Matt Wolach

testRigor

Imagine almost eliminating your QA test maintenance time. It's possible with testRigor.

testRigor is only end-to-end test automation tool you’ll ever need. The platform empowers the whole team to write end-to-end UI tests quickly and efficiently using plain English instead of complicated code. Seamlessly create, edit, and update tests of any complexity, allowing the team to expand test coverage rapidly.

Unlike most other codeless test automation tools available on the market, all tests are created entirely from a user’s perspective. This means identifying elements as you see them on the screen instead of using element locators. And the tests are so stable that some of our customers even use them for monitoring. These are just a few benefits of the testRigor test automation tool.

Partner and CRO

The Perfect D.E.A.L. Process

Ready to stop wasting leads?

When you don't have a solid sales process that converts at maximum levels, that means you're losing leads that you should win. 

Don't do that. 

Just implement a sales process that wins and take over your industry. Learn about The perfect D.E.A.L. Process at:

https://go.mattwolach.com/close-training-os

Creator

Xsellus

Are you seeing a 50% close rate on your demos? Or a 20% close rate on free trials?

Would you like to?

We help startups and growth-minded SaaS companies who are looking to expand and dominate their market. This help happens across multiple stages:

-For startups, we can help you craft your sales processes and messaging in order to convert a large amount of leads into sales. This includes quick help and routine coaching and training along the way.

-Once you’ve proven that your product fits the market and people are interested in it, we'll focus on tweaking your pitch in order to create an intense emotional attraction to your product. 

-We'll then perform ongoing guidance and coaching to ensure you never get off track, continuing upward towards your exit goals.

Put our years of experience scaling B2B SaaS companies to work for you and dominate the market. See if your company is a fit: info@xsellus.com

B2B SaaS Sales Coach

Matt's Youtube Channel - SaaS Sales Tips and Formulas

ToroWave

"𝗪𝗲 𝘀𝗲𝗻𝘁 𝗼𝗻𝗲 𝘁𝗲𝘅𝘁 𝗯𝗹𝗮𝘀𝘁 𝘄𝗶𝘁𝗵 𝗧𝗼𝗿𝗼𝗪𝗮𝘃𝗲 𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 $𝟭𝟳𝟬,𝟬𝟬𝟬 𝗶𝗻 𝟯 𝗱𝗮𝘆𝘀!" - 𝗧𝗿𝗮𝗰𝗲𝘆, 𝗧𝗼𝗿𝗼𝗪𝗮𝘃𝗲 𝘂𝘀𝗲𝗿

Most tech companies have major communication issues with their buyers and customers. This causes a loss of leads through a leaky funnel, and a high churn rate of customers.

ToroWave solves that through an easy to use SMS communication system that allows you to text your buyers and customers quickly and efficiently.

"This Software is AWESOME!! Unbelievable amount of features and there is nothing like it on the market." - Jason Etheredge, longtime ToroWave user

Email is fading, outbound is drying up, and content takes forever. So don't miss out on the next wave of technology that gets deals done.

"A simple widget that truly enhances a website visitors experience. A great tool every website owner should have. Highly recommend." - David Scarborough, Business Owner and longtime user

For more info, visit ToroWave.com

RingBot

RingBot allows marketing agencies the capability to provide outstanding SMS Marketing to their clients using a white-label platform that performs as if it were their own tool. Hundreds of marketing agencies around the US use RingBot every day to improve website conversions, increase marketing campaign results, and connect with more buyers.

Chief Revenue Officer (CRO)

Scale Your SaaS

𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗡𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗧𝗼𝗽 𝗦𝗮𝗮𝗦 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

Each week a new expert guest joins me to discuss how the software world was won. What they did to achieve success, and what you can do to join them at the height of the industry.

We also look at current trends to be aware of, and offer tips on how to best scale your business in today's global market.

The goal: helping you Scale Your SaaS.

Listen and subscribe where you get your podcasts or watch here: https://www.scaleyoursaaspodcast.com/

Host

Featured Episodes - Greatest Hits and Most Popular

Virtuous

At Virtuous we disrupted the nonprofit CRM market with innovative technologies and a focused and determined sales effort. We created buzz with a lightning strike that led to dramatically increased impressions and sales. Plus it was a great team of people working together for a common goal!

VP of Sales

Synlio (acquired by Building Engines)

At Synlio we accomplished something that had never been done: successfully built and launched an RFP automation tool. Targeted at the real estate management industry, and using cutting edge AI, we broke into and created a new market for our platform before exiting to a major property and financial management system to augment their list of services.

President

WebPT  (acquired by Warburg Pincus)

We started WebPT with just the 3 of us. There were 20 other systems in the space, but we had the goal to be #1. It took only 3 years until we were the #1 system in the industry. We made the INC 500 2 years in a row and INC 5000 5 years in a row as one of the fasted growing software companies in the world.  Our meticulous sales process and thorough training of our sales staff created a strong team of people closing a ton of deals for a great product. All this led to tremendous success and a fantastic exit.

Director of Sales & Marketing

Parker Finch Management (acquired by The Management Trust)

Director of Business Development

Founder, Investor, Mentor – Helping entrepreneurs quickly scale to $1M MRR using a process that wins | Podcast Host 🎙️

𝗗𝗘𝗖𝗥𝗘𝗔𝗦𝗘 𝗧𝗘𝗦𝗧 𝗠𝗔𝗜𝗡𝗧𝗘𝗡𝗔𝗡𝗖𝗘 𝗕𝗬 𝟵𝟯% 𝗔𝗡𝗗 𝟭𝟱𝗫 𝗧𝗘𝗦𝗧 𝗖𝗥𝗘𝗔𝗧𝗜𝗢𝗡 𝗦𝗣𝗘𝗘𝗗

Imagine how quickly your team creates test cases now, then double the speed. Then again. What about 15 times faster?

testRigor users don’t imagine it, they’re living it.

Because of testRigor’s GenAI combined with simple English commands, test automation no longer takes hours or days, but just minutes.

“With testRigor, we went from ZERO to 100% test automation within six months of implementation.” - Kris Gustovich, Enumerate

See more reviews and watch how Engineering leaders sped up their test automation creation while reducing test maintenance here:   https://testrigor.com/case-studies/

𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠 𝟵𝟯% 𝗢𝗙 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥𝗜𝗡𝗚 𝗟𝗘𝗔𝗗𝗘𝗥𝗦 𝗙𝗔𝗖𝗘

Test automation is supposed to speed things up.

But little changes to code can cause massive issues with tests.

Thus, test maintenance becomes a giant burden as QA teams frantically try to play catch up fixing broken test cases.

Spending more time on test maintenance prevents new test cases from being created.

𝗧𝗛𝗘 𝗙𝗢𝗥𝗠𝗨𝗟𝗔 𝗧𝗛𝗔𝗧 𝗧𝗛𝗘 𝗠𝗢𝗦𝗧 𝗘𝗙𝗙𝗘𝗖𝗧𝗜𝗩𝗘 𝗤𝗔 𝗧𝗘𝗔𝗠𝗦 𝗨𝗦𝗘

To be able to achieve 100% test automation you need to both create tests more quickly AND reduce test maintenance.

In fact, testRigor was designed by senior QA leaders to do both of these.

𝘊𝘳𝘦𝘢𝘵𝘦 𝘛𝘦𝘴𝘵 𝘊𝘢𝘴𝘦𝘴 𝘔𝘰𝘳𝘦 𝘘𝘶𝘪𝘤𝘬𝘭𝘺

testRigor:
Uses simple English commands instead of complex code
Allows GenAI to create tests for you
Has reusable rules to incorporate dozens or hundreds of lines of commands into one

𝘙𝘦𝘥𝘶𝘤𝘦 𝘛𝘦𝘴𝘵 𝘔𝘢𝘪𝘯𝘵𝘦𝘯𝘢𝘯𝘤𝘦

testRigor:
Emulates a human’s actions on the UI, code changes do not break tests
Seamlessly learns all new functionality & updates its data when new versions release
Automatically uses on screen signals to match new elements with old ones

“With testRigor, we were able to generate automated tests quickly without adding maintenance overhead for our QA team.” - Rajan Arora, Upgrade

𝗪𝗔𝗡𝗧 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘?

For those who implement testRigor, the turnaround can happen very quickly.

“With testRigor, we have increased our testing coverage from less than 33% to more than 91% in under 9 months.” - Keith Powe, IDT

See how you can do the same:

https://testrigor.com/

Brian Ouellette

AskMyAdvisor®

The AskMyAdvisor® OS, built exclusively for established accountants, attorneys, consultants, financial advisors, realtors and other trusted advisors, automates the referral onboarding process with OneAdvisorLink™.

Founder

🎙The AskMyAdvisor® Show

Podcast Host

ProAthleteDirect™

Founder at ProAthleteDirect | Helping Professional Athletes Achieve Financial Stability

ProAthleteDirect was born after an NBA sports agent buddy shared a pivotal Sports Illustrated article titled "How & Why Athletes Go Broke." 

The article revealed that up to 80% of professional athletes face severe financial difficulties within 2 to 5 years of retirement.

As a retired financial advisor with experience at PaineWebber, UBS, and Oppenheimer & Co., I was deeply moved by these statistics. 

Moved by the severe gap in this industry, I invested 30 days in intensive research and development before founding ProAthleteDirect.

Our mission is to connect accredited investor clients with top-tier advisors, including accountants, attorneys, financial advisors, and realtors, to address and prevent what Sports Illustrated described as a "financial pandemic." Clearly, existing advisory services were failing many athletes, and ProAthleteDirect is committed to reversing this trend by providing the financial guidance and support athletes need to secure their futures.

Shoewallet Active Gear LLC

Our primary business is manufacturing private label shoewallets for brands (corporate, non-profit, military) & events (running, walking, trade-shows, product launches, etc.) like the Boston Marathon, Race for the Cure. 

Private label customers include: The Department of Defense (DOD), Skechers, Southwest Airlines, UCLA, Virginia Tech, Dunkin' Donuts, The United States Air Force (USAF), Susan G. Komen Foundation, and 100's of others of brands around the US & Canada.

We sell direct to the end users only (no distributors).  

We also offer the retail Shoewallet™ for $11.99 at shoewallet.com and Amazon. 

With our streamlined platform, we are able to offer our high profile promotional product, giveaway or point of purchase item to end users looking to expand their brand, message or product launch.

Each Shoewallet is packed with a Free ID card as a stand for our Safer Roads & Trails Campaign, Be Smart. Be Safe. Carry ID.™  This enables brands to stand for something for the greater good--personal safety (statistics show that over 75% of runners, walkers, traveler carry 0 ID when they leave their house, apartment or hotel) when providing this promotional product, giveaway or point of purchase item.  

We are always interested in discussing joint partnership opportunities, ideas or quote requests.  Contact Brian Ouellette direct or email custom@shoewallet.com.

MIT Enterprise Forum of the Northwest

MIT Enterprise Forum is the global voice of entrepreneurship, affiliated with MIT NS headquartered with MIT Technology Review in Cambridge, Massachusetts.

On a local level, MIT Enterprise Forum Northwest produces events to connect, inspire and educate our region's entrepreneurs, business leaders, angel investors, venture capitalists, MIT alumni, researchers and technology enthusiasts.

Board Member

Oppenheimer & Co. Inc.

He worked within the private client group & with the alternative investment group of OPCO with clients throughout 9 US states.

Private Client Financial Advisor

KCPQ-TV Q13 FOX

While a financial advisor, Brian was the Money Guy, providing live market updates 2 to +5 times a day from the studio built inside his Oppenheimer & Co. office.  

