Michal Bohanes

Stop Depending on Referrals. Helping 120+ B2B Consultants Add an Extra $30k/m & Solve Client Acquisition Forever

𝐏𝐫𝐨𝐛𝐥𝐞𝐦 #𝟏 for Owners of B2B Service Businesses: 
Depending on Referrals, Inbound & Network --> Revenue Volatility.
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Learn how to approach & convert strangers. Here's how we'll do it 👇

🏭 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎 and 👨 𝐖𝐇𝐎 𝐖𝐄 𝐒𝐄𝐑𝐕𝐄 👩
We work with Agencies, Consultants & other B2B Service Providers
We help you
✅ define 3-5 offers &  5-10 pain points
✅ reach out to strangers via Cold Email & DMs
✅ test different pain-offer combinations, see what books sales calls
✅ build consistent deal flow that eliminates volatility & adds $10-50k/month revenue

Most of all, we help you reach a predictable CAC-LTV ratio
(Client Acquisition Cost - Customer LifeTime Value)
Once we're done with you, you will know your formula:
Put $1 in, get $3-5 out.
Consistently.
Predictably.

190+ clients served.
Every one of them who followed our playbook
…got at least a 300% ROI within six months (many got way more than that)

🥂 𝐑𝐄𝐒𝐔𝐋𝐓𝐒
𝐍𝐢𝐤 𝐋𝐚𝐦𝐩𝐫𝐨𝐩𝐨𝐮𝐥𝐨𝐬 - Data & AI consultant depending on referrals. Closed $85k in new business from 3 deals originated via LinkedIn conversations.
𝐌𝐚𝐫𝐭𝐲 𝐊𝐚𝐮𝐟𝐦𝐚𝐧 - Productized his done-for-you service into a course & coaching format, went from 0-$20k/mo in a few months' time
𝐃𝐚𝐧𝐚 𝐇𝐞𝐫𝐫𝐚 - from employee to marketing agency owner - closed her first $4k client within 6 weeks
"That clarity I got in our first session was worth the entire investment"
𝐓𝐨𝐧𝐲 𝐖𝐢𝐥𝐬𝐨𝐧 - Fractional CFO - signed his first $5k/month retainer client within 2 months
𝐏𝐚𝐯𝐥𝐞 𝐌𝐢𝐡𝐚𝐣𝐥𝐨𝐯𝐢𝐜 - PE consultant, added 4 large retainer clients
𝐒𝐭𝐞𝐯𝐞 𝐂𝐮𝐦𝐦𝐢𝐧𝐬 - Fractional CMO. 126 personalized outreaches, 3 calls booked, 1 closed (at $5.5k/mo)
𝐌𝐚𝐫𝐤 𝐖𝐨𝐣𝐜𝐢𝐤 - HR consultant, from inconsistent 5-$10k months to $25k/mo
"The results I got were nothing short of incredible."
𝐋𝐢𝐳 𝐃𝐨𝐭𝐞𝐧 - closed her first $5k coaching client (who paid on the call) within 5 days of working with us 
“I can’t believe what just happened, happened!”

Many more on: www.AlphaLeadAcademy.com (scroll down)

🧪 𝐇𝐎𝐖 𝐃𝐎 𝐖𝐄 𝐃𝐎 𝐈𝐓?
Cold email & DMs, Lead Nurturing, Closing.
It's not difficult. 1000s people just like you have done it. You can do it, too.

Best part - we have a money back guarantee.
If you don’t make money, we don’t make money.
The risk is 100% on our end, so we’re on the hook to get you the results 😬.

Curious?
Go to www.AlphaLeadAcademy.com (sorry, you’ll have to copy-paste this one)

I see you over there!
Much love
Michal

Founder and CEO

WHAT WE DO
We help you (small B2B company, solopreneur) build an effective client acquisition system taking into account that some people want to sign up NOW and others need more time.

HOW DO WE DO IT
We help you implement The Funnel 🔻and The Pot 🍲 in your business - 
🔻 Create a compelling acquisition journey for your inbound prospects, taking into account all possible questions and objections they may have.
🍲 Gradually build a content powerhouse that allows you to nurture the "maybe later" people who simply need more time.
Our system allows you to do both: Win new clients instantly as well as create assets for the long run. 

