Provisions Group

Responsible for leading and growing the marketing function for the organization.

Chief Marketing Officer

Providing strategic branding services including: Positioning, Value Prop Development, Competitor Research and Storybranding

Sr. Strategic Advisor

Sketchwell

I create simple visuals to communicate complex ideas. Work with authors, speakers and small businesses to help clarify their messages with sketchnotes.

Owner

Ramsey Solutions

Member of executive leadership team responsible for driving sustainable business growth for $36M+ B2B division of Ramsey.

Regular guest and content contributor for The Entreleadership Podcast, a top 50 business & leadership podcast.

Responsible for driving thousands of quality leads for sales teams to sell out multi-million dollar exclusive events.

Increased brand awareness through SEO, Paid, Social & PR Media hits by 40% YOY.

Leader of multiple marketing squads responsible for driving leads and digital product trials.

Executive Marketing Director, Entreleadership

Lead cross-functional website team of creatives, marketers, developers and content creators responsible for the global website that boasts:
6 Million Average Visitors
12.3 Million Average Pageviews

Led 18 month consolidation project of 23 domains into one. 

Oversee global marketing, technology, creative and optimization efforts for the website.

Member of branding committee responsible for ongoing development of the Ramsey brand.

Lead cross-functional group responsible for the technical health of website including platform, SEO, design system & CMS. 

Direct global acquisition & engagement strategy for company newsletter list with nearly 2MM subscribers.

Developed onboarding assessment providing personalized results increasing conversion rate from 0.1% to 12%.

Sat on Executive Marketing Leadership team guiding marketing department of over 150 team members.

Executive Marketing Director

Sr. Director of Marketing

Marketing Director

CSS Industries, Inc.

Responsible for all the online efforts for CSS Industries and its brands: C.R. Gibson, Paper Magic Group & Berwick Offray. My team handles all ecommerce and informational websites, email marketing, seo, ppc and social media efforts. Some of our latest brand sites include:

B2C 
http://www.crgibson.com 
http://www.eurekaschool.com 
http://www.offray.com 
http://www.spoolofribbon.com
B2B
http://www.lionribbon.com
http://www.berwickoffraywholesale.com
http://www.crgibsonwholesale.com

Key Project & Accomplishments:

Management of teams responsible for merchandising eight corporate ecommerce websites, omni-channel marketing & social media strategy.

Drove YOY topline revenue growth for owned ecommerce websites in 2014.

Strategic business plan development for both consumer and b2b online growth initiatives.

Focus on consumer experience and customer service to create return and life-long customers.

Integral part of product development team with a focus on extending product experience online.

Leveraging Amazon Marketplace to extend awareness and increase online revenue.

Branding lead for baby soft goods new product line launch
.
Principal for researching technologies for implementation company-wide.

In process of enabling drop shipping for major retailers.

Website Analytics tracking, testing, optimization and reporting.

Launch and optimization of online growth programs including affiliates, retargeting and personalization.

Director of Ecommerce

PureRED

As the Interactive Marketing Manager I led a team of 4 agency personnel onsite with a key client, Dollar General. PureRED was responsible for managing portions of the main websites, dollargeneral.com & rexall.com, ecommmerce, email programs, social media sites including Facebook, Twitter & Foursquare, mobile program and various sponsorship related marketing. Also, key responsibilities included agency relationship management and new business generation. 

Key Initiatives:
- Helping Facebook Page surpass 1 Million Likes.
- Launched mobile SMS program.
- Launched Rexall email marketing plan and social media outreach.
- Part of team responsible for the successful launch of ecommerce on dollargeneral.com
- Part of team included in the rebranding efforts of my agency to the new PureRED.

Interactive Marketing Manager

The Buntin Group

Provide strategic thinking and input regarding client target audiences and groups including their usage of the online/interactive/digital media world; and how the brand may communicate effectively in that space. 

Integrate digital media into broader communications plans as strategies and objectives warrant along with planning individual digital programs as needed.

Developing online measurement plans for appropriate campaigns along with establishing monitoring systems to collect and manage online buzz.

Key Agency Clients: O'Charley's, Papa Johns, Tennessee Education Lottery, Taxi On Demand

Digital Strategist

• Developing social media campaign for start-up - Taxi On Demand   (www.taxiondemand.com)
• Responsible for integrating social media and other online strategies into new business pitches.
• Responsible for website content management and traffic analysis for www.mychinet.com &amp; www.signaturervresorts.com.
• Developed email marketing campaign for Club Chinet that led to growth of audience from 0 to 4,000.
• Involved with branding and launch of Signature Resorts.
• Contributing member to New Business pitch to the TN Lottery.
• Coordinated the creation and distribution of FSI pieces
• Organized broadcast traffic and media placement of TV spots
• Managed the design of numerous restaurant in-store collateral pieces
• Primary client contact at agency.
• Responsible for managing client activities.
• Involved with in-depth correlation and trending analysis.
• Supervised placement of magazine and newspaper ads

Account Executive

Coordinated the creation and distribution of FSI pieces
Managed the design of numerous restaurant in-store collateral pieces
Supervised placement of magazine and newspaper ads
Involved with branding and launch of new business
Handled website content management and traffic analysis
Organized broadcast traffic and media placement of TV spots
•	Primary client contact at agency.
•	Responsible for managing client activities.
•	Involved with in-depth correlation and trending analysis.
•	Developed email marketing campaign to support new client  
        website.

