Matt Putra

Eightx

As the Founder and CEO of Eightx, I lead a team of elite fractional CFOs and financial professionals dedicated to helping businesses transition from intuition-based management to strategic, data-driven leadership. 

We work with companies with annual revenues of $10MM - $100MM.

(Your) Fractional CFO

SwimOutlet.com

SwimOutlet.com is the premier online destination for aquatics apparel and the web's most popular swim shop.

Trusted by 10,000+ Swim Teams
Swimming's Largest Loyalty Program
250,000+ 5-Star Reviews

Fractional CFO

Tru Earth

Tru Earth is on a mission to eradicate plastic. For every 32 laundry eco-strips purchased from Tru Earth, one plastic container is prevented from entering landfills and oceans.

As of July 2024, we eliminated 186,196,583 containers from landfills around the world.

As of Sep 2024, we've donated 50,834,725 loads of laundry to people in need.

Advisor

Eightx.Ai

On a mission to help businesses create more value while shrinking their costs.

Get your first AI workflow for free -> https://eightx.ai/

Founder

The Turmeric Co.

Lusomé

Keep Nature Wild

Co Owner, CFO/COO

BiBADO

BRUNA The Label

Loop Club

Loop (acquired by Structured in 2022) was a premier marketing agency based in LA. We helped them manage out of a tight spot, thrive, then exit.

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

I work with the architects of tomorrow's most influential brands.

As CEO of Eightx, I partner exclusively with founders and CEOs of companies who understand that extraordinary outcomes require extraordinary financial sophistication.

My clients aren't looking for traditional CFO services. They're building enterprises that command premium valuations, attract institutional investment, and set industry standards.

What sets the leaders I work with apart:

- They think in terms of strategic positioning, not just profit margins
- They build financial frameworks that tell compelling investor stories
- They understand that sophisticated infrastructure separates market leaders from everyone else

Recent transformations:

→ Long term client recently acquired by major market player

→ Built a forecasting system for an omni channel client that achieved 94% accuracy over 14 months (client acquired by Morgan Stanley)

→ Preparing Health & Wellness client for nine-figure exit

The founders I partner with recognize that building something truly significant requires more than good products, it demands the kind of financial architecture that institutional investors and strategic acquirers immediately recognize as exceptional.

🎙️: I explore these themes on "How Do I?," where I interview CEOs who've successfully scaled from operators to industry architects.

Currently accepting select partnerships.

3 steps to stop profit leaks from staff credit cards:

1) Cancel and reissue all credit cards once per year

2) Use one central IT or finance card for all recurring subs. Block all other cards from signing on to subscriptions. 

3) Use Rippling’s card management program 

Do not
- accept reimbursement requests from people. Receipts can now be faked. 
- let people sign on to subscriptions. Everyone forgets that they have them.

🌱 How Do I… turn company culture into a growth engine?

Most leaders say “culture matters.” But few know how to measure it — or link it to actual performance.

🗨️ “Culture isn’t about happiness. It’s about alignment — when everyone rows in the same direction.”

In this episode of How Do I?, Emily Yueh (President at Sneex, former COO of David Yurman, and 15-year McKinsey partner) shares a proven framework for turning culture from a buzzword into a measurable driver of business growth.

🎧 Listen now and learn how to spot when culture is capping your company’s potential — and how to fix it before it’s too late.

#HowDoIPodcast #Leadership #CompanyCulture #BusinessGrowth #OrganizationalHealth #TeamPerformance

How much to spend to drive incremental revenue is a math problem that can be solved.

Founder. Innovator. Purpose-driven leader.

The ElektraFi Holiday Social is live and Early Bird Tickets are going fast!

The holiday season’s most anticipated HR & Business Social is back — and it’s bigger, brighter, and bolder than ever.

Raise a glass, grab a bite, and join Vancouver’s top people and business leaders in the heart of Gastown. Here's what to expect:

 ✨ Great drinks, food & festive vibes
 🎁 Epic prize giveaways
 🎶 Music, laughs, and holiday magic
🎄 Date: Tuesday, December 9
 📍 Location: Portside Pub, 7 Alexander St, Vancouver
 🕠 Time: 5:30 – 8:30 PM PST

🎟️ Early bird tickets are almost gone — prices increase soon!
 Lock in your ticket price/spot before they sell out → https://lnkd.in/g2ePy-QY

Brought to you by The ReFrame Group, ElektraFi.

