Provisions Group

Responsible for leading and growing the marketing function for the organization.

Chief Marketing Officer

Providing strategic branding services including: Positioning, Value Prop Development, Competitor Research and Storybranding

Sr. Strategic Advisor

Sketchwell

I create simple visuals to communicate complex ideas. Work with authors, speakers and small businesses to help clarify their messages with sketchnotes.

Owner

Ramsey Solutions

Member of executive leadership team responsible for driving sustainable business growth for $36M+ B2B division of Ramsey.

Regular guest and content contributor for The Entreleadership Podcast, a top 50 business & leadership podcast.

Responsible for driving thousands of quality leads for sales teams to sell out multi-million dollar exclusive events.

Increased brand awareness through SEO, Paid, Social & PR Media hits by 40% YOY.

Leader of multiple marketing squads responsible for driving leads and digital product trials.

Executive Marketing Director, Entreleadership

Lead cross-functional website team of creatives, marketers, developers and content creators responsible for the global website that boasts:
6 Million Average Visitors
12.3 Million Average Pageviews

Led 18 month consolidation project of 23 domains into one. 

Oversee global marketing, technology, creative and optimization efforts for the website.

Member of branding committee responsible for ongoing development of the Ramsey brand.

Lead cross-functional group responsible for the technical health of website including platform, SEO, design system & CMS. 

Direct global acquisition & engagement strategy for company newsletter list with nearly 2MM subscribers.

Developed onboarding assessment providing personalized results increasing conversion rate from 0.1% to 12%.

Sat on Executive Marketing Leadership team guiding marketing department of over 150 team members.

Executive Marketing Director

Sr. Director of Marketing

Marketing Director

CSS Industries, Inc.

Responsible for all the online efforts for CSS Industries and its brands: C.R. Gibson, Paper Magic Group & Berwick Offray. My team handles all ecommerce and informational websites, email marketing, seo, ppc and social media efforts. Some of our latest brand sites include:

B2C 
http://www.crgibson.com 
http://www.eurekaschool.com 
http://www.offray.com 
http://www.spoolofribbon.com
B2B
http://www.lionribbon.com
http://www.berwickoffraywholesale.com
http://www.crgibsonwholesale.com

Key Project & Accomplishments:

Management of teams responsible for merchandising eight corporate ecommerce websites, omni-channel marketing & social media strategy.

Drove YOY topline revenue growth for owned ecommerce websites in 2014.

Strategic business plan development for both consumer and b2b online growth initiatives.

Focus on consumer experience and customer service to create return and life-long customers.

Integral part of product development team with a focus on extending product experience online.

Leveraging Amazon Marketplace to extend awareness and increase online revenue.

Branding lead for baby soft goods new product line launch
.
Principal for researching technologies for implementation company-wide.

In process of enabling drop shipping for major retailers.

Website Analytics tracking, testing, optimization and reporting.

Launch and optimization of online growth programs including affiliates, retargeting and personalization.

Director of Ecommerce

PureRED

As the Interactive Marketing Manager I led a team of 4 agency personnel onsite with a key client, Dollar General. PureRED was responsible for managing portions of the main websites, dollargeneral.com & rexall.com, ecommmerce, email programs, social media sites including Facebook, Twitter & Foursquare, mobile program and various sponsorship related marketing. Also, key responsibilities included agency relationship management and new business generation. 

Key Initiatives:
- Helping Facebook Page surpass 1 Million Likes.
- Launched mobile SMS program.
- Launched Rexall email marketing plan and social media outreach.
- Part of team responsible for the successful launch of ecommerce on dollargeneral.com
- Part of team included in the rebranding efforts of my agency to the new PureRED.

Interactive Marketing Manager

The Buntin Group

Provide strategic thinking and input regarding client target audiences and groups including their usage of the online/interactive/digital media world; and how the brand may communicate effectively in that space. 

Integrate digital media into broader communications plans as strategies and objectives warrant along with planning individual digital programs as needed.