Assistant Account Exec.

Red Hat Pictures

Director/Writer/Actor

We help SMBs connect marketing & technology seamlessly.

With over 18 years of experience in various areas of marketing, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. I have worked with different types of clients, from agencies to retailers to manufacturers, and have honed my skills in consumer research, media buying, website development, ecommerce, customer segmentation, and social media marketing.

As the Chief Marketing Officer at Provisions Group, I lead a cross-functional team of who are responsible for driving top line growth. I also lead the marketing consulting side of the business where we help our clients grow through the combination of marketing and technology.

Shoot me a DM if you are interested in learning more!

Kacy Maxwell

EntreLeadership Director of Sales

EntreLeadership Associate Director of Sales

EntreLeadership Sales Team Leader | Strategic Relationships

Represent Dave Ramsey and the EntreLeadership team as we provide high-end business and leadership events, business coaching, and numerous resources for leaders. It is our mission to help leaders grow themselves, their teams, and their profits. Our world-class events and coaching empower leaders, increase bottom lines, and connect like-valued business owners to leverage resources and maximize their impact.

EntreLeadership Account Executive

Sherwin-Williams

Responsible for selling coatings and specifying systems for a wide variety of corrosive environments and industries including Marine, Bridge & Highway, Food & Beverage, Oil & Gas, Water & Wastewater, Pulp & Paper, Power Generation, Mining, Steel Fabrication, Rail, and Fire Protection.

P&M Coatings Representative

Responsible for selling products and recommending solutions to commercial customers.
Duties included:
• Calling on current customers, cold calling perspective customers, developing and delivering presentations, and closing sales
• Ensuring customer satisfaction and building positive long-term relationships with them
• Conducting training sessions for store employees
• Developing and implementing an annual sales plan
• Establishing ongoing rapport with customers and prospects through a consistent calling effort
• Negotiating pricing and resolving complaints
• Analyzing market conditions

PC Sales Representative

Focused on sales development and oversaw all operations ensuring the store’s profitability. Duties included:
• Ensuring the satisfaction of both commercial and do-it-yourself customers and building positive long-term relationships with them
• Analyzing market conditions: competition, trends, issues, and opportunities
• Handling the financial aspects of the position, such as managing the Profit & Loss statement
• Scheduling staff, managing employee issues, and delegating responsibilities 
• Training, coaching, and mentoring employees
• Training manager for employees in the Manager Training Program
• Handling inside and outside sales including developing a sales plan for the store and a process for lead-sharing
• Supervising store merchandising, inventory, stock rotation and replenishment, and housekeeping functions
• Ensuring that the accounts payable and receivable functions were handled appropriately
• Ensuring that safety, security, and loss prevention practices were followed

Market Manager

Handled day-to-day store operations and other responsibilities that enabled the store manager to focus on sales development and outside sales activities. Duties included:
• Ensuring the satisfaction of both wholesale and do-it-yourself customers and building positive long-term relationships with them
• Selling, including helping the store manager develop the store’s annual sales plan
• Handling the store’s accounts receivable function
• Building customer loyalty by providing outstanding service, following through on commitments, and establishing rapport with customers
• Communicating effectively with customers, employees, and other business partners
• Making decisions regarding pricing, credit, and other customer issues
• Managing time and resources effectively

Assistant Manager

Three phase program designed to help develop the interpersonal skills vital to building lasting relationships with customers and teaches everything you need to know about products, processes, and procedures to become an effective store manager.
• Phase I - On-The-Job Training focuses on five main functional areas: Product Knowledge, Customer Service, Human Resourses, Marketing, and Financial/Operations Management
• Phase II - Division Training in classroom setting at corporate headquarters where you interact with peers and division managment
• Phase III - Placement in your own store/branch, where you take on the role of Assistant Manager

Manager in Training

Assisted customers in selecting decorative products such as paint and wallcovering, conducted on site color consultations, and demonstrated decorating techniques. Other duties included tinting and mixing paint, merchandise inventory, and assisting management in the daily operation of the business.

Sales Associate

Twelve week program designed to help develop necessary skills and core competencies requried of store managment.  Received training in:
• Sales/Customer Service – ensured that wholesale and retail customers have everything they need to successfully complete their job 
• Marketing/Merchandising – learned the plan-o-gram and pricing systems 
• Product Knowledge – paints, applicators, spray equipment, and associated products 
• Inventory Management – rates of sale, stock replenishment, inventory turnover 
• Financial Reports – profit and loss statements, analytical reports 
• Accounts Receivable – operation of a trial balance, credit terms, collections 
• Operations Management – delivery scheduling, competitive product analysis

Intern

My mission is to add tremendous value to my team and to our clients. But maybe not how you might think.

At a time where transactional business is taking over all industries and everything is results driven, it is my goal to be different. To be relational.  

There is power in stories. I challenge you to listen to someones story and ask them about their dreams today. 

Few things are as fulfilling in life as playing a small part in helping another person accomplish their dreams.  

I believe the only way to increase your influence, truly lead your team, and effectively serve your clients is by knowing their story. Relational business is hard, but it is always worth the time and the effort. And the results multiply. 

Will you join me in this way of conducting business?

taplio

The Battle

Kacy Maxwell

Nathan Janson

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