Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

🦜 Charismatic Marketing Specialist for B2B Leaders looking to build an ambitious community of dream clients (Who will refer you like crazy and buy whatever you put out) | Embody charisma and become your Market's Messiah

𝗜’𝗺 𝗗𝗢𝗡𝗘!!!

For the past 12 years I’ve been working with leaders and entrepreneurs to scale their brands and businesses through content and messaging systems that build their community, inspire action, and convert to clients.

And for me, it’s been an incredible journey:

Going from marketing copywriter and video content creator...

To running my own video marketing production agency...

To marketing coach/consultant…

All in a very short amount of time.

And the thing is, I know what I’m doing works.

Those of you that have been following me have seen some of my headline results:

Marianne going from one client in a year, to now consistently filling up her workshops and signing 5 in one month.

Iann doubling his number of leads and clients, while doubling his prices, in 30 days.

Mike going from 0 calls in a year, to 12 booked in a week and a half.

Michael signing an 8k deal from a single post..

On and on.

To some of you, this post will come off as one big brag. And you’re certainly not wrong.

But for me, it’s giving myself permission..

Permission to go all in.

Permission to put myself out there more often and show off.

Permission to help others more than I am now.

Enough is enough.

I’m DONE!!!

I’m done holding back.

I’ve been laying back, taking the easy route for far too long and it has to stop!

And I’m going to cement that with a goal.

My goal is to help another 25 entrepreneurs scale their business to effortless, profitable, TIME-abundant revenue generation.

I and my processes have worked for solopreneurs, mid-sized businesses, and nonprofits of all kinds.

From pretty much all corners of the globe.

So…

If this resonated,

And you’re ready to normalize a peaceful sales funnel, that brings you dream clients on darn near autopilot, without the need for fancy apps or taking tons of time..

DM me “Interested”

I will reply as soon as I can and shoot you a message about formulating your custom game plan in taking your unique business to that next level.

And if nothing else, even if it’s not a perfect fit or if it’s simply too soon, you will still walk away with that game plan to try out on your own :)

Fair deal?

It’s more doable than you think, that much I promise you.

-Ryan (The Profit)

Ryan Clark

There's a fitness challenge that most people think requires elite genetics. Turns out it just requires what most business owners refuse to do.

It's called the Pete and Bobby challenge. 100 push ups and 50 pull ups in 10 minutes.

Yesterday I did 100 and 49. Just missed that last pullup as the timer went off. Wasn't disappointed though.. I did better than last week.

I'd always thought this challenge was an insane thing. Like something only the strongest who have trained the longest could do.

But then my dad mentioned he and my brother were trying it. So I gave it a shot a couple weekends ago. Got 40 pulls and 85 push.

Wow, I thought.. not bad.

How is it that I was able to do that?

Well.. I've been training for it all this time without knowing. See, for the past year or so, every Friday I ride down to Leblon beach where there's a calisthenics park. I do sets of 5-8 pulls and 15-20 push. Not to my max. Just set after set after set.

The Pete and Bobby challenge isn't about being "really strong" and doing a lot at once. It's about doing some again and again and again.

Just before writing this, I was listening to a reel from a rapper. He said the reason 90% of artists fail is not because of talent or looks.. it's because they can't handle the grind.

In my business, I know this is also true. The reason I survive is not because I'm the greatest copywriter in the world, or because I know the most about marketing.. it's because I'm willing to keep going and stay consistent. Because my mission is larger than my business.

It takes set after set after set.

And if you're reading this.. doing the work every day even when it doesn't feel like it's adding up to anything.. just know you're not alone in it.

We're all out here doing our reps. Some days it's 49 pull ups and you miss the last one. Other days you surprise yourself.

Either way.. you showed up. And that's the whole game.

🦜 Seattle Hipster turned Beachside Marketer for Brands looking to build an ambitious community of dream clients (Who refer you like crazy and buy whatever you put out) | Embody charisma and become your Market's Messiah

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