MTC | The Content Agency

MTC | The Content Agency is a B2B thought leadership content agency serving forward-thinking brands. We accelerate organic growth and brand relevance for companies delivering a cleaner, brighter, and better future for our planet.

WHAT GUIDES OUR MORAL COMPASS 🧭

1. Doing better for people and the planet, by bringing the latest sustainable marketing expertise to the project, and keeping our most important stakeholder in focus 🌍.
 
2. Future-thinking, and never stagnant, by providing the best organic and sustainable marketing insight and content to our clients.

3. Divest our talents from fossil fuels and their affiliates, by following strict personal guidelines to whom we work and collaborate with.

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“MTC The Content Agency are experts at what they do.” - Ruba Aramouny

“I highly recommend working with MTC. Their team is knowledgeable, professional, and responsive.” - Anna Goławska 

Let's chat! ↓
https://mtcthecontentagency.com/#contact

Founder & Managing Director Of B2B Thought Leadership Content Agency	

Looking for a speaker at your next event or podcast recording?

Awareness is vital to mass huge positive change in the marketing and advertising industries. That is why I talk about incorporating sustainability in our industry and using our talents as a force for good everyday.

We have the creative and strategic talents to mobilize transformation in our communities and amongst citizens.

Wish to know how?

Reach out to discussion a speaking slot at your next event.

Speaker For Topics: Marketing As A Force For Good & Content With Sustainable Lens

ClimArts

ClimArts connects artists with climate experts enabling them to collaborate, create, and share evidence-based climate stories.

Marketing Advisor

Various B2B Companies: Teramind Co., EMnify, D&H Water Systems, Bio Clean Environmental, CCAE

B2B Marketing Specialist | Content Marketing | SaaS Marketer

Hi, I’m Megan — on a mission to reshape marketing to be people and planet-first. Curious what that means?👇

Marketers and creatives can play a vital role in building a better, more just, and sustainable future. I talk to many who have justified concerns about the current state of our planet. But they don’t know how to influence change and use their marketing talents as a force for good. 🌍

Let’s discover how to do so together. 💚 ✊

If this resonates with you, reach out through a message, follow my Ecomarketer newsletter, and subscribe to my YouTube channel. 🔗

I share every day how marketers can step into the ECOMARKETER role and start putting people and the planet at the center focus of all their marketing.🪴

——-

As a senior B2B thought leadership content strategist, I bring my impact-focused climate partners the latest content, brand, and thought-leadership expertise — with a sustainable and organic marketing lens. ♻️⭕️

Three ways we can work together: STRATEGY (Fractional Content Lead: SEO, Content & Thought Leadership), CONTENT (Blog Articles, LinkedIn Content, Impact Reports), and GROW (Webinars).💡

Want to learn more?

Get in touch (mtcthecontentagency.com/#contact) or send me a message. 📧

Megan Thudium

Cuculus GmbH

Led sales development and global market expansion, growing strategic and channel partnerships for a leading German Enterprise Software provider in the utility sector (Gartner’s top 5), P&L responsibility
• Achieved a radical revenue growth, expanding Cuculus' global footprint with partners and customers.
• Created partnerships with system integrators, meter vendors, and regional utility players world-wide.
• Assempled, coached and developed a stellar-performance Sales team

Global Sales Head | Enterprise Software | IoT | Smart Grid | Utilities   

Artesco Belgium

Helping organizations in the Utility sector digitize and transform their core and offerings, Strategic advisory and consulting services in Digital Transformation, Sustainable Growth, Customer Engagement and Global Market Expansion. Stay in touch!

Founder | Managing Director | Sustainability | Digital Transformation  

Networked Energy Services (NES) Corporation

P&L ownership for global success with the existing customers and partners, demand creation and new business capture for a Smart Grid and Low-Voltage Grid Security solutions leader. 
• Driving sales growth and go-to-market efforts globally
• Safeguarding relationships with existing customers 
• Winning new customers for NES portfolio of hardware, software and services solutions

Chief Sales Officer | Market Development | Demand Growth | Transformation

Smart Energy Water

Responsible for go-to-market, business development and sales in greater Europe for a formidable US-based Customer Experience SaaS provider that is transforming Utility Sector worldwide
• Ultimate understanding and knowledge of markets and key customers 
• Creating and nurturing key executive relationships
• Establishing & growing channel partnerships
• Footprint extenion & deal closing

Vice President Development, Europe | SaaS | Cloud Services | GTM | Strategic Alliances

Huawei Technologies

Helping VEON Group (NYSE VEON, formerly VimpelCom) transform & digitize its business & operations
• Developed and implemented expansion strategy for Digital portfolio  
• Established deep customer relationships with Group’s Digital Technology office
• Executed strategic sales projects (Digital BSS, Orchestration, Big Data / DMP, Virtualization:)

Sales Director, Digital | Software | Professional services | Transformation

Led Digital transformation engagement with VimpelCom Group (BSS Digital Stack, Mobile Finance, video, virtualization, Big Data, orchestration) and across its operating companies, developed critical CxO relationship with Group HQ & OpCos. Drove alignment across key account sales teams (Russia & CIS, Italy, Pakistan, Algeria, Bangladesh).

