Marco De Paulis

Director of eCommerce & Optimization

Loop

Director of Partnerships

Various SaaS Companies

Advising, consultant, and/or investor for:

PartnerPage.io, Swapt, Fermat, Cart Stars, Pandium, and other SaaS providers and digital agencies.

Advisor/Consultant/Investor

Partnership Leaders

As a Chapter Host at Partnership Leaders, I spearheaded member-led events for our regional chapter. In this role, I played a pivotal part in fostering community engagement and facilitating meaningful connections among members. By organizing and coordinating a series of dynamic events, I provided a platform for members to share insights, collaborate on industry challenges, and network with like-minded professionals. Through effective communication and strategic planning, I contributed to the growth and success of our chapter, creating valuable opportunities for learning, collaboration, and professional development.

Executive Member & Philadelphia Chapter Host

Pavilion

Member

Ryder System, Inc.

Ryder acquired Whiplash in December, 2021.

• Designed the strategy and built the first-ever partnerships ecosystem to a team of 4 with 50+ partners onboarded
• Worked with the team to build high 8-figures in net new pipeline, 7-figures in net new revenue, and 7-figures in expansion revenue through net new and existing customers, respectively
• Lead partner marketing initiatives including e-books, case studies, blog swaps, and partner co-marketing campaigns to drive qualified leads
• Developed various commercial agreements with a wide range of partners to expand services and revenue streams
• Created cross-functional collaborative motions with Sales, Customer Success, and Operations to expand offerings and value to customers and prospects alike
• Elevated product team and feature set by building integration proposals to prioritize integration development that would open maximum commercial opportunities

Director, Ecommerce Partnerships (through Whiplash acquisition)

Whiplash

Whiplash was acquired by Ryder in December, 2021 to become the face of the new eCommerce fulfillment division.

Brought in to develop and launch the first ever Partnerships department at Whiplash from scratch for technology and referral partners. Program structure design through launch. Cross-departmental process creation with Sales, CS, Marketing, and Venture. Driving leads and revenue realization in under 6 months.

Partnerships range from integration, referral, agency, operations, and services.

Privy (Acquired by Attentive)

Privy is the #1 reviewed sales app in the Shopify App Store. Used by 500,000+ eCommerce brands around the world.

• Led Agency partner program, grew from 20 to 750+ partners
• Promoted from Agency Partner Manager to Director to lead Partnerships team, consisting of Partner Managers, Channel Sales, and Customer Success Managers dedicated to Partnerships
• Drove 1,027% increase in Annual Recurring Revenue (ARR) in two years
• Restructured and launched updated partner program to reflect new product offerings and new customer personas and market positioning
• Coordinated all co-marketing initiatives
• Collaborate with Sales, Marketing, Support, and Customer Success teams to create cross-functional motions to support mutual goals

Director of Agency Partnerships

Agency Partnerships Manager

Noticed

• Head of business development, account management, marketing, and strategic partnerships
Promoted after a year and a half to grow Marketing team and build out new retainer services
• Built first ever partner program with SaaS technology and service providers, leading to 1/3 of new clients in first year of program
• Maintained partner relations to strategically plan co-marketing initiatives, share leads, identify joint sales opportunities, and improve joint value
• Developed and implemented a consultative sales and pipeline management process across three services to exceed revenue goals and quotas, growing department revenue 34% in first year
• Launched a new service model and go-to-market strategy, growing recurring annual retainers by 300% through new and existing business
• New clients include: Anheuser-Busch InBev, Dan Bilzerian’s Ignite.co, Decathlon International, Watsco Inc., Vintage Frames Company, Fink’s Jewelers, and more

Director of eCommerce Solutions

Zivtech

• Promoted from Director of Sales after first year to lead the Marketing team, in addition to Sales
• Developed and implemented first ever consultative sales and pipeline management process
• Led all new business development efforts through full sales lifecycle selling end-to-end custom software engagements and Developer staff augmentations
• Owned and managed partner relationships to drive new business
• Collaborated with Project Managers to create Client Engagement team to consistently foster and grow projects and accounts, growing initial contract value as much as 400%
• Improved revenue stability by growing  recurring revenue retainers by 200% through new business and converting existing contracts

Director of Sales and Marketing

My clients include Princeton University, Children's Hospital of Philadelphia (CHOP), City of Philadelphia, Healthcare Without Harm, Law School Admission Council, Carleton College, Greatist, and many more.

Director of Sales

Capgemini

Electronic Ink (acquired by LiquidHub and Capgemini) is an international business system Design Consultancy dedicated to improving the way people interact with technology, environments and one another.

