Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

Gain Momentum

I work across sectors to deliver collaborative and strategic results for my network. With a primary focus on new property, I connect buyers and vendors through digital marketing, referrals, and also through my network.  I have assisted developers with site acquisition, lead generation, introductions to finance or equity partners, and sales. I continue to provide a mixed range of services to a number of agents, developers, marketers, builders, and funds. 

The by-line of Gain Momentum is: Connecting Australian businesses and projects with qualified leads to scale faster and capitalise on this exciting time of growth in Australia's major capital cities.

Managing Director

Pivot Sports Co

Pivot is changing the way people connect and play their favourite racket sport while enabling the club to be more efficient and make more money.

Co-Founder/ Chief Marketing Officer

Squashlab Communities

I identify opportunities, problems and formulate multi-level solutions for each stakeholder and users of our apps. With SquashLab Communities, the outcome we seek is to expand reach and create connections to others through complex problem solving for Federations, Associations, Clubs, Schools, Players, and Sponsors.

We are currently in discussions to roll-out the app Internationally and exploring opportunities with other sports. Open to conversations around this.

Director of Marketing and Stakeholder Engagement

Position Property Services

Digital marketer with a focus on EDMs to B2B clients of Position Property to promote current projects sold off the plan to investment buyers, social media campaign management and content creation across LinkedIn, Facebook, Instagram and Twitter, community engagement across social platforms, content creation and campaign management to support property management and residential sales arms of Position Property Services

Digital Marketing Associate

CaptainJamesCork.com

Online wine and spirits list for the discerning and adventurous drinker.

Director

Institute of Modern Art

Sarah handled the communications for the IMA to the media and associated platforms. Special Projects entail the graphic design collateral, coordination and management of Annual Members' Events, Sponsorship support & Patron services, collaboration, and stakeholder relations. Everything from the comprehensive coordinating of small to mid scale events, 30 to 300 pax, respectively; to assisting in the construction of a feature living plant column in the new foyer; to re-organising and revamping the administration offices and assisting colleagues where required.

Communications & Special Projects

The Design Issue

The Design Issue was a site that collated a grouping of content for 5 primary Topics: Design, Property, Travel, Food and Wine with subcategories of culture, entertainment, events, and the arts. The platform allowed for strategic content marketing and opportunities for cross promotion of interesting and relevant businesses to The Design Issue. Sarah is the founder and director of The Design Issue, which was first conceived in July 2011 and was launched in early 2014.

MONDO ARCHITECTS

Client and contractor relations; client relationship support, New business development and benchmarking; established and maintained benchmarks for online presence and social media engagement; strategic event creation and management for the purpose of both client and colleague engagement; maintained all business solutions and tendered for new services creating substantial savings in costs and efficiency for the company

Executive Assistant & Marketing Coordinator

D'Ardenne Marketing

Marketing solutions were developed and implemented for clients in the hospitality industry, wholesale distribution companies, and retail. Everything from stationery, branding, copywriting, comprehensive design of print/online brochures, posters, merchandise, in-store signage, web site content and management,menus, flyers, and more.

Marketing Coordinator & Graphic Designer

Milani Gallery

Responsibilities as gallery manager included: Direct client and artists relations, event coordination, installation and exhibition management, collections management, marketing material & website updates, handling and displaying of artworks, point of sale, artwork conservation, preparation of artworks for shipment and framing, copyright agreements, and cataloging.

Gallery Manager

My primary focus is to strategically and proactively connect those in my network with one another to encourage new partnerships, collaboration and added value. While my own business is focused on the Australian property industry and its related sectors such as finance and information systems, I am open to conversations across industries. I may be able to connect you with someone in my wider network who may be able to help you, regardless of what your background or goals may be. I firmly believe that every great initiative begins with a simple conversation between two people with open minds. 

I specialise in digital marketing with a focus on lead generation through multi-faceted marketing campaigns. With a focus on real estate, the strategies that I put in place provide traceable and measurable results to assist agents to achieve record sales.

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