinessGrowth #OrganizationalHealth #TeamPerformance

How much to spend to drive incremental revenue is a math problem that can be solved.

Founder. Innovator. Purpose-driven leader.

The ElektraFi Holiday Social is live and Early Bird Tickets are going fast!

The holiday season’s most anticipated HR & Business Social is back — and it’s bigger, brighter, and bolder than ever.

Raise a glass, grab a bite, and join Vancouver’s top people and business leaders in the heart of Gastown. Here's what to expect:

 ✨ Great drinks, food & festive vibes
 🎁 Epic prize giveaways
 🎶 Music, laughs, and holiday magic
🎄 Date: Tuesday, December 9
 📍 Location: Portside Pub, 7 Alexander St, Vancouver
 🕠 Time: 5:30 – 8:30 PM PST

🎟️ Early bird tickets are almost gone — prices increase soon!
 Lock in your ticket price/spot before they sell out → https://lnkd.in/g2ePy-QY

Brought to you by The ReFrame Group, ElektraFi.

Thank you for our Sponsors: 
Eva Tone and the Team at MNP
Jose Hernandez Castilla and TTT Studios
Nabil Sabet and M Moser Associates
The great Team at The ReFrame Group
Ryan Benn, plus the amazing Teams at Alive Publishing Group Inc. & BCBusiness

#HolidaySocial2025 #VancouverEvents #HRCommunity #BusinessNetworking #ElektraFi #ReFrameGroup

Arshad Bahl

Amrita Health Foods

CEO and Founder

Amrita Global Group

CEO & Founder

IBM Corporation

Worldwide leader for Government marketing, strategy and demand generation for IBM Systems and Technology Group overall.  Launched comprehensive end-to-end global marketing strategy to drive 11% year-to-year growth. Led the delivery of the first Smarter Computing for Industry white paper with Frost and Sullivan.  Enabled  internal and external audiences around this white paper with Government clients.  

Worldwide leader for Smarter Cities marketing, strategy and demand generation for IBM Systems and Technology Group overall.  Launched comprehensive marketing strategy and worldwide plans to help drive 16% year-to-year growth.  

Led the delivery of 2012 IBM Systems and Technology Group Smarter Cities Marketing Strategy to the IBM Smarter Cities General Manager.   

Responsible for the Personal Computer Original Equipment Manufacturer (PC OEM) global marketing strategy. Led the integration of financing into IBM’s Smarter Planet agenda. Led the global financing marketing strategy for the IBM Lenovo Alliance.  Lead strategist for Americas Software Group in Financial Services Sector Marketing Leadership Team.

Responsible for launching IBM’s first-ever software cross-brand offering targeted at the mid-market.

Received the annual maximum number of peer nominated Thanks Awards over last two years. Awarded Marketing Eagle awarded by unit executive in Fall 2007. Selected to join Marketing Leadership Development Program, Class of 2001.

Senior Marketing Manager, IBM Pervasive Computing Division, IBM Software Group

BRIGHTPOD, an Ericsson incubated startup Research

Coordinated strategic alliances and partnerships.

Developed marketing programs and go-to-market planning.

Strategic Alliances Manager

NORTEL NETWORKS

Led competitive research efforts in content delivery and storage market and assisted with strategic initiatives, future investments, acquisitions and partnerships

Business Development and Strategic Planning Manager

BOOZ·ALLEN & HAMILTON INC.

Developed e-business solutions to streamline the U.S Army Medical Center’s Enterprise Consultancy Issue Resolution Process, resulting in 30% operating cost reduction.  

Created and led training program in risk communication to over 60 personnel.  

Negotiated environmental cleanups, resulting in $40M savings to client. 

Initiated and led formal partnership program, accelerating environmental remediation by 40%. 

Developed and presented proposal efforts, resulting in contract wins of $10M

Senior Consultant, U.S. Army, U.S. Airforce and U.S. Navy

Arshad Bahl founded Amrita Health Foods after witnessing his son use a gluten-free and dairy-free diet to aid in his recovery from autism.  Arshad has spent 20 years in strategic, marketing, finance and management roles in Fortune 50 companies.  Arshad has a BSc in Physics, M.A in Envrionmental Policy and MBA in Marketing and Strategy.

I’ll admit it — I’ve struggled with this new world of marketing.

Creators. Short-form videos. Constant posting.
It all felt… noisy. Unpredictable. A little forced.

But every so often, a creator tells a story that stops me cold:
A parent finding a school-safe snack.
A runner explaining how they fuel long miles.
Someone discovering a small brand that actually makes their day better.

That’s when I realize —
this *is* the future of marketing.
Not polished campaigns.
Just real people sharing real experiences.

Content like that makes me a believer.

#creatormarketing #founderstory #authenticity #communitybuilding #CPG #sustainablegrowth

Building Sustainable Mission-Driven Businesses. Bootstrapped multiple CPG businesses to 8 figures in revenue.

taplio

The Battle

Matt Putra

Arshad Bahl

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Posts

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Performance ScoreMatt Putra's LinkedIn Performance

Performance ScoreArshad Bahl's LinkedIn Performance

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taplio

The Battle

Matt Putra

Arshad Bahl

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Putra's LinkedIn Performance

Performance ScoreArshad Bahl's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Putra's LinkedIn Performance