Max Kot

SoftLike

Senior Partner

Business Sales Consultant

Springs

ioni

Head of Growth

You are launched

Business Development Officer

FOCUS DIGITAL SYNDICATE

Uinno

Infinite Livestreaming

- Business strategy definition and optimization 
- Preparation & hosting of client-facing webinars 
- Performing webinars (link to the last webinar) 
- Establishing and maintaining partnerships Defining and setting ICP, UVP, lead generation Involving marketing strategy
- Heading of the Sales department
- Defining and setting strategy tests and theories

Chief Growth Officer

Springs is a provider of digital business solutions for workflow automation and optimization for scopes like Logistics, eCommerce, Retail, etc.

Responsible for:
- business strategy definition and optimization
- establishing and maintaining partnerships
- planning of further company growth

Head of Sales and Business Development

Strategy Manager

Zavodshop

Since 2010 ZAVOD is the retail/eCommerce store of industrial design watches. Presents in Ukraine over 35 world brands and produces own product line RIDER1991.

Responsibilities:
- retail/wholesale management,
- strategic planning and analytics,
- marketing and events.

Director of Business Operations

12+ years of business experience, including e-commerce/retail, logistics, creative products, events, and banking.

At the beginning of my career, I spent plenty of time in the service industry, where I gained deep experience in the B2C and B2B segments and in particular:

- team & project management,
- implementation of marketing and sales strategies,
- organization of local events and exhibitions (i.e. environmental exhibit Kyiv 2008),
- solution development for operational issues.

Such diverse experience supports my performance as a Head of Strategy of a digital transformation agency that serves logistics and retail scopes. The providing services cover:

- development of custom web & mobile apps including PWA, IoT solutions, etc. workflow optimization and automation
- IT consulting and startup launch support

In my opinion, focus on clients' goals, efficient communication and proven reliability are basic pillars of productive cooperation in the B2B sector and business world.

Maksym Kot

MLex

At MLex, we do more than deliver news - we empower businesses to navigate the complex world of regulatory risk with confidence. 

Our mission is to provide exclusive insights that turn uncertainty into opportunity, and as Head of Sales, I ensure this mission reaches those who need it most. 

Every client conversation starts with understanding their challenges, whether it’s anticipating a new regulation or managing compliance risks. 

Together, we uncover how our analysis and commentary can be a game-changer for their strategies. It’s not just about selling insights - it’s about partnering with our clients to solve their problems and help them thrive in an ever-changing world.

Head of Sales

MacPaw Inc.

At MacPaw, I stepped into a world where simplicity and productivity met innovation. 

My role was part strategy, part execution: building a 12-person sales team from the ground up, sending 40,000 personalized cold emails, and watching revenue triple in the first year. 

But the real story wasn’t just in the numbers - it was in the relationships. By creating a customer success strategy that put people first, we didn’t just grow accounts; we turned clients into advocates and everyday users into raving fans.

KPMG

When I stepped into the Sales Project Manager role at KPMG, I wasn’t just selling - I was solving. 

Imagine sitting with a client, dissecting their challenges, and collaborating with our developers to craft tools that transformed their operations. It wasn’t about pitching products; it was about building partnerships. Every new market we entered or client we won was a testament to the trust we earned and the value we delivered. 

For me, sales wasn’t just about numbers - it was about creating solutions that left a mark.

Sales Project Manager

I spent nearly a decade at KPMG turning data into stories that connected us to our clients. 

Picture this: crafting newsletters that spoke directly to client needs, coordinating alumni programs that brought old relationships back to life, and hosting events that made KPMG the room where it happened. Armed with tools like Factiva and Dow Jones, I dove into the numbers, emerging with insights that drove impactful campaigns. 

My mission? To make every interaction resonate and turn our brand into a trusted ally.

Marketing manager

KPMG Ukraine

Markets Senior Specialist

Regulatory updates with MLex, LexisNexis company

Most sales tactics are boring and outdated, agree?

"I feel pushy and salesy when I sell"
"I swear, if I hear the word 'funnel' again..."
"Do I really need to send 100 cold DMs per day?!"

You've probably thought the same thing at some point in your career, right? If you work in Marketing and Sales, chances are... you say these every day :)

But... sales doesn't have to be this "pushy" thing that makes you feel like you're cheating someone out of their hard-earned money.

Sales is human understanding. Psychology at scale.

What if selling didn't feel so salesy?
What if you made "funnels" fun and easy?
What if "sales" was more than just "cold outreach"? 

In my last 20 years working as a Marketing Manager and Head of Sales across companies of different size, I can tell you...

Sales CAN be fun.
Selling IS not that hard.
Marketing IS always needed.

Hey, if you've read this far...

I'm Iryna! Nice to meet you.

