Marco De Paulis

Director of eCommerce & Optimization

Loop

Director of Partnerships

Various SaaS Companies

Advising, consultant, and/or investor for:

PartnerPage.io, Swapt, Fermat, Cart Stars, Pandium, and other SaaS providers and digital agencies.

Advisor/Consultant/Investor

Partnership Leaders

As a Chapter Host at Partnership Leaders, I spearheaded member-led events for our regional chapter. In this role, I played a pivotal part in fostering community engagement and facilitating meaningful connections among members. By organizing and coordinating a series of dynamic events, I provided a platform for members to share insights, collaborate on industry challenges, and network with like-minded professionals. Through effective communication and strategic planning, I contributed to the growth and success of our chapter, creating valuable opportunities for learning, collaboration, and professional development.

Executive Member & Philadelphia Chapter Host

Pavilion

Member

Ryder System, Inc.

Ryder acquired Whiplash in December, 2021.

• Designed the strategy and built the first-ever partnerships ecosystem to a team of 4 with 50+ partners onboarded
• Worked with the team to build high 8-figures in net new pipeline, 7-figures in net new revenue, and 7-figures in expansion revenue through net new and existing customers, respectively
• Lead partner marketing initiatives including e-books, case studies, blog swaps, and partner co-marketing campaigns to drive qualified leads
• Developed various commercial agreements with a wide range of partners to expand services and revenue streams
• Created cross-functional collaborative motions with Sales, Customer Success, and Operations to expand offerings and value to customers and prospects alike
• Elevated product team and feature set by building integration proposals to prioritize integration development that would open maximum commercial opportunities

Director, Ecommerce Partnerships (through Whiplash acquisition)

Whiplash

Whiplash was acquired by Ryder in December, 2021 to become the face of the new eCommerce fulfillment division.

Brought in to develop and launch the first ever Partnerships department at Whiplash from scratch for technology and referral partners. Program structure design through launch. Cross-departmental process creation with Sales, CS, Marketing, and Venture. Driving leads and revenue realization in under 6 months.

Partnerships range from integration, referral, agency, operations, and services.

Privy (Acquired by Attentive)

Privy is the #1 reviewed sales app in the Shopify App Store. Used by 500,000+ eCommerce brands around the world.

• Led Agency partner program, grew from 20 to 750+ partners
• Promoted from Agency Partner Manager to Director to lead Partnerships team, consisting of Partner Managers, Channel Sales, and Customer Success Managers dedicated to Partnerships
• Drove 1,027% increase in Annual Recurring Revenue (ARR) in two years
• Restructured and launched updated partner program to reflect new product offerings and new customer personas and market positioning
• Coordinated all co-marketing initiatives
• Collaborate with Sales, Marketing, Support, and Customer Success teams to create cross-functional motions to support mutual goals

Director of Agency Partnerships

Agency Partnerships Manager

Noticed

• Head of business development, account management, marketing, and strategic partnerships
Promoted after a year and a half to grow Marketing team and build out new retainer services
• Built first ever partner program with SaaS technology and service providers, leading to 1/3 of new clients in first year of program
• Maintained partner relations to strategically plan co-marketing initiatives, share leads, identify joint sales opportunities, and improve joint value
• Developed and implemented a consultative sales and pipeline management process across three services to exceed revenue goals and quotas, growing department revenue 34% in first year
• Launched a new service model and go-to-market strategy, growing recurring annual retainers by 300% through new and existing business
• New clients include: Anheuser-Busch InBev, Dan Bilzerian’s Ignite.co, Decathlon International, Watsco Inc., Vintage Frames Company, Fink’s Jewelers, and more

Director of eCommerce Solutions

Zivtech

• Promoted from Director of Sales after first year to lead the Marketing team, in addition to Sales
• Developed and implemented first ever consultative sales and pipeline management process
• Led all new business development efforts through full sales lifecycle selling end-to-end custom software engagements and Developer staff augmentations
• Owned and managed partner relationships to drive new business
• Collaborated with Project Managers to create Client Engagement team to consistently foster and grow projects and accounts, growing initial contract value as much as 400%
• Improved revenue stability by growing  recurring revenue retainers by 200% through new business and converting existing contracts

Director of Sales and Marketing

My clients include Princeton University, Children's Hospital of Philadelphia (CHOP), City of Philadelphia, Healthcare Without Harm, Law School Admission Council, Carleton College, Greatist, and many more.

Director of Sales

Capgemini

Electronic Ink (acquired by LiquidHub and Capgemini) is an international business system Design Consultancy dedicated to improving the way people interact with technology, environments and one another.

