Centered Performance

I help small business owners pinpoint the sources of their growing pains. Then, prioritize and take actions that support growth, empower employees, and shift cultures of constant fire fighting.

I design repeatable systems that let your company:
🔹Perform consistently with your values
🔹Save staff time and eliminate unnecessary investments
🔹Automate actions without removing personal connection
🔹Prevent surprises for you and your customers

Want to give your company the ability to focus on what matters?

Check out www.centeredperformance.com/systems-design or message me.

Chief Operating Officer

TechTBD

The natural growth of organizations means solutions are often created as a matter of necessity, reaction, and survival. Consistent performance and growth based on past urgent decisions is painful. Intentional, holistic design is critical to heal processes and technology so visionary organizations can keep creating what’s next for the world.

Serving international organizations through the Experience Design Lab.

Experience Design and Operations

Innovate! Perform. Excel. Elevate.

Strategic Planning and Execution:
Managed 1-year, 5-year, and 10-year strategic plans to focus investments, set performance targets, and balance staff bandwidth. Established integrated company scorecard to measure weekly performance and provide visibility into future risks. Facilitated relationship breakdowns and strong opinions of executive team members to forward company goals. Established communication and accountability structure with Director team to create consistent communication and promote company-wide transparency.

Internal Operations:
Restructured internal Contracts, IT, and Accounting departments to provide additional leadership which reduced errors and increased delivery team performance. Created company-wide recruiting process, including core values, that increased retention and onboarded incredibly talented staff. Drove successful adoption of corporate knowledge management system which became the singular view into company operations. This enabled the company to achieve CMMI Level 2, CMMI Level 3, and ISO 9001 certifications.

Delivery and Business Development:
Coached delivery Directors to discover new ways to manage challenging client, employee, and executive engagements. Built partnerships with client executives to stay aware of their needs and to act internally to fill any gaps in their customer experience. Accountable for the submission of $140M proposal and sold additional projects during key contract gaps.

Strategic Planning and Process Improvement:
Established a three-year roadmap to resolve process and capability gaps across each department. Provided structured analysis to determine best fit and value with platform vendors and custom options. Negotiated vendor contracts to achieve 40%+ license discounts. Focused on healing and enhancing processes to get the most benefit from technical solutions.

Innovation and Architecture:
Implemented Tableau as a self-service analytics platform that enabled executives and managers to see and understand financial, resourcing, and performance data that was previously unavailable. Created a centralized knowledge management system using Salesforce with integration to DocuSign to create visibility into company-wide day-to-day activities and workload, while retaining best practices and lessons learned. Rearchitected the Microsoft Dynamics data model to have it match how operations functioned.

Staff Engagement, Business Development, and Adoption:
Created a forum for discussing process breakdowns and desired improvements to give people a constructive place to voice pain points and provide input to solutions. Met with clients, prospects, and partners to demonstrate what was possible using solutions we had built to generate new sales. Established deeply trusting relationships across departments to have candid conversations, get support, and promote adoption of created tools and processes.

Director, Technology and Innovation

Solution Implementation and Client Engagement:
Architected, created governance, and led the development team for a 15,000-user Salesforce implementation, which eliminated legacy applications and modernized organizational capabilities. Implemented and maintained 15 cloud-based Salesforce, SharePoint, and Azure systems through agile practices. Participating stakeholder communities include the federal government, higher education, commercial real estate, finance, and involved major industry players such as Clorox and Walmart. Achieved 95% customer satisfaction across clients by balancing stakeholder needs with providing recommendations focused on long-term success and security, even when it seemed unfavorable.

Strategic Planning and Portfolio Management:
Implemented an integrated platform strategy for a major federal agency to consolidate legacy systems and practices. This strategy was the driving vision behind the decision to acquire Salesforce.com as an agency platform solution. Coached senior leaders on strategy and acquisition of Platform-as-a-Solution products, including negotiations of Salesforce license agreements to make sure purchases provided value. Created business cases for clients to request additional funding, enabling them to capture over $3M in additional budget for their initiatives.

Talent Development and Resource Management:
Grew a team of two into a team of 20 with a contract portfolio of $30M+. Created a 25-30% profit margin each year. Conducted ongoing manager training aimed at being authentic and direct to increase management skills beyond delivery. Reviewed more than 100 request for proposals (RFPs), maintained a 62% proposal win rate, and evaluated sub-contractor capabilities to meet proposal requirements.