In my LinkedIn posts, I share lessons from my last 2 decades in business. And when I'm not on LinkedIn, I train my sales team members on how to a better job at growing the business. And when I'm not in the office, I like to speak on stages as a keynote speaker or look out which podcast I can jump on to talk even more... well... Sales and Marketing!

I love what I do. 

And I hope to share some of this love and lessons with you.

Thanks for reading.

------

For workshop and keynote inquiries, please send me a DM on LinkedIn or email at: irabgm@gmail.com

Iryna Begma

It took me 3 months to post this -
not because I didn’t know what to say,
but because the past 3 months have been very busy.

so here we go... 

I’m proud to share that I’ve stepped into the role of Head of Sales LexisNexis Europe.

It’s been intense, exciting, and full of growth already. Thanks to Stéphane Ouaki and Sébastien Bardou for believing in me, despite my imposter syndrome :)

New markets, new challenges, and the same mission:
→ bring real value to legal professionals across Europe.

I’m still MLex’s biggest fan — and I’ll keep making sure more legal teams benefit from it.

But now, I get to bring even more value to lawyers across Europe: from legal AI to workflow tools to sharp regulatory intelligence.

Grateful for the people I get to build with - and for what’s ahead.
Let’s go.

Marketing & Sales enthusiast | personal sales stories and women-in-sales support | Head of Sales at LexisNexis

We are looking for talents: Sales people in France and Belgium for LexisNexis Europe  💃

The links to the job posts in the comments below 📌

My creativity is running low guys, so either you help me find the new team members, or you continue seeing this… 😅

PS: for those who did not watch “Love Actually” - you missed the best ever Christmas movie.

Hiring - Business Development Manager in France 🇫🇷

📌Application link is in the comments below 

I am looking for a Business Development Manager to join the team of LexisNexis Europe - based in Paris. 

The person will be working with an amazing team (and me 😅) on bringing in new business for the leading provider of legal solutions. 

- English is a must 
- other European languages (Spanish, Italian, German) - a big fat plus 
- desire to travel, grow and work in a fun environment 

Like. Repost. Comment and RECOMMEND

No alternative text description for this image

“Just following up”
“Any updates?”
“Bumping this up”

We’ve all sent those.
We’ve all ignored those.

Because let’s be honest -
That kind of follow-up doesn’t drive action.

It just reminds the prospect you’re still waiting.

Reps who win don’t “circle back”
They re-personalize the conversation.

Here’s Part 2 of my follow-up sequence -
3 more messages I’ve built with lemlist,

This time: 100% ABM + signal-based.

Built for timing.
Backed by relevance.
With one pattern-breaker that always gets a smile.

PS: grab the sequence in the comments below - yep, free to use now!

follow ups

The most painful 17 minutes of my week?

A discovery call with a founder.

Here’s what happened:
I had a call with a consulting company.

30 minutes blocked. 
The goal was clear:

→ Discuss how they could help with a specific service.

How it went:

1/ The founder kicked off with:
“Let me first tell you what we do, and then you tell me how we can help.”
(Already a red flag.)

2/ Shared the screen immediately.
Walked through a deck full of irrelevant case studies from industries we don’t operate in.

3/ 10+ minutes presenting all their services.
(Spoiler: not aligned with my original request.)

4/ Then… price packages.
No discovery. No questions. Just a menu.

By minute 17, I stopped the monologue.
Kindly, but firmly.

Why? Because it is just a waste of time. 

Here’s how the call should have gone:

1/ Research the lead. 
(Even basic LinkedIn-level is better than none.)

2/ Start with questions. 
Understand what the person actually needs.

3/ Don’t show generic slides - especially not ones pulled from a random pitch deck.

3/ Show relevant clients and results - that I can relate to.

4/ Don’t sell “packages” if you sell a service. Customize. Listen. Adapt.

Some say “founders aren’t meant to sell.”

Maybe.

But if you lead a service business - you either learn sales

or you bring someone in who gets it.

Because one bad call can cost you more than a deal.

It can cost you reputation.

My personal December sales rules 

(aka how not to waste your last month of the year)

1/ Don’t look for new leads.

Look at the ones who ghosted you in Q1 or Q2.
They’re still there. And some of them actually have budget left.

2/ Don’t chase cold accounts.

Chase warm champions who liked you but got blocked.

3/ Don’t pitch anything new.

Pitch what’s easy to say yes to.
Quick wins. Short cycles. Simple approvals.

4/ Don’t slow down just because others are.
December isn’t dead.

5/ Relax if you reached the targets and did well! 

You deserve the rest and Jan will switch on the crazy cycle again. 

What’s working for you in December?

When LinkedIn starts sending you signs you’re not ready for…

The real reason many salespeople lose leads?

