Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Considered Consulting

Co-Founder of Considered Consulting, providing C-suite support across Finance, Commercial and Operations. Supporting across both UK and North America

Co-Founder

BN3TH

VP Finance and Operations

Beauty Pie Ltd

Interim CFO/COO

Soaper Duper

Nails Inc

Simba Sleep

Head of Commercial Finance

Boux Avenue

Finance Director

Head of UK Commercial Finance

EXCEL GURU CONSULTANCY LTD

Tesco - Interim Finance Manager

Consultancy for Financial Modelling and Advisory

Freelance Financial Modelling Consultant

Thomas Cook - Interim Financial Consultant

ORBITZ

Ebookers.com supporting UK, Ireland, France, Germany, Netherlands, Belgium, Switzerland, Austria

Financial and Web Analysis Manager

Always looking to expand my network in Canada, so welcome all interesting new connections! Always available for a coffee, virtual or otherwise, to discuss opportunities to work together, or just to get to know Vancouver a little better!
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Finance and Operations Executive

Co-Founder of Considered Consulting, providing Fractional CFO and COO support, board advisory, and financial modelling expertise. 
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Differentiated by the deep understanding of ecommerce, retail operational excellence, and long lead time supply chains. Passionate in helping leadership teams and investors drive their businesses towards scalable growth and commercial success, enabling short term opportunities, whilst ensuring strong processes are in place to achieve long term strategic goals
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Value Proposition – What makes me different:

 - Chief Storyteller – Turning data to insight, simplifying complicated analysis, enabling full engagement of investors and non-financial stakeholders alike

 - Being genuinely curious, and sector agnostic, bringing best practice from the speed of high growth start up/scale ups, the rigor of large corporates

 - Deep understanding of omni-channel strategy, operational excellence, and the full product development lifecycle of long lead time supply chains. 
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Leadership philosophy:
 - The best results are generated by listening to the consumer, blending a data driven approach with the psychology of consumer behaviour

 - Treat people with respect. They are always a company’s most important assets

Peter Mayston

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Matt Putra

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