Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

WUN - Womens Utilities Network

Board

Energy & Utility Skills

Director of People & Organisational Development 

Head of HR

Aston University

Guest lecturer on Strategic HR and Change Management  
(MSc Leadership and Management programme)

Guest Lecturer

Regency HR Ltd

Interim HR Consultancy and Projects within Warwickshire and the Midlands

Director/Managing HR Consultant

Remploy Limited

•	Key role as part of the senior corporate teams to design and implement all people related aspects of the business related plan to achieve business and targets.
•	Management and resolution of complex people issues, consulting with recognised trade unions as appropriate

HR Business Manager

•	Establishment of employee led user groups to help the organisation identify the issues faced by differing employee groups at work and to jointly work through solutions
•	Formulation of adaptive technology proposal to introduce accessible IT in all Remploy sites with full implementation 
•	Development of pay/development structure for internal BSL Interpreters to meet communication support requirements for deaf employees with union consultation
•	Formulation of partnership agreements with National Society for Epilepsy, RNID and the Dyslexia Institute, working on key employee focused projects.

Disability Projects Manager

•	Management & delivery of first Remploy Computers@Home Home Computing Initiative, as a tax free and cost neutral employee benefits scheme utilising salary sacrifice.
•	Negotiation of and implementation of Employee Purchasing Scheme for mobile phones/tariffs with company mobile phone supplier, further enhancing the range of employee benefits available.
•	Review and redevelopment of company publications resulting in savings in production costs and improved effectiveness in meeting customer needs
•	Development of Best Practice Guide in communicating with disabled people as well as the introduction of all company publications in alternative formats (ie Braille, Large Print)
•	Increased usage of Remploy Intranet as the preferred employee communication resource from under 1500 hits per week to over 3000

Internal Communications Manager

•	Recruitment and development of disabled people within West Midlands South and Birmingham areas with the aim of progression into open employment
•	Employment Consultancy service to Remploy sites covering over 300 employees
•	Process adherence and improvement ensuring best practice service delivery
•	Managing a team of 6 professional staff

Employment Development Manager

•	Recruitment & Selection to Senior Management levels
•	6 months as acting Group Personnel Manager through organisational restructure
•	Facilitation of Continuous Improvement processes
•	Advising managers & staff on a wide range of employment issues
•	Job Analysis and salary benchmarking

Personnel Officer/Group Personnel Manager

Home Express

Training & Health & Safety Officer

Senior People Leader and Executive Coach with experience in delivering people strategy, employee engagement,  organisational change and development.  Extensive track record working in People and Diversity & Inclusion Leadership roles as part of an Executive Team.

Values driven, inclusive and passionate about making a difference , I am able to develop practical solutions to complex business issues.  An effective communicator used to working at the most senior levels and delivering positive business change.
	


taplio

The Battle

Maureen Adams MBA, ACC

Louise Parry FCIPD

Followers

Posts

Engagements

Likes

Performance ScoreMaureen Adams MBA, ACC's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Maureen Adams MBA, ACC

Louise Parry FCIPD

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maureen Adams MBA, ACC's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMaureen Adams MBA, ACC's LinkedIn Performance