SPECIAL SAUCE
We're not a one-size-fits-all kind of company. 
✅ You need to win new clients pronto? No problem, we'll create a plan to do that. (watch how Dana got herself a client in her first two weeks and Liz in 4 days and Matt made $30k within 11 days of working with us: www.alphaleadacademy.com)
✅ Business is fine, you just want to add rocket fuel? Bingo, we'll create the greatest Pot 🍲 the world has ever seen.
So far, EVERY single client of ours who consistently applied our methodology had at least 300% ROI. And even if it takes you a while - we work together until you start winning big.

KNOW MORE? 
Learn more at www.alphaleadacademy.com

Excellent Cold Email. 👇

Here's why it wins:

1) Leads with identity. 
It shouldn't matter, of course, that he's a father of 3 and husband. 
But in a world where childless bros dominate, it's a different style

2) Shows his numbers
65% close rate is insane. And I'm sure that's not from cold traffic. Can't be. 
Even Hormozi wouldn't accept such a close rate. In this case, you're underpriced. 
But it sure grabs attention.

3) Uses the right lingo. 
He knows his audience. 
In other cases, "B2C Biz Op" and DFY DWY verbiage might land flat. 
But that's the world I inhabit. 
So good on him

4) Actually links to a recent sales call video. 
It's very recent. Like 3 weeks old. 
I can IMMEDIATELY check his work. 
However, this probably also means that he's personalizing heavily and NOT running a spray and pray campaign. 
(otherwise a link in a first email would destroy his deliverability.)
The alternative would be to send a question if I'm ok with him sending me that link. 

Really well done Milos.

I build outbound + VSL growth engines for agencies & B2B consultants​ ==​> replace referrals with 10–20 qualified sales calls/month | CEO & Founder at Alpha Lead Academy | 200+ clients served, 2000+ sales calls booked

The main reason you HAVE to do VIDEO 

...is that more and more people sound the same in writing. 

Just read an interesting post from someone I know. 
But it didn't SOUND like them. 
No idea: was it THEM or the MACHINE? 

And that's why video is such a must. 
Sure, at some point the bots will be good enough to impersonate people. 
But for now, it's not good enough yet.

Peter Steinberger (founder of OpenClaw)

“As soon as it smells like AI, I block. Zero-tolerance policy.”

The more senior your decision maker avatar, the less tolerance there will be for AI generated content, even if it emanates directly from your previous content. 

Use AI directly for content generation AT YOUR PERIL. 

AI needs to be deployed behind the scenes:
1) Scouring the best performing hooks & serving them to you on a silver platter
2) Suggesting the best bits from a recent podcast appearance you made
3) Summarizing interesting points you made on a recent coaching call and suggesting 1-minute clips from that. 
4) Taking a recorded ramble from you and organizing your thoughts. 

But it should NOT script your content for you. 
People will smell it. 
And the most valuable members of audience will, like Steinberger, apply a zero tolerance approach and block you. 
And then their eyeballs are gone from your content forever. 

Don't risk that. 
You are the FIREWALL that separates your audience from the ocean of AI slop. 
Build up that trust. 
And never ever betray it.

AI can create a more beautiful Mona Lisa 

Its value would be zero. 

Sam Altman: "The value that people put on visually perfect, AI-generated art... effectively rounds to zero.”

Why?

2 reasons:
1) Beautiful AI images are abundant and extremely cheap to produce. 
And although the Louvre is big, it's still one building with a finite amount of rooms. 
Scarcity drives value. 

2) The story behind the art is what makes it really valuable
That's why even a miniature replica of Michelangelo's David costs $9.99
And the real deal has throngs of people staring at it in awe.

David is not only artistic perfection.
It's about how Michelangelo made it and how he suffered making it.
It's what it symbolizes in the context of Florentine history. 
It's what his determined gaze meant to the city.
It's all its "baggage" that makes the statue so uniquely precious.

It turns out, we don't really revere the art itself. 
We revere the artist.
The fact a mere mortal, made from the same flesh and blood as us, was able to produce something so unimaginably beautiful and imbue it with so much meaning that centuries later, people worship at its feet (literally).
THAT is what we celebrate. 