Developing online measurement plans for appropriate campaigns along with establishing monitoring systems to collect and manage online buzz.

Key Agency Clients: O'Charley's, Papa Johns, Tennessee Education Lottery, Taxi On Demand

Digital Strategist

• Developing social media campaign for start-up - Taxi On Demand   (www.taxiondemand.com)
• Responsible for integrating social media and other online strategies into new business pitches.
• Responsible for website content management and traffic analysis for www.mychinet.com &amp; www.signaturervresorts.com.
• Developed email marketing campaign for Club Chinet that led to growth of audience from 0 to 4,000.
• Involved with branding and launch of Signature Resorts.
• Contributing member to New Business pitch to the TN Lottery.
• Coordinated the creation and distribution of FSI pieces
• Organized broadcast traffic and media placement of TV spots
• Managed the design of numerous restaurant in-store collateral pieces
• Primary client contact at agency.
• Responsible for managing client activities.
• Involved with in-depth correlation and trending analysis.
• Supervised placement of magazine and newspaper ads

Account Executive

Coordinated the creation and distribution of FSI pieces
Managed the design of numerous restaurant in-store collateral pieces
Supervised placement of magazine and newspaper ads
Involved with branding and launch of new business
Handled website content management and traffic analysis
Organized broadcast traffic and media placement of TV spots
•	Primary client contact at agency.
•	Responsible for managing client activities.
•	Involved with in-depth correlation and trending analysis.
•	Developed email marketing campaign to support new client  
        website.

Assistant Account Exec.

Red Hat Pictures

Director/Writer/Actor

We help SMBs connect marketing & technology seamlessly.

With over 18 years of experience in various areas of marketing, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. I have worked with different types of clients, from agencies to retailers to manufacturers, and have honed my skills in consumer research, media buying, website development, ecommerce, customer segmentation, and social media marketing.

As the Chief Marketing Officer at Provisions Group, I lead a cross-functional team of who are responsible for driving top line growth. I also lead the marketing consulting side of the business where we help our clients grow through the combination of marketing and technology.

Shoot me a DM if you are interested in learning more!

Kacy Maxwell

Paletti USA

A $15M+ company specializing in structural and automated product solutions. Part of a $45M+ global organization. Paletti specializes in manufacturing Linear Slide Actuators and Guides, Conveying Systems, Structural Aluminum T-Slot Extrusions and Laser Safety Enclosure Systems. 
● Achieved $1.1M+ in new sales from approx. 30 new customers (direct and distribution) from 2023 – 2024.
● Helped achieve a 22% sales increase FY'23 vs FY'22.
● Developed and implemented a successful company-wide sales and marketing strategy.
● Restructured and expanded both the North American sales force (29 associates) and outside sales channels (distribution). Traveled extensively to support the team.
● Developed and supported all marketing functions: launched new website (with SEO and analytics), implemented Google adwords, developed new trade-show booth and extensive show schedule, upgraded our Linked In home page and with new advertising, created a company YouTube channel, created new sales training tools, implemented new E-newsletters, etc....
● Led the efforts to re-engineer our linear actuator and guide products resulting in a 28% YOY sales increase.

Sales and Marketing Manager

AFI Systems LLC

A $3M+ company specializing in robotics / automation systems development and integration, electronic repairs, and inventory – distribution.
● Planned for and have achieved 20% growth so far this year. With the management team, developed progressive 1- and 3-year business plans (using E.O.S. principles) designed towards 10-year goals. 
● Created and implemented new sales and marketing plans designed to achieve our business objectives.
● Re-structured our sales efforts and team members bringing new focus to our approach to current, dormant, and prospective customers. Established formal geographic sales territories and provided new direction for the customer service group.
o Supervised 3 employees, 2 territory sales managers, a 1 graphic designer. Also, directly managed the NC territory.
● Authored and implemented a new company website, incorporated S.E.O. and analytic functions.
o The website has directly helped bring us $60K in new business in 6 months averaging 160 users/week.
● Revitalized our social media approach yielding triple digit increases in our viewer response rates.
o Upgraded our LinkedIn home page and more than doubled our followers.
o Implemented an electronic newsletter averaging a 24% readership rate among approx.1375 recipients.
● As a team, acquired 46 new and reactivated 17 dormant accounts totaling $460K in new business this year. My direct acquisitions were 16 and 10 of each account type totaling $275K in new business this year.
● Obtained $130K order (new machine project) from one of the new accounts.
● Obtained 2 large new distribution customers extending our geographic sales reach, annualized business will be worth approx. $140K.
● Partnered with 2 new OEMs with whom we will serve as Authorized Distributors, and improved relationships with 9 other OEM partners.

