MTC | The Content Agency

MTC | The Content Agency is a B2B thought leadership content agency serving forward-thinking brands. We accelerate organic growth and brand relevance for companies delivering a cleaner, brighter, and better future for our planet.

WHAT GUIDES OUR MORAL COMPASS 🧭

1. Doing better for people and the planet, by bringing the latest sustainable marketing expertise to the project, and keeping our most important stakeholder in focus 🌍.
 
2. Future-thinking, and never stagnant, by providing the best organic and sustainable marketing insight and content to our clients.

3. Divest our talents from fossil fuels and their affiliates, by following strict personal guidelines to whom we work and collaborate with.

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“MTC The Content Agency are experts at what they do.” - Ruba Aramouny

“I highly recommend working with MTC. Their team is knowledgeable, professional, and responsive.” - Anna Goławska 

Let's chat! ↓
https://mtcthecontentagency.com/#contact

Founder & Managing Director Of B2B Thought Leadership Content Agency	

Looking for a speaker at your next event or podcast recording?

Awareness is vital to mass huge positive change in the marketing and advertising industries. That is why I talk about incorporating sustainability in our industry and using our talents as a force for good everyday.

We have the creative and strategic talents to mobilize transformation in our communities and amongst citizens.

Wish to know how?

Reach out to discussion a speaking slot at your next event.

Speaker For Topics: Marketing As A Force For Good & Content With Sustainable Lens

ClimArts

ClimArts connects artists with climate experts enabling them to collaborate, create, and share evidence-based climate stories.

Marketing Advisor

Various B2B Companies: Teramind Co., EMnify, D&H Water Systems, Bio Clean Environmental, CCAE

B2B Marketing Specialist | Content Marketing | SaaS Marketer

Hi, I’m Megan — on a mission to reshape marketing to be people and planet-first. Curious what that means?👇

Marketers and creatives can play a vital role in building a better, more just, and sustainable future. I talk to many who have justified concerns about the current state of our planet. But they don’t know how to influence change and use their marketing talents as a force for good. 🌍

Let’s discover how to do so together. 💚 ✊

If this resonates with you, reach out through a message, follow my Ecomarketer newsletter, and subscribe to my YouTube channel. