Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

The Gicopoulos Group - Strategic Business Turnaround Accelerator

Strategic Business Turnaround Catalysts

➡️Undertaking strategic business turnaround mandates  including planning and implementation/execution with a focus on profitability,  evaluation of BD&L opportunities and coaching for various customers.  

➡️Guest lecturer on AI and 5G in life sciences, healthcare and pharmaceuticals.

BUSINESS Expertise:

✅Strategy, Portfolio Planning +  Commercialization,  Business Unit Development,  Leadership, Traditional  & Life Science Marketing & Sales, P&L,  BD&L,   Marketing & Sales Management + Training, Pipeline Prioritization,

THERAPEUTIC AREA  Expertise (kindly refer to remainder of profile for detailed specifics): 

✅Conventional & #BIOPharma, Specialty & Orphan #PHARMA including Gene Therapies, #Vaccines, #Medical Devices, #Generics

Business COACHING /Consulting ( ask me about the difference please): 

Analysis & Perspective 
✅Situational,   Commercial,  Leadership,   Organizational,   Financial  

Planning & Implementation 
✅Commercial,  Financial,   Human Resource,  Long Range 
 
Control
✅Accountability / Performance Management,  Succession Planning,  Automation,  Exit Strategies

❤️PASSIONS:   #PeakPerformance  #Philanthropy  #Mindset  #Personal Development  #Pivots

☯️VALUES & CORNERSTONES of my PRACTISE:    #Integrity  #Reciprocity  #Goals  #Accountability   #Results

Strategic Business Turnaound Accelerator, Shaper, Advisor, Consultant, Coach

McGill University

As part of  the McGill University office of Innovation and Partnerships , the MIF is a strategic support mechanism focused on providing to the McGill community the ability to accelerate the development of their invention or company, while facilitating entrepreneurial activity that will advance a technology or product toward real world impact, be it commercial, social, or environmental.

As a RAB member I support a MIF team throughout the year to work through roadblocks, identify priorities, and plan next steps.

Recipient Advisory Board (RAB) member 

Novartis

•	Drove strategic direction and implemented 30+ product portfolio transfers from Alcon. 
•	Maximized brand and market development opportunities with new launches and line extensions.
•	Led integration of two Ophthalmology business units and actively contributed to an optimization 
                team focused on maximizing cross-divisional opportunities including the generic business. 

AWARD: President’s Award of  Excellence for the Integration of the Canadian Alcon and Novartis Ophthalmology Business Units

Marketing Director, Ophtalmology Portfolio

•	Developed and implemented novel Proof of Commercial Concept Pipeline Prioritization model
•	Created global center of excellence for strategic pre-launch planning
•	Developed  and published comprehensive Pipeline Playbook on maximizing pre- launch 
        opportunities within global, matrix, cross-functional teams
•	Led local NPP BD&L evaluations and was a contributing author to a global due diligence report for CV asset
•	Led therapeutic areas teams in: CVRR, Heart Failure, CV Metabolism, Asthma, COPD, MS, NS, Retina, 
         and Rare Diseases. 
 
AWARSDs:
        -    Presidents Award for Excellence in Pre- Launch Planning
        -    Commercial Excellence Award for Pipeline Prioritization

Director, New Product Planning / Pipeline

Pharmascience

•	Led Marketing Strategy and Pipeline Selection to  identify, evaluate and execute on business opportunities, including licensing and strategic alliances
•	Hired an analyst and developed dynamic forecasting models to mitigate risk in pipeline segmentation and licensing opportunities
•	Completed international country and deal-specific alliance evaluations for in-licensing, JV and M&A
•	Led completion of successive 200-day plans with KPIs for sales, marketing and regulatory

Director of Marketing and Strategy -International

Consulting: Sales, Marketing Business Development

Undertook various consulting mandates including strategic planning, evaluation of BD&L opportunities and coaching for various customers.

Principal

Methapharm Inc.

