Matt Putra

Eightx

As the Founder and CEO of Eightx, I lead a team of elite fractional CFOs and financial professionals dedicated to helping businesses transition from intuition-based management to strategic, data-driven leadership. 

We work with companies with annual revenues of $10MM - $100MM.

(Your) Fractional CFO

SwimOutlet.com

SwimOutlet.com is the premier online destination for aquatics apparel and the web's most popular swim shop.

Trusted by 10,000+ Swim Teams
Swimming's Largest Loyalty Program
250,000+ 5-Star Reviews

Fractional CFO

Tru Earth

Tru Earth is on a mission to eradicate plastic. For every 32 laundry eco-strips purchased from Tru Earth, one plastic container is prevented from entering landfills and oceans.

As of July 2024, we eliminated 186,196,583 containers from landfills around the world.

As of Sep 2024, we've donated 50,834,725 loads of laundry to people in need.

Advisor

Eightx.Ai

On a mission to help businesses create more value while shrinking their costs.

Get your first AI workflow for free -> https://eightx.ai/

Founder

The Turmeric Co.

Lusomé

Keep Nature Wild

Co Owner, CFO/COO

BiBADO

BRUNA The Label

Loop Club

Loop (acquired by Structured in 2022) was a premier marketing agency based in LA. We helped them manage out of a tight spot, thrive, then exit.

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

I work with the architects of tomorrow's most influential brands.

As CEO of Eightx, I partner exclusively with founders and CEOs of companies who understand that extraordinary outcomes require extraordinary financial sophistication.

My clients aren't looking for traditional CFO services. They're building enterprises that command premium valuations, attract institutional investment, and set industry standards.

What sets the leaders I work with apart:

- They think in terms of strategic positioning, not just profit margins
- They build financial frameworks that tell compelling investor stories
- They understand that sophisticated infrastructure separates market leaders from everyone else

Recent transformations:

→ Long term client recently acquired by major market player

→ Built a forecasting system for an omni channel client that achieved 94% accuracy over 14 months (client acquired by Morgan Stanley)

→ Preparing Health & Wellness client for nine-figure exit

The founders I partner with recognize that building something truly significant requires more than good products, it demands the kind of financial architecture that institutional investors and strategic acquirers immediately recognize as exceptional.

🎙️: I explore these themes on "How Do I?," where I interview CEOs who've successfully scaled from operators to industry architects.

Currently accepting select partnerships.

3 steps to stop profit leaks from staff credit cards:

1) Cancel and reissue all credit cards once per year

2) Use one central IT or finance card for all recurring subs. Block all other cards from signing on to subscriptions. 

3) Use Rippling’s card management program 

Do not
- accept reimbursement requests from people. Receipts can now be faked. 
- let people sign on to subscriptions. Everyone forgets that they have them.

🌱 How Do I… turn company culture into a growth engine?

Most leaders say “culture matters.” But few know how to measure it — or link it to actual performance.

🗨️ “Culture isn’t about happiness. It’s about alignment — when everyone rows in the same direction.”

In this episode of How Do I?, Emily Yueh (President at Sneex, former COO of David Yurman, and 15-year McKinsey partner) shares a proven framework for turning culture from a buzzword into a measurable driver of business growth.

🎧 Listen now and learn how to spot when culture is capping your company’s potential — and how to fix it before it’s too late.

#HowDoIPodcast #Leadership #CompanyCulture #BusinessGrowth #OrganizationalHealth #TeamPerformance

How much to spend to drive incremental revenue is a math problem that can be solved.

Founder. Innovator. Purpose-driven leader.

The ElektraFi Holiday Social is live and Early Bird Tickets are going fast!

The holiday season’s most anticipated HR & Business Social is back — and it’s bigger, brighter, and bolder than ever.

Raise a glass, grab a bite, and join Vancouver’s top people and business leaders in the heart of Gastown. Here's what to expect:

 ✨ Great drinks, food & festive vibes
 🎁 Epic prize giveaways
 🎶 Music, laughs, and holiday magic
🎄 Date: Tuesday, December 9
 📍 Location: Portside Pub, 7 Alexander St, Vancouver
 🕠 Time: 5:30 – 8:30 PM PST

🎟️ Early bird tickets are almost gone — prices increase soon!
 Lock in your ticket price/spot before they sell out → https://lnkd.in/g2ePy-QY

Brought to you by The ReFrame Group, ElektraFi.

