Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Paid Ads For Businesses That Want To Double Their Leads ⚡️ 600+ Clients including Linktree, Kogan and More 📈 Follow Me For Daily Strategies & Growth Tactics

Most 7 & 8 figure businesses hit a growth ceiling with paid ads. 

Either leads are unqualified, costs are too high, or scaling breaks their sales process...

I solve that problem.

As Co-Founder & Head of Growth at Persuasion Experience, I've built a methodology that delivers qualified, sales-ready leads from cold traffic. 

After 600+ campaigns across 120+ industries, we know exactly what works.

We specialize in helping ambitious businesses scale through:

👉 High-converting landing pages that pre-qualify leads
👉 Ad campaigns that actually lower CAC as you scale
👉 Sales enablement systems that compress closing time

Translation: More qualified leads, lower costs, faster sales cycles.

Currently taking on select clients. 

Message me 'LEADS' to discuss scaling your business.

Matt Craike

My $1,000,000+ Landing Page Above-The-Fold Structure.

100% of your traffic sees it - here's how to make it count. 

You see...

Most businesses waste it with...

❌ Weak messaging
❌ No-offer
❌ Flashy design

After 600+ landing pages across 120+ industries...

Here’s what I know:

👉 The best-performing pages follow a proven structure
👉 The best headlines are clear, not clever
👉 The best pages focus on message over design

Here’s our framework for a high-converting above-the-fold:

Eyebrow Copy 
→ Speak directly to your niche. Call out their identity or problem.

Headline 
→ Clear value prop. Solve something real. No jargon.

Bullets 
→ Stack benefits fast. Think “what’s in it for me?”

CTA Button 
→ Not “Submit.” Not “Learn More.” Use intent-based copy. 

In the video I'll share a simple AB test that increased lead flow by 40%.

Friction Remover 
→ Remove the unspoken objections right under the CTA.

Image 
→ Align visual with credibility or context for higher conversions.

Want proof it works?

We just used this to help an Aussie business funding client scale cold Meta traffic.

 📈 14% conversion rate
 📥 Qualified lead cost slashed
 💰 $372K+ funded from one lead

If your landing page above-the-fold isn't using this strucutre. 

You're losing out.

Want the full video on the ultimate strucutre?

Comment 'LANDING PAGE' and I’ll show you how we structure $1M+ landing pages.

Matt Craike 🧪
👆 Follow me for more - I build 7 & 8-Figure landing page campaigns that convert qualified prospects from cold traffic.

Matt Craike 🧪

I Build 7 & 8 Figure Book A Call Funnels With Meta Ads | 600+ Campaigns in 120+ Industries | Featured in Forbes, Inc, Digital Marketer & More

What a $10,000,000+ a year landing page looks like.

It generated 5,000+ qualified finance leads at $10.27 each...

And it's converting at 27% on Meta ads.

The secret?

It's all in the structure.

After creating 600+ landing pages...

This architecture consistently outperforms traditional layouts by 3-4X.

Here's the exact copy architecture we used 👇

1️⃣ Visual Hierarchy Layer
→ Offer above the fold: Instantly communicates value proposition
→ Short lead with social proof: Builds immediate credibility
→ Google Reviews section: Third-party validation at the perfect moment

2️⃣ Persuasion Layer
→ Reason-why benefit bullets: Transforms features into compelling outcomes
→ Dramatic testimonial video: Shows real transformation stories
→ How it works section: Removes uncertainty from the process

3️⃣ Qualification Layer
→ Strategic customer callout: Pre-filters ideal prospects
→ FAQs: Remove roadblocks, while asking for action
→ Final CTA placement: Creates urgency after building maximum value

The Results:
→ 27% conversion rate
→ $10.27 cost per lead
→ 4,380 leads per month
→ $50K monthly ad spend (ready to scale)
→ Fed to a sales pipeline of $10M+ annual revenue

This client want 500 leads a days across Google + Meta.

They now have the asset and landing page to deliver that.

The Takeaway:

The sequence matters just as much as the components.

Each section builds on the previous one, creating a natural flow toward conversion.

Are you currently building your landing pages like this?

Matt Craike 🧪
👆 DM me if you are ready to create a competitor crushing marketing campaign on Google Ads & Meta Ads

P.S.  I'll be sharing access to the swipe file for this in a few days time - make sure you are following so you don't miss it :)

10+ Years. 600+ Pages. 120+ Industries. 

Download my winning landing page structures. 

I got 20+ of my best performing landing pages...

Put them into 1 simple Miro Board....

With all the copy... 

All the offers.... 

So you can double your conversion rate this year. 

And deploy a $1,000,000 campaign. 

These pages sell offers from $2k to $350k+.

How to get them: 

1. Make sure you send me a connection request
2. Comment 'Swipe' 

I'll handle the rest. 

Now lets double your conversion rate. 

😎 

Matt Craike 🧪
👆 Follow me, comment 'Swipe', repost for priority acces.

Your sales team doesn't have a "closing" problem.

They have a "landing page" problem. 🛑

If your reps are spending the first 15 minutes of every call explaining the basics, you’ve already lost.

Short landing pages do one thing well: 

They collect random email addresses. 

Long landing pages do something better: 

They deliver In-Market Buyers.

If your marketing team & designers are still pushing for "minimalism," show them this: 👇

Here's what happens when you use those trendy, minimal landing pages:

🔸 You get LESS QUALIFIED leads

People who haven't been properly filtered sign up for anything. They waste your sales team's time with zero intention to buy.

🔸 You get LESS TRUSTING leads

Without enough information to build credibility, prospects remain skeptical and defensive during sales calls.

🔸 You get LESS EDUCATED leads

Your sales team spends the first 15 minutes of every call explaining basics instead of closing deals.

After creating and launching 600+ landing pages, the data is clear:

Long-form, comprehensive landing pages outperform short ones by 2.7X for qualified leads.

One financial client switched from a short to long-form page:

✅ Lead quality increased 58%
✅ Sales cycle dropped from 30 to 14 days
✅ Close rate jumped from 8% to 22%

Why does this work?

Long-form pages PRE-QUALIFY your leads.

They filter out tire-kickers and attract serious buyers.

When someone reads your entire page and still takes action, they've already convinced themselves. Your job isn't to get ANY lead—it's to deliver IN-MARKET BUYERS.

The best landing pages:

1️⃣ Address ALL major objections
2️⃣ Include substantial social proof (30-40% of the page)
3️⃣ Qualify through specific questions
4️⃣ Educate prospects on your process
5️⃣ Set proper expectations

Stop optimizing for form fills.
Start optimizing for revenue.

Your landing page isn't just a lead generator—it's your digital sales team working 24/7.

Does your landing page sell while you sleep, or just collect random email addresses?

Matt Craike 🧪
👆 Sharing whats working now for scaling qualified leads on paid ads. Follow me for more.

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