Thank you for our Sponsors: 
Eva Tone and the Team at MNP
Jose Hernandez Castilla and TTT Studios
Nabil Sabet and M Moser Associates
The great Team at The ReFrame Group
Ryan Benn, plus the amazing Teams at Alive Publishing Group Inc. & BCBusiness

#HolidaySocial2025 #VancouverEvents #HRCommunity #BusinessNetworking #ElektraFi #ReFrameGroup

TheBeanCounters

At TheBeanCounters we focus on four services to assist you and your business:
- System Scoping & Design
- System Implementation & Integration
- Process Automation
- PowerBI Reporting

Partner

Rothsay Chartered Accountants

Rothsay is a mid-sized accounting firm in Sydney and Perth, offering accounting, tax, and audit services. 

- CFO Advisory and Outsourced CFO services.
- Assisting clients to automate and eradicate their low value accounting processes.
- Working with businesses to install and optimise their finance and Intergrated systems.
- Helping clients reduce the time taken by their month end reporting. 
- Utilising business intelligence software to automate the real time delivery of management reporting information.

IA Design

IA Design is an interior design and architecture firm in 6 locations around Australia. 

My role was to lead the Finance, IT, HR, and admin services to support the operational activities of the business. 

- Finance and IT team responsibility and control.
- Responsible for the strategic financial decisions, KPI setting and expenses.
- Responsible for all budgeting, forecasting, and associated reporting.
- Creation of monthly Board pack information, plus review of other divisional inputs.
- HR onboarding and process management, including all surrounding requirements.
- All IT systems management, maintenance, continuous improvement and control.
- Key problem resolution contact for all finance, HR, admin and IT activities across the company.

Chief Financial Officer

First Focus IT

IT Managed Services business with rapidly growing recurring revenue and the associated financial and HR pain points.

- Analysed, selected and installed a software stack which shortened the month end reporting process by 5 days and reduced manual processing by 40%. Stack included finance/accounting, payroll, and a real time two way integrator with the client billing system.
- Streamlined and semi automated the forecasting process, to link real time information from the account managers sales system into the headcount and expense data in excel.  
- Costed, negotiated, planned and implemented a location move to enable forecasted headcount growth.

Wavelength International

Full finance and IT responsibility and control.
Manage all payroll processes.
Quarterly forecast process implementation.
Automation of business performance indicators calculation and distribution.
Business strategy involvement and implementation.
Balance sheet management.
Board and month-end report creation, review and presentation.
Sales performance monitoring and measurement.

AGL Energy

Group ASX financial report preparation.  
Project accounting. 
Budgeting and forecasting. 
Cash flow forecasting and tracking. 
Monthly management reporting. 
Accounting controls and risks. 
Acquisition accounting. 
SAP controls, projects and advice. 
Management of:
- Corporate expenses and budgeting
- Treasury and cash flow 
- Fixed assets
- BAS

Group Accounting Manager

Freehills Patent Attorneys

New entity finance function set up and process implementation. 
Statutory financial reporting preparation and review. 
Billing management and systems. 
Bank funding contract negotiation and management. 
Finance team deliveries and controls. 
Day 1 monthly management report delivery. 
Direct and indirect tax.

Financial Controller

Allens

Management reporting and analysis. 
Budgeting preparation and review. 
Billing problem resolution and electronic delivery management. 
Statutory financial statement review and analysis. 
Partner financial management. 
System implementation strategy and roll out training. 
Process simplification.

Commercial Manager

Gadens

Full finance function control. 
Month-end close and reporting. 
Statutory financial reporting preparation and review. 
Managed a team of 18 staff.

Deloitte Australia

Statutory financial reporting preparation and review.
IFRS projects and consulting within the audit team.
Accounting compliance and income tax services.
Enterprise system analysis and implementation.

Manager

I help businesses take the risk and complexity out of changing their systems and processes.

My goal is to reduce the time cost for finance, HR, payroll and IT professionals to deliver outstanding service to their team members. This is achieved by hunting down and automating manual processes, installing better systems, and redesigning how information is gathered. 

On average I can cut 40% of the time cost out of most finance and payroll teams within 12 months. And with the 40% saved time they can significantly reduce error rates and start to show their true value.

Or in third party words...
Tyler is an experienced Accounting Partner & CFO with a demonstrated track record of improving or maintaining high performance finance, HR, payroll, and IT functions. He is skilled at developing sustainable processes and installing systems to optimise business performance and reporting. Coupled with a history of intensive automation or eradication of low value tasks to enable lean and efficient processes.

Tyler has a true focus on delivering stakeholder information in significantly faster than average time frames, using optimal technology to ensure all finance functions are maximising its value to a business. Multiple installations of the day 1 month-end reporting methodology, and extensive experience in the creation of live financial & non-financial reporting using PowerBI and other reporting intelligence tools.

Tyler has a relentless continuous improvement mindset and work ethic, with an ability to redesign and analyse processes across multiple parts of the businesses.

