Marco De Paulis

Director of eCommerce & Optimization

Loop

Director of Partnerships

Various SaaS Companies

Advising, consultant, and/or investor for:

PartnerPage.io, Swapt, Fermat, Cart Stars, Pandium, and other SaaS providers and digital agencies.

Advisor/Consultant/Investor

Partnership Leaders

As a Chapter Host at Partnership Leaders, I spearheaded member-led events for our regional chapter. In this role, I played a pivotal part in fostering community engagement and facilitating meaningful connections among members. By organizing and coordinating a series of dynamic events, I provided a platform for members to share insights, collaborate on industry challenges, and network with like-minded professionals. Through effective communication and strategic planning, I contributed to the growth and success of our chapter, creating valuable opportunities for learning, collaboration, and professional development.

Executive Member & Philadelphia Chapter Host

Pavilion

Member

Ryder System, Inc.

Ryder acquired Whiplash in December, 2021.

• Designed the strategy and built the first-ever partnerships ecosystem to a team of 4 with 50+ partners onboarded
• Worked with the team to build high 8-figures in net new pipeline, 7-figures in net new revenue, and 7-figures in expansion revenue through net new and existing customers, respectively
• Lead partner marketing initiatives including e-books, case studies, blog swaps, and partner co-marketing campaigns to drive qualified leads
• Developed various commercial agreements with a wide range of partners to expand services and revenue streams
• Created cross-functional collaborative motions with Sales, Customer Success, and Operations to expand offerings and value to customers and prospects alike
• Elevated product team and feature set by building integration proposals to prioritize integration development that would open maximum commercial opportunities

Director, Ecommerce Partnerships (through Whiplash acquisition)

Whiplash

Whiplash was acquired by Ryder in December, 2021 to become the face of the new eCommerce fulfillment division.

Brought in to develop and launch the first ever Partnerships department at Whiplash from scratch for technology and referral partners. Program structure design through launch. Cross-departmental process creation with Sales, CS, Marketing, and Venture. Driving leads and revenue realization in under 6 months.

Partnerships range from integration, referral, agency, operations, and services.

Privy (Acquired by Attentive)

Privy is the #1 reviewed sales app in the Shopify App Store. Used by 500,000+ eCommerce brands around the world.

• Led Agency partner program, grew from 20 to 750+ partners
• Promoted from Agency Partner Manager to Director to lead Partnerships team, consisting of Partner Managers, Channel Sales, and Customer Success Managers dedicated to Partnerships
• Drove 1,027% increase in Annual Recurring Revenue (ARR) in two years
• Restructured and launched updated partner program to reflect new product offerings and new customer personas and market positioning
• Coordinated all co-marketing initiatives
• Collaborate with Sales, Marketing, Support, and Customer Success teams to create cross-functional motions to support mutual goals

Director of Agency Partnerships

Agency Partnerships Manager

Noticed

• Head of business development, account management, marketing, and strategic partnerships
Promoted after a year and a half to grow Marketing team and build out new retainer services
• Built first ever partner program with SaaS technology and service providers, leading to 1/3 of new clients in first year of program
• Maintained partner relations to strategically plan co-marketing initiatives, share leads, identify joint sales opportunities, and improve joint value
• Developed and implemented a consultative sales and pipeline management process across three services to exceed revenue goals and quotas, growing department revenue 34% in first year
• Launched a new service model and go-to-market strategy, growing recurring annual retainers by 300% through new and existing business
• New clients include: Anheuser-Busch InBev, Dan Bilzerian’s Ignite.co, Decathlon International, Watsco Inc., Vintage Frames Company, Fink’s Jewelers, and more

Director of eCommerce Solutions

Zivtech

• Promoted from Director of Sales after first year to lead the Marketing team, in addition to Sales
• Developed and implemented first ever consultative sales and pipeline management process
• Led all new business development efforts through full sales lifecycle selling end-to-end custom software engagements and Developer staff augmentations
• Owned and managed partner relationships to drive new business
• Collaborated with Project Managers to create Client Engagement team to consistently foster and grow projects and accounts, growing initial contract value as much as 400%
• Improved revenue stability by growing  recurring revenue retainers by 200% through new business and converting existing contracts

Director of Sales and Marketing

My clients include Princeton University, Children's Hospital of Philadelphia (CHOP), City of Philadelphia, Healthcare Without Harm, Law School Admission Council, Carleton College, Greatist, and many more.

