Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

vloxq CPQ 

Fully Customized Configure, Price, Quote (CPQ) Tailored to Support Your Business Growth & Profitability. 

⭐️⭐️⭐️⭐️⭐️ G2 
"A great system and an even better team!" 

Proud provider to: Retriever, Sympa, Hako, KH-Maskin, Elon and more. 

Secure your sales team from making costly mistakes that can negatively affect the customer experience and directly impact your profits. 

Stop relying on individuals and manual work with Excel quotes and Word contract templates. Let's reduce the risk of errors and increase digitalization and automation. 

vloxq CPQ is seamlessly integrated with your CRM and ERP when needed and fully tailored to support your business needs.

Benefits of implementing vloxq CPQ across functions:

- Sales team can focus on driving business
- Sales manager has a clear view of sales forecast
- Delivery manager ensures happier customers
- Silos between sales and delivery are eliminated with accurate quoting from the beginning
- Finance manager enjoys error-free billing data
- CEOs achieve improved profit margins

Co-founder & CEO

Co-founder & CRO

Mentalfestivalen

Vår vision är att ingen ska behöva vara utbränd. 

Vi vill öka kunskapen om psykisk hälsa, bryta stigmat och bidra till en större öppenhet. Vi vill också att fler ska få bättre hjälp snabbt och att psykisk ohälsa ska upptäckas tidigare. Både på arbetsplatsen och i samhället i övrigt. 

Mentalfestivalen är dels en mötesplats för företag, beslutsfattare och intresseorganisationer som verkar för en bättre psykisk hälsa. Mentalfestivalen är också en mötesplats för personer med erfarenhet av psykisk ohälsa och anhöriga som söker stöd och råd. 

Genom Mentalfestivalen skapas möten, ökad kunskap och förståelse om psykisk hälsa och insikter om hur vi kan hjälpas åt att förebygga, upptäcka och hjälpa drabbade. 

Mentalfestivalen – möten, kunskap, hjälp och öppenhet om mental hälsa!

Välkommen till Kungsträdgården den 22 maj 2025!

Initiativtagare

SustainLab

Board Member

Ireturn Nordic

IRETURNS verksamhet utgår från övertygelsen om att ingen i samhället ska behöva vara utmattad eller utbränd. För de som ändå är det erbjuder IRETURN stöd i olika former för en återkomst till ett stabilt bättre mående. Det gör vi genom samtalsgrupper, forum där kraften i att dela med sig av sina erfarenheter ger deltagarna ett stöd i sitt tillfrisknande.

IRETURN är också en hub för att bidra till ökad förståelse och kunskap om utbrändhet och utmattning, där poddar, bloggar, artiklar, forskningsrapporter och chatforum är några exempel. Vi vill genom detta visa frågan från olika perspektiv och bryta fördomar och okunskp som finns kring utbrändhet.

Vi vänder oss primärt till de som på olika sätt upplever arbetsrelaterad stress och dess negativa effekter. 

IRETURNs samtalsgrupper bygger på respekt, ärlighet, trygghet och hopp och vår övertygelse är att deltagarna både ska kunna få och ge stöd av och till varandra. 

IRETURNs samtalsgrupper är ett komplement till annan vård, stöd och eventuell medicinering och ska inte ses som en behandlingsform.

Co-Founder

IHM Business School

On a mission to inspire (wo)men to help customer do - whatever they do - better! Combined with a strong ambition to ensure that the B2B Sales Program stays relevant and correspond to the needs of businesses.

Member of the Advisory Board B2B Sales 

GetAccept

As the Head of Partnership at GetAccept charged to build our global partnership strategy from scratch.

Responsible for all global partnerships with extra focus on Salesforce, Microsoft, HubSpot, Pipedrive, G2Crowd, Freshworks, SuperOffice and Lime Technologies. 

Main responsibilities: 

- Set a well functioned global partner strategy to support our international expansion 
- Establish, build and maintain relationship with key partners globally 
- Responsible for all strategic & commercial partnerships
- Maintaining and running our partnership & reseller program
- Ensure digital lead generating activities 
- Commercial responsible for all integrations 
- Educate internally about partners and integrations 
- Close collaboration with product for feature requests and feedback 
- Close collaboration with marketing to ensure relevant activities and tonality  
- Stay up to date, inspire and educate about SaaS and Sales Enablement 
- Measured by overall quota attainment 

Founded in 2015 and gaining traction as a Y-combinator funded company. GetAccept is radically redefining the way companies run sales, providing a sales engagement SaaS platform for sales to design, send, promote, track and e-sign sales documents in one place.

Partnership Manager

Upsales Nordic AB

Senior Business Consultant

Business Consultant

PE Accounting

Var med under två och ett halvt av bolagets tre första år. Arbetade tätt med grundarna för att identifera en optimal målgrupp och växa med en kombination av "early adopters" och vinna förtroende hos större och större kunder. Var med och tog in ca 90% av de nya kunderna under tiden och är otroligt stolt över att PE blev Gaseller 2016.

Arbetade med nykundsbearbetning via telefon- och webbmöten samt kundbesök.
Rollen innefattade eget budgetansvar, aktivt sökande av potentiella kunder, uppföljning av kampanjer och leads samt att skapa en optimal lösning för kund.

Wiraya Solutions AB

Arbetade tillsammans med en av grundarna med allt från kallbokningar till företagets nyckelkunder. 
Mina ansvarsområden innefattades av hela införsäljningsprocessen till slutleverans av tekniska kommunikationslösningar, samt för såväl mindre kampanjkunder till att öka försäljning på befintliga kunder. 
Levererade på kort tid mycket bra resultat både vad gäller mötesbokningar och försäljningssiffror.

Secures Your Sales Organization From Doing Costly Error(s) in Quotes 💸🙀 & 🎧 Podcast host Fail n' Grow by vloxq CPQ 🦎

Research made by vloxq shows that 5-15% of the revenue is missed due to errors in the pricing and quoting process when a Excel or Spreadsheet is employed. Reduce the risk of errors and take control of your pricing and quoting process with vloxq CPQ, always connected to your CRM and ERP. 

Podcast host of the one true source for pricing and profitability, Fail n' Grow: https://open.spotify.com/show/28DFXhQONY7tMo3zsjicug?si=131b6cba58cf4c42 


My interests and specialties:
- CPQ
- Business Growth 
- (Female) Entrepreneurship 
- Partnership 
- SaaS
- Mental Wellness 
- (and yes, Show Jumping too 🐎) 

🙋‍♀️ would describe myself as a an extremely self-motivated individual who has a proven track record of generating new business opportunities and curiously seeking solutions and improvements outside the box. 

I'm a creative thinker, always seeking to achieve goals and having a natural ‘never give up’ attitude.


W
+46704 81 01 28
wilma@vloxq.com

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Max Nyman

Wilma Eriksson

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