• Supported Client Strategy/Sales team in identifying new business opportunities
• Created, refactored, and implemented a consultative sales process
• Innovated and executed new form of pipeline management and revenue forecasting
• Planned and led complete company website re-design from concept to launch by working cross-functionally with internal and external resources and actively managed execution
• Developed and implemented new content strategy for Marketing efforts including Social Media plan
• Managed all social media accounts and managed editorial calendar for all content development and collateral
• Worked with cross-functional teams and outside vendors to coordinate Marketing events including client roundtables, conference presentations and booths, webinars, and community events
• Salesforce administrator; managed sales operations and reporting to objectively measure performance, pipelines, weighted probabilities, revenue, and key accounts

Sales & Marketing Operations

Partnerships @ Loop | Strategic Advisor & Consultant

Built & scaled ecommerce agency, tech, and fulfillment Partnerships functions to multiple exits. 

Currently, the Director of Partnerships at Loop leading an incredible team.

Conference speaker at Crossbeam's Supernode and Partnership Leader's Catalyst.

In my last role I built the first-ever partnerships program and ecosystem at Whiplash (acquired by Ryder) to improve customer value, new pipeline and revenue, and product connectivity and features.

Previously I was the Director of Agency Partnerships at Privy (acquired by Attentive) and grew the program 10X in partner size and revenue in two years to a program of over 700 agencies.

Director, Ecommerce Partnerships

Orium

Senior Strategic Partnerships Manager (Ecosystem and Alliances)

Partnerships Engagement Manager

fabric

Manager of Partnerships

Bold Commerce

Helping agencies deliver value to their clients through customizable eCommerce solutions | At Bold I develop and nurture strategic partnerships in the e-commerce space. Through creating individualized customer service and building trust between key stake-holders, I enable our agency partners to deliver value to their clients with Bold solutions.  Together we work with global enterprise level brands to engineer custom solutions for their e-commerce needs.

Strategic Partnerships and Alliances

CHR Media Group

I managed complex, multi-channel programmatic digital campaigns for several national and international brands across a variety of verticals. I was the bridge between resources and ad buyers and the clients. I managed a global team of buyers to execute on these complex campaigns.

Campaign Manager

Big Fun Productions

Big Fun is an independent music festival held in January in Winnipeg, celebrating Winnipeg talent.  Big Fun Productions puts on the festival as well as other events throughout the year. I worked closely with organizational leadership, including our board of directors, to strategically effect the direction of operations. I executed brand development, strategic marketing campaigns, PR and media management as well as sponsorship. I built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development. I devised strategies to boost attendance and market penetration nationally while enhancing local engagement and driving growth.

Co-Founder/Executive Director

West End Cultural Centre

Marketing Coordinator

Cocoon

Intern

University of Winnipeg

Received an Honours degree in Psychology in 2008.

Received a diploma in Marketing, and Public Relations in 2011.

Received a certificate in Management in 2011.

Student

I take an empathy led approach to account and partner management, and everything else I do. I focus on building trust with partners and clients while harnessing the power found in collaboration to connect the right people with the right solutions to achieve their goals, solve their pain points and let them scale. I especially love creatively co-marketing to drive awareness and leads as well as building strategy and process cross functionally.

I have worked in e-commerce, digital advertising, event coordination, music marketing, and event management. When not hustling in the ecom world, you can find me on various art boards, organizing local and out of town events, mentoring up and coming super stars, or in the woods foraging wild mushrooms.
 
A bit more on my community work in the arts:

An active member of the Winnipeg music community, Lauren is a founding member of DJ collective The Vinyl Salon. She regularly speaks on panels addressing artists and industry on a variety of topics regarding event organization, project management, marketing and PR. Lauren has also consulted on several other local and national arts projects throughout the past few years.

Lauren's passion and focus in music has evolved beyond event management and booking, to coordinating with community groups regarding representation and inclusion within these events.  She has coordinated several free panel events with Manitoba Music on topics like Safer Spaces, Mental Health in Music and Representation and Inclusion in the Music industry. She has consulted on several Safer Spaces policies for a variety of organizations across the country.  Lauren developed a mentorship program with Studio 393 and The Graffiti Gallery, using Big Fun as a learning tool for Youth looking to learn about the back end of festival and event management. 

Lauren was the recipient of the Kevin Walter's Memorial Award in 2017 recognizing her work in music in Manitoba.

taplio

The Battle

Marco De Paulis

Lauren Swan

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