In art, and - to a lesser extent - in business.
We work with and trust the people whose content is infused with experience

Takeaway for YOUR content creation journey? 
First - Write well. Speak well. Make "good art". 
Technical mastery of 
--> hooks
--> storytelling
--> topic selection
--> cliché avoidance 
--> laying out an argument
--> questioning yourself whether you're just parroting others
and a million other things that matter in business content, whether LinkedIn or YouTube.

Invest in being actually GOOD with content. 

Second - Keep it human
Use AI for idea generation, parsing & structuring your thoughts - sure. 
But for God's sake don't allow it to "edit" for you. 
Or - even worse - actually do the writing and YOU then edit it. 

Write and speak your own words.
Always.

Should you mention in the cold email

...how much you charge?  🤔

No. 

And here's why. 

Because we want the prospect to respond. 
Not to analyze. 

Sharing the fee up front kicks off a thought process
1) "Is 15% good or bad?"
2) "I think this other guy I spoke to does 12%"
3) "Hmm, I guess I should start shopping this around..."

So Version 2 wins. 
Keeping them curious gets more replies.

We send prospects a video telling them to cancel the sales call.

Before they even show up.

Sounds insane.

It's our highest-converting asset.

We call it a Thesis Video.

Here's what's in it 👇

1. Our philosophy 
How we think client acquisition should be done.

2. What we believe 
Sales before marketing. 
Volume solves everything. 
Bog standard offers.

3. Who it's NOT for 
We list specific reasons they should cancel the call.

The people who cancel after watching?

They weren't going to buy anyway.

The people who show up say:

"I love this. This is exactly what I believe."

The sales call becomes logistics. Not convincing.

They've already decided they want in.

Your process should: 
→ Repel bad fits 
→ Keep good fits moving forward

Less drama. More control.

A prospect took my free working session.

Got massive value. Said yes to $12k. Agreed on the call.

2 hours later?
Email: "Sorry, too expensive, but thanks for the tips!"

My first instinct was rage.
Send a nasty email. Tell him exactly what I thought.

Then I realized:
This was 100% my fault. Not his.

→ I offered a free session to someone who wasn't qualified 
→ I didn't take payment on the call when I had the chance 
→ I acted like a Golden Retriever instead of a leader

If someone plays you, it's because you left the door unlocked.

I changed the rules of engagement
✅ Qualify before offering anything free 
✅ Use a €250 taster instead of free sessions
✅ Take payment on the call 

Everything in sales is your fault.
You build the system. You set the rules.
Not to be cynical - but it's wise to design your process for the worst in people.

"Personalize everything." "Research each prospect." "Quality over quantity."

It's killing your business.

Here's why 👇

Hyper-personalized outreach: 5% booking rate. Maybe even 10%. Sounds amazing.

But here's what nobody tells you:

Each email takes 30 minutes. You can send maybe 20/day. That's 1 booked call.

Mass emails: 0.1% booking rate. Sounds terrible.

But:

Each email takes 0 seconds (machine does it). 
You send 15,000/day. 
15 booked calls.

1 call vs 15 calls.

This isn't even close.

"But my market is different..."

No. It's math.

Match your effort to your market size.

If your TAM is 100 companies, personalize everything. If your TAM is 100,000 companies, volume is the lever.

Stop overinvesting in prospects who might not even have the pain you solve.

Bog-standard emails at volume beat sniper shots.

Every time.

Hormozi recently advised a “B2B Data Consultant” 

…on how to get clients. What stood out: 👇


𝟏) 𝐇𝐞 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐚𝐬𝐤𝐞𝐝 𝐡𝐢𝐦 
“What’s the dollar and cents output of what you do? 
I pay you money - what money do I get back?”

Many B2B consultants struggle with this question.
And having an answer is SO predictive of your proactive client acquisition success that I would invite you to consider adjusting your offer UNTIL you find an answer. 

I’d be willing to bet that
→ If your service doesn’t offer tangible, straight-line ROI within 3-12 months, you’re FAR more likely to depend on referrals. 
→ If your service DOES offer it, you’ll be able to turn strangers into clients with reasonable predictability. 