Director of Sales

Capgemini

Electronic Ink (acquired by LiquidHub and Capgemini) is an international business system Design Consultancy dedicated to improving the way people interact with technology, environments and one another.

• Supported Client Strategy/Sales team in identifying new business opportunities
• Created, refactored, and implemented a consultative sales process
• Innovated and executed new form of pipeline management and revenue forecasting
• Planned and led complete company website re-design from concept to launch by working cross-functionally with internal and external resources and actively managed execution
• Developed and implemented new content strategy for Marketing efforts including Social Media plan
• Managed all social media accounts and managed editorial calendar for all content development and collateral
• Worked with cross-functional teams and outside vendors to coordinate Marketing events including client roundtables, conference presentations and booths, webinars, and community events
• Salesforce administrator; managed sales operations and reporting to objectively measure performance, pipelines, weighted probabilities, revenue, and key accounts

Sales & Marketing Operations

Partnerships @ Loop | Strategic Advisor & Consultant

Built & scaled ecommerce agency, tech, and fulfillment Partnerships functions to multiple exits. 

Currently, the Director of Partnerships at Loop leading an incredible team.

Conference speaker at Crossbeam's Supernode and Partnership Leader's Catalyst.

In my last role I built the first-ever partnerships program and ecosystem at Whiplash (acquired by Ryder) to improve customer value, new pipeline and revenue, and product connectivity and features.

Previously I was the Director of Agency Partnerships at Privy (acquired by Attentive) and grew the program 10X in partner size and revenue in two years to a program of over 700 agencies.

Director, Ecommerce Partnerships

Neptune Software

Overseeing global strategic collaborations with key software and ecosystem partners to drive innovation and revenue growth. Working on the development of joint Sales-Plays and ecosystem-lead growth

Director Technology Partnerships

Helping partners find commercial success in delivering business process transformation outcomes within the SAP IT Landscape

Senior Channel Manager

B2B Berlin

WHAT WE DO:
We bring together a community of the most disruptive B2B tech companies and collaborators in Berlin. We provide them a space to show off the most exciting products and startups in the business, and a network where like-minded people and business can connect and learn from each other in order to accelerate the growth of the entire industry.

WHY IT MATTERS:
Up until now Berlin has been mostly a B2C city; all the unicorns have been consumer oriented companies like Rocket, Ableton, and Soundcloud. But that will change. B2B will take off like it did in Silicon Valley; it’s only a matter of time before Berlin sees it’s own Oracle or Salesforce, but it won’t happen unless we build an environment capable of creating one. That’s exactly what we’re making with B2B Berlin.

MY STORY:
I spent a long time working in tech events in New York; a city with a truly developed B2B tech industry and community. I moved to Berlin only to discover that while there is a fledgling industry, there was no community for enterprise-oriented startups. And because it turns out you really can’t have one without the other, my co-organizers and I sought to finally create the community.

WHO I AM:
I’m the loud American guy who goes to parties and somehow knows and introduces everyone. It just so happens that this has turned out to be incredibly useful when it comes to business community development.

SPECIALTIES:
startup business development | community networking | event management | public speaking

Founder / Co-Organizer

Pavilion is a private members-only organization consisting of top senior commercial leaders in major cities worldwide.

Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business-critical issues with the comfort of privacy and confidentiality.

Executive Member

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders.

parcelLab

• Grew earnings from 0 to $4m ARR from Partner Sourced Revenue
• Recruited and managed global technology alliances teams
• Launched successful partnerships with SAP, Salesforce, Zendesk, and more
• Expanded product portfolio through partner integration offerings and sales plays

Global Director, Technology Partnerships

WHAT I DO:
• Lead channel growth from startup through its acquisition by SAP
• Increased partner-sourced revenue by over 300% YoY for 2 consecutive years
• Achieved the fastest partner adoption of any LoB ever at SAP
• Built and scaled alliances with global and regional SIs

Head of Channel, EMEA: SAP Signavio

WHAT I DO:
I design partner programs that can be scaled and executed repeatedly across global teams with diverse Partners in disperse regions. That means focusing on creating the right incentives and right enablement to help scale and ramp-up in-house teams as well as enabling strategic partners as effectively as possible. Whether they boutique consultants, GSIs, or the Big 4 I ensure they understand how to effectively work to grow their own business with Signavio.

