Matt Wolach

testRigor

Imagine almost eliminating your QA test maintenance time. It's possible with testRigor.

testRigor is only end-to-end test automation tool you’ll ever need. The platform empowers the whole team to write end-to-end UI tests quickly and efficiently using plain English instead of complicated code. Seamlessly create, edit, and update tests of any complexity, allowing the team to expand test coverage rapidly.

Unlike most other codeless test automation tools available on the market, all tests are created entirely from a user’s perspective. This means identifying elements as you see them on the screen instead of using element locators. And the tests are so stable that some of our customers even use them for monitoring. These are just a few benefits of the testRigor test automation tool.

Partner and CRO

The Perfect D.E.A.L. Process

Ready to stop wasting leads?

When you don't have a solid sales process that converts at maximum levels, that means you're losing leads that you should win. 

Don't do that. 

Just implement a sales process that wins and take over your industry. Learn about The perfect D.E.A.L. Process at:

https://go.mattwolach.com/close-training-os

Creator

Xsellus

Are you seeing a 50% close rate on your demos? Or a 20% close rate on free trials?

Would you like to?

We help startups and growth-minded SaaS companies who are looking to expand and dominate their market. This help happens across multiple stages:

-For startups, we can help you craft your sales processes and messaging in order to convert a large amount of leads into sales. This includes quick help and routine coaching and training along the way.

-Once you’ve proven that your product fits the market and people are interested in it, we'll focus on tweaking your pitch in order to create an intense emotional attraction to your product. 

-We'll then perform ongoing guidance and coaching to ensure you never get off track, continuing upward towards your exit goals.

Put our years of experience scaling B2B SaaS companies to work for you and dominate the market. See if your company is a fit: info@xsellus.com

B2B SaaS Sales Coach

Matt's Youtube Channel - SaaS Sales Tips and Formulas

ToroWave

"𝗪𝗲 𝘀𝗲𝗻𝘁 𝗼𝗻𝗲 𝘁𝗲𝘅𝘁 𝗯𝗹𝗮𝘀𝘁 𝘄𝗶𝘁𝗵 𝗧𝗼𝗿𝗼𝗪𝗮𝘃𝗲 𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 $𝟭𝟳𝟬,𝟬𝟬𝟬 𝗶𝗻 𝟯 𝗱𝗮𝘆𝘀!" - 𝗧𝗿𝗮𝗰𝗲𝘆, 𝗧𝗼𝗿𝗼𝗪𝗮𝘃𝗲 𝘂𝘀𝗲𝗿

Most tech companies have major communication issues with their buyers and customers. This causes a loss of leads through a leaky funnel, and a high churn rate of customers.

ToroWave solves that through an easy to use SMS communication system that allows you to text your buyers and customers quickly and efficiently.

"This Software is AWESOME!! Unbelievable amount of features and there is nothing like it on the market." - Jason Etheredge, longtime ToroWave user

Email is fading, outbound is drying up, and content takes forever. So don't miss out on the next wave of technology that gets deals done.

"A simple widget that truly enhances a website visitors experience. A great tool every website owner should have. Highly recommend." - David Scarborough, Business Owner and longtime user

For more info, visit ToroWave.com

RingBot

RingBot allows marketing agencies the capability to provide outstanding SMS Marketing to their clients using a white-label platform that performs as if it were their own tool. Hundreds of marketing agencies around the US use RingBot every day to improve website conversions, increase marketing campaign results, and connect with more buyers.

Chief Revenue Officer (CRO)

Scale Your SaaS

𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗡𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗧𝗼𝗽 𝗦𝗮𝗮𝗦 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

Each week a new expert guest joins me to discuss how the software world was won. What they did to achieve success, and what you can do to join them at the height of the industry.

We also look at current trends to be aware of, and offer tips on how to best scale your business in today's global market.

The goal: helping you Scale Your SaaS.

