Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

CEO at QRY | Helping Ecommerce Brands Scale

Helping Consumer Brands Scale Profitably with Data-Driven Paid Media

Most consumer brands waste money on paid media—not because they lack budget, but because they lack a clear strategy that aligns brand awareness and performance marketing.

I’ve spent my career helping brands break through the noise, scale efficiently, and turn paid media into a growth engine. At QRY, we work with brands spending 7+ figures annually to maximize profitability, reduce wasted spend, and build sustainable customer acquisition models.

What I Share on LinkedIn & in My Newsletter:
- How to scale paid media without blowing your budget
- The right way to balance performance marketing & brand awareness
- Case studies & insights from managing $100M+ in ad spend
- How consumer brands can navigate the evolving media landscape

Who I Work With:
CEOs, CMOs, VPs of Marketing, Heads of Growth, and Ecommerce Leaders who need clarity in their marketing strategy, better measurement, and stronger results from their ad spend.

Subscribe to My Newsletter
Every week, I break down what’s working in paid media and marketing strategy, backed by data and real-world results. No fluff. No hype. Just insights you can apply.

Join thousands of marketing leaders here: https://www.weareqry.com/newsletter

Let’s Connect:
I post daily with insights, frameworks, and strategies. Follow me for real, tactical marketing advice.

Samir Balwani

An amazing opportunity to work for an awesome leader.

CEO at QRY | Host of Chief Advertiser | Helping Consumer Brands Scale with Data-Driven Marketing

Vice President, Marketing - North America

Excited to share we are hiring a Performance Marketing Lead - come join our fantastic team. A great opportunity to join our media team and lead performance marketing!!

https://lnkd.in/g7nhHp3W

Upper Saddle River, New Jersey, United States (Hybrid)

Medical, Vision, Dental, 401(k) and 1+ benefit

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