Want weekly payroll & PEO industry insights direct to your inbox? 

I break down payroll industry news and trends every Wednesday. 1000+ subscribers and growing → payrollinpodcast.com

Most payroll bureaus are losing deals to better-resourced competitors while drowning in day-to-day operations.

I've been in the payroll industry for 20+ years. I've closed over $40M in B2B sales. And I've spent two decades learning what separates the payroll companies that scale from the ones that plateau.

The difference? 

They leverage three strategies:

1. Offshore talent to scale without breaking the bank (outsourcedscale.com)

Your competitors are hiring VAs for 70% less than onshore talent. Sales reps, marketing coordinators, customer service—all AI-trained and covering every timezone.

2. Founder-led marketing that actually generates leads (underdogdigital.co)

National firms spend millions on marketing. You don't need to. You need a system that positions you as the local expert and fills your pipeline consistently.

3. Strategic partnerships that add recurring revenue 

Every payroll client is a potential PEO client. Partner with us and earn a handsome revenue share on every PEO deal—without the compliance risk or infrastructure investment.

I break down these strategies every week on the Payrollin' podcast and newsletter.

If you're a payroll bureau owner who wants to compete smarter (not just work harder), subscribe to the newsletter. Every Wednesday, I share one actionable insight you can implement immediately.

👉 Subscribe here: payrollinpodcast.com

My track record:

- 4x Founder (2 seven-figure+)
- Bestselling Author (Ping-Pong is Not a Strategy)
- $40M+ in B2B sales
- 20+ years in payroll

This industry is consolidating fast. Independent bureaus that survive will be the ones who adapt.

☞ Matt Vaadi

Build Carolina

I serve as executive director for the South Carolina-based 501(c)3 nonprofit Build Carolina. Our mission is to advance South Carolina's tech community through demand-driven training, connection, and support. We currently run three programs - SC Codes, Carolina Code School and Develop Carolina.

I also serve as a speaker and presenter on topics ranging from coding education to diversity in the tech industry to life after code bootcamp. I have served as a speaker or panelist for the following:

UGA Grady College and Career Center (July 2020) - "Keys to Your Job Search in Uncertain Times" panel

Coffee + Conversation at Upstate Alliance, Greenville SC (Feb. 2020) - "The state of code education in the Upstate" 

Hir(Ed) Conference, Austin, TX (Nov. 2019) - "How the next generation of code bootcamps can serve all markets"

Summit on IT, Columbia, SC (Nov. 2019) - "From the Mountains to the Sea – issues, challenges, and opportunities related to the technology sector"

Executive Director

Backstage Communications LLC

I provide freelance project-based communication strategies and tactics for clients, ranging from traditional and digital media strategies to speaking engagement preparation, copywriting and targeted audience research.

I also contribute interviews, feature articles and copy for both national and local publications and websites.

Principal and Consultant

The Iron Yard

In this role, I was responsible for managing the entire communications arm of our marketing department. 

My team and I handled the following areas of marketing communications: research, content strategy, content creation, customer reviews, SEO, digital marketing optimization, social media, public/media relations, blogging and all things communication.

Director Of Communications

Charlotte Center City Partners

In this role, I was responsible for advancing communications objectives by working with both traditional and alternative media, writing internal and external communications pieces, and creating communications plans for specific projects, programs and events.

I created strategic plans, policies, guidelines, messaging framework and talking points, speeches, website copy, advertising copy, social media content, video scripts, event scripts, brand messaging and positioning, community relations plans, presentations and, of course, press releases.

Director of Communications

Goodwill Industries of the Southern Piedmont

What I take away from this role more than anything is how I handled the organization's largest crisis in generations - a fire that completely devastated one of the retail stores, followed by an arson investigation. Generally in this role, I developed and implemented public relations and social media strategies to generate awareness of Goodwill and enhance the agency’s image both internally and externally.

Public Relations and Social Media Manager

The Fund for Theological Education

Communications strategy/planning
Media relations
Copy editing
Writer

Communications Consultant

Comunicano, Inc

Worked with remote team on communications for a range of technology clients. 
Analyst Relations
Media Relations
Communications Strategy
Story Development
Positioning
Messaging
Conference Speaker Booking
Trade Show Management
Awards Nominations
Event Communications

Communications Strategist

Wunderkind Public Relations

I developed thought leadership bylines and white papers on social media on behalf of the agency.

MSL (Global)

Corporate communications professional serving a variety of global and local accounts including Heidelberg, UPS Supply Chain Solutions, Coca-Cola Company, Randstad, The Home Depot, EarthLink and the Governor’s Office of Workforce Development.

Assistant Account Executive

Account Coordinator for B2B/Public Affairs team. Clients are Randstad, Heidelberg, UPS, etc.

Account Coordinator

Welcome! I’m Lelia. I serve as Executive Director for Build Carolina, a South Carolina-based 501(c)(3) with a mission to advance our tech community through demand-driven training, connection, and support. We currently run programs for everyone from beginners to career changers. 

Since 2017, it has been my absolute honor to build an organization with core values that align with my own: values including opportunity, community, collaboration, agility, diversity, and impact. 

I love to share my story and insights I have gleaned from building a nonprofit organization from the ground up. I have a unique perspective on workforce and talent development, the changing world of education and training, and career change.

I've always been drawn to writing, and I believe in the power of stories. There is nothing people connect with more than shared human experience. Stories beat marketing jargon every time.

I enjoy helping people realize their passions, understand their personal brand, gain confidence and go after new careers.

Lelia King

A quick but impactful review by Boston Consulting Group (BCG) on AI in the workforce for 2026. My takeaway: "the real transformation happens when employees apply new skills to their actual work." 

Applying new skills to real work - this in Build Carolina's DNA. Real skills, real projects, real impact. 

We are now offering custom trainings for a very small number of companies that want to do this, but don't know how. If you're interested, please reach out.

Open article: How to Tackle the AI Skills Gap   by Boston Consulting Group (BCG) • 4 min read

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The Battle

☞ Matt Vaadi

Lelia King

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taplio

The Battle

☞ Matt Vaadi

Lelia King

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lelia King's LinkedIn Performance

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