Brian is credited with over 3,000 live TV appearances to the 12 largest media market in the US. He appeared daily from Seattle to as far as Washington DC.

Market Commentator on FOX NEWS This Morning

Worked with the syndicate group and the private client group with clients throughout 9 US states.

Rodman & Renshaw

Commodity trader runner, Chicago Board of Trade (CBOT)

Tequila Roadhouse

Bouncer

9:07 AM Tuesday. Two advisors. Same message from a top client: “Told a friend about you.” One had an ODP™ link. One did not. 1:18 PM Friday. One closed dream client. The other? Crickets. Why’d one win?👇Click below

"The best clients come from referrals, without exception."

Brian Ouellette, a University of Washington graduate, began his career at the Chicago Board of Trade (CBOT) before returning to Seattle to build his private client practice. In 2000, he became the Market Commentator for Q13 FOX News This Morning, reporting live daily for over 3 ½ years and making more than 3,000 appearances during one of the most significant boom-and-bust cycles in stock market history.

In 2004, he sold his financial business and founded Shoewallet Active Gear, a product featured on NBC's Today Show, CNN, NY1, and over 250 radio stations, as well as in publications like Shape and Runner's World. Shoewallet produced private label versions for global brands such as Boeing, the Department of Defense, Skechers, and more across the U.S. and Canada.

In 2010, after a conversation with an NBA sports agent and reading Sports Illustrated’s "How & Why Athletes Go Broke," Brian recognized the urgent need for athletes to have better advisors. This led him to create Pro Athlete Direct™, an education-based marketing service that connected trusted advisors with sports agents to help athletes manage their finances, taxes, legal matters, and real estate needs. His experience helped him develop a system that allowed advisors to build strong connections with sports agents and their athlete clients, guiding them in making strategic financial decisions.

Brian has coached a range of trusted advisors across the U.S. and internationally, including former pro athletes, Barron's Top 100 advisors, Forbes Top Wealth Advisors, and top-producing realtors.

After over 20,000 hours of coaching and R&D, the AskMyAdvisor® referral app was born. This software provides trusted advisors—financial advisors, attorneys, realtors—with a simple way for their top clients to connect them with the people in their lives, making recurring referrals effortless.

“Let’s get straight to the point. After a career as a financial advisor and a coach to the industry’s best, I turned to software for one reason: I discovered how to increase referrals by 800%. The secret? Strip away the complexities that kill referrals. Focus on one thing—a single, exclusive pathway for referrals, accessible only by the top 20% of your client and COI relationships. This approach isn’t just a shift from the old way; it’s revolutionary. And it led directly to the creation of the AskMyAdvisor® Method & OS. Once you see it, you won’t just use it—you’ll wonder how you ever managed without it.” – Brian Ouellette

Learn more at tip.askmyadvisor.co/webinar

After 10 years & +20,000 hours of R&D, we have built the first Q&A app for you (accountants, attorneys, financial advisors, realtors) to share with your top 25 clients to strengthen those relationships & tap into new ones, quickly. 

How does it work? AskMyAdvisor Referral Method Software provides client-facing accountants, attorneys, financial advisors, realtors, venture capitalists, and other trusted advisors with a frictionless method of retaining and growing their best clients. By using the software, they can avoid tech overwhelm, resulting in 5-10 times more referrals on a recurring basis, while working only with clients they love.

It's a simple solution to the problem, "Oh, you've got to call my guy!" Or,  "My financial advisor's great, email her." 

Instead you just share your dedicated URL (format follows: askmyadvisor.app/YOURNAMEOFCHOICE) as a dedicated channel to Q&A where your top clients & the people in their lives can easily ask their questions, get second opinions, etc. 

Members also receive the Phone App (for instant notifications allowing our members to reply to questions within minutes) & get access to The Network. 