Software & IT Business Development Director | Program Management | Cloud | IoT | Telecom

In charge of Products & Solutions portfolio sales for VimpelCom Group global account
Ownership for Site & Energy Solutions, responsibility for Cloud and M2M business development

Vice President  Products & Solutions | P&L Ownership | Sales Operations | Energy Storage

Nokia

Led business development of NSN’s Smart Grid incubation (portfolio & channel strategy, industry rainmaking, partnerships & eco-system design, lead case engagement)

Head of Sales, VP Europe, Smart Grid incubation | Start Up | Go to Market | Disruption 

Ran sales of NSN partner solutions globally. Extended partner portfolio, acquired 6 new customers, won major telecom group business
•	Biggest single Packet Networks deal award, Q3 2010

Global Sales Director, VP Tellabs & Radio transport | Leadership | Partner & Alliances Management   

Drove Core Networks BU sales & profitability across Russia & CIS customer teams
•	Full network swap & 3 year SW agreement, Dec 2009
•	Strategic technology entry into key account, Jul 2009
•	Deal of the Month award, Feb 2009

Sales Director, Core Networks | EMEA | Software | IT | Strategic Transformation 

Owned P&L and business operations with key accounts group (HQ and federal regions)
Managed annual infrastructure & services sales of 200+ m€
Won 60% of major business with key customer group
•	Deal of the Month award, Jan 2008

Head of lead Customer Team | P&L | Sales Operations | Growth Management | Coaching  

Orchestrated, won & executed full competitor swap in Moscow (market share 10 -> 100%)
Grew infrastructure & services sales volume in Moscow & Central Russia to above 110 m€
Developed critical CxO relationship & improved customer loyalty 
•	Champion of Extreme Customer Delight, 2006
•	Best Swap of the Year award, 2005
•	EMEA sales award for Significant Revenue, 2004

Sr Account Manager | Growth Leader | Program Management

Ran FT/Orange Global account, managed Packet Core sales with teams in 10 countries (Europe and Africa). Bid managed supply proposals (equipment & services, 10 m€+).

Business Development Manager | Global Key Account | EMEA | Solution Selling

Responsible for solution sales to FT/Orange Group (Core network, VAS platforms, security), multiple contracts won. Technology roadmapping, ownership of global events, user groups, initiatives, sales coordination

Sr Solutions Manager

Product & technology champion for Core Network (GPRS & UMTS) Northwest Europe
Won key system (GSM) and technology (GPRS) customers in Benelux, Switzerland, Poland, France, Denmark. Start-up experience in launching a mobile network.

Product Marketing Manager

University of Twente

Applied optics and spectroscopy in Biophysics, integrated optics, research supervision. 25 publications & conference contributions

PhD fellow, Post-doctoral fellow

Executive Leader with a proven history of driving business expansion and revenue growth in the enterprise software sector, specializing in utilities. Extensive experience in spearheading global sales development and operations. Celebrated for empathetic leadership, a commitment to sustainability, and a passion for advancing digital innovation.

Expertise:
•	Revenue Growth 
•	Leadership, passion, and drive
•	Sales & Market Expansion strategy 
•	Strategic Alliances & Partnering
•	Process Improvement champion

Artemy Voroshilov

Day 3 at Enlit Europe kicks off after a day full of deep conversations with opinion leaders across the sector.
The message is clear: Europe’s utilities are preparing to embrace #flexibility and smart integration at scale -and the #tech #ecosystem is moving fast to enable it.

From AI-driven #gridintelligence to new commercial models capturing emerging value streams, the pace of #innovation this year feels incredible

Looking forward to another day of insights and conversations.

Iberdrola Aline Alliander Netmore Kaluza Gentrack Ltd (Global) SAPOliver Deuschle Carlos Torres Vila Paolo Colella Mateu Munar LCP Delta David Trevithick Minsait Schneider Electric 
#Enlit2025 #Flexibility #DigitalGrid #AI #EnergyTransition #DERMS #Utilities #savetheplanet #EnergyTech

Enlit Europe

Iberdrola

Gerente de Relacionamento Techlead IT e Membro Consultiva Comissão de Acompanhamento de Licitações e Contratos OAB Seccional CE

Alliander

Netmore

Kaluza

Gentrack Ltd (Global)

Mit IoT im Verteilnetz die Energiewende schaffen!

Chair en BBVA

CRO | Advisor | Non executive director | Investor

Senior Director, Industry Business Unit Utilities at SAP

LCP Delta

energy customer expert at LCP Delta

Minsait

Schneider Electric

Chief Sales Officer | Enterprise Software & Utilities | Scaling Growth & Digital Transformation | Board Member

Enlit Europe Day 2: Deep  conversations across the floor yesterday.