Duff Norton

A $43M division of Columbus McKinnon ($800M global company). The leading manufacturer of mechanical actuators, linear actuators, electric cylinders, acme and ball screws, engineered linear motion systems, and rotary unions.
● Doubled total volume which grew to $2.7M, managing all sales efforts outside of the USA and Canada.
● Reported to the Director of Sales and Marketing, functioned with a high level of autonomy. Dual functions as Product Manager during the first two years.
● Achieved new annual revenues of approx. $585K through establishing new distribution relationships in parts of Europe, Middle East, and Latin America which were previously un-covered.
o Attended the 2018 EPTDA convention in London to help establish new European distribution partners.
o Traveled extensively in the UK, Europe, Mexico, South America selling to direct Global / OEM accounts, assisting the sales efforts, training our distribution partners, and attending / exhibiting at trade shows.
● Leading role in obtaining 2 large orders in India worth approx. $700K total.  Worked with each customer from design specifications through to the terms and conditions negotiations. 
● Achieved the best year ever (FY 2020) for our company in South America with sales totaling $180K, primarily driven by one complex and large order worth $90K.
● Obtained new OEM account in the APAC, worked with them completely through the design stage to order placement.  Annual volume was $80K.
● Directly obtained a $500K order, FY 2016, via renewing a relationship with a Malaysian based logistics supplier from design specifications through to terms and conditions negotiations.
● Directly obtained a $100K order, FY 2016, from a new Canadian based stage and theater customer.
● Researched and implemented documentation and shipping procedures for the new North American USMCA/CUSMA agreements, and the new US Gov’t EAR 99 trade compliance regulations.

International Sales Manager

● Managed all functions for 25 direct reports: 7 direct sales representatives, 4 manufacturers sales representative organizations (2-5 associates each), 2 marketing associates, and 2 product managers.
● Developed and implemented a long-term global sales and marketing plan achieving $41M sales and 8.5% annual growth by augmenting our strengths and refocusing our efforts into new vertical markets. 
● Refocused the sales team's new account acquisition efforts realizing 8% growth in 5 months.
● Performed annual reviews for all department personnel and created new compensation plans for the sales team.
● Established very effective and accurate (80%) sales Funnel Reporting and Sales Forecasting tools from a manual system.
● Increase website traffic 17% in 5 months, and generated over 1200 new website literature downloads by implementing a new marketing campaign via trade magazine ads, E-blasts, a new LinkedIn company page with regular L.I. press releases, and updated Google Adwords / S.E.O.
● Experienced domestic US/Canadian and international business traveler to many European, Asia-Pacific, and Latin American countries with many global contacts.

Director of Sales and Marketing

●  Increased company sales 16% over 3 ½+ years, to $37+ Million – an all time company high.
●  Responsible for 2 Product Managers as direct reports.
●  Served as National Key / Strategic Account Manager for accounts such as Motion Industries, Grainger, Applied Industrial Technologies, MSC, B.D.I., Alcoa, Valmet, Northrop Grumman, etc… with sales volume $1M – $9M each.
●  Manage all company product offerings: System Technology products, Motion Technology products, and Processing Technology products.
●  Directly obtained and managed the company’s largest single customer via distribution, $1.3M in annual sales.
●  Supervised the introduction of 2 major product line introductions: DWA Rotary Union, CMLA actuator line now contributing $400K in combined revenue within the first 1 ½ years, and 30% in GM profits.
●  Led a cross-functional team to re-engineer the imperial Mechanical Actuator product line.  This generated approximately 10% savings and the ability to compete for new business improved – they were the market leader.
●  Subject Matter Expert (S.M.E.) for our 2011 SAP operating system integration.  Served as the corporate plant-level coordinator for “Order to Cash” not only for our facility but also future sister company implementations.

