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I break down payroll industry news and trends every Wednesday. 1000+ subscribers and growing → payrollinpodcast.com

Most payroll bureaus are losing deals to better-resourced competitors while drowning in day-to-day operations.

I've been in the payroll industry for 20+ years. I've closed over $40M in B2B sales. And I've spent two decades learning what separates the payroll companies that scale from the ones that plateau.

The difference? 

They leverage three strategies:

1. Offshore talent to scale without breaking the bank (outsourcedscale.com)

Your competitors are hiring VAs for 70% less than onshore talent. Sales reps, marketing coordinators, customer service—all AI-trained and covering every timezone.

2. Founder-led marketing that actually generates leads (underdogdigital.co)

National firms spend millions on marketing. You don't need to. You need a system that positions you as the local expert and fills your pipeline consistently.

3. Strategic partnerships that add recurring revenue 

Every payroll client is a potential PEO client. Partner with us and earn a handsome revenue share on every PEO deal—without the compliance risk or infrastructure investment.

I break down these strategies every week on the Payrollin' podcast and newsletter.

If you're a payroll bureau owner who wants to compete smarter (not just work harder), subscribe to the newsletter. Every Wednesday, I share one actionable insight you can implement immediately.

👉 Subscribe here: payrollinpodcast.com

My track record:

- 4x Founder (2 seven-figure+)
- Bestselling Author (Ping-Pong is Not a Strategy)
- $40M+ in B2B sales
- 20+ years in payroll

This industry is consolidating fast. Independent bureaus that survive will be the ones who adapt.

☞ Matt Vaadi

Solving talent needs for each company's unique needs.  Executive search, professional recruiting, temporary help and HR consulting to Find Talent, Develop & Retain Talent and when necessary, Transition Talent.

Recognized as one of America’s Best Recruitment Firms by Forbes and named to the Grant Thornton list of South Carolina’s Top 100 privately held companies every year since 2013, FGP also has appeared seven times on the Inc. 500 list of fastest-growing companies in the United States. FGP exists to build great companies by connecting them with their greatest assets—great people.

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The Battle

☞ Matt Vaadi

Stephen Clifton

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