Y Scouts

As CEO of Y Scouts, I highlight the connection between purpose and leadership in the recruiting process to transform how people and companies connect through a shared sense of purpose. Over the past 9 years, my efforts have brought this conversation to the forefront in the boardrooms of some of the most highly respected companies across the country.

I’m proud to lead a team of fully-committed recruiting and leadership development experts who find and hire exceptional, deeply-aligned leaders.

Founder and CEO 

Prevail Recruiting

Co-Founder

TruPath Search (formerly Job Brokers, Inc.)

Started my own business with another co-founder called Job Brokers, Inc. which we rebranded to TruPath Search. We offered a full range of recruiting services including: Retained search, executive search, contingent search, contract, contract to hire, direct placement and a full array of research recruitment and market intelligence information gathering.

Grew to over $50M in revenue with clients like University of Phoenix, Goodrich, OMCO Solar, and others.

CEO and Founder

HUNTER Technical - htrjobs.com

In charge of getting new businesses and build sales pipeline for the recruiting team.

Account Manager

Aerotek

Learned from the best on how to recruit great talent in telecomm through seamless operations, professional development, and skills assessment.

Recruiter

CEO | We Find Purpose Driven Executives For Value Aligned Companies

I’m on a mission to change how we hire leaders in this country. Our employees and customers deserve to work with executives who are aligned on the values and the mission of the company, as well as being highly capable. 

The traditional hiring system is broken. Job boards and AI have created an unholy mess of the recruitment process and no one is winning. Candidates are anxious and over-applying, employers are drowning in applications and paralyzed by choice. 

At Y Scouts, we lead with purpose. We don’t advertise roles — we use our covert discovery process to handpick outstanding candidates for your leadership role. We obsess about 3 key characteristics: 

- Relentless learning
- Developing others
- Delivering results

If a candidate has all 3, they fit our Leadership Model and only then do we progress to assessing their experience and capabilities. We look for soft skills, culture alignment and an expectation of excellence.

My early career in recruiting started at Aerotek, one of the biggest aerospace recruiters in the country. A few years later, I started my own firm, Tru Path (formerly Job Brokers Inc.), a company that grew 100% year-over-year for eight years, scaling to $50 million in revenue. 

We hired over 50,000 people across many different industries. Churn was often high, and I realized that to drive real growth in a company's culture, you have to start at the top.

So in 2012, I co-founded Y Scouts, the world’s first purpose-driven executive search firm. We work with dozens of industries, from fashion to fitness, medicine to manufacturing. 

My philosophy is simple: hire like your business depends on it — because it does. 

Ready to find the leaders who are going to take your business further than you could have imagined? Let’s talk.

Max Hansen

Customer Marketing Program Manager

Director of Marketing & Sales

Sr. Marketing & Sales Manager

Emerged Inc

Role: 
Oversaw a small marketing and sales team to implement the go-to-market strategy for the healthcare vertical. After two years as a generalist agency, we found our niche in healthcare by leveraging our past successes with clients. My responsibilities included organizing, planning, and launching all marketing and go-to-market efforts, as well as leading the sales execution to establish our strong presence in this specialized market.

Skills Acquired:
Strengthened my abilities in sales enablement and market research, key for understanding and entering the healthcare market. Developed effective pricing strategies and detailed customer personas, allowing us to target our marketing more precisely. Improved my skills in creating clear and compelling positioning and messaging. Used data analysis to make informed strategic decisions and further honed my team management capabilities, leading the team through significant projects and growth.

Accomplishments:
The GTM launch into the healthcare vertical drove a consistent 30% quarter-over-quarter growth in clinic acquisitions for two years, which resulted in a 220% year-over-year increase in ARR.

Role: 
Managed all marketing operations from the ground up as the fifth employee at Emerged. Established and executed comprehensive internal and client-facing marketing systems for the agency, which specialized in automated outbound marketing services for companies looking to increase their qualified lead pipeline. Oversaw the development and implementation of marketing strategies, operational processes, and tools to drive both company and client success.

Skills Acquired: 
Marketing automation with HubSpot and Zapier, data analysis using Google Analytics, Google Search Console and Excel, CRM management with HubSpot, campaign management across email and social media, project management with Monday.com, email marketing with Mailchimp and Lemlist, lead management and nurturing with Zapier and Kennected, sales and marketing alignment, content management with WordPress, SEO and SEM strategies, budget management, process optimization, vendor management, MarTech integration, A/B testing and experimentation.

Marketing Operations Manager

BookFuel

Role: 
Led a small team of in-house and outsourced marketers to execute all our marketing projects. I was responsible for setting performance goals, keeping the team on track, managing project timelines, and handling budget and strategic planning to help the business grow.

Skills Acquired:
Gained valuable experience in team leadership and management, budget optimization for effective marketing, project management to streamline workflows and meet targets, and strategic planning that aligned marketing efforts with our business goals.

Accomplishments:
Achieved a 125% increase in total revenue year-over-year for two consecutive years through effective marketing strategies and execution.

Sr. Marketing Manager

Role:  Responsible for managing and maintaining all items related to marketing strategy.  This includes: funnel creation, lead generation, email marketing, lead nurturing, Facebook advertising, retargeting, and content creation.  I also work directly with customers to ensure they are having an amazing experience with our products and services, then utilize their success stories to further enhance our marketing efforts.