Strong shared conviction among energy and grid tech providers: #EnergyAI is being embraced as a #transformational #opportunity across the entire IT / OT energy stack.

Great exchanges with Miguel Gaspar Silva, Bert Lutje Berenbroek, and opinion leaders from IFS, Siemens, Voltalis, Optics11, Enode, verity.global, Eliq, ESMIG and @SmartEn communities.

The pace of progress feels different this year - more concrete, more aligned, and far closer to scale.

#Enlit2025 #IFS #AI #FutureUtility #DigitalGrid #EnergyTransition #Utilities #EnergyTech #savetheplanet #decarbonization #EnergyUnion

Senior Advisor to BCG on Energy&Digital Transition | GM Energy | Former Global Head Industry Business Unit (IBU) Utilities at SAP | Startup Advisor | NED

Founder & CEO at NET2GRID

Siemens

Voltalis

Optics11

Enode

verity.global

Eliq

ESMIG

It’s a wrap on #Enlit2025

What stays with me the most are deep conversations, openness, and a clear industry shift towards Flexibility and integrated AI.

Leaving super-charged - with sharper focus and meaningful work to follow


#Enlit2025 #Flexibility #DigitalGrid #FutureUtility #AI #EnergyUnion
Thorsten Heller Kevin O'Donovan

Chief Innovation Officer @ GE Vernova Grid Software | CEO & Co-Founder @ Greenbird | Turning Data & AI into Intelligence to empower the Autonomous Grid of the Future

Technology Evangelist, “Bridging the gap” between tech hype & reality | Technology Advocate | Advisor | #TechScout | Speaker #EnergyTransition | #DigitalTwin | #IndustrialMetaverse | #IndustrialAI

Another important dialogue - Watt’s Next EU today as Europe prepares its Electrification Action Plan. Electrification Alliance 

A clear message: electrification only scales if we structurally tackle grid congestion, security of supply and flexibility as core system optimization measures. 
Europe cannot deliver on a competitive Grid 2.0 vision otherwise

Looking forward to the discussions.

#WattsNextEU #Electrification #Grid2_0 #Flexibility #EnergyUnion SolarPower Europe Eurelectric ESMIG

Electrification Alliance

SolarPower Europe

Eurelectric

A strong piece from Plexigrid on the flexibility iceberg -the point being that most of the system value remains hidden.
The central point is hard to ignore: real flexibility is a systems challenge, not a device challenge. Without observability, local constraint management and market-aligned automation, the majority of value stays locked away.
Good read for anyone working on the #futuregrid

#Flexibility #EnergyUnion #DSO #EnergyTransition
https://lnkd.in/eDFdkg3X

enlit.world

Unlocking the hidden value of our grids

Plexigrid

Back at the European Energy & Industry Conference for another year of serious discussions on Europe’s #EnergyTransition.

As we move towards 'Grid 2.0', the real challenge is scaling flexibility, interconnectivity & building a grid that can support #electrification without eroding EU #competitiveness

A functioning #EnergyUnion will depend on this foundation, not just new ambitions alone.

Looking forward to the conversations ahead

#Flexibility #Grid2_0 #EnergyUnion #EUenergy

Europe is entering the phase where flexibility will be recognized as a core system asset - not just an add-on.
As the grids shift from centralized, dispatchable supply to distributed + intermittent resources, system reliability will depend increasingly on how well local assets are orchestrated.
Grid '2.0' will be defined by visibility, intelligence and flexible operations at LV level.
The Green Deal requires a Grid Deal - and a clear framework that treats flexibility as infrastructure.
#Flexibility #EnergyUnion #DSO #EnergyTransition

ENTSO-E’s new paper on flexibility from RES highlights a structural point: Europe cannot reach high RES penetration without making renewable assets fully observable, controllable and responsive to price signals.

Flexibility at scale will not come from storage alone - it needs RES themselves to behave as flexible assets, especially during high-generation/low-load hours when system imbalances are visible already.

Getting there means i) standardised control interfaces, ii) granular metering, iii) dynamic tariffs and iv) support schemes that reward system-aligned behaviour rather than inelastic feed-in

A coordinated approach to flexibility is central to a resilient & efficient EU power system - and is a core for building the #EnergyUnion.
#flexibility

entsoe.eu

ENTSO-E Position Paper on Flexibility from Renewable Energy Sources (RES)

ENTSO-E

Two grid events in one day -and the same common pattern:
Ambitions around electrification, #flexibility and #congestion management are accelerating, but the factual real-time #visibility at LV level still limits what DSOs can operate in practice.

And just a day later, the Commission’s Grids Package reinforces the same point: LV intelligence is no longer an isolated case - but part of foundational infrastructure for the Energy Union. 
#energytransition #energyunion #smartgrid #LVgrid #GridTransformation.

https://lnkd.in/ebjWwjyH

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Artemy Voroshilov

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The Battle

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Artemy Voroshilov

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Artemy Voroshilov's LinkedIn Performance

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