Want weekly payroll & PEO industry insights direct to your inbox? 

I break down payroll industry news and trends every Wednesday. 1000+ subscribers and growing → payrollinpodcast.com

Most payroll bureaus are losing deals to better-resourced competitors while drowning in day-to-day operations.

I've been in the payroll industry for 20+ years. I've closed over $40M in B2B sales. And I've spent two decades learning what separates the payroll companies that scale from the ones that plateau.

The difference? 

They leverage three strategies:

1. Offshore talent to scale without breaking the bank (outsourcedscale.com)

Your competitors are hiring VAs for 70% less than onshore talent. Sales reps, marketing coordinators, customer service—all AI-trained and covering every timezone.

2. Founder-led marketing that actually generates leads (underdogdigital.co)

National firms spend millions on marketing. You don't need to. You need a system that positions you as the local expert and fills your pipeline consistently.

3. Strategic partnerships that add recurring revenue 

Every payroll client is a potential PEO client. Partner with us and earn a handsome revenue share on every PEO deal—without the compliance risk or infrastructure investment.

I break down these strategies every week on the Payrollin' podcast and newsletter.

If you're a payroll bureau owner who wants to compete smarter (not just work harder), subscribe to the newsletter. Every Wednesday, I share one actionable insight you can implement immediately.

👉 Subscribe here: payrollinpodcast.com

My track record:

- 4x Founder (2 seven-figure+)
- Bestselling Author (Ping-Pong is Not a Strategy)
- $40M+ in B2B sales
- 20+ years in payroll

This industry is consolidating fast. Independent bureaus that survive will be the ones who adapt.

☞ Matt Vaadi

Underdog Sports

Marketing Coach

GamecockCentral.com

Football/recruiting Insider

Online entrepreneur unlocking the potential of creators | Creator Trainer Newsletter

👋 Hey, I'm Chris Clark.

I’ve always had a deep love for sports, whether playing or watching, but what really excites me is how sports brands can thrive off the field through great marketing.

Back in the day, I was just your average sports fan and aspiring lawyer. But in 2009, I found myself drawn to something different—creating content online. The more I got into it, the more I realized my passion was less about legal briefs and more about building brands.

Fast forward to now, and I’ve spent over 15 years combining my love of sports with my knack for marketing. From sports tech companies to NIL agencies, I’ve worked with some incredible people and teams to help them stand out in a crowded space.

What I’ve learned along the way? Success off the field is just as important as what happens on it. I’m here to help sports brands win where it matters most—engaging fans, building communities, and driving real results.

If you’re a sports brand looking to grow, whether you're in sports tech, representing sports brands, talking sports on a podcast or repping athletes in NIL, let’s connect. I’d love to help you level up your marketing game.

Follow me on X: @‌ByChrisClark

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The Battle

☞ Matt Vaadi

👉 Chris Clark

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