𝟐) 𝐃𝐨𝐧’𝐭 𝐜𝐡𝐚𝐫𝐠𝐞 𝐛𝐲 𝐭𝐡𝐞 𝐡𝐨𝐮𝐫 
That should go without saying. 
Charging hourly is the opposite of value-based pricing. 
You become an expense instead of an investment. 


𝟑) 𝐈𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐝𝐨𝐧’𝐭 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 “𝐝𝐚𝐭𝐚”
Data - no one cares about.
It’s boring. 
Talk about BENEFIT of data
Your content: Demonstration of what occurs as the result of your services. 


𝟒) 𝐘𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫 = 𝐆𝐢𝐯𝐞 𝐚𝐰𝐚𝐲 𝟓 𝐨𝐧𝐞-𝐨𝐧-𝐨𝐧𝐞 𝐜𝐚𝐥𝐥𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮, 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞. 
But only for companies that meet your criteria
The problem with lead magnets in “data consulting”: There will be such a HUGE variability in their situation that’s not universally solvable with a simple lead tool/audit/assessment. 
So it’s best to give away your time as the foot-in-the-door offer. 
That way, you can prepare for a proper enterprise-style sale. 

As you set the stage for this offer on the discovery call, ask them if they’re cool with you telling them on the 5th call what working with you would look like. 
“In the meantime, I want to provide a lot of value”

Also, caveat: 
On the calls, talk ABOUT the solution
Don’t talk about HOW TO DO the solution. 
The calls shouldn’t be about giving them the exact step-by-step. 
They should be about painting a picture of the promised land. 

If they ask about specifics on how to do something (procedural knowledge), keep it broad.
There is still value in mere declarative knowledge (knowing that something exists)

The key is to frame the calls up front
Call it the “Data Value Diagnostic: 5 executive working sessions to quantify where data is leaking value and where to focus in the next 12 months.”

Scope the free series clearly:
What is free:
→ Current state + pain + constraints discovery
→ High-level data maturity / opportunity assessment
→ Prioritized list of 3–5 initiatives with rough business cases
→ Decision support: where data investment is and isn’t worth it

What is not free:
→ Detailed solution architecture
→ Specific model / pipeline designs
→ Specs, runbooks, implementation plans, vendor selections
→ Internal stakeholder decks, full financial models, etc.

🔥 On A Mission To Help Busy, Professional Dads Over 40 Drop 30lbs in 12 Weeks & Fall in Love With Their Body 365 Days of The Year. Results GUARANTEED or Be Coached for Free 🔥

One client dropped 62lbs AND added muscle in 12 weeks.

Even crazier?

He DIDN'T:

Give up his favourite foods or social dinners
Spend 5+ hours a week in the gym
Or meal prep like a bodybuilder

He controlled his intake, hit his protein targets, increased his step counts, and lifted twice a week.

The result?

Leaner, stronger, more mobile. Wild

My clients lose 20-40 lbs of fat on average, build muscle, and reclaim their athletic performance in 90 days, all without living on chicken and broccoli or sacrificing time with their families.

I want to show you how.

Hi, I'm Gav Gillibrand.

For 17+ years, I've helped 750+ execs, business owners, and high-achieving dads in their 40s+ transform their bodies through The Fat Loss Code™, my proven 4-pillar system built for elite men with packed schedules.

The truth is…

To build muscle, drop 30 lbs of fat, and move like an athlete again, you DON'T need:

❌ Hours of cardio
❌ Restrictive diets
❌ Or a complicated plan

You just need a simple, proven system that actually works.

That's why I created The Fat Loss Code™ Email Course: A 5-day, no-BS email series that shows busy professionals exactly how to build muscle, lose 20–60lbs, and reclaim elite performance without giving up their lifestyle.

