Maxim Poulsen

I Help Founders Build Efficient Go-To-Market Engines | Growth & Automation Nerd | Leading growth @getcontrast.io

Hi, welcome to my LinkedIn profile. 👋

I love everything related to Growth, Product, and Operations:
→ Automation
→ Analytics & tracking
→ Data science & engineering
→ Growth experimentations
→ Product-led growth

Do you work in Growth or Operations?
I'd love to have a virtual coffee.

I also love to play the piano.

Follow me for posts on productivity, growth, operations, data and more.

Get in touch 👉 maxim@getcontrast.io

Growth Manager

Studies show video is going to be the next big way companies will level up their marketing.

We are building a tool to help companies master this new channel.

Contrast is a full-stack video engagement platform, giving businesses video superpowers.

→ Create TV-quality live or recorded video
→ Clip, edit and repurpose your content
→ Host, measure and analyze in a Netflix-like experience

Level Up Creators

Mid-tier creators are leaving anywhere from $500K to $5M in revenue on the table each year due to uptapped business potential. We're here to solve that problem. 

Level Up works with Millennial & Gen X creators with audiences >50,000, expertise in their field, and an interest in social good. We build businesses and wealth for creators through coaching, consulting, and done-for-you businesses staffed with full-stack teams of operators.

Co-founder & Head of Technology

ActiveCampaign

As an ActiveCampaign Superuser, I actively participate in user communities and have helped hundreds improve their use of the platform.

Partner & Superuser

Bruno De Figueredo

I develop Email & Marketing Automation strategies with a Lifecycle Marketing approach: I identify the different stages of your users and customers' journey to make them loyal, creating targeted marketing messages and strategies.

How can I help you with a Lifecycle Marketing strategy?
👉 Grow your customer base by offering them a better shopping experience
👉 Improve sales by turning occasional buyers into regular customers
👉 Turn customers into enthusiastic supporters of your brand
👉 Improve the ROI of your Marketing activities and the Customer Lifetime Value

👨‍💻 ESP (Email Service Provider) and CRM (Customer Relationship Management):
ActiveCampaign, Klaviyo, Braze, Drip, Pipedrive, MailUp, Postmark.

💪 Tools:
Google Data Studio, Google Analytics, Notion, Slack, Miro, Funnelytics, Adobe (Photoshop, Indesign, Illustrator, Xd), Unbounce, Typeform, Jotform, Zapier, Figma, Make (Integromat).

Email & Marketing Automation Strategist

adplist.org

Mentor on ADPList. 
Helping other people across the world to exploit their potential and improve themselves through 1:1 meetings.

Email & Marketing Automation Mentor

start2impact University

Start2Impact was founded to inspire young people to improve lives through digital technology and innovation. They support them with a web platform that offers highly personalized online training to advance their careers.

I collaborate with them in creating courses and overseeing the correction of projects carried out by students in Marketing Automation and Funnel Marketing.

Marketing Automation & Funnel Marketing Coach

Soplaya

Soplaya is a B2B marketplace for restaurant supplies that makes the agri-food supply chain more diverse, efficient, and sustainable. Every day, by bringing data and transparency to the supply chain, we help restaurateurs simplify their purchases and save money, and we offer producers easy and profitable access to the market.
Thanks to a proprietary end-to-end platform, machine learning algorithms, and a lean, modular, and efficient logistic model, Soplaya ensures the delivery of the widest range of products in 12-24 hours and a personalized shopping experience for hundreds of restaurateurs.

Marketing Automation Specialist

Cigierre Compagnia Generale Ristorazione Spa

Over the years, I've led the digital transformation for several of our company's flagship brands, including Old Wild West, America Graffiti, Pizzikotto, Wiener Haus, and Shi’s. My journey began with spearheading comprehensive digital marketing strategies, ensuring each brand had a robust online presence and resonated with its target audience. I took charge of budget allocations for our campaigns, always focusing on maximizing ROI. As the digital landscape evolved, so did our approach. I focused on enhancing our brand positioning across key online reputation platforms and our proprietary websites. Content became king, and I directed its creation to ensure brand consistency across all channels. Collaborating closely with our franchising network and company-owned locations, I provided strategic digital guidance, always aligned with our overarching business objectives. 

One of my notable achievements was orchestrating national marketing initiatives for Old Wild West, which spanned from product concept ideation to national TV and radio advertising campaigns. 

Until 2018, I also led the loyalty card program for Old Wild West, where I leveraged consumer analytics to craft CRM and email marketing strategies that consistently exceeded our objectives.

Digital Marketing Manager

TEDxUdine

As a volunteer for TEDxUdine, a local iteration of the global TED event, I led the team managing our social media channels. Our event spotlighted innovation and technology, featuring prominent national figures and thought leaders. My role ensured our digital presence effectively showcased these insights, amplifying the event's impact and fostering a wider community engagement around transformative ideas.

Social Media Team Manager

AdsGlen

At adsGlen, I had the privilege of working with esteemed clients like Udinese Calcio, Bofrost, and Consorzio del Prosciutto di San Daniele, among others. My role encompassed developing communication strategies, managing projects, and coordinating with suppliers. I crafted content for both web and print materials and led graphic design initiatives for various projects. I was instrumental in creating and maintaining WordPress websites, ensuring they were consistently updated with fresh content. Additionally, I ventured into video production, creating promotional content to further our clients' reach.

Content manager

Collaborated on graphic design projects for a range of prominent local and national clients.

Graphic Designer

Hi %NAME% I've got something for you  👋
Shall we chat a bit about Email & Marketing Automation?

LET ME START! ✋ 
Straight to the point - together we can elevate your Funnel & Lifecycle Marketing strategy.

Here's how we do it!
People are unique and want to be treated as such, so we start by mapping out the entire Customer Journey of your clients. We envision the ideal journey they should take, both for your business and to provide them the value they expect. Once we've outlined this journey, we delve into the data to identify missed opportunities and develop dedicated automations to enhance results at every funnel step, personalizing all channels and content.

In a nutshell?
We create an automatic, personalized process using tools like Email, SMS, WhatsApp, Facebook Ads, to guide your clients at every stage of their Customer Journey.

WANT SOME EXAMPLES? 🤔
🚀 App Downloads Skyrocketed by 300%: Strategic integration of Whatsapp, Email, and Facebook Ads for a B2B Startup
🚀 Boosted Revenue by 10%: Unlocking potential of inactive customers on an e-commerce site
🚀 Surpassed Goal by 150%: Exceeding expectations in the launch of a Crowdfunding project
🚀 Slashed Unqualified Leads by 30%: Enhancing lead quality and nurturing for a B2B company with effective scoring

If you want to explore my full portfolio of success cases and learn more about my work, visit my website at brunodefigueredo.com.

ABOUT ME 👨🏻‍💻
I'm all about making the digital world a more personalized and efficient place through Marketing Automation and Funnel Marketing.
I've got a ton of experience under my belt, and I'm proud to say I'm a certified partner of ActiveCampaign.

I've recently taken on the role of co-founder and head of tech at Level Up Creators, where we're dedicated to helping digital creators expand their horizons and reach new heights.

On top of that, I'm a coach in Marketing Automation and Funnel Marketing on the innovative e-learning platform start2impact, where I get the opportunity to share my knowledge with the marketers of tomorrow. I am also a mentor on ADPList, where I provide guidance and support to aspiring email marketing professionals.

But, there's more to my story! If you want to connect with me and learn more about my professional journey, feel free to reach out to me here.

taplio

The Battle

Maxim Poulsen

Bruno De Figueredo

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