Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

Handelsbanken

Specializing in finance strategy and financial control, contributing to the bank’s commitment to sustainable growth and operational excellence. 

Assignments:
• Strategic Financial Planning - Developing and implementing financial strategies to align with Handelsbanken’s long-term objectives.

• Performance Monitoring - Overseeing financial control mechanisms to ensure compliance, accuracy, and efficiency in reporting and budgeting processes.

• Analytical Insights - Providing actionable insights through detailed financial analysis, supporting decision-making at all organizational levels.

• Risk Management - Assessing financial risks and implementing robust controls to safeguard the bank’s assets.

• Collaboration and Leadership - Working closely with cross-functional teams to drive innovation in finance operations while maintaining Handelsbanken’s tradition of decentralized decision-making.

Associate, Financial Strategy & Control

Stealth Startup

Co-Founder

Future Today Institute

Tasked by the executive management of a leading shared services provider to identify growth opportunities and develop strategic scenarios of plausible futures for their industry, including strategic recommendations. Synthesized complex information using qualitative methods and quantitative data by monitoring, analyzing, and interpreting market research and technical trends by performing market scans with a long-term view.

Final project of the Strategic Foresight class at NYU Stern, taught by Amy Webb and the team at FTI.

Consultant, Strategic Foresight (MBA Project)

Nordic Match

Project led the development of Nordic Match’s new advisory strategy for divestitures, expanding their portfolio of offered services in response to current de-risking trends from MNCs in China, which has since resulted in several new deals for Nordic Match. Also supported live M&A transactions by compiling target lists, performing company valuations (Comp/DCF), and preparing pitchbooks.

Associate, Project Leader, M&A and Strategy Advisory

Danaher Corporation

Led a team of five consultants. The executive management of Danaher China tasked our team to find out why one of their products had consistently underperformed. Developed and implemented a revamped Go-To-Market strategy that boosted Danaher’s sales and enhanced its market positioning, contributing to growth in the targeted segment. Our team efforts enabled us to receive a “Best Project Award” upon delivery.

Consultant, Team Lead, Go-To-Market Strategy (MBA Project)

Swedish Chamber of Commerce in Hong Kong

Project led several projects with chamber staff, such as: 
(1) Developed a new strategy for advertisement sales by utilizing pricing theories (bundling, price discrimination, etc.), ultimately increasing chamber income. 
(2) Planned and executed the data analysis, market research, and the presentation of the annual report “Business Climate Survey in Hong Kong 2022”. 
(3) Coordinated networking events, expo booths, and panel discussions with local & global industry leaders – further honing my skills in stakeholder management.

Selected project experience:
- Responsible of the “Business Climate Survey” on behalf of the Swedish Chamber of Commerce in Hong Kong. A project in collaboration with Business Sweden and the Consulate General of Sweden, set to examine the current trade situation between Hong Kong and Sweden as well as to monitor opportunities and challenges in the region.

International Trade Scholar, Project/Team Leader, Marketing Strategy

Consulted clients on capital investments through portfolio creation & risk management, private property, and real estate investments. Improved and relaunched debt financing offers towards housing cooperatives, which led to an increase in new clients from other banks and accelerated the issuing of new mortgages, improving our office’s annual net interest gains. Led a “real-time data” optimization project and implemented a data-driven mindset for weekly (instead of monthly/quarterly) tracking of our P&L, which improved efficiency and allowed for quicker strategy responses. Ultimately, this led to an improvement in overall results.

Financial Planner & Wealth Manager, Private and Corporate Clients

Telia Company

Full time retail sales representative on study leave, working part time.

Retail Sales Representative

Full time retail sales representative, B2C & B2B.

Selected project experience:
- Extended responsibility for the product inventory of Telia Nacka. Led and instructed the team of ten people in how to receive and document incoming supplies and products, which resulted in a better workflow-efficiency and ensured that our product stock was correct at all times.

Retail Sales Representative & Responsible of Inventory

Part time retail sales representative supporting all stores in the Stockholm region.

LundaEkonomerna

Coordinating social events for members of the student union ”LundaEkonomerna”

Event Coordinator

Stockholmspolisens IF

Swim coach for kids in the age 7-13. Practice was 2-3 times per week, with three different groups. Learnt a lot regarding leadership, as you needed to be a good leader to avoid potential accidents.

Swimming Instructor

As a results-driven finance professional with an MBA from Peking University and a B.Sc. in Economics from Lund University, I specialize in strategy development, financial analysis, and project management across consulting, investment banking, and retail banking sectors. 

With a proven track record of driving growth, operational optimization, and leading high-impact projects, I have delivered successful outcomes for multinational companies like Danaher Corporation, Xpertal Global Services, and Nordic Match. I am eager to leverage my expertise in go-to-market strategies, M&A, and market analysis to drive organizational success in an evolving global business landscape.

Whenever I can, I try to relax by doing things that I love. For example off-piste skiing & snowboarding, long-distance running, and sailing.

Please feel free to reach out and let's have a (virtual) coffee! 
I'm always looking for reasons to fulfill my caffeine intake.

taplio

The Battle

Max Nyman

Elias Johansson

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