Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

JDT Research Ltd.

I lead a multi-cultural team of market analysts and writers to develop concise, easy-to-read, and actionable market intelligence reports, publications, newsletters and video for time-stressed senior level executives.  

We connect the dots in the complex international fashion supply chain.  

We provide difficult-to-get industry concensus and thought leadership on key issues impacting manufacturing through to retail.  

We offer actionable, market-relevent consumer insights.  

And we identify market trends that will impact the future of apparel sourcing, product development and retail.

We work collaboratively with our clients to ensure that our products - in terms of the imformation we are providing, as well as the way in which it is provided (UX) - provide the right information, at the right time.

Managing Director

Lead the product development initiatives of our executive advisory service 'The Current Situation in Sourcing'.
Work with key clients to develop market promotion activities to help them raise brand awareness in strategic markets.
Lead the company in producing conferences and seminars with key clients.

Director 

21st Century Media Ltd.

Led both the creative/product development and sales/marketing teams to consistently deliver high quality, engaging B2B editorial content in both digital and print channels that drove sales and membership growth.

Director

Crystal Bond Ltd.

International Sales and Marketing Manager

Managing Director, Inside Fashion, The Current Situation & Host of A Seat at The Table podcast #insidefashion #aseatatthetable #launchtolegendary #podcasthost | Hong Kong/New York

Energetic leader who is able to quickly adapt to fast changing, complex markets - and turn potential losses into wins!

Sought after coach and mentor to senior and mid tier executives.

PROFESSIONAL ACCOMPLISHMENTS

•	Expert at identifying new market opportunities and developing products that drive new business.
•	A masterful problem solver.
•	Proven success in leading culturally diverse teams both on- and off-site.
•	Able to take complex concepts and put them into simple terms so that a wide audience of customers can understand them.
•	Sought-after keynote speaker on industry topics including supply chain management, consumer attitudes, retail strategy, and global industry outlook.  
•	Host of 'A Seat at the Table' podcast  (https://insidefashionlive.buzzsprout.com/)

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The Battle

Matt Putra

Jane Singer

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