Listen and subscribe where you get your podcasts or watch here: https://www.scaleyoursaaspodcast.com/

Host

Featured Episodes - Greatest Hits and Most Popular

Virtuous

At Virtuous we disrupted the nonprofit CRM market with innovative technologies and a focused and determined sales effort. We created buzz with a lightning strike that led to dramatically increased impressions and sales. Plus it was a great team of people working together for a common goal!

VP of Sales

Synlio (acquired by Building Engines)

At Synlio we accomplished something that had never been done: successfully built and launched an RFP automation tool. Targeted at the real estate management industry, and using cutting edge AI, we broke into and created a new market for our platform before exiting to a major property and financial management system to augment their list of services.

President

WebPT  (acquired by Warburg Pincus)

We started WebPT with just the 3 of us. There were 20 other systems in the space, but we had the goal to be #1. It took only 3 years until we were the #1 system in the industry. We made the INC 500 2 years in a row and INC 5000 5 years in a row as one of the fasted growing software companies in the world.  Our meticulous sales process and thorough training of our sales staff created a strong team of people closing a ton of deals for a great product. All this led to tremendous success and a fantastic exit.

Director of Sales & Marketing

Parker Finch Management (acquired by The Management Trust)

Director of Business Development

Founder, Investor, Mentor – Helping entrepreneurs quickly scale to $1M MRR using a process that wins | Podcast Host 🎙️

𝗗𝗘𝗖𝗥𝗘𝗔𝗦𝗘 𝗧𝗘𝗦𝗧 𝗠𝗔𝗜𝗡𝗧𝗘𝗡𝗔𝗡𝗖𝗘 𝗕𝗬 𝟵𝟯% 𝗔𝗡𝗗 𝟭𝟱𝗫 𝗧𝗘𝗦𝗧 𝗖𝗥𝗘𝗔𝗧𝗜𝗢𝗡 𝗦𝗣𝗘𝗘𝗗

Imagine how quickly your team creates test cases now, then double the speed. Then again. What about 15 times faster?

testRigor users don’t imagine it, they’re living it.

Because of testRigor’s GenAI combined with simple English commands, test automation no longer takes hours or days, but just minutes.

“With testRigor, we went from ZERO to 100% test automation within six months of implementation.” - Kris Gustovich, Enumerate

See more reviews and watch how Engineering leaders sped up their test automation creation while reducing test maintenance here:   https://testrigor.com/case-studies/

𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠 𝟵𝟯% 𝗢𝗙 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥𝗜𝗡𝗚 𝗟𝗘𝗔𝗗𝗘𝗥𝗦 𝗙𝗔𝗖𝗘

Test automation is supposed to speed things up.

But little changes to code can cause massive issues with tests.

Thus, test maintenance becomes a giant burden as QA teams frantically try to play catch up fixing broken test cases.

Spending more time on test maintenance prevents new test cases from being created.

𝗧𝗛𝗘 𝗙𝗢𝗥𝗠𝗨𝗟𝗔 𝗧𝗛𝗔𝗧 𝗧𝗛𝗘 𝗠𝗢𝗦𝗧 𝗘𝗙𝗙𝗘𝗖𝗧𝗜𝗩𝗘 𝗤𝗔 𝗧𝗘𝗔𝗠𝗦 𝗨𝗦𝗘

To be able to achieve 100% test automation you need to both create tests more quickly AND reduce test maintenance.

In fact, testRigor was designed by senior QA leaders to do both of these.

𝘊𝘳𝘦𝘢𝘵𝘦 𝘛𝘦𝘴𝘵 𝘊𝘢𝘴𝘦𝘴 𝘔𝘰𝘳𝘦 𝘘𝘶𝘪𝘤𝘬𝘭𝘺

testRigor:
Uses simple English commands instead of complex code
Allows GenAI to create tests for you
Has reusable rules to incorporate dozens or hundreds of lines of commands into one

𝘙𝘦𝘥𝘶𝘤𝘦 𝘛𝘦𝘴𝘵 𝘔𝘢𝘪𝘯𝘵𝘦𝘯𝘢𝘯𝘤𝘦

testRigor:
Emulates a human’s actions on the UI, code changes do not break tests
Seamlessly learns all new functionality & updates its data when new versions release
Automatically uses on screen signals to match new elements with old ones

“With testRigor, we were able to generate automated tests quickly without adding maintenance overhead for our QA team.” - Rajan Arora, Upgrade

𝗪𝗔𝗡𝗧 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘?