•	Assumed interim GM responsibilities at the outset and inspired and led Marketing & Sales team comprising of Asthma, Critical Care, and Transplantation franchises. 
•	Evaluated & developed recommendations for in-licensing opportunities leading to the acquisition of  3 new pharmaceutical products
•	Created substantial savings by restructuring sales force and other operational positions as well as by carrying out in-house qualitative research on market viability of a line extension for 40 key US hospitals
•	Implemented sustainable price increases across all products while maintaining ~ 70% share of the asthma franchise even > 3 years of generic erosion

Vice President Sales and Marketing

•	Hired, led and inspired cross functional Marketing and Pipeline teams for GSK Vaccines (Hepatitis, 
        Pertussis, Varicella, Malaria, Typhoid portfolios), towards maximum ROI and optimal sales. 
•	Led the annual development and implementation long range strategic & operating plans and P&L
•	Product launches/ Pipeline (NPP):
           - Drove speedier approval of the first ever- Canadian hexavalent vaccine in infant Hep B/Pertussis 
           - Developed strategy and oversaw successful launch of a new 2nd entry varicella vaccine 
           - Oversaw pipeline initiatives (BD&L) and recommended launches for 3 new future vaccines
•	Developed new key account partnership program in travel clinics

GSK Vaccines: Group Product Manager 

Merck

•	Managed, hired and inspired sales team of 11 towards surpassing annual sales objectives 
•	Negotiated & secured several 1-3 year provincial contracts for exclusive use of Merck vaccines in 
        the face of multiple competitors
•	Doubled Hepatitis Vaccine share via key travel clinic partnership programs
•	Led task force on National #Standards for Sales Force sizing, productivity, targeting and rewards 
•	Championed and steered new company-wide Employee #Retention Strategy

Regional Business Manager - Vaccines

•	Managed 3 major brands and led launch of VARIVAX II, including an award winning 4-city PR 
            campaign 
•	Coordinated completion of 2 landmark Health Economic studies on varicella and on 2nd dose     M-M-R vaccination helping to secure  a 3-year contract for M-M-R II with the Quebec government for > 500,000 doses 
•	Secured largest one-time pneumococcal vaccination program in the world: > 400,000 doses sold to Ontario and sat on Pneumococcal Immunization Committee reporting to the Ontario Min. of Health - an industry first

Awards: International & National #Awards of #Excellence for pre-launch + launch plans for VARIVAX II

Brand Manager - Vaccines

•	Implemented Cardiovascular Direct to Consumer (DTC) campaign, which served as a model for 
        future company DTCs.
•	Created and implemented promotion plans for 5 therapeutic areas, adapting US worldwide promotion tools

Marketing Communications Manager

Welcome - I’m George & my expertise is tailored to solve your toughest business problems through strategy! 

As a strategic guru/maestro, I provide multimillion-$$ companies with a strategic lifeline to navigate storms & figure out where to direct efforts: Where to play & how to win, especially when hitting revenue roadblocks or needing to grow revenue 2X-10X.

My talents & skills are below, so let's focus on you!

Your Problem:  

You know how your multi-million $$$ business was successful & then revenues hit a wall & flatlined, or headed south, & you don’t know how to grow revenues, a lot.
 
You're struggling to see the path to the next level & instead of being a visionary & working on the business to grow $$$, you work harder in the business & become Chief of Every Little Thing.

You're stuck in the weeds, micromanaging, putting out fires & not preventing them. You work longer hours, your team gets demotivated & loses trust, turnover increases. 

Like quicksand, the more you dig in the deeper you sink.

You rely on old patterns to treat the symptoms &  not the root of the real problem. You need to slow down & check blind spots & gain momentum.

Why trust us to provide direction & throw you a strategic lifeline out of the quicksand of operational overwhelm?

Why we're the perfect fit to fix this problem?

✅Reality + Results vs Theory: With 35+ years of hands on experience we  deliver results in uncertainty & complexity.

✅Distilling the Signal from Noise: Clients chose us because we bring a fresh set of very experienced & unbiased eyes to spot trends others don't. We ask impactful questions, navigate complexities, boil down tons of info & simplify problems to connect dots.

✅Tailored Turnarounds: No off the shelf, band aid, solutions or short cuts going straight to tactics. We turn around businesses using strategic fundamentals to customize transformation or pivots to revitalize your business.

✅Partnering with Us Means: Checking blind spots for perspective + goal clarity, doing a true business review, building/bulletproofing your strategic blueprint with realistic plans that produce tangible results.

Like a secret weapon, our #strategy helps you understand reality & gives you direction to anticipate crises or mine/max out opportunity to future proof your business & thrive in any environment.

We lead on a tailored & structured program, building your business & maybe even the lifestyle you dreamed of so your business runs on auto pilot.

✅Partner with us!

DM / e-mail: George@TheGicopoulosGroup.com or let's meet:

https://calendly.com/georgegicopoulos

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