This is our private community of our advisor members, who are elite accountants, attorneys, financial advisors, realtors from the US & abroad, to come together. 

This is a private think tank.

Think of it as a Facebook Group  on steroids (BTW, it's our community built from the ground up, so no FB login).

“Referrals beat every path to new clients combined. There is no exception.” 

Advisors who are accountants, attorneys, consultants, financial advisors, realtors and other trusted advisors all have different areas of expertise, but…

They all want more relationships with each other. Why? It’s obvious… they want to increase their COI reach to be referred and refer. 

This is the core path to adding clients (we’ve formalized this process as the AskMyAdvisor® Advisor to Advisor Connect). 

But… There’s a big issue in doing this. It’s causing a bottleneck in advisor COI building that 5.6M US advisors all (99%) miss. Can you guess what it is?

To help set the stage… 
As we coach with our 9010 Factor (90% of clients would refer, only 10% do)…

Per the 9010 factor… The #1 reason 80% of clients are not referring comes down to that that dirty 🤬D word… Delay. 

The #1 killer of referrals is delay (2nd place isn’t even close, yet 5.6M are unaware of this and are still trying to fix the wrong thing at +$9k/yr on avg per advisor. Ok, rant over…)

Guess what? That dirty🤬 d word easily blocks 80% of advisor to advisor referrals just the same. Why?

Whether a client or advisor…
If it’s not intuitive, simple and quick to refer you, delay creeps in. This delays good referrals weeks, months all the way to never. Delay is the killer. 

I talk about in this vid. The good news is it’s easy to fix. I share the 10 min blueprint fix (diy or dfy, grab blueprint in my LI bio or message me if we’re LI buds). 
 
BTW… To the advisors we help learn this delay fix early… you’re going to crush your competition still rolling around in a horse and buggy. AskMyAdvisor® is here to make sure you do. LFG.


P.S. Some bright minds ones I’m guessing who can attest to this…
Stephen Sinwell   Bill Cates, Unlocking Exponential Growth  James Pollard Nathan Latka Oren Klaff Ken Hardison, Esq. Nate Short Andrew Gazdecki Dennis Yu Jeremy Jones Lindsay Rucker Dan Redwine Jason Mesnick  

============
⚙️About the AskMyAdvisor® Method
Creator of B2A™ (Business to Advisor), the aOS™ (Advisor Operating System), the ODP™ (One Direct Path), and the AdvisorOneLink™ (the front door for referrals). All four connect the category, the system, the path, and the front door into one flywheel running 24/7 on autopilot. 

“This is the first of its kind in the advisor world. First mover advisors will win. Laggards will lose. Ready to crush the L’s? We’re here for you! LFG!!👊

Founder, AskMyAdvisor® (SaaS). Ex-financial advisor. Uncovered the real referral killer 5.6M US advisors missed: the “who does what next?” delay. Built a 10-min software fix. DIY free or DFY. Onboards referrals 24/7/365.

Getting used to the LinkedIn newsletter format. A little clunky but works. Check this out.

View newsletter: The AskMyAdvisor® Newsletter

Netflix and Uber killed delay in their worlds. Brian shows what happens when you kill referral delay. 🤫 Referral Secret: There are 5.6M+ advisors in 

Open article: Founder and Billionaire Peter Thiel Meets Brian Ouellette for a “Zero to One” Test of AskMyAdvisor® by Brian Ouellette • 12 min read

Founder and Billionaire Peter Thiel Meets Brian Ouellette for a “Zero to One” Test of AskMyAdvisor®

Just posted this on substack. Will be uploading in my LinkedIn newsletter momentarily. Inner Circle Secret of the Elite Trusted Advisor (Newsletter)

Open article: Founder and Billionaire Peter Thiel Meets Founder Brian Ouellette for a “Zero to One” Test of AskMyAdvisor® by open.substack.com

Founder and Billionaire Peter Thiel Meets Founder Brian Ouellette for a “Zero to One” Test of AskMyAdvisor®

Re: Referrals. Can you guess one referral fact that 99.9% of the 5.6M accountants, attorneys, financial advisors, realtors, and other trusted advisors in the US still are totally unaware of?