It's the same system that helped:

🔥 Martin (Operations Supervisor, 40): Lost 35 lbs, added muscle, strength through the roof—12 weeks

🔥 Ian (Senior Manager, 40s): Down 60 lbs, completely transformed physique—9 months

🔥 Neil (Executive, 53): Shed 34 lbs while still enjoying business dinners—9 months

🔥 Kevin (Consultant, 60s): Lost 32.8 lbs, feeling stronger than his 40s—12 weeks

🔥 Dan (Senior Director, 40s): Lost 41 lbs through knee surgery and Christmas—12 weeks

🔥 James (Professional, 30s): Shed 32 lbs, energy to fish and move again—12 weeks

🔥 Luke (Business Owner, 40s): Lost 34 lbs during Christmas parties—12 weeks

🔥 Leon (Senior Professional, 51): Shed 35 lbs without giving up nights out—12 weeks

And TONS more: https://gavgillibrand.com/testimonials/

Inside, you'll discover:

📧 Day 1: Why building muscle and losing fat as a busy pro is absolutely possible
📧 Day 2: The 3 false beliefs keeping most men stuck
📧 Day 3: How to eat out 2–3x and still transform your body every week
📧 Day 4: How to enjoy weddings, work drinks, and holidays without derailing
📧 Day 5: The system that makes body transformation automatic (and saves you £3,984/year)

Look I won't promise magic.

But if you follow what I teach and take action, results are inevitable.

Check it out in the featured section.

Talk soon,

Gav 👊

Gav Gillibrand

Family shenanigans with my no 1 Alex Gillibrand ❤️


I know you can all relate to this one. 

😂😂😂

Where has the gym etiquette gone? 



Back in the day, everyone worked in with each other. 

Now? 

No bloody chance. 

Your thoughts? 👇

😉

The Osbournes at The Brits. We can all see it, can’t we?


GLP1’s are here to stay and the abuse is rife. 

It’s a very hard trap to escape, even more so if you’re in the public eye and are judged on a daily basis. 

So many celebs have suddenly “cracked it” when they previously struggled with their weight. 

It’s so seductive, isn’t it. 

Effortless weight loss. 

No hunger. 

But it’s not nice to see someone like this, whoever they are. 

These guys and many others need help. 

And they won’t find that in Hollyweird. 

What’s your take? 👇🏼

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I Help Leadership Coaches Sign Leader Clients through LinkedIn.

As a leadership coach.

You might face these problems on LinkedIn:

• Very few leaders visit your profile let alone becoming clients.
• Your content doesn't attract any of them even though you tried to post consistently.
• Most of the leaders you found on LinkedIn are "inactive" - it's so hard to contact them.

I used to be like you.

Frustrated and overwhelmed.

After months and months, I finally cracked the code of finding clients on LinkedIn.

Here's how you can do the same:

• Write content that speaks directly to what's in leaders' minds.
• Optimize your LinkedIn profile to position yourself as the perfect solution they're seeking.
• Warm outreach to leaders who engage with your posts.
• Send 100 connections a week to your ideal leaders.
• Network with people who have the same audience.

I give all of this for free.

Package in the free 5 Days Become an Leader Magnet email course.

Feel free to sign up and enjoy the value.

Ryan.

Free LinkedIn Crash Course for Leadership Coaches

Book a free consulting call

Messi has 8 Ballon d'Ors. Ronaldo has nearly 1000 goals. Maradona is still the greatest footballer who ever lived.


And I'll die on that hill.

Most people confuse achievements with ability.

Messi played his entire prime in the greatest club side ever assembled. 

Ronaldo played in teams built specifically around him with unlimited budgets.

Maradona dragged Napoli, who were a mid-table Serie A side, to two league titles.

In the most brutal, violent, defensive league in football history.

Where defenders could legally assault you.

Where the pitches looked like ploughed fields.

Where organised crime ran the city, cocaine nearly killed him and he still dominated.

And he did it almost single-handedly.

Then he took an average Argentina squad to a World Cup.

And scored THAT two goal against England, dribbling past an entire team like they were training cones.

With a heavier ball. 
On a worse pitch. 

Against defenders who could two-foot you without a yellow card.

Put Messi or Ronaldo in that era. 

With those teammates. 

On those pitches. 

Against those defenders. 

With zero sports science. 

Zero recovery protocols. 

Zero protection from referees.

They don't do what Diego did.

Nobody does.

But this is the truth:

Your GOAT is whoever you grew up watching.

Ask my dad? George Best or Cruyff. 

Ask a 20 year old? Messi or Ronaldo. 

My 8 year old son? Mbappé is the best player ever. Obviously. 😂

Every generation thinks theirs is the one.