It’s not bad timing.
It’s not a weak pitch.

It’s missing the core point the client actually said -
the one that only came out in minute 17 of the call.

I’ve been there.
The call ends, the energy is good, you think you were fab…

But two days later, you’re second-guessing what the client really meant.

Actually, a piece of paper and a pen are good enough…

If you sell in 2005. 

Now? With AI and tools like Bluedot - AI Meeting Assistant  - the game has changed. 

With their new desktop app you can record any Zoom and Teams calls even if you are not the host. 

What I particularly looooved - their new mobile app which helps you to record the offline meetings (yes, people are still doing these) AND even internal 1:1 not to forget what you discuss. 

With their right tools like Bluedot - AI Meeting Assistant 

No more context missed. 
No more “wait… did they say Q1 or Q2?”
No more chasing the client just to clarify what was already said.

The AI summaries are clean.
The transcripts are accurate.
And I finally feel like I can focus on the conversation, not the notes.

The dream of every manager?

A self-driven team that brings results without constant check-ins.

The dream of every high-performing salesperson?

A manager who gives freedom - not micromanagement.

I’ve seen both sides.
And I know how rare it is to get it right.

That’s why I loved recording this episode with Dariia Gerasymova.

She’s not just a great salesperson - she’s an example of how independence + creativity = real results.

She built her own style.
She tested what others were too scared to try.
She made outbound feel like her - not just another cold email.

And it worked.

In this episode of Head of Sales Diary, we talked about how to build teams that don’t need babysitting. 

If you lead a team - or you want to be the kind of rep who runs their own game - this one’s for you.

https://lnkd.in/ek8F8Ebq

Hope you like it ♥️

If I have a reply rate under at least 5%,
I will never scale. 

What people do wrong: 

1/ think they need more clients 
2/ launch outreach 
3/ send a couple of thousand of automated messages 
4/ have no result and say outreach does not work 

The thing is:

You don’t need more leads.
You need better messaging.

What I’ve learned:

1/ You can’t automate what you haven’t validated.

2/ You can’t A/B test your way out of a bad offer.

3/ You can’t “personalize at scale” if you don’t know what resonates at all.

Sales people ask me all the time:

“When do I start automating?”

My answer?
“When people actually reply.”

Until then - stay small, go manual, test everything.

It’s not about scaling volume.
It’s about scaling what works.

What I’d do differently if I had to build a team from scratch

I’d skip the long onboarding decks.

And start with one question:

“Can you explain what we do in one sentence…
without sounding like ChatGPT?”

Because honestly -

you can teach tools, product, CRM, even objection handling.

But if they can’t connect?
If they can’t listen?
If they can’t write a message that sounds like a human?

That’s the real problem.

So next time:

- Less training, more shadowing.
- Less pressure, more feedback.
- Less scripts, more conversations.

That’s where great sales teams actually start

I’ve tested dozens of tools, dozens of sequences, dozens of “personalized” icebreakers. 

Let’s be honest.

Most “personalized” outreach is just awkward.

You know the type:

“I loved your podcast. Your dog Luna is adorable. That trip to Lisbon looked amazing!”

Sounds friendly.
Feels irrelevant.
Gets ignored.

What makes it worse - reps think they’re crushing it.

The truth?

Real personalization isn’t about adding random details.
It’s about understanding why someone might care.

That’s where Jason AI by Reply changes the game.

Before it writes a word, it’s already done the work:

1/ Pulls company insights (Mission, products, tech stack)

2/ Surfaces fundraising or growth signals automatically

3/ Scans recent news to anchor the message in what’s happening now

4/ Checks the prospect’s role, achievements, and responsibilities

5/ Spots industry trends that impact priorities

6/ Prioritizes the most relevant insight for email one - and folds the rest into the follow-ups

That’s how you go from:

“Hey, saw your blog post”
to:

“Hey, looks like you’re expanding your sales team - is outbound a focus for 2025?”

And that shift?

It doubles reply rates.
No spam flags.

Jason AI by Reply doesn’t fake relevance. It builds it in.

Our MLex intern needs your help - please spend 4 minutes of your time 💞 

Jemil Tekin is working on his final thesis and is researching what drives the adoption of Regulatory Intelligence tools.

If you work in Legal, Compliance, Regulatory Affairs, Risk, or Public Policy, could you complete this short and fully anonymous survey?

Link to the survey: https://lnkd.in/ecSMKfnp 

Like, share and comment are appreciated to support the research! 🤞

taplio

The Battle

Maksym Kot

Iryna Begma

Followers

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Engagements

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Performance ScoreIryna Begma's LinkedIn Performance

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taplio

The Battle

Maksym Kot

Iryna Begma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Iryna Begma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIryna Begma's LinkedIn Performance