For those who implement testRigor, the turnaround can happen very quickly.

“With testRigor, we have increased our testing coverage from less than 33% to more than 91% in under 9 months.” - Keith Powe, IDT

See how you can do the same:

https://testrigor.com/

🔥Gavi Zeitlin

Sr. Product Manager

Persuasion Experience

Persuasion Experience specialises in profitably scaling 7 & 8-figure service-based brands with paid ads, funnels, landing pages and offers.

We've helped a range of companies from freshly funded start-ups, to billion-dollar brands like Linktree, Kogan and Wayflyer.

Sr. Campaign Manager

FIRECopy.co 🔥

The EASIEST way for marketing teams and agencies to get continuous, revenue-generating copy for their paid ad and email campaigns, so they can launch faster, and get better results.

No locked-in long-term contracts - just the benefit of getting great copy from someone who's managed millions in paid ads and made millions more through email.

Founder & Master Copywriter

ReplyShake

ReplyShake is a B2B SAAS that helps video and creative companies automatically follow up with their leads and clients until they reply, freeing them to focus more strategic and creative activities. 

⚡ Close Deals Faster: Automatically follow up with leads to close deals and sign proposals faster.
⚡ Reduce Project "Dead Time": Speed up the response time from clients when asking for assets/decisions to reduce “dead time” and waiting periods during projects
⚡ Free Your Time- Create more time for additional projects to grow revenue and profit

Everyone hates doing follow up. Let's automate it for you.

Founder & CMO

Zeitlin Consulting LLC

There are 4 stages to business growth:

Phase 1: The Startup Phase
Revenue: $0-$1 million per year

Phase 2: The Growth Stage
Revenue: $1 million-$10 million

Phase 3: The Systemization Stage
Revenue: $10 million-$ 50 million

Phase 4: The King Phase
Revenue: $50+ million

I help companies in phase 2 and 3 get to the next level with systemizing their marketing systems.

- I help with offer development using the CPSO framework
- I set up and manage their ad campaigns using my "Boomerang Marketing" methodology
- I help them see where the hidden revenue opportunities are in their business - and overturn them so they can pick them up and put them in their bank account 

If you feel like you're stuck with trying to get to the next level in your business or department, send me a message. I'd love to help you win!

Check out this video: https://youtu.be/wG3J3kw5ftk

Founder

SolidBlock

- 3X’d the number of quality leads from the company website
- Created and hosted a Middle of Funnel webinar that had a 60%+ show up rate and an 80%+ retention rate
- Built the company’s sales process and methodology from scratch that increased conversions by 15%
- Played a key role in sharpening the company’s offer to increase the close rate from sales calls.
- Built key relationships with large real estate fund managers and technology leaders.

Head Of Marketing

Altria Israel, Ltd.

- Tasked with delivering e-vapor product concepts and candidates for evaluation by upper management of a Fortune 200. 
- Managed a team of engineers, industrial designers and product managers.
- Responsibilities include, defining product concepts, identifying market gaps, managing consumer research, incorporating research and market gaps into product concepts for the prototyping team, MRD & PRD,. Completed the first 2 candidates within 2 months.

(Role was cut short due to the closing of the company)

Nu Mark Innovations, Ltd. (NMI)

Managed a team of 7 people to ensure the smooth operations of a rapidly growing R&D team.

- Managed a budget of $1.6 million - and delivered all projects on time and under budget
- Oversaw the Small Scale Assembly service which validates if prototype products are able to scale to mass manufacturing.
- Oversaw the R&D Project Management Office, which at it's peak was tracking the deliverables, timelines and budgets for 17 projects - all of which were delivered within the project scope.

R&D Operations Manager

Set up Project Management infrastructure and managed all of the projects in a dynamic, fast moving R&D environment. During the time in this role all 14 projects among the 5 different groups of the R&D team, came in on time and on budget, and were delivered with high quality.

