Maxim Poulsen

I Help Founders Build Efficient Go-To-Market Engines | Growth & Automation Nerd | Leading growth @getcontrast.io

Hi, welcome to my LinkedIn profile. 👋

I love everything related to Growth, Product, and Operations:
→ Automation
→ Analytics & tracking
→ Data science & engineering
→ Growth experimentations
→ Product-led growth

Do you work in Growth or Operations?
I'd love to have a virtual coffee.

I also love to play the piano.

Follow me for posts on productivity, growth, operations, data and more.

Get in touch 👉 maxim@getcontrast.io

Growth Manager

Studies show video is going to be the next big way companies will level up their marketing.

We are building a tool to help companies master this new channel.

Contrast is a full-stack video engagement platform, giving businesses video superpowers.

→ Create TV-quality live or recorded video
→ Clip, edit and repurpose your content
→ Host, measure and analyze in a Netflix-like experience

HubSpot Marketing Events just got a HUGE update.

Now you can use them to build this 👇

On Wednesday, Ryan Gunn (my favorite HubSpot expert) & I are going live to show you exactly how to build this dashboard in HubSpot.

But also:
— What are Marketing Events & where to find them
— Attributing event participation to your revenue
— Lead scoring using Marketing Event data
— Building hyper-personalized follow-ups
— ... and much, much more!

If you're running events (online or in-person) and you're not using Marketing Events, you need to see this.

Join us to see how to do all of this live.
(And of course ask all your questions)

Register here: https://lnkd.in/dYERAibv

GTM stuff @Contrast | #1 webinar platform for HubSpot | Growth & Automation Nerd

- Facilitated growth and increased brand awareness by analyzing customers' behaviors, thereby 
 increasing leads by 25% through Facebook and Instagram ads.
- Planning and restructuring site designs to attract new clients and developing site content and graphics to increase site traffic by 12%.
- Worked to establish a cohesive brand through valuable content on the company's platform and obtained a 7% higher customer base

Freelance Marketing Manager

Treedex Pro AI

- Implemented a successful social media strategy resulting in a 35% increase in leads using Social media 
  Ads.
- Developed visually compelling and engaging social media content and increased followers by 25%.
- Identified, through testing and data analysis, the best-performing channels and doubled down on those 
  channels, resulting in a total ROl lift of 27%
- Strong knowledge of the web3/crypto space, including the ecosystem, and blockchain technology. 
  Having information to guide trading plans and customer suggestions.
- Helped customers create and maintain accounts on Binance and Bibit while ensuring that best practices 
  and legal requirements were followed.
- Created and maintained thorough trading activity performance reports, giving clients useful information 
  and suggestions.
- Took part in webinars and workshops on blockchain, keeping up with business advancements and 
  imparting knowledge to clients and colleagues.
- API integration for automated trading solutions that improve transaction efficiency and cut down on 
  human error by 95%.

Sales & Marketing Manager

Algoan

- Customized multiple lead generation campaigns for the Sales team that culminated in an increase of traffic by 25% targeted towards the European market (France, Spain, England).
- Implemented Marketing campaigns (Creation of landing pages, emailing, and Ads) and improved the growth of the customer base by 16%.
- Successfully managed SEA campaigns (semantic analysis, position optimization, ad writing, landing pages) by minimizing the budget and maximizing campaign performances by 15%.
- Analyzing KPIs of different channels (Newsletter, social networks, and website) and creating automated monthly reports.
- Conceived and executed an Email campaign that led to a 40% conversion rate.

Growth Marketing 

- Handled Outbound Campaigns by generating content through email campaigns with an open rate of 9%.
- Event management-> Formulated and executed 2 events and 4 webinars(reach increase by 12% worldwide).
- Inbound Marketing Campaigns-> Maximized leads by generating traffic on the website by a 25% increase in different markets.

Marketing, Sales and Events

Akoustic Arts

- Managed and optimized PPC campaigns on a minimal budget, developed presentations for better results,   
  created awareness, and generated leads by 35% over the previous financial year.
- Implemented and established automation campaigns to improve user acquisition by 15% (live chat, 
  polling, pop-ups, feedback, and Instagram/Facebook automation).
- Adopted email marketing campaigns with A/B testing and ameliorated client activation and retention, 
  leading to a 30% increase in new prospects.

Digital Marketing Manager

Seine Vallee

- Handled the soft launch of the product and composed newsletters and blogs to increase domain 
   ranking to the top 3 pages and created awareness.
- Monitoring campaign performance metrics with Google Analytics and Ads.
- Built robust organic traffic campaigns, increased inbound leads by 30% per month, and generated 
   phenomenal sales through the online shop (Shopify).
- Developed SEO and SEM campaign optimization and improved the traffic by 15%
- Instrumental in increasing the customer base through various social media platforms by an 80% 
   increase overall.

Sales Marketing Manager

Rimlishof 

- Designed the flyers for shows and contacted local media (radio and newspaper) for the publicity 
   campaign with sales of 200%.
- Development and optimization of the website and increased domain authority ranking to the 1st page on 
   Google.
- Writing blogs and newsletters for the events held and increased traffic by 25%.
- Managed the event and its smooth running.

Marketing Specialist

McCain Foods 

A four-month CSR consultancy project for McCain Foods to raise market awareness of organic products

Projet RSE

ACT FIBERNET

- 32 phone sales were made each week, resulting in more than 150 extra sales in a single month.  
- To find possible sales opportunities, I obtained practical experience in data mining.  
- To support business expansion across the country, I helped with market research initiatives.  
- Targeting and interacting with new client segments helped to increase sales.

Junior Assistant Intership 

The Carlton - Kodaikanal

- Oversaw reservations for rooms, guaranteeing a smooth booking process and satisfied customers.  
- To improve guests' hotel experiences, I oversaw reception and gave them orientation.  
- Maintained solid connections with travel agencies to promote partnerships and reservations.  
- Maintained excellent customer service standards and made sure the front desk ran smoothly.

Marketing Intern

A digital and growth marketer with 4+ years experience. Dedicated and goal-oriented person with a creative and innovative mind.

Master degree in marketing from IESEG school of management. Always thirsty for knowledge about digital and growth marketing. 
Always trying to create new strategies to beat the old one. 

My creative skills are Figma, Canva and Wordpress. 
My analytical skills are Google Adwords, Google Analytics, Google data studio, Hotjar, Hubspot marketing, Octoparse web scrapping.



Un spécialiste du marketing digital et growth avec 4+ ans d'expérience. Personne dévouée et orientée vers les objectifs, avec un esprit créatif et innovateur.

Diplôme de master en marketing de l'université IESEG school of management. Toujours en soif de connaissances sur le marketing digital et growth. 
Toujours en train d'essayer de créer de nouvelles stratégies pour battre celle d'avant. 

Mes compétences créatives sont Figma, Canva et Wordpress. 
Mes compétences analytiques sont Google Adwords, Google Analytics, Google data studio, Hotjar, Hubspot marketing, Octoparse web scrapping.

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Maxim Poulsen

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