Tyler Caskey

Every year this list comes out my eye twitches a little more and more…

Most revenue DOES NOT EQUAL top. 
Fastest growth DOES NOT EQUAL best. 

Surely we learned after PWC scandal that ethics, professional behaviour, being as kind to our staff as we are to clients matters so much more. 


I don’t advertise it but I work with accounting firms to make their tech, processes, and client delivery better. 

I’ve worked for or consulted to more than 10 of the “best” 50. 

Deloitte Australia and KPMG NZ were great places to work. Ethics were high, the team was smart and worked hard. Sure there was some arrogance and occasional dumb behaviour but every large business has some of that. 

So why don’t I advertise this service???

Because honestly, as a profession, 50% of us accountants in public practice are abysmal to work with. 

Some of the most painful things I’ve seen:
- Partners being Scrooge McDuck when it comes to spending money on staff. 
- So slow to adopt new technology, especially the larger firms, so they are 2-3 years behind the standard efficiency levels. 
- Balance sheets that don’t balance!!! True story. About 30% of the financial statements I see have material errors in the notes or schedules. (P&L is usually fine)
- Paying the bare minimum wages to team members who generate 3 or 4 x revenue. 
- Rarely I see a firm that pay a bonus or at least overtime. 
- Remote work has to be fought for instead of a reliable option for some, especially parents. 
- Fixed salary only options, which underpays staff that work > 7.6 hours a day. 
- Horrendous ethics when paying supplier bills. Late, slow, no communication, asking for reductions with no reasoning.  
- Overbilling fixed fee clients. (However I see more write offs than one with fixed fees) 


As a profession we need to do better. 
- treat clients, suppliers, and staff with the same level of professionalism and courtesy. 
- increase our level of accuracy. 
- don’t just throw people at a problem because you systems don’t talk to each other. The amount of $20 ph people I see patching client databases together manually is high. 
- and saying that, we should hire more staff in the Australian market instead of going for the cheapest overseas option. 


Big doesn’t equal better. 

And sure as can be is not “best”. 

If you have a good accountant or advisor, with good ethics, and knowledge in a small or medium (or large) firm, stick by them. 

Some of the smartest people I’ve ever met work in 10 people firms in a two room co working space office in the cbd. 

(And please don’t DM me again Financial Review, I know you have good intentions, but you are propagating a cycle that revenue is all that matters in the industry. When it is so far from the truth.)

Warmest 
TC xx

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"i hAve to mOvE to aN ERP as I hAvE mOre tHaN oNe eNtiTy!"

The most efficient finance teams I know are running Xero + really good apps.

My current favourites:
- Accounts Payable - I like Derive
- Virtual cards - I like Airwallex
- Consolidations - I like DataSights
- Budgeting - I like Modano
- Inter entity transactions and loans - I like MayDay
- Project management - I like Scoro
- Payroll - I like Employment Hero
- Inventory - I like CIN7 Core

And...(almost) all of these products connect with NetSuite, so if you ever do need to change accounting systems it's an easy move.

ERP's are just big finance systems. 

Regards
Bob

Some presentations on this topic are next week...come along.

📍 Stop 1 - Brisbane - 2nd of December - 3.30pm AEST
🎟️ Register: https://lnkd.in/gDxfK_PG

📍 Stop 2 - Melbourne - 3rd of December - 3.30pm AEDT
🎟️ Register: https://lnkd.in/gQVnmgwE

📍 Stop 3 - Sydney - 4th of December - 3.30pm AEDT
🎟️ Register: https://lnkd.in/gEMFWMEf

📍 Stop 4 - Online - 5th of December - 12pm AEDT
🎟️ Register: https://lnkd.in/gm_32z5n

Are you Brisbane?
Are you accountant in industry or practice?

On Xero or an ERP, or your clients are? 

About to grow from 1 to 3 entities? 
Contemplating NetSuite?

Are you doing any of these things manually?
- Inter entity overhead recharging 
- multi entity budgets in excel
- multi entity expense management via email
- multi entity HR, rosters, payroll on paper
- group reporting in excel with manual eliminations 

Want to see how the best CFO’s and accounting firm partners are automating these processes using Xero plus apps?

And doing it for half the price of an ERP sub. 

Come listen to myself and a few others show you what is happening in the market. 

3:30pm to 6:30pm (talks from 4-6pm)
Tuesday Dec 2nd. 
Anzac house in BNE CBD. 

Free event. 
With snacks. 

Register below. 

TC

Open article: Using Xero and Mayday for Multi-Entity Groups - Brisbane by eventbrite.com.au

Using Xero and Mayday for Multi-Entity Groups - Brisbane

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The Battle

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Tyler Caskey

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Putra's LinkedIn Performance

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