Director, Cloud Advisory Services

Booz Allen Hamilton

- Co-created portfolio management methodology for US Army to evaluate value of investments in terms of capability provided
- Facilitated stakeholder sessions and training around creation/implementation of Probability of Program Success (PoPS) at US Navy System Commands
- Created MS Access prototype and led development team to create database tool for use in US Navy's acquisition programs to assess and report performance against mandated milestone requirements
- Crafted marketing presentations, identified and won business development opportunities, wrote technical proposals

Associate

How much longer can you tolerate being the one that holds your business together?

You have big plans, but you keep getting pulled away. 

You want to keep growing, but your staff keep telling you they’re “too busy.”

Now you're stuck solving low ROI issues.
Revenue growth is limited. 
Plans you have for expansion are paused. 

You’re frustrated and bored instead of lit up.

Visionary leaders of $2M - $10M service-based small businesses come to me to:
→ Get out of stagnation and back to growth
→ Cause employees to be fully accountable for their work
→ Systematize and automate operations
→ Do more without burning people out
→ Use data to understand company performance

I deliver:
→ A 75-factor audit that reveals core issues that hold your company back
→ A plan broken into 90-day chunks that have a measurable impact 
→ Systems, structure, and support to help get there

I’m not here to:
→ Pretend to know more about your business than you do
→ Automate everything with the promise your life will be magically better
→ Use a boilerplate, business book approach to “fix” your company

Some of my clients:
→ A wealth management firm that reduced staff workload and saw a dashboard of company metrics for the first time
→ A healthcare practice that created clear growth paths for employees, reduced payroll time, and freed up future profit
→ A residential painting company that reduced CEO workload by 10-12 hours per week
→ Another healthcare practice that productized their services for easier delivery, marketing, and sales leading to 2x revenue and 4x profit in 12 months
→ A pet care brand that created clarity across manager roles and accountabilities so they could expand to 4 locations

I’ve spent 17 years working with clients across 12 industries and can give you a starting point from what has worked to get you moving quickly. 

I use my experience in growing a business from $2M to $20M to help you achieve similar growth. I’ve helped organizations save 400,000+ hours of staff time, avoid $80M+ of unnecessary investments, and prevent 1,000s of customers from falling through the cracks. 

I’ve coached 200+ executives, managers, and staff which means you’ll be able to make the most with the resources you already have.

You don’t have to figure it out on your own and learn more the hard way. 

No one’s got time for that.

Ready to get out of the day-to-day of your business and go do the stuff that lights you up?

Shoot me a DM.

Matt Brumberger

Planet Technologies

I specialize in providing a robust and results-driven approach to Organizational Change Management (OCM) that helps our clients navigate challenging technical transitions. Our team has an outstanding track record of successfully leading the assessment and implementation of OCM programs for large enterprise customers.
- Leading the assessment and implementation of OCM programs for multiple large enterprise customers, supporting over 30,000 users, resulting in a significant boost in productivity.
- Implementing a rapid response technical team to augment the internal ITS staff at UNC Greensboro during their cut-over from G-Suite to M365. Our team worked tirelessly to ensure a smooth transition and identify potential process improvements across all university departments.
- Developing and implementing communication, training, and change agent (Champions) programs for end-users adopting Microsoft 365.
- Leading the assessment and implementation of OCM programs for defense suppliers and universities, resulting in increased efficiency and a significant reduction in administrative tasks.
- Demonstrating our ability to understand customers' business and culture, leading to increased satisfaction rates in customer surveys.
- Delivering exceptional OCM services to diverse clients, resulting in numerous positive reviews and repeat business.
- Collaborating with the OCM Practice Manager and a team of professionals to create new services for our clients, increasing our value and impact.

Senior Organizational Change Management Consultant

I successfully managed client relationships and established robust processes to expand the scope of engagement. My contributions as a subject matter expert in change management, instructional design, and experience design have been instrumental in the growth and success of the cloud advisory and business consulting division.
- Establishment of a client engagement service within the firm that resulted in over $3M in revenue while reducing client churn and expanding delivery teams.
- Leadership and guidance in the business/technical road mapping for the Environmental Protection Agency to align stakeholders, project management, and business end-users around a complex five-year modernization effort.
- Provision of insightful leadership and guidance for Georgia State University's Salesforce expansion across the business. I successfully established an Agile framework that increased the development team's velocity while reducing the required meetings.
- Created a feedback application that effectively collects, analyzes, and routes end-users feedback throughout the performance period, ensuring actionable feedback and value realization.
- Provision of training on behavioral economics, usability, change management, user research, storytelling, analytics, and instructional design to internal and client project teams.