• Supported Client Strategy/Sales team in identifying new business opportunities
• Created, refactored, and implemented a consultative sales process
• Innovated and executed new form of pipeline management and revenue forecasting
• Planned and led complete company website re-design from concept to launch by working cross-functionally with internal and external resources and actively managed execution
• Developed and implemented new content strategy for Marketing efforts including Social Media plan
• Managed all social media accounts and managed editorial calendar for all content development and collateral
• Worked with cross-functional teams and outside vendors to coordinate Marketing events including client roundtables, conference presentations and booths, webinars, and community events
• Salesforce administrator; managed sales operations and reporting to objectively measure performance, pipelines, weighted probabilities, revenue, and key accounts

Sales & Marketing Operations

Partnerships @ Loop | Strategic Advisor & Consultant

Built & scaled ecommerce agency, tech, and fulfillment Partnerships functions to multiple exits. 

Currently, the Director of Partnerships at Loop leading an incredible team.

Conference speaker at Crossbeam's Supernode and Partnership Leader's Catalyst.

In my last role I built the first-ever partnerships program and ecosystem at Whiplash (acquired by Ryder) to improve customer value, new pipeline and revenue, and product connectivity and features.

Previously I was the Director of Agency Partnerships at Privy (acquired by Attentive) and grew the program 10X in partner size and revenue in two years to a program of over 700 agencies.

Director, Ecommerce Partnerships

Forter

Director, Global Partner Marketing

Leading the marketing & GTM roadmap for our global partner ecosystem, inclusive of Cloud (AWS), Platforms (Salesforce, Shopify, SAP, commercetools), GSI's (PwC, BORN, OSF, Astound), POL's (Spreedly, Gr4vy), ISV's, PSP's, and financial institutions.  

Forter is the AI Trust Platform for digital commerce. We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud, optimize payments and protect consumers is why Adobe, ASOS, eBay, Instacart, Priceline, Nordstrom, and many more leaders across industries have trusted us to process more than $2 trillion in transactions. 

Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers.

Global Partner Marketing, Lead

Smarterships

As City Lead, I help foster connections and cultivate the growth of the Smarterships community in Toronto, uniting exceptional individuals across partnerships, ecommerce, and tech sectors for mutually beneficial opportunities.

Smarterships is a thriving, curated community with 2,000+ members, hosting regular events in 16+ cities worldwide. Make sure to check out smartships.co to learn more about the community and stay updated on events happening in your area!

City Lead - Toronto

Clearco

I'm proud to lead and support the Global Partner Marketing team that contributes to 25% of company revenue driven by partnerships. My team manages & develops all partner co-marketing, GTM plans, sponsorship opportunities, product enablement & events tailored towards lead generation & relationship building with our global partner ecosystem (Platforms, Channels & Scouts).

As the world’s largest eCommerce investor ($3.5B+ in 7,000+ companies), our mission is to democratize access to capital for online founders around the globe. Clearco has a suite of performance financing products & growth tools tailor-made for founders in all stages of their journey.

Saks Fifth Avenue

Led the development and execution of innovative marketing strategies to enhance in-store and digital presence. Cultivated relationships with high-end luxury brands, collaborating on exclusive campaigns and creating bespoke VIP client programs to enhance loyalty & retention. Designed and executed targeted customer marketing programs, leveraging a holistic marketing channel approach, resulting in increased engagement and growth.

Sr. Area Marketing Manager

DECK Agency

As the leader of DECK's Marketing & PR division, I successfully led a high-performing team in the development of integrated marketing plans, PR programs and corporate partnerships for a diverse portfolio of clients. I was a key contributor to business development and strategy, driving growth for the agency while building brand awareness & visibility amongst target audiences for our portfolio companies.

Notable clients include: Pernod Ricard, Martell Cognac, The Honest Company, SPINCO, Chase Hospitality Group (Planta, The Chase, Colette), Corby Spirit & Wine

Marketing & Strategic Partnerships Lead

ASC Public Relations

Notable clients include: Calvin Klein, Karl Lagerfeld and The Art Shoppe Condominiums, NBA All Star, Saks Fifth Avenue, Casamigos Tequila, Revlon Professional, RW&CO., Schwarzkopf Professional, Forever 21 and Tiffany & Co.

Senior Account Executive

Lotus Leaf Communications Inc.

Account Manager

National Media Awards Foundation

Marketing & Partnerships Manager

Global Partner Marketing at Forter | Growth Marketing Specialist | GTM Strategist | Driving Revenue via Relationships

Building scalable partnerships & strategic marketing programs that contributes 25%+ of company revenue. 

I help eCommerce businesses scale and optimize their tech stacks to maximize revenue and customer lifetime value (CLTV). With deep expertise in both B2B and D2C marketing, I specialize in developing go-to-market strategies, forging high-impact alliances, and executing partner-led growth initiatives.

Currently, I work at the intersection of digital commerce and partner ecosystems—leading strategy, enabling co-sell motions, and crafting revenue-generating programs that deliver measurable impact. My work supports some of the most recognized global brands in driving efficiency, innovation, and long-term customer value through collaborative partnerships.

Winner of the 2017 'Best In PR' Notable Award

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