Provisions Group

Responsible for leading and growing the marketing function for the organization.

Chief Marketing Officer

Providing strategic branding services including: Positioning, Value Prop Development, Competitor Research and Storybranding

Sr. Strategic Advisor

Sketchwell

I create simple visuals to communicate complex ideas. Work with authors, speakers and small businesses to help clarify their messages with sketchnotes.

Owner

Ramsey Solutions

Member of executive leadership team responsible for driving sustainable business growth for $36M+ B2B division of Ramsey.

Regular guest and content contributor for The Entreleadership Podcast, a top 50 business & leadership podcast.

Responsible for driving thousands of quality leads for sales teams to sell out multi-million dollar exclusive events.

Increased brand awareness through SEO, Paid, Social & PR Media hits by 40% YOY.

Leader of multiple marketing squads responsible for driving leads and digital product trials.

Executive Marketing Director, Entreleadership

Lead cross-functional website team of creatives, marketers, developers and content creators responsible for the global website that boasts:
6 Million Average Visitors
12.3 Million Average Pageviews

Led 18 month consolidation project of 23 domains into one. 

Oversee global marketing, technology, creative and optimization efforts for the website.

Member of branding committee responsible for ongoing development of the Ramsey brand.

Lead cross-functional group responsible for the technical health of website including platform, SEO, design system & CMS. 

Direct global acquisition & engagement strategy for company newsletter list with nearly 2MM subscribers.

Developed onboarding assessment providing personalized results increasing conversion rate from 0.1% to 12%.

Sat on Executive Marketing Leadership team guiding marketing department of over 150 team members.

Executive Marketing Director

Sr. Director of Marketing

Marketing Director

CSS Industries, Inc.

Responsible for all the online efforts for CSS Industries and its brands: C.R. Gibson, Paper Magic Group & Berwick Offray. My team handles all ecommerce and informational websites, email marketing, seo, ppc and social media efforts. Some of our latest brand sites include:

B2C 
http://www.crgibson.com 
http://www.eurekaschool.com 
http://www.offray.com 
http://www.spoolofribbon.com
B2B
http://www.lionribbon.com
http://www.berwickoffraywholesale.com
http://www.crgibsonwholesale.com

Key Project & Accomplishments:

Management of teams responsible for merchandising eight corporate ecommerce websites, omni-channel marketing & social media strategy.

Drove YOY topline revenue growth for owned ecommerce websites in 2014.

Strategic business plan development for both consumer and b2b online growth initiatives.

Focus on consumer experience and customer service to create return and life-long customers.

Integral part of product development team with a focus on extending product experience online.

Leveraging Amazon Marketplace to extend awareness and increase online revenue.

Branding lead for baby soft goods new product line launch
.
Principal for researching technologies for implementation company-wide.

In process of enabling drop shipping for major retailers.

Website Analytics tracking, testing, optimization and reporting.

Launch and optimization of online growth programs including affiliates, retargeting and personalization.

Director of Ecommerce

PureRED

As the Interactive Marketing Manager I led a team of 4 agency personnel onsite with a key client, Dollar General. PureRED was responsible for managing portions of the main websites, dollargeneral.com & rexall.com, ecommmerce, email programs, social media sites including Facebook, Twitter & Foursquare, mobile program and various sponsorship related marketing. Also, key responsibilities included agency relationship management and new business generation. 

Key Initiatives:
- Helping Facebook Page surpass 1 Million Likes.
- Launched mobile SMS program.
- Launched Rexall email marketing plan and social media outreach.
- Part of team responsible for the successful launch of ecommerce on dollargeneral.com
- Part of team included in the rebranding efforts of my agency to the new PureRED.

Interactive Marketing Manager

The Buntin Group

Provide strategic thinking and input regarding client target audiences and groups including their usage of the online/interactive/digital media world; and how the brand may communicate effectively in that space. 

Integrate digital media into broader communications plans as strategies and objectives warrant along with planning individual digital programs as needed.

Developing online measurement plans for appropriate campaigns along with establishing monitoring systems to collect and manage online buzz.

