guHRoo payroll & hr

I worked for a large corporation when I moved to South Carolina in 2010. I called up to “corporate” one day to ask for a few hundred dollars to sponsor an event for a local non-profit.

“Matt, we just don’t get involved at the local level.”

I remember this conversation as clear as day. My family and I were putting down roots in South Carolina and wanted to be a part of the community. For us, this meant supporting the causes we care about and being a part of a company that cared about our community. 

When I couldn’t find a company in my industry that aligned with these goals, we created our own. 

We give away 5 percent of our company to local charities. That includes three percent of all revenue, one percent of our product, and one percent of our time volunteering (come serve with us!).

Interested in how we solve human resources problems for small businesses? Grab a time on my calendar here: https://meetings.hubspot.com/matt702/15-minute-intro-call

Outsourced Scale

We provide small businesses with virtual, offshore teammates, powered by AI.

Partner

Underdog Digital

We grew frustrated with how digital marketing agencies treated us and their ability to produce results. We built our own process, 10xed our leads, and started replicating the process for others. Small business marketing simplified.

GrowCo Columbia

Founder, President of the Board of Directors

Some tech company 

Sr. Sales Executive

The big red machine 

District Manager

I was so proud when my company finally grew enough to offer health insurance to my team. I thought I was being a great employer.

Then one of my employees told me bluntly: "It would be more expensive and worse coverage for me to use our plans."

That stung. But what really opened my eyes was talking to one of our clients who was trying to recruit against companies like Facebook. They were showing potential hires age-banded plans and getting beat every single time.

I realized this wasn't just my problem - small businesses across South Carolina were losing the talent war because of benefits.

I knew you couldn't have a PEO in South Carolina without Blue Cross. In our state, they're the only carrier that matters. So I didn't just find a solution, I built one.

It wasn't easy. Blue Cross has strict size requirements and won't work with just any agent. But I was determined to give small businesses the same buying power as Fortune 500 companies.

Today, we've helped hundreds of South Carolina businesses compete for top talent, saving an average of $50K annually. 

Our biggest win? 

A 21-employee nonprofit that we saved $120K per year - money they used to hire a new teammate to grow their mission instead of padding insurance company profits.

If you're tired of losing talent because your benefits can't compete with big corporations, or you're spending too much on insurance that your employees don't even value, let's talk.

Every dollar you save on benefits is a dollar you can invest back into growing your business and taking care of your team the way they deserve.

Book a time with me here: https://go.guhroo.co/ty-page-2921-8170

☞ Matt Vaadi

Underdog Sports

Marketing Coach

GamecockCentral.com

Football/recruiting Insider

Online entrepreneur unlocking the potential of creators | Creator Trainer Newsletter

👋 Hey, I'm Chris Clark.

I’ve always had a deep love for sports, whether playing or watching, but what really excites me is how sports brands can thrive off the field through great marketing.

Back in the day, I was just your average sports fan and aspiring lawyer. But in 2009, I found myself drawn to something different—creating content online. The more I got into it, the more I realized my passion was less about legal briefs and more about building brands.

Fast forward to now, and I’ve spent over 15 years combining my love of sports with my knack for marketing. From sports tech companies to NIL agencies, I’ve worked with some incredible people and teams to help them stand out in a crowded space.

What I’ve learned along the way? Success off the field is just as important as what happens on it. I’m here to help sports brands win where it matters most—engaging fans, building communities, and driving real results.

If you’re a sports brand looking to grow, whether you're in sports tech, representing sports brands, talking sports on a podcast or repping athletes in NIL, let’s connect. I’d love to help you level up your marketing game.

Follow me on X: @‌ByChrisClark

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The Battle

☞ Matt Vaadi

👉 Chris Clark

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