Max Kot

SoftLike

Senior Partner

Business Sales Consultant

Springs

ioni

Head of Growth

You are launched

Business Development Officer

FOCUS DIGITAL SYNDICATE

Uinno

Infinite Livestreaming

- Business strategy definition and optimization 
- Preparation & hosting of client-facing webinars 
- Performing webinars (link to the last webinar) 
- Establishing and maintaining partnerships Defining and setting ICP, UVP, lead generation Involving marketing strategy
- Heading of the Sales department
- Defining and setting strategy tests and theories

Chief Growth Officer

Springs is a provider of digital business solutions for workflow automation and optimization for scopes like Logistics, eCommerce, Retail, etc.

Responsible for:
- business strategy definition and optimization
- establishing and maintaining partnerships
- planning of further company growth

Head of Sales and Business Development

Strategy Manager

Zavodshop

Since 2010 ZAVOD is the retail/eCommerce store of industrial design watches. Presents in Ukraine over 35 world brands and produces own product line RIDER1991.

Responsibilities:
- retail/wholesale management,
- strategic planning and analytics,
- marketing and events.

Director of Business Operations

12+ years of business experience, including e-commerce/retail, logistics, creative products, events, and banking.

At the beginning of my career, I spent plenty of time in the service industry, where I gained deep experience in the B2C and B2B segments and in particular:

- team & project management,
- implementation of marketing and sales strategies,
- organization of local events and exhibitions (i.e. environmental exhibit Kyiv 2008),
- solution development for operational issues.

Such diverse experience supports my performance as a Head of Strategy of a digital transformation agency that serves logistics and retail scopes. The providing services cover:

- development of custom web & mobile apps including PWA, IoT solutions, etc. workflow optimization and automation
- IT consulting and startup launch support

In my opinion, focus on clients' goals, efficient communication and proven reliability are basic pillars of productive cooperation in the B2B sector and business world.

Maksym Kot

Influ2

Companies like Snowflake and Crowdstrike use Influ2 to connect marketing with sales in ways most teams didn’t think were possible. We help go-to-market teams engage entire buying groups, shorten sales cycles, and stay relevant throughout long, complex deal processes.

• conducting comprehensive research on target enterprise accounts, analyzing industry trends, organizational structures, key decision-makers, and potential challenges
• composing personalized emails, and LinkedIn outreach to engage C-level executives, VPs, and key stakeholders in meaningful conversations
• developing and executing account-based strategies tailored to large enterprise accounts in collaboration with marketing and sales leadership

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:

• achieved exceptional results in Q1 2025, hitting 100% of the quota, maintaining 90% SALs, and attributing $900K to pipeline contribution
• sourced $60,000.00 sales pipeline into closed-won opp

Enterprise Sales Development

• raised awareness and generated interest in the product through personalized emails and LinkedIn outreach
• launched and expanded outbound campaigns by identifying key target audiences, creating tailored messaging using Outreach and Expandi
• strengthened relationships with the ABM team to improve collaboration and drive more effective, tailored outreach efforts
• generated new sales opportunities for Account Executives and partnering with them to move  prospective accounts through the sales cycle
• anticipated and effectively handled objections by proactively identifying potential concerns, addressing them with thoughtful solutions, and maintaining a positive, engaging approach

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:

• exceeded the quota by reaching 125% in Q4 2023, demonstrating strong performance in a competitive quarter
• achieved 140% of the quota in Q1 2024, driving significant growth and consistently surpassing expectations
• attained 110% of the quota in Q3 2024, with 90% of leads converting into Sales Accepted Leads, ensuring high-quality prospects
• delivered exceptional results in Q4 2024 with 184% of the quota, maintaining 90% SALs, reflecting outstanding sales performance

Sales Development

eTeam, Inc.

• researched and created targeted prospect lists based on ICP using LinkedIn Sales Navigator to ensure focused and effective outreach
•  reached out to curated, targeted prospect lists through personalized email campaigns, and LinkedIn to identify and qualify potential sales opportunities 
• guided qualified prospects onto the next stage of the sales process by booking a further conversation between the prospect and a Sales Executive

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:

•  increased the Lead Generation process by 50% through proactive campaigns, personalized outreach, A/B testing, and continuous optimization of messaging
• defined ICPs, buyer personas, and value propositions to enhance conversion rates, including connection, open, reply, and bounce rates
• developed and maintained hypotheses and outreach sequences for Email and LinkedIn campaigns to optimize engagement and conversion
• elaborated a comprehensive Business Development Strategy Guide to boost brand awareness among target audiences through LinkedIn and email outreach

InStandart

• researched, qualified, and compiled a contact list of potential customers based on the ICP
• orchestrated potential client company profiles to build databases and a targeted client list
• researched potential client companies using LinkedIn Sales Navigator, Crunchbase, SimilarWeb
• engaged with potential customers through personalized outreach on LinkedIn and Reply.io to assess their interests, initiate conversations, and qualify leads by understanding their needs, pain points, and readiness to explore solutions 
• aligned with business goals and enhanced team performance by partnering with the Sales Development Lead to develop strategic plans and set KPIs

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:

• built a database of over 2,000 hot leads for targeted email outreach, contributing to an increase in response rates and lead conversions
• optimized conversion rates through cold email outreach by identifying prospects' pain points and implementing personalized messaging tailored to their needs

