The Orbit

Making it easier for businesses to expand and grow with the help of Partnership Relationship Management (PRM) tools

Founder and CEO

Partnership IQ

Member

Partnership Leaders

Focus 

Focus is a digital platform that uses design sprint principles and top-3% of world product design agencies to help teams to launch any digital product from idea to testing with real customers in just 2 weeks.

Founder 

Deloitte

Senior Consultant

Founder, CEO at The Orbit | On a mission to help 1000+ companies become global by scaling partnership ecosystems | Building next-gen PRM platform | Stanford Acceleration Program Alum

Hey there! I'm Max, founder and CEO of Orbit, where we unlock the potential of B2B tech companies by striking strategic partnerships in exciting new markets.

My passion for entrepreneurship and exploring the world has taken me on a journey across various countries, immersing myself in diverse cultures and business landscapes. These experiences have taught me the true power of indirect sales channels in achieving success across borders.

Throughout my career, I've tackled numerous entrepreneurial projects, including founding a startup studio called Focus, specializing in development, research, and design. I also had an insightful stint at Deloitte as an auditor. The common thread? The undeniable impact of strong partnerships.

Inspired by these experiences, I created Orbit — a platform connecting B2B tech businesses with industry partners in emerging markets like India, Indonesia, LATAM, MENA, and beyond. Our unique ecosystem boasts 250+ affiliate, referral, and reseller partners, helping entrepreneurs harness the power of indirect sales, speed up time to market, and broaden their horizons.

Orbit has experienced rapid growth, attracting angel investors from TMT Investments, Miro, and four other outstanding professionals and working with alumni clients of Stanford, Google Ventures, and Alchemist. My achievements as a top founder led me to participate in a prestigious acceleration program led by Stanford professor Bret Waters.

In 2022, I embarked on a new adventure by moving my family to Bangalore, India's IT hub, to launch Orbit and immerse myself in the local culture. This bold move reinforced my dedication to fostering international collaboration and empowering entrepreneurs worldwide.

Outside the boardroom, I'm a proud dad to two amazing daughters, a yoga enthusiast, and an adventure-seeker with a passion for mountaineering and paragliding.

I love connecting with new people and learning from their unique experiences. So, let's chat and uncover exciting opportunities together! Reach out to me at max@theorbit.me.

Max Todua

Freshworks

Built a PAN ASIAN channel sales team based across 3 locations - Scaled the team size to 21 (from 2) and created a strong 2nd line leadership to help scale the business further. 

Being a business owner managing all segments(SMB, Enterprise, and Expansion), Scaled the region from $2.4M to $15.4M through partners and personally closed some of the largest accounts for the ASEAN region  - POS Malaysia, Zuellig Pharma, Lalamove, and so on. Worked on building solid Business plans with partner executives to set up a profitable Freshworks Practice

90% of the Platinum Partners for Asia were onboarded, enabled, and managed by me. Onboarded large enterprise partners for the region like Cognizant, TCS, Virtusa, Orange Business, Ecloudvalley, Truvisor and so on.  

Established a twin-engine partner ecosystem to help scale both SMB and MM/ENT segments for Freshworks. Executed the overlay Sales model for the ASIA region to collaborate and scale the region with the field sales team. 

Worked closely with the AWS alliance, Partner sales, Marketplace, and AMs to build and execute a solid GTM strategy and co-sell motion to grow the region exponentially.  

Helped scale field sales revenue sourced via partners across Asia at 2-3x growth rate YoY | Partners are contributing over 80% of Freshworks ASIA revenue.

Planned and executed the largest and first-ever multilingual Freshworks digital customer summit in 4 languages for Asia during Covid - 2K attendees and 25+ Speakers covering 4 languages

Planned and executed the first regional partner conference in Singapore with 100+ partner reps attending it from Asia.

Planned & Executed over 50 events in Asia along with our amazing partner marketing to build a solid pipeline for the region.

Part of the President's Club for 2 years in a row!

