Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

As a CFO in the dynamic e-commerce landscape, I specialize in precision budgeting, advanced financial analysis, strategic advisory, pioneering financial planning, transparent reporting, and strategic loan sourcing.

🎯The Mission:

To shape the future of e-commerce through innovative financial strategies that create lasting value for customers, vendors, and stakeholders. Let's connect to transform clicks into revenue and growth into a lasting legacy.

Leandro D'Elía

Really proud to have a chapter on this amazing book. Thanks a lot Robert Plank

Fractional CFO | E-commerce Strategist & Financial Blueprint Innovator | Shaping Investor Narratives with Strategic Insight

Ever notice how “delegation” somehow turns into a boomerang?

You hand something off.
You breathe for five minutes.
Then it comes back… unclear, off-target, or missing the one thing you assumed was obvious.

So you jump in “just to keep it moving.”
And congrats—you’re the bottleneck again!

That’s why I wanted Leandro D'Elía (founder of Eightx - Fractional CFOs for FMCG Brands) inside our new book "Results on Repeat."

Because he flips the usual advice on its head:

Delegation is not duplication.

If you need someone to do it exactly like you would, you’re not delegating—you’re cloning yourself… and still managing every decision.

Leandro’s fix is brutally practical: upstream + downstream thinking.
Not more meetings. Not more SOPs. Better context at the moment of the handoff.

Here’s what that looks like in the real world:
- Upstream: Who will use this? What decision will it drive? What does “done” mean?
- Downstream: What happens next? Who relies on this? What breaks if it’s wrong or late?
- Give the why, not just the what (context creates ownership)
- Delegate outcomes, not methods (expect different style, same result)
- Have them outline their approach first, then you guide (mentoring beats micromanaging)
- Run a five-minute Q&A before you celebrate (it prevents five days of rework)

His bigger point is the one most founders avoid:
Half your job is leading people.
And most people don’t resign jobs—they resign people.

Leandro’s chapter, “Train, Then Trust: Upstream/Downstream Delegation to Stop Being the Bottleneck,” is one of the clearest playbooks I’ve seen for turning handoffs into real ownership.

And it fits the bigger mission of Results on Repeat:
Predictable growth doesn’t come from more hustle.
It comes from building the operating system—capacity, delegation, structure, and trust—so the business can run without your constant rescue.

Link is in the comments.
#delegation #leadership #operations #scaling #management #ResultsOnRepeat

taplio

The Battle

Matt Putra

Leandro D'Elía

Followers

Posts

Engagements

Likes

Performance ScoreLeandro D'Elía's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Putra

Leandro D'Elía

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Leandro D'Elía's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLeandro D'Elía's LinkedIn Performance