Change Management Strategist, Marketing Operations Lead, Engagement Manager, Project Manager

OdinAnswers

Responsible for marketing, sales, and customer success at an early-stage company as an entrepreneurial business leader, key client liaison, and innovation strategist.

- Developed and executed the organizational strategy to take the company from pre-seed to series A funding.
- Grew customer base by over 500% while reducing churn by 80%.
- Recruited and trained the Sales, Service, and Product teams.
- Acted as an agile champion and transformation catalyst to drive organizational change.
- I led the consulting business, representing over 40% of revenue. Key wins include AARP, PGA, YouTube, and Uber.
- Identified and maximized sales opportunities and increased customer retention rates.

Vice President Marketing And Customer Success

Applango

Responsible for creating and launching scalable marketing solutions for SaaS products to competitively position the company in the enterprise IT market and generate valuable customer insights.

- Developed and executed the Organizational Strategy and design.
- Led Salesforce AppExchange partnership development and managed the cross-functional team.
- Directed comprehensive marketing initiatives, from content development and demand generation to ROI analysis.
- Presented at several industry conferences, including an executive session at Dreamforce.
- Taught several Customer Success training sessions for Salesforce's internal success group, including strategies for user adoption.

Vice President Of Marketing And Customer Success

FocusVision

Successfully re-branded a legacy research brand with global, scalable marketing initiatives and data-driven customer insights.

- Created global marketing strategies through effective brand positioning, budgeting and resource allocation, and lead generation/growth projects.
- Created a global marketing strategy that enabled localization of marketing tactics while elevating brand reputation by over 300% from previous efforts.
- Managed effective brand positioning, budgeting, resource allocation, and lead generation/growth projects.
- Responsible for 75 global associations and annual event sponsorship programs to drive brand awareness.
- Created and executed marketing measures to generate leads for 65 salespeople and support global brand messaging.
- Drove a massive increase in marketing qualified leads from 10 to 300 leads per month.
- Led the capture team for new business with HBO, MasterCard, and Ford.

Director of Global Marketing

Reed Medical Education an Elsevier Company

Recruited and led a team of 12+ to support the integration and acquisition of MEDED business in addition to content production for over 80 CME programs.

- Effectively generated over $15M in funding through the development of unrestricted educational grants.
- Grew membership from over 8k to more than 42k physicians through diligent management of a 12-member team in audience generation campaigns.
- Conducted research to uncover physician practice behaviors.
- Developed educational intervention plans, including outcome measurements.
- Developed the first mobile application for CME content.
- Planned, executed, and measured digital marketing strategies.

Group Program Director, Core Programs

Advanced Materials Partners

- Researched new inventions, initiatives, patent licensing, and acquisition of new technology that resulted in several
new consumer and recreational products and product enhancements for SC Johnson, Johnson Outdoors, and Howmet Titanium.
- Facilitated innovation sessions with client product and R&D teams to identify product and brand expansion opportunities.
- Identified strategic investment and licensing opportunities creating an initial partnership plan to speed innovation within client companies.
- Researched and reported on emerging technology for new product research teams.
- Created and presented quarterly growth insights to the client’s senior management to determine an actionable path forward.

Director

MEDCON MEDICAL CONSULT GmbH

- Planned, executed, and measured digital marketing strategies for brand sites, including email marketing, membership marketing (recruitment/engagement) and content (meeting coverage, original articles, managing community engagement) for:
    - Vascular Biology Working Group (VBWG)
    - Coalition for the Advancement of Cardiovascular Health (COACH)
    - Interventions in Cardiology Study Group (ICSG)
    - MDRounds.org online grand-rounds series
- Managed technology and meeting staff to produce over 150 regional meetings per year.

Head Of Digital Media

HB  Communications

- Led a team of three supporting over 200 users’ computing needs.
- Managed Windows NT, Novell Netware, and IBM RISC6000 server environments.
- I managed the WISE60 terminal network with 140 nodes.
- I managed network infrastructure for three locations with multiplex T1 interconnections and a Cisco PIX firewall.
- Trained new staff on IT support processes and internal customer support standards.

MIS Manager

I help people as they go through technology changes

My professional journey has seen me spearhead high-impact change initiatives and deliver comprehensive organizational development services for various innovative companies.

As an effective team leader, I champion the power of collective potential, continuously driving innovation and delivering top-tier solutions. Committed, passionate, and results-driven, I'm at the forefront of transforming visions into reality.

My expertise includes change management, strategic innovation, advanced analytics, executive coaching, instructional design, and behavioral change.

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