But if you strip away the era, the teams, the stats, the trophies and just judge pure, raw, god-given ability?

Diego Armando Maradona.

There's never been anyone close.

Come at me. 👇

Getting old sucks. But you know what sucks more?


Not getting old.

I'm 52 now, and I'm grateful for every single year.

Because not everyone gets this many trips around the sun.

Mates I went to school with didn't.

People who had dreams, families, plans for the future, they didn't get to see them through.

But I'm still here.
Still get to be a father.
Still get to chase my goals.
Still get to wake up next to Alex.
Still get to make a difference.

Yes, the lower back aches when I get out of bed each morning.

The hips and shoulders niggle in the gym most weeks, but I'm still here.

^^^ That's just the cost of admission.

The alternative is not being here at all.

Every grey hair is earned.

Every weight lifted, every lesson learned, every moment with my kids, all of it is borrowed time that I refuse to waste.

Getting old isn't the enemy.

It's the privilege.

LFG!

Gav

The fitness industry is lying to you.
And it’s been doing it for decades.



Fitness influencers with 3% body fat, veins everywhere, and shoulders the size of bowling balls…

Claiming they got there with chicken, rice, and hard work.

Simeon Panda. 

He's one of many.

And this isn’t a personal attack on Simeon. 

But when someone with a physique that defies human biology sells you a training programme and a supplement stack…

And tells you that’s what got them there?

That’s a lie.

And that lie has a cost.

Ordinary guys, YOUR age, killing themselves in the gym, restricting food, buying product after product…

Wondering why they don’t look like that.

Because they can’t.

Not naturally. 

Not ever.

The standard being sold to you doesn’t exist without pharmaceutical help.

Ignore the genetic freak influencers.

You need a protocol that works for the average guy.

I have that protocol.

Comment the word "protocol" below and I'll send it to you.

Cheers

Gav :)

200g fillet, triple-cooked chips, peppercorn sauce…


…and a glass or red.  

Name a better dinner. 

I’ll wait 😉

I love a Q&A on Instagram. 



If you’re gonna rude to me, you’d better come correct.

😉🤡🤪

Hello, I’d like to join the manosphere, please 😂

Dan came to me stressed, tired, and fed up. 12 weeks later...



...he's sleeping better, performing better at work, and his wife says he's a different man.

"Life changing, Gav, thank you!"

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

Amazing mum to the troops, even better wife to me...


...Happy Mother's Day to my No 1, Alex.

We all love you very much. xx

Do some bloody work!



Who’s with me?

Gav 👊

Unpopular opinion, but still a fact:

Alcohol doesn't make you fat.

Eating too many calories makes you fat.

Alcohol has calories.

Just like bread.
Just like pasta.
Just like everything else you eat.

Fit those calories into your daily target?

You'll maintain your weight.

Go over your daily target?

You won't.

I've been proving this for 17 years.

750+ clients.
20-60lbs lost each.
Most still drinking a few times per week.

The fitness industry makes it complicated because complicated sells programs.

But it's not complicated.

So I made a cheat sheet that shows you exactly how to do it.

The Social Drinker's Fat Loss Cheat Sheet includes:

→ The simple calorie formula for drinking
→ Best vs worst drinks ranked
→ Smart swaps saving 500+ calories weekly
→ Calorie Banking for events & dinners
→ Restaurant survival strategies
→ 7-day action plan

Don't be scared of drinks.

Be scared of the people telling you to quit them entirely.

Want free access?

1️⃣ Like this post
2️⃣ Comment "TRUTH"
3️⃣ Connect with me (so I can send it)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

Is it just me or what? 



Time and place my friends. 

And the audacity to roll out, proud as punch!

Gents, are you with me on this one?

Or is just me?

😂

I’ve been in your shoes gentlemen…
Prioritising work and everyone else but myself.

Waking up just a little bit too tired.

And coming home with no energy left to give.

You think your family wants the 5 star resorts…

But they actually want to jump in and out the pool with the man they look up to.

Here’s the thing:

Your family doesn’t hear what you say…they copy how you live.

They think it’s normal to be exhausted, overweight and “too busy”…

That ends here.