Key Agency Clients: O'Charley's, Papa Johns, Tennessee Education Lottery, Taxi On Demand

Digital Strategist

• Developing social media campaign for start-up - Taxi On Demand   (www.taxiondemand.com)
• Responsible for integrating social media and other online strategies into new business pitches.
• Responsible for website content management and traffic analysis for www.mychinet.com &amp; www.signaturervresorts.com.
• Developed email marketing campaign for Club Chinet that led to growth of audience from 0 to 4,000.
• Involved with branding and launch of Signature Resorts.
• Contributing member to New Business pitch to the TN Lottery.
• Coordinated the creation and distribution of FSI pieces
• Organized broadcast traffic and media placement of TV spots
• Managed the design of numerous restaurant in-store collateral pieces
• Primary client contact at agency.
• Responsible for managing client activities.
• Involved with in-depth correlation and trending analysis.
• Supervised placement of magazine and newspaper ads

Account Executive

Coordinated the creation and distribution of FSI pieces
Managed the design of numerous restaurant in-store collateral pieces
Supervised placement of magazine and newspaper ads
Involved with branding and launch of new business
Handled website content management and traffic analysis
Organized broadcast traffic and media placement of TV spots
•	Primary client contact at agency.
•	Responsible for managing client activities.
•	Involved with in-depth correlation and trending analysis.
•	Developed email marketing campaign to support new client  
        website.

Assistant Account Exec.

Red Hat Pictures

Director/Writer/Actor

We help SMBs connect marketing & technology seamlessly.

With over 18 years of experience in various areas of marketing, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. I have worked with different types of clients, from agencies to retailers to manufacturers, and have honed my skills in consumer research, media buying, website development, ecommerce, customer segmentation, and social media marketing.

As the Chief Marketing Officer at Provisions Group, I lead a cross-functional team of who are responsible for driving top line growth. I also lead the marketing consulting side of the business where we help our clients grow through the combination of marketing and technology.

Shoot me a DM if you are interested in learning more!

Kacy Maxwell

International Committee of the Red Cross - ICRC

Procurement Manager

ICRC Iraq

 Procurement Supervisor

Experienced procurement professional skilled in managing material and equipment needs for company , controlling inventory, overseeing operation of distribution centers ,and maintaining and scheduling a fleet of construction vehicles, proven ability to manage staff, develop and regain operation budgets, and communicate with other departments, vendors. And executive management to ensure procurement goals are met experience with sourcing suppliers for purchased good with and annual company value.

Senior Procurement Engineer

Sardar Machinery

•	Coordinate with all department managers to ensure accountability for all materials.
•	Daily inventing stock status and sending weekly reports to the head management .
•	Ordering machines from manufacture before reaching minimum quantity and following till arriving to warehouse according company policy procedures
•	Coordinate with departments to ensure efficient movement of all materials and evaluate all materials sent to production department.
•	Checking with branches and dispatching machines according them requirements 
•	Physical inventing and entering new arrival machines into the system at the same day
•	Collaborate with construction team to schedule all deliveries and manage all delays and ensure compliance to all material requests.
•	Prepare reports for all materials and manage transportation of materials from one department to another and prepare all production records on computerized system.
•	Overseeing loading and unloading machines.

Sales enginner and stock controller 

Mass Group LTD .

Responsible for procuring materials (Electrical, Mechanical, Control, Safety, Laboratory) for all sectors (Oil & Gas, Gas Power, Cement Factory and Laboratory), and providing service and training for the different level of company staff.
•	Responsible for maintaining & continuously improving Quality Management System.
•	Checking and following up the procurement process of the dept. (working on ERP system).
•	Acts as a responsible person for purchasing requested items as required from concern sectors as well as getting offers from different companies and following up the safe arrival of the items.
•	Receiving request for training and liaising with global companies for providing trainings.
•	Receiving request for service dealing and making contract with global companies for providing services.
•	Checking all the logistic invoices and offered documents.
•	Responsible for providing reports to management of the status of POS
•	Define production specs and ensure compatibility of specs with various suppliers.
•	Receive supplier’s invoices, check & validate, and prepare PR’s .

Procurement Engineer

PROFISCIONAL SUMMERY:
           Experienced procurement professional skilled in managing material and equipment needs for company , controlling inventory, overseeing operation of distribution centers ,and maintaining and scheduling a fleet of construction vehicles, proven ability to manage staff, develop and regain operation budgets, and communicate with other departments, vendors. And executive management to ensure procurement goals are met experience with sourcing suppliers for purchased good with and annual company value.

•	Responsible for all material and equipment needs for the distribution and city-area including managing purchasing, controlling inventory, supervision operation of the south and Iraqi region distribution center.
•	Managing staff and assumed responsibility for developing and annual operation budget and excluding materials. 
•	Interacted with all departments in the construction division, the president of the construction division, Regional Managers, and the main office in other city.
•	Purchas and facilitate the supply and delivery of the equipment, materials, documentation and services required for Maintenance, Operations and projects.
•	Provided assistance to project staff at the Division’s other locations in the areas material sourcing, technical support and vendor relations.

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Kacy Maxwell

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