Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

GMD Studio

Founder & Creative Director

Ovira

Design Lead

Creative Lead

Graphic Designer

Self-Employed

Freelance Graphic Designer

Insight Timer

Christopher Doyle & CO.

This Is Not University is a mentorship and career guidance initiative run by Sydney design studio Christopher Doyle &Co. It is aimed at bridging the gap between full-time study and full-time work, offering design students a series of mentoring and guidance sessions with design professionals over a 3 month period.

Student at TNU (Mentorship Program Initiative by Christopher Doyle & Co)

Alphabet Studio

Worked on projects for clients within the arts and lifestyle sector. Within my time at Alphabet, I was able to work on proposals for clients such as the City of Sydney, Belvoir Theatre and Transport of NSW.

Intern

If you’re a business owner, does your brand…

👉🏼Align with your vision?
👉🏼Reflect the quality of your products?
👉🏼Attract your dream customers? 

If your answer is no, then you’re in luck.

Hey! I’m Georgia, the founder of GMD Studio 👋🏻

Since starting my agency in 2021, we’ve helped 20+ Ecommerce Lifestyle brands elevate their identity, amplify sales, and craft a vision-driven journey so they can compete with household names 💚

As a business owner, you’ve probably:

1. Tried to DIY your brand
2. Felt overwhelmed by the amount of things you had to do 
3. Ended up with a subpar brand you’re embarrassed to share
4. Constantly catch yourself comparing your brand and website to your competitors

You have big plans for your business, but you feel like your brand is holding you back.

I want to let you know that it’s normal. Many of my clients used to be in the same boat as you ⛵️

So what happens now?

We’ll revamp your brand so that you can:

- Stand out and stay top of mind amongst your competitors
- Get taken seriously with a professional & high-end look and feel
- Have a cohesive brand that attracts your dream customers
- Get back your time and focus on the bigger picture of your business - expanding internationally, expanding your products (the list goes on)

We’ve worked with 30+ clients, some who’ve already been featured in Forbes, Broadsheet, Marie Claire, New York Times, Harper's Bazaar, Russh, Vogue, Financial Review, Pedestrian, and Body & Soul.

For starters, here’s a step-by-step playbook detailing how renowned Shopify brands have achieved mainstream success.

It comes with actionable insights including:

✅Resource-packed toolkit offering checklists, 
✅templates, and 
✅optimisation tactics tailored for Shopify brands.

👉🏻 DM me for the FREE playbook and I'll send it to you!

If you also want to avoid the overwhelm of DIY-ing your own brand, get in touch with me here:

💌hello@gmdstudio.co
🌐www.gmdstudio.co
📞https://calendly.com/gmdstudio/lets-have-a-quick-chat

Georgia Dardouillet

taplio

The Battle

Matt Putra

Georgia Dardouillet

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