Skills Acquired:  Salesforce and Insightly for CRM, ClickFunnels and Zapier for funnel development/integrations, Pardot and Mailchimp for email marketing, Facebook Ads for paid social media advertising, EverWebinar and Demio for webinar presentations, Screenflow and Filmora for video recording/editing, Audacity for voice overs and audio editing, Wix for website development

Accomplishments:  Reduced average cost per lead by 67%, managed BookFuel's customer review strategy and achieved an "Excellent" rating on Trustpilot (4.4 out of 5 stars), filmed and edited over 110 educational video tutorials for various paid products to help enhance customer satisfaction

Digital Marketing Manager

Role: 
Proactively responded to inbound sales inquiries for authors interested in self-publishing services, and then sold them on the benefits of using our products and services.  I also helped manage the entire company's email marketing strategy using Pardot, which later led to being promoted to a Digital Marketing Manager for the company.

Skills Acquired: 
Inbound B2C sales, Salesforce for CRM, LiveChat for both sales and customer service, Podio for project management, account management, excellent rapport building

Accomplishments: 
Maintained an average quota achievement of 115% during my time in the position

Inside Sales Specialist

RingCentral

Role:  
Qualified leads through both phone and email contact in order to develop sales-ready opportunities for small to medium business prospects.

Skills Acquired:  
Salesforce for CRM, Marketo for email marketing, prospecting and cold calling, enhanced communication skills, pipeline management, account management 

Accomplishments:  
Consistently achieved 100% - 115% of my monthly quota for my entire time in the position

Sales Development Representative

Verizon Wireless

Role:  
Worked directly with customers to provide help and service for all their wireless needs.  This included: new phone sales, phone upgrades, customer service and billing, accessory and service upsells, troubleshooting and simple device repair, and service plan management.

Skills Acquired:  
In-person B2C sales, excellent customer service, advanced closing techniques, iOS and Android functionality, inventory management

Accomplishments:  
Top District Sales Representative for Home Phone Solutions - 2013, consistently achieved over 110% of my monthly quota

Solutions Specialist

Jefferson County Juvenile Assessment Center

Role:  
Conducted verbal psychological assessments for juveniles between the ages of 10 and 17, then determined appropriate referrals within the community based on results.  I also would screen all juveniles who committed a detainable offense into Mount View Detention Center in Lakewood, Colorado.

Skills Acquired:  
Motivational interview techniques, legal report documenting, categorizing criminal offenses as they pertain to juveniles, communication with city and county law enforcement agencies

Juvenile Assessement Specialist

Devereux

Role:  
Managed an eighteen-bed mental health residential treatment unit for boys between the ages of 15 and 18.

Skills Acquired:  
Therapeutic group management, ability to remain calm in extremely high-stress situations, deep understanding of various mental health disorders and diagnostic specialties 

Accomplishments:  
Voted Residential Staff Member Of The Year - 2011

Mental Health Worker II

𝐖𝐡𝐚𝐭’𝐬 𝐚 𝐩𝐢𝐫𝐚𝐭𝐞’𝐬 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭?
A webinAAARRRR!
-------
My name is Greg, and I am a former college baseball player turned marketing enthusiast. I also love Marvel Movies, hamburgers with a fried egg on it, and corny jokes like the one above.

Professionally, I have 8+ years of marketing experience in the B2B/B2C space. In my opinion, marketing is the greatest career in the world, and I am truly grateful to have found my calling.

But I didn’t actually start my career in marketing.

𝐄𝐚𝐫𝐥𝐲 𝐂𝐚𝐫𝐞𝐞𝐫

I graduated with a B.A. in Psychology, then right after school jumped head first into the mental health field. I’ll never regret the two years I spent in this field, because the experience I gained was truly invaluable, and I’ve applied that experience in every phase of my career moving forward. However, I quickly learned that working on the front lines of the mental health field wasn’t what I wanted to do for the rest of my life, and I knew I was meant to do something else.

𝐓𝐡𝐞 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧

Through a series of trial and error, I was able to work in a few sales positions. I was a quick study and always performed really well in each role. But something was still missing, and I felt like each day I was just going through the motions.

Then one day (by complete accident), I had the opportunity to sit in on a meeting with the marketing department of the company I was working for at the time.  To this day I still don’t understand what happened or what they put in the water in that meeting…but it’s a day that I’ll never forget.

It was the first time I was exposed to things like buyer personas, copywriting, webinar strategies, and automation platforms. MY MIND WAS BLOWN. It was like a new world that I didn’t know existed, but it was a world where I knew I finally belonged.

𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐞𝐝

Since that day, my marketing career has spanned startups, mid-market businesses, and specialized boutique companies. I’ve worked with both B2B and B2C audiences, learning how to adapt and deliver results in each unique setting. It’s been a ride, and I’ve enjoyed every minute of it.

But what I’ve discovered is that the projects I enjoy the most are customer marketing specific. Finding ways to connect with customers, improve their experience, and turn them into advocates is the kind of work that motivates me (especially when it’s for a company I truly believe in). THIS IS MY PASSION.

If this is your passion too, let’s connect!

taplio

The Battle

Max Hansen

Greg Wood

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