Product Innovation Project Manager

Led initiative to build an in-house micro factory to make production quality mechanical and electronics parts for R&D, which resulted in a 500% increase in R&D productivity.

R&D Infrastructure Lead

Nu Mark Innovations/Green Smoke

Led all of the packaging and product marketing efforts for US, UK and EU retail and e-commerce channels
- Developed winning packaging, which outperformed the leading brand in its first month (even while on the bottom shelf)
- Led packaging and product cost cutting initiative which shaved $750k per year off company P/L with zero impact to customer experience.
- Developed shipping packaging which increased efficiency of e-commerce order fulfillment by 50%.
- Developed artwork and packaging structures for more than 200+ SKU's to reach all channels of the business.
- Led multiple high-impact projects which required managing people all over the globe including Israel, China and the US.
- Accountable directly to the VP of Marketing and VP of Product & Innovation
- Worked with all key stakeholders to get products released to market including, R&D, Operations, Procurement, Retail Sales, Finance, Strategy, Product Regulatory, IT, Compliance and Legal.
- Member of the Product Strategy team with the task of defining which new products to launch, and how to make the current business more efficient.

Packaging & Product Manager

Developed and executed all of the marketing content with a focus on driving revenue.
- Built the company blog revenue from $0 to $100k per year
- Launched customer retention program which resulted in gaining $750,000 per year in would-have-been lost revenue.

Content Manager

Skills

Outside of my "day job":
- I host Webinars on Marketing for Tech and Service Businesses
- Amazon Best Selling Author of the book, Email Marketing Automation
- I build Facebook funnels to grow email lists and sell leads to other businesses
- I've built a number of income generating websites. Then I sell them to the highest bidder.
- I've created a proven system for validating a product BEFORE throwing money into development costs. This saves a TON of time, money and headache of making a product no one wants to buy.
- I develop marketing funnels and systems to bring leads through education based marketing process which results in informed, higher paying clients
- Master of finding the core need a product fills and using marketing psychology to "convince" a customer to purchase it.
- Master level of expertise in Facebook Ads (traffic) and Email Marketing (conversion).

Skills (and other cool stuff)

I help B2B Demand-Gen Marketing Teams convert their leads FASTER and deliver ready-to-close prospects to the sales team.

Want to learn how? Check out my most recent Live Training where I show you:

- A marketing strategy that converts 15% of leads like clockwork
- How to discover the "3rd order problem" (AKA the REAL problem) your leads face and convert them from "interested" to MOTIVATED sales calls
- How to tap into a Huge Blue Ocean of leads, even if your CPL is increasing, while LOWERING your CAC

Ready to speak? You can book a call with me at https://gavizeitlin.com/convert/



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What clients are saying:

"In the first month of working with Gavi, he dramatically increased new customer sales at ValueWalk.
If you’re looking to get more of an impact from your marketing there’s no one I’d recommend more highly than Gavi."
- Jacob Wolinsky - Founder and CEO at Hedge Fund Alpha


We've used other marketing experts in the past who spent a lot of money and got us little-to-no results.
Gavi is a breath of fresh air. He's a brilliant marketer who's always focused on what's going to generate the maximum ROI. His FB Ads strategies are brilliant and have really helped grow FITTEAM's reach and revenue online.
Want to grow online? He's your guy.

- Dillon Sandahl. Multimedia Manager at FITTEAM GLOBAL


"Gavi built our email marketing campaign for Scooters 'N Chairs, which increased our sales by 20% in less than 30 days! Will definitely increase incremental sales across the board & plug all of our CRO holes. He did an amazing job! A+++. Gavi's extremely knowledgable & efficient! Thanks again Gavi!!"

- Scott Zabriskie, CEO at Scooters 'N Chairs


"Everything Gavi offers you should buy. He's helped me create copy that's resulted in millions in revenue. He’s awesome and everything will be better when you work with him."

Mordi Levi, Creative Executive at Israel365 Media

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Matt Wolach

🔥Gavi Zeitlin

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