Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

PostNord

As a Go-To-Market Specialist, I drive the successful launch and market impact of products and services. My key responsibilities include:
• Market Research and Analysis: Conducting in-depth market research to understand industry trends, customer needs, and competitive landscapes.
• Strategy Development: Crafting comprehensive go-to-market strategies encompassing product positioning, messaging, pricing, and distribution channels. Developing detailed launch plans and timelines.
• Cross-Functional Collaboration: Coordinating with product development, sales, marketing, and customer support teams to ensure alignment and resource readiness for product launches.
• Sales Enablement: Providing the sales team with essential tools, training, and information, including sales collateral, presentations, and product demos, to enhance their selling effectiveness.
• Performance Tracking and Optimization: Monitoring the success of go-to-market strategies and campaigns through key performance indicators (KPIs) and metrics. Analyzing performance data to make informed adjustments.

Go to Market Specialist

Bambuser

• Overseeing the global customer lifecycle management across APAC, EMEA, and US territories, focusing on seamless onboarding and accelerated client relationship development.
• Conducted comprehensive market research to identify evolving consumer behaviors, aligning company offerings with emerging trends for strategic advantage.
• Achieved a remarkable 140% increase in onboarding efficiency through strategic initiatives, demonstrating adept leadership and operational excellence.
• Leveraged advanced CRM expertise, particularly in HubSpot, to design and implement intricate customer pipelines, driving business growth and enriching engagement (Time to Value/Maturity Success Scoring). Project managed 20+ employees globally.
• Reported to interim CFO/Chief Strategy Officer.

Senior Manager Client Experience

‣ Responsible for the process and journey of the 1:M product: Assets, flow, ways of working, and educating staff internally.
‣ Re-launching of our Knowledge Base: New design, new structure, continuously adding and creating articles, creating a "Get Started Guide". 
‣ Part of making the product self-served and self-explanatory on a global level. Make the clients use a comprehensive educational platform of articles and tutorials
‣ Founded and executed Bambuser Tutorials. From idea, and content to launch.

Operations Manager

‣ Part of the team that manage one of our largest global enterprise client 
‣ Onboarding new markets globally spreading from Kuwait, Australia, Indonesia, US
‣ Go-to-market execution and strategy; Working closely with head of marketing, project managers, Tech
‣ Turning clients from Proof of Concepts to Master Agreements
‣ Daily duties of KPIs, sales, and performance responsibilities
‣ Technical account management

Customer Success Manager

‣  Identifying insights from Video Commerce clients
‣  Research and executing best practices, performance and analytical reports, local and global trends 
‣  Create guidelines to secure a continuous good client relationship post onboarding

Research Analyst

GANT

Nordic markets GANT.se/dk/fi
‣  Resposible for the merch/visual parts of the products on the site
‣  Daily working with the website, different systems and integrations
‣  Customer support by e-mail and telephone
‣  Assisted with SEO-implementations

Ecommerce Coordinator

Thernlunds Man & Woman (Previous GATT)

Full-time employed 13-15, part time during studies 16-18;

‣  Managing budget goals (store and personal)
‣  Inventory and logistics
‣  Visual merchandise

Sales Representative

‣  Create purchase orders and communicate orders to stores
‣  Develop a competitor analys during the whole period and identifying geograpic and market trends followed by analyze product performance data
‣  Day-to-day buying operations

Wholesale Merchandise Internship

Gatt AB

Part of the first to execute the online shop GATT.se. Responsibly for securing fast and quality deliveries managing logistics, merchandise and shipments. Moreover, handling customer support and relations.

‣ Yearly revenue +10M SEK
‣ Won best eCom store in category "Small eCom" at JetShop Awards (Scandinavian E-business Camp)

Head of Customer Care and Delivery

Go to Market Strategy @ PostNord Sweden | Ex-Bambuser

Execution - key to success. and fun.

A happy and curioues professional with a proven track record of driving revenue growth, optimizing operational efficiency, and fostering client relationships. Specialized in go-to-market strategy, customer experience and journey management, implementing process-driven methodologies, and operational excellence across diverse industries. 

Proficient in leveraging advanced CRM tools and analytics to inform strategic decision-making and enhance business performance. Committed to continuous improvement and collaborative relationships with revenue and commercial departments. 

Recently part of the hyper growth of Bambuser, a SaaS company in video commerce. 8-10 employees in the commercial team and approximently $30k in ARR to 100+ employees and approx. $130k in Q2.

Key Skills:
• Revenue operations
• Commercial lead
• Strategic Planning and execution
• Cross-functional collaboration
• Design Thinking methodology, ADKAR
• Market research
• CRM expertise (HubSpot)
• Project management
• Performance optimization
Customer Relationship Management

Reach out if you would like to get in touch!

taplio

The Battle

Max Nyman

Fredrik Johnsson

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