Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Mazuma Capital Corp

Develop, train and manage account executives in sales, leasing and financing. Provide custom tailored financing solutions to middle market companies. 

Mazuma Capital is a direct lender that funds transactions from $250K to $100MM+. Mazuma specializes in providing 100% financing on low residual value equipment including IT hardware and software, tenant improvements, and FF&E with the most competitive terms in the market.

National Sales Manager

Onset Financial

Onset Financial is a leader in the equipment finance industry, specializing in mid-market and large-ticket transactions ranging from $500,000 to $50 million plus. Having funded close to $2 billion in transactions over the last few years, Onset offers a wide variety of funding options for clients in all industries including manufacturing, healthcare, mining, and hospitality, to energy, aviation, and technology. For more information, please visit onsetfinancial.com

Account Executive

Mountain America Credit Union

Provide quality personal financial assistance to members of the credit union through transactions, improved credit score, and consumer loans.

Member Experience Officer 

Provide quality personal financial assistance to members of the credit union through transactions, financial literacy and customer service.

Member Service Representative

The Church of Jesus Christ of Latter-day Saints

Full time service in Mexico, teaching Spanish and English.

Service Mission

Equipment financing shouldn’t be challenging and you may be finding that many financial providers have been acquired or left the capital markets while banks today have limited financing capabilities.

Are you looking for a financing partner who:

✔ Wants to help you grow your business through equipment acquisition or by utilizing equity in your existing business assets for growth capital?

✔ Wants you to succeed in an ever-changing monetary environment?

✔Understands that timing and the ability to execute on a financing project is crucial?

If the answer is yes, then Onset Financial can help. We are now the 3RD largest national direct lender on equipment finance. Onset Financial can swiftly provide financing on equipment from $100,000 to $50 million. 

Our team’s experience covers a wide variety of corporate assets in a broad array of industries, including but not limited to: construction, energy, mining, health care, manufacturing, distribution, transportation, crane and lift, marine, aviation and IT.

Onset Financials' management team have completed over $2 billion in financing projects in a short decade! 

Contact us for a free pre-screening of your financing requirements and get your business funded!

If you'd like to chat, schedule some time with me.
✉ bwebb@onsetfinancial.com ☎ 801-878-0600 EXT. 653

◊ SERVICES WE PROVIDE

✔ A Variety of Equipment Financing Options
✔ Project Financing
✔ Various Credit Profile & Challenged Credit Financing
✔ Utilizing Equity in your current assets to Raise Capital

🎭 Freelance Model/Actor 🏡 Real Estate Investor

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The Battle

Matt Putra

Brenton Marcus Webb

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