You don’t need another fad diet, magic pill or fitness app workouts…

…you need a system.

One that gets results fast with no risk…

If you’re over 40 with kids and spend most of your days behind a desk, this is what you’re missing out on:

- Having the confidence to take your shirt off again

- Coming home with energy, instead of being drained

- Having drive and excitement to get more out of life again

- Be able to move without getting out of breath

- Being the man your family admires

- Being respected by your peers and co-workers

It’s not too late for you my man, it’s still possible to get in shape, but it’s up to us to make it happen.

If you’re ready to stop talking about getting in shape and actually start doing it, this is for you.

Follow me, Gav Gillibrand 
 
☝️ And drop the word CODE in the comments

I celebrated my 52nd birthday at Roka in London just before Christmas...

3 margaritas.
Tasting menu.
Half an edible.

Absolutely banging night.

Zero guilt.
Zero stress.
Zero weight gain.

Why?

Because 90% of the time, I'm making great choices.

Hitting my protein.
Walking my steps.
Training twice a week.
Managing my calories.

That 10%?

That's living.

And I refuse to give that up.

Neither should you.

I've helped 750+ men drop 20-60lbs using this exact approach.

So I packaged everything into The Social Drinker's Fat Loss Cheat Sheet.

Inside:

→ The 5-7 drinks per week formula
→ Every drink ranked by calories
→ Smart swaps saving 100+ cal per drink
→ Calorie Banking for big nights
→ Restaurant & client dinner strategies
→ 7-day quick-start plan

This isn't about restriction.

It's about strategy.

Want free access?

1️⃣ Like this post
2️⃣ Comment "ROKA"
3️⃣ Connect with me (so I can send it)
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

PPS. The edible was a mistake. Ruined my black cod...

Last night I had two glasses of wine. This morning I checked my abs. 


Still there.

The fitness industry has convinced you that one drink = diet ruined.

It's nonsense.

Here's the math:

→ Average drink = 150 calories
→ 5-7 drinks per week = 750-1,050 calories
→ That's about 5-7% of your weekly budget

Fit it in. Move on. Keep losing weight.

I'm 52.

I drink regularly.

I've been lean for 30+ years.

And I've helped 750+ men drop 20-60lbs using this exact approach.

So I created The Social Drinker's Fat Loss Cheat Sheet.

Inside:

→ The 5-7 drinks per week formula
→ Best drinks vs worst drinks ranked
→ Smart swaps (save 100+ cal per drink)
→ Calorie Banking for big nights
→ Restaurant & client dinner strategies
→ 7-day action plan

No guilt.
No restriction.
No "sober curious" bollocks.

Just strategy.

Want free access?

1️⃣ Like this post
2️⃣ Comment "GUILT"
3️⃣ Connect with me (so I can send it)
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

"There's no way you only train twice a week."
Someone commented on my IG last week



I get this a lot.

Here's what people don't understand:

I'm 52. I've been lifting since I was 15. 

That's 37 years of building my physique.

Maintaining muscle is a completely different game to building it.

Once you've built it, it takes a fraction of the effort to keep it.

You see, most blokes think more is better.

More sessions. 
More sets. 
More volume.

And they wonder why at 40+ they're burnt out, banged up, and still don't look like they train.

Two hard sessions a week. 

Proper intensity. 
Proper recovery.

That's it.

I don't need to prove anything to my ego in the gym anymore.

I need to perform in my business, be present with my family, and still look like I know what I'm doing with my shirt off.

That requires training smarter, not harder.

You don't need 5 days in the gym.

You need the right programme, the right effort, and the maturity to let recovery do its job.

If you're over 40 and want to get in the best shape of your life without living in the gym, drop me a DM or click the link in the comments below.

I'll show you exactly how to train smarter, not harder.

Gav :)

What does 38lbs gone in 12 weeks look like?


Darren came to me stressed, sleeping terribly and just walking downstairs in the morning gave him terrible pain in his hips and knees. 

Tying his shoelaces was difficult!

12 weeks later he's sleeping better, performing better at work, and his life has changed immeasurably. 

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

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Gav Gillibrand

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The Battle

Michal Bohanes

Gav Gillibrand

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michal Bohanes's LinkedIn Performance

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