Business Development Manager

As Product Manager responsible for several product lines accounting for 65% of the company's business. Job responsibilities were approx 1/3 each: Marketing, Sales support, Product development.
●  Frequent travel with the sales team to visit key accounts.  Sales grew by 36%.
●  Developed and introduced 3 new major product lines: SuperCylinders, metric Mechanical Actuators, and Acme & Ball Screws & Nuts.  Product life cycle management tools included 20+ step ISO Product Development, Voice of Customer input, and StageGate development processes with the volume now $2.5M and 35% GM annually.
●  Lead a cross functional team to re-engineer our largest product line to improve costs, and production efficiency.  Cost reduction savings added up to nearly $2M annually.
●  Established a new corporate/marketing visual identity applied to all advertising and literature, and lead the effort to overhaul the company's website.  
●  Traveled extensively in Europe, India, and APAC to help grow product sales 30%.
●  Played a leading role in the acquisition of our largest European competitor (evaluation, due diligence, and integration) with $33M in annual volume.
●  Enhanced complete system sales for all product lines by re-engineering and providing competitively priced accessories which complement our product offerings which added $1.4M in annual volume.
●  Re-engineered products designed for the Aluminum industry and led the company efforts to re-claim lost global market share.  Added $1.5M in volume within 2 years.

Product Manager

Strickland and Company Marketing

Account management and new business development. Bringing new accounts to the marketing agency, planning their marketing activities, and then overseeing the development and implementation of those activities including advertising, print and electronic sales collateral, website production, marketing research activities, etc...  Specific focus on industrial products.  Extensive traveling throughout the south east.  Customers included GE Heat Exchangers, Parker Hannifin - Zenith Pumps Div, Apollo Valves, IKA Works Mixers, Fischbein Conveyors, and more.

Business Development / Account Manager

Shorey and Associates Marketing

Account management and new business development.  Bringing new accounts to the marketing agency, planning their marketing activities, and then overseeing the development and implementation of those activities including advertising, print and electronic sales collateral, website production, marketing research activities, etc...  Served industrial, consumer, and hi-tech accounts.  Extensive traveling throughout the south east.  Customer's included GE Lighting, Schlumberger Flow Meters, Fluor Daniel, Beers/Skanska Construction, Patterson Pumps, Tranter Heat Exchangers, Staubli Robots and Pneumatics, Rexam Mulox, and more.

Prior experience in Retail management and purchasing available upon request.

Account Manager

Sales and Marketing Manager at Paletti

Sales manager with 15+ years’ experience. Having managed a sales team with annual sales of $43M sales in industrial products and across most industrial segments, directly and through distribution, for both small and large ($800M) corporations. Able to travel as required.

Skills include:
Sales Team Management,  International Sales Management, Territory Sales Management
Marketing (Print & Digital),  SEO Management,  Product Development and Life Cycle Management	
Microsoft Office products,    SAP ERP System,   Customer Relationship Management (CRM software)

Industrial segment experience includes working with products and companies in: Food and Beverage, Medical and Pharmaceutical,  Power Generation,  Water and Wastewater,  Defense,  Aerospace,  Steel and Aluminum,  Pulp and Paper,  Chemicals,  Rubber and Plastic, Oil and Gas,  Mining and Aggregate,  Rail and Road,  Robotics and Automation,  Material Handling,  and Maintenance and Repair.

Cell: 980-875-8327
Email: cbuie0416@gmail.com

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Kacy Maxwell

Charles A. Buie, CBC

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