Thank you for our Sponsors: 
Eva Tone and the Team at MNP
Jose Hernandez Castilla and TTT Studios
Nabil Sabet and M Moser Associates
The great Team at The ReFrame Group
Ryan Benn, plus the amazing Teams at Alive Publishing Group Inc. & BCBusiness

#HolidaySocial2025 #VancouverEvents #HRCommunity #BusinessNetworking #ElektraFi #ReFrameGroup

Persuasion Experience

Co-Founder

The Oodie

Head of CRO & Funnels

KingKong

Senior Conversion and Sales Funnel Specialist | Digital Strategy 

Conversion and Sales Funnel Specialist

Matt Craike

Helping SAAS, Agencies and Ecommerce business owners and marketing managers hit the next level. 

I provide strategies and advice to growth focussed companies to run more effective marketing and make more sales.  Specialising in all things strategy, I help clients lay the foundation to scale.

I also help in the tactical side of optimising for conversions and growing customer lifetime value. 

Services include: 

- Website, funnel and online presence strategy to increase market penertration
- Conversion Rate Optimisation Audits to support scale and new client acquistion
- Email Marketing campaign and funnel retainers to grow customer lifetime value
- Copywriting to help businesses persuade browsers into buyers

Funnel Consultant

Timothy Marc Global Pty Ltd

At Timothy Marc, we are dedicated to providing clients with insanely profitable online marketing campaigns that help startups and businesses grow.

With over 700 clients world wide, we deliver world class training, build high end marketing funnels and offer live trainings all over the world to our members.

Responsibility: 
Production: fully responsible for the full production of video content with a weekly release schedule
Pre-Planning: in charge of mapping out and budgeting shoot schedules in over 3 different continents
Creative: presenting and executing on creative briefs for creating content for the public Youtube channel

Results: 
- Project managed the content production and delivery for a multi million dolllar product launch in Novemeber 2016. 
- Successfully ranked a viral video for the search term 'Amex' on Youtube that was watched 100,000+ times within 3 months.

Filmmaker | Video Marketer | Digital Strategy

Buzinga App Development

My role as a project manager at Buzinga involves integrating and managing the skills of UX designers, UI designers, developers, engineers, marketing and business analysts to ensure the swift and seamless delivery of our clients mobile apps. 

The deliverables of my role are to craft high level ideas into beautifully functional mobile apps, with the key goals to simply make current infrastructures and day-to-day activities simpler and easier to use. I work on the strategic side of the project, working closely with the client to develop monetisation strategies, unique positioning in the competitive market and ensuring the project is delivering on time and on budget. 

I was stoked that one of the apps I managed in 2015, That Sugar App, sky rocketed to #1 on the Appstore for Health and Fitness the night it was launched.

Senior Project Manager | Senior Digital Producer

Andresen McCarthy Partners

Accountant

Collections Associate

Paid Ads For Businesses That Want To Double Their Leads ⚡️ 600+ Clients including Linktree, Kogan and More 📈 Follow Me For Daily Strategies & Growth Tactics

What I’ve learned after deploying 500+ landing pages, funnels and offers: 

Good marketing comes down to this…

Attention.  Persuasion. Conversion. 

I’ve helped 500+ Businesses get more attention and convert that attention into customers and sales with PX. 

PX stands for Persuasion Experience and it's a marketing system that we've developed over the last decade and deployed for brands and businesses that want to generate more customers. 

We look at every single touch point you have with your customer… 

- ads
- lead magnets… 
- landing pages… 
- emails
- sales process
- fulfilment & after care 

We look at each one.  Tweak them and optimise them to convert more traffic into customers. 

Helping you to make the most of your entire sales and marketing experience. 

With a background in accounting, filmmaking and now marketing, I’ve been dropped off into 120+ industries to create new marketing campaigns that stand out and convert.

taplio

The Battle

Matt Putra

Matt Craike

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taplio

The Battle

Matt Putra

Matt Craike

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Putra's LinkedIn Performance

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Performance ScoreMatt Putra's LinkedIn Performance