Regional Partnerships Sales Director - Asia

Transformed and scaled a region that was at $1.2M in revenue as of Sep 2018 to $5.2M by March 2020. Achieved consecutive year-over-year growth rates, elevating from 16% in 2018 to over 100% in 2019 and 2020.

Built an impactful partner sales team for the Europe region covering both new business acquisition and existing customer expansion via partners. Mentored 2nd-line leadership to help scale the business in upcoming years. Worked on acquiring and expanding key accounts like Bridgestone, Eurofins, Mercedes, Tiqets, FCM, Kolibrie and so on with partners. 

Recruited and managed large enterprise partners for the region like Accenture, Devoteam, TKC digital, and so on to scale the region. 

Orchestrated Freshworks's entry into new markets like Spain, Portugal, Czech Republic and revamped the existing markets like France, Netherlands, Belgium, and Italy to deliver 80% of overall in these markets for Freshworks. 

Planned and executed over 20 marketing events and campaigns for the region via partners along with the marketing team to build pipelines and shorten the sales cycle.

Established a solid GTM strategy with local ISVs like Monday.com, Asana, SugarCRM, and so on to solve product gaps and build a co-sell engine to grow the region. 

Co-organizer for the 2019 Global Reseller Conference for Freshworks.

Regional Partner Sales Manager - Europe

As the 2nd hire in the APJ sales GTM org, was instrumental in building Freshworks's initial customer base in APAC

Had the privilege of building Freshworks' reseller ecosystem from scratch and scaled revenue from $0 to $2M ARR for the APAC region over 2 years (July 2016 to Sep 2018)

Established a solid GTM business plan with channel partners to scale the market and worked on acquiring and expanding key accounts like Lalamove, Kerry Express, Kiatnakin Bank, Dextra Group, Line Corporation, JAC recruitment, Smartfren, Halodoc, Kredivo, Central group, GHN express, Decathlong and so on with the executives to help transform their customer and employee experience. 

Was fortunate to be part of the initial team that helped design the Partner Program Framework for Freshworks back in 2015. 

Co-organizer for the First Global Freshworks Reseller Conference and conducted first-ever Freshworks events in Singapore, Thailand, Malaysia, Indonesia, and Vietnam

Key Global Initiatives: I was instrumental in setting up the Partner recruitment strategy including IPP setting and profiling, product enablement across the globe, and was responsible for the end-to-end PRM implementation (from solutioning to execution)

Partner Sales Lead - APAC

SmartMegh Solutions Pvt Ltd

From devising sales and marketing plans to executing high-impact campaigns, I took complete ownership to ensure seamless and successful client acquisitions.
Demonstrated success in selling Ramco HRMS to large enterprises, addressing complex HR challenges with CHROs from organizations like BankBazaar, Logic Information System, Manipal hospitals, and so on.
Consistently surpassed revenue goals by leveraging a consultative sales approach and building long-lasting client relationships.
Spearheaded successful implementations resulting in improved efficiency, cost savings, and enhanced employee experiences.

Enterprise Sales Consultant

Oracle India

Sales Support Specialist - EMEA

Cognizant

Customer Service Associate

With over 13 years of experience in the SaaS industry, I have a proven track record of building and managing high-performing partner sales teams, creating impactful go-to-market strategies, onboarding strategic partners, and closing large enterprise deals. As a Regional Partnerships Sales Director at Freshworks, I lead a pan-Asian channel sales team that drives revenue growth and customer acquisition through strategic partnerships. As a founding member of the Freshworks Partner Sales team, I played a pivotal role in growing the motion from $1M to $160M and was part of the Prestigious President's Club for 2 years at Freshworks.

My mission is to help businesses transform their customer and employee experience with Freshworks' innovative and user-friendly software solutions. Passionate Zero to One leader with a keen inclination toward solving groundbreaking challenges from inception to fruition.

taplio

The Battle

Max Todua

Priyanka Chandramouli

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