SPECIALTIES:
Channel Management | International Business Development | Sales Operations | Sales Enablement

Partner Program Specialist

Spryker

WHAT WE DO:
We enable system integrators to acquire more business by building coordinated Go-to-market strategies and leveraging best-in-class technology to win projects that would otherwise be resource-prohibitive to tackle

WHY IT MATTERS:
Systems Integrations is becoming increasing more commoditized and it's becoming harder than ever to stay competitive in finding new business while avoiding a race to the bottom line. I find new partners and work with them to use new technologies which enable quicker integrations, larger sales, increased margins, and greater employee satisfaction.

MY STORY:
I've spent years building strategic partnerships with Systems Integrators across Europe by taking the time to truly understand their business, their employees, and maximizing their synergy with new technological solutions.

WHO I AM:
I’m the guy you go to to ensure you have the tools and people ready to conquer new markets and larger customers than ever before

SPECIALTIES:
international growth | strategic alliances | business planning | sales and technical enablement

International Channel Manager

Perdoo - Enterprise Goal Management

WHAT WE DO: 
Perdoo makes your organisation predictably more successful. We allow your full workforce to manage, track and align their Objectives & Key Results, so your organisation is ready to run at Google speed.

WHY IT MATTERS:
Companies with large departments have a serious lack of transparency into how their teams are tackling projects on an individual level, slowing down the rate of progress for the company as a whole. We make it easy for companies to increase transparency and alignment to accelerate the speed of project management, implementing feedback, and discovering best practices.

WHO I AM:
I’m the kid who spent too much time with Legos all grown up; I’ve got a passion for taking apart existing systems and using the latest equipment to rebuild them into something stronger, faster, more profitable, and a whole lot more pleasing to use. I want to help equip companies with the tools they need to be able to recognize and implement their own cutting edge solutions.

SPECIALTIES:
OKR Management | feedback implementation | project management | Enterprise goal management | Business Strategy

Minodes - A Telefónica NEXT Company

WHAT WE DO:
We measure in-store customer patterns and online consumer behavior, which helps retailers better target their programs and stores to their customers as well as retargeting those customers across more channels than ever before.

WHY IT MATTERS:
There’s no Google AdWords for physical stores. Retailers lose millions of dollars each year because they can’t effectively plan how to market their programs, design their omnichannel platforms, and accrete customers onto those channels. We not only make it possible, we make it easy.

MY STORY:
I’ve spent time working closely with McKinsey consultants and brands like Ecco, XXXL, and Hilti who are struggling to achieve and maintain revenues with millennial consumers. I’ve been helping them figure out who their customers are, what they want, and the most effective ways to reach out to them. My mission is to help bring physical retail into the 21st century and enable profitable and desirable shopping experiences.

WHO I AM:
I’m the kid who spent too much time with Legos all grown up; I’ve got a passion for taking apart existing systems and using the latest equipment to rebuild them into something stronger, faster, more profitable, and a whole lot more pleasing to use.

SPECIALTIES:
omnichannel customer accretion | online and offline advertisement retargeting | store design and staffing optimization | eCommerce development

Lead International Sales Manager

Six Flags

I worked on joint promotions between Six Flags and several major name brands to produce in-park advertisements and events.

Corporate Alliances

WHAT I DO:
➢ I help scale-ups with established direct sales funnels build new indirect customer acquisition channels that drive incremental pipeline, secure bigger deals, drive down customer acquisition cost, and increase customer-life-time-value

HOW I DO IT:
➢ I build go-to-market ecosystems around large ISVs and GSIs that are already driving customers' vendor selection, procurement, and service delivery. By tapping into my personal network from managing previous alliances and experience through multiple M&As with these companies, I build partnerships with them where they are commercially incentivized to push your products onto their existing customers.

BOTTOM LINE:
I build ecosystem-led growth engines; commercial relationships with the world's largest providers that will make it a no-brainer for customers to procure your solutions as part of their ongoing digital transformations, and so deeply integrated into them that churning becomes near-impossible.

WHAT YOU CAN DO NEXT:
Are you at the stage of growth where your company has validated that partnerships could make sense, but don't know how to launch them with the big players? Send me a message and we'll see if I can help you get them off the ground.

AREAS OF EXPERTISE:
International Growth | Strategic Alliances | Channel Management | Sales Enablement

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Marco De Paulis

Greg Greenberger

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