Research Specialist

Crew Manning Agency "MIT-Ocean" LTD

• managed daily crew operations for allocated vessels
•	daily maintenance of incoming and outgoing correspondence with Greek shipowners
•	 searched, assessed, checked previous service (references, evaluation forms, sea service records) of seafarers
• checked that the proposed candidate is qualified, certified, and medically fit according to requirements of flag administration, international requirements and standards are within Company Quality System
•	 arrangement documents for crew dispatching (contract of employment, guarantee letter, crew list)

Crew Recruiter

Kherson State University

• prepared for and conducted a final lesson on English Practical Grammar, focusing on the topic "The Usage of Articles with Common Nouns", selecting didactic materials and creating visual aids
• coordinated an exhibition dedicated to English Language Week
• conducted a seminar on European culture during the Enlightenment era, incorporating interactive presentations to engage students 
• organized an exhibition installation, “Behind the Scenes of Buckingham Palace: The Life of the Queen,” that provided students with a deep dive into the royal life of Queen Elizabeth II

English and Foreign Literature teacher 

GRC Freight Agency | Greatwide Truckload Management

• managed daily operations with drivers and brokers
• kept daily maintenance of incoming and outgoing correspondence 
• handled objections with drivers via phone in English
• cargo delivery control
• arrangement documents for the Company

Logistician

• mastered various copywriting techniques, including creating catchy headlines, structuring content for readability, and using persuasive language to engage readers
• created content in English, Ukrainian, and Polish for scientific journals, ensuring clarity and accuracy in each language
• developed a consistent writing style while incorporating effective methodologies to ensure engaging and informative content
• executed own writing style to align with the expectations and preferences of target audience

Copywriter

Kherson Academic lyceum named after O.V. Mishukov under Kherson State University

• prepared for and conducted a lesson on the theme of Homer's "Odyssey," where I implemented creative teaching approaches, including pair and group work
• organized a class hour on bullying in schools, where I addressed its causes, consequences, and solutions
• developed and presented lessons in English, focusing on topics like "Appearance and Clothes" and "Feelings and Emotions," incorporating educational games to foster a well-rounded student development
• managed sociometric research and psychological tests to study the students' motivations and group dynamics

English and Foreign Literature teacher

Expert in Person-Based Advertising | ABM Strategist | Helping Tech Companies Supercharge Marketing Results 🚀

Greetings superheroes 🚀

I once dreamed of becoming a linguistic mastermind, decoding the mysteries of human communication with a PhD in linguistic analysis. But reality had a sense of humor. The salary of a laboratory assistant? Let’s just say it wouldn’t even cover my daily coffee habit.

𝗦𝗼, 𝗜 𝗺𝗮𝗱𝗲 𝗮 𝗯𝗼𝗹𝗱 𝗺𝗼𝘃𝗲: 𝗜 𝘁𝗼𝗼𝗸 𝗺𝘆 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝘄𝗼𝗿𝗱𝘀 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻𝗲𝗱 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮 𝘀𝗮𝗹𝗲𝘀 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿. Instead of analyzing syntax, I started crafting messaging that actually influences decisions and changes the world for game-changer products.

𝗕𝘆 𝗤𝟰 𝗼𝗳 𝟮𝟬𝟮𝟰, 𝗜 𝘄𝗮𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗵𝗶𝘁𝘁𝗶𝗻𝗴 𝗾𝘂𝗼𝘁𝗮 - 𝗜 𝘄𝗮𝘀 𝗰𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝗶𝘁, 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝟭𝟴𝟰% 𝗼𝗳 𝗺𝘆 𝘁𝗮𝗿𝗴𝗲𝘁. The secret? I’d already done my homework. No generic outreach, just laser-focused ABM prospecting. I dug into intent data, decoded buying signals, and crafted tailored messages so they practically said, "Nice to meet you!". 

𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝘃𝗶𝗮 𝘄𝗼𝗻 𝗱𝗲𝗮𝗹𝘀:

• Sourced $790,800 in closed-won revenue
• Contributed $68,400.00 Total Net New MRR against a total quota of $790,800

𝗡𝗼𝘄, 𝗺𝘆 𝗳𝗼𝗰𝘂𝘀 𝗶𝘀 𝗼𝗻 𝘁𝗮𝗸𝗶𝗻𝗴 𝗺𝘂𝗹𝘁𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 - driving conversions, accelerating pipeline growth, and turning sales teams into high-performing powerhouse cultures. I enjoy working with 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 and crafting strategies that simplify the buyer’s journey, ensuring seamless engagement across every touchpoint.

My 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘃𝗮𝗹𝘂𝗲𝘀 are rooted in 𝘱𝘳𝘦𝘤𝘪𝘴𝘪𝘰𝘯, 𝘨𝘳𝘰𝘸𝘵𝘩, 𝘪𝘮𝘱𝘢𝘤𝘵, 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯.

Outside of work, I’m passionate about 𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺, 𝘴𝘱𝘰𝘳𝘵𝘴, 𝘢𝘯𝘥 𝘣𝘪𝘰𝘤𝘩𝘦𝘮𝘪𝘴𝘵𝘳𝘺. 

𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 helps me better understand human behavior and connect with others deeper, enabling me to craft outreach strategies that truly resonate with my audience.

𝗦𝗽𝗼𝗿𝘁𝘀 teaches me the value of discipline, focus, and mental fortitude. 

My interest in 𝗯𝗶𝗼𝗰𝗵𝗲𝗺𝗶𝘀𝘁𝗿𝘆 fuels my curiosity to understand how systems work, whether in the human body or in sales strategies.  

My credo? 𝘎𝘰 𝘣𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦 𝘨𝘦𝘯𝘦𝘳𝘪𝘤.

Let’s connect and make it happen.
viktoria.d@influ2.com

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Maksym Kot

Viktoria Dehtiarova

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