I break it down in my latest newsletter. (Substack link goes live in ten minutes @ askmyadvisor.)

Want to stand apart from the millions of sheep advisors wasting money on referral gimmicks that do not work, read this and share this (catch the P.S.).

Funny fact: The avg. advisor burns +$9k/year on hacks that never fix the real problem.

Not one of those hacks touches the real number #1 killer of referrals.
In my latest newsletter post I show you what actually kills referrals, why it happens in, and how to remove it for good in 10 minute (I share the DIY and DFY way, they both work).

No more gimmicks. So...
🐑If you want to remain part of the 5.6M DO NOT read this. 

🔥If you want to be one of the few? Read it, share it (plus, get the free gift🎁).


P.S. What happens when you share this with a colleague or top advisor?
Worst case. You make their day showing you were thinking of them!
Better case. You are the one who introduced them to the B2A™ Category and the aOS™ that AskMyAdvisor® has created before anyone else. 
Speed to market matters and we are just getting started.
We are not stopping. 
You can be a pioneer or get run over by the ones who are. 
In the advisor world, early adopters crush the field. LFG! 
Let's crush. Read/share this post.

Confusion creates delay. Delay kills referrals, dead. And 5.6 million trusted advisors are trying to fix the wrong problem. Want to avoid the millions

Open article: The Shocking Reason 80% of Clients Do Not Refer Their Advisor by Brian Ouellette • 6 min read

The Shocking Reason 80% of Clients Do Not Refer Their Advisor

You ever refer other advisors to your clients? Of course you do.

You ever think about the amount of referrals you're losing from these advisors?

You should. 

BTW, you're not losing them because they don't want to send them. Not because they forgot about you. Not because they don't love you.

It's the dreaded dirty 🤬 D word I post about frequently.

It's delay.

The same thing that kills client referrals? It kills advisor-to-advisor referrals too.

Here's what I mean...

Another advisor wants to connect someone with you (aka refer you). 

What do they do?

Text your cell? Email? LinkedIn DM? 
Who contacts who? Should you reach out? Should they?All of the above?

That confusion = delay. And delay = dead referral.

Advisors with solid COI relationships (accountants, attorneys, consultants, realtors) who should be getting consistent introductions... but aren't.

Why? Too many paths. Too much friction.

Your top 20% of advisor relationships drive 80% of your advisor referrals.

So why are we making it complicated for them?

🧠 The fix: OneDirectPath ODP™

One clear path for your VIP advisors to send referrals. No guessing. No delay.

See those questions I noted above. What happens when they are removed?

Delay goes bye bye.

When your VIP advisors know exactly how to reach you, everything moves faster.

No confusion asking "What's the best way to get this person to you?"

No friction wondering if you got their message.

Just clean, consistent introductions that strengthen relationships and increase referral flow.

Without you having to ask.

Your advisor buddies want to send you business. 

Make it stupid simple for them to do it.

One path. No delay. More referrals.

That's it.

Comment ODP if you want the one page way stop set this up in 10 minutes (DIY or DFY, they both work)

No alternative text description for this image

🚨 Just the tip of the day
𝐃𝐞𝐥𝐚𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐢𝐥𝐥𝐞𝐫 𝐨𝐟 𝐚𝐥𝐥 𝐠𝐨𝐨𝐝 𝐭𝐡𝐢𝐧𝐠𝐬. 𝐊𝐢𝐥𝐥 𝐃𝐞𝐥𝐚𝐲. 𝐖𝐢𝐧 𝐦𝐨𝐫𝐞.

In getting results (of any kind), this is irrefutable.

Try it out:
Delay is the killer of ___________ (fill-in-the-blank).

"Doing that new thing."
"Going to that new place."
"Reaching out to that person."

Initially, I applied this to referrals 
(Re: referral hand-off delay is the #1 referral killer, blocking up to 80% of referrals).

As our delay story develops, it's showing up everywhere.

I've yet to find an error in this filter.

This leads to the obvious question: How do you fix it?

Catch where it's appearing. Remove it.

Use the delay finder question:

If it takes 5 steps to get ___________ (result)...
How can the result happen in 4 steps? Or 3? Or 1?

Each step removed reduces the delay death trap.

What happens then?

The result gap closes.
Results happen faster.

Guess what?

This is a rare tip that no one can argue against.

It is not possible to add steps and accelerate results at the same time. They cannot coexist.

Want faster results in anything?

Reduce the steps.
Reduce the delay gap.
Win more.

LFG!

P.S. Someone come to mind this would perk up their ears? Share it with them. Worse case. They learn you were thinking of them (sometimes that alone makes someones day). Better case you help them. Win. Win.

Heard of the Diffusion of Innovation bell curve?

I came across this concept years ago, and it recently came to mind when I was thinking about the internet becoming mainstream. Looking back at how email used to be treated really puts things in perspective.

When I was at PaineWebber, you wanted to email a client? Here's what that looked like: Draft it. Send it to compliance. Get it back. Make edits. Send to compliance again. When the final draft was ready, you could finally hit send. 

That was tedious, to say the least.

But there was an adoption curve. Now everyone and their mother uses email without a second thought.

It seems like a similar thing is going on with AI. The difference? Speed. What took years with the internet is now happening in months, sometimes weeks.

This keeps taking me back to that bell curve over and over. Human nature hasn't changed much since the caveman era, after all.

One thing I've realized: the way this curve works out, it's actually a protection vehicle for humanity.

What do I mean? If we were all early adopters, it would take just one mistake and poof, we're gone. If we were all laggards? We'd still be living in caves.

On the 0 to 10 scale in the image, where you at? Mark in the comments.

In the U.S., there are over 5.6 million advisors.

For producers, referrals are King, but they are all chasing the wrong fix.

This comes at a cost of over $50 billion per year and over $9,000 per year each (on average) chasing gimmicks, tricks, and gadgets.

The real referral killer?

It's the gap that occurs at referral handoff.

Brian's approach takes friction out of the equation.

"As they often say on The Mandalorian, This is the way."
Deloitte Vice Chairman (retired), Stephen Sinwell

We agree with Steve.

We found the number one referral killer and the remover.

It's the foundation of the AskMyAdvisor method.
#1 Client Builder: Referrals.
#1 Referral Killer: Delay.
#1 Delay Killer: Speed.

Think about it.

When someone refers you, what happens next?

Usually, there's a text. An email. A phone call. Maybe a business card passed along.

Then... nothing. Or worse, a long wait.

The momentum dies. The trust fades. The referral goes cold.

That gap between the referral moment and the actual connection is where most opportunities disappear.

Speed isn't just important. It's everything.

The AskMyAdvisor method eliminates that gap entirely.

One path. No delay. More referrals.

No complicated systems. No expensive gadgets. No tricks.

Just a simple, proven way to capture referrals at the moment they happen.

Stop wasting money on things that don't work.

Start focusing on what actually kills your referrals: delay.

Want to fix it in about 10 minutes.

We'll show you here ($0 cost) askmyadvisor.pro/blueprint

That is all.

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Open article: Uber Beat It. Netflix Beat It. McDonald’s Beat It. 5.6M U.S. Advisors Still Fight It Blind by open.substack.com

Uber Beat It. Netflix Beat It. McDonald’s Beat It. 5.6M U.S. Advisors Still Fight It Blind

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The Battle

Matt Wolach

Brian Ouellette

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Performance ScoreBrian Ouellette's LinkedIn Performance

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taplio

The Battle

Matt Wolach

Brian Ouellette

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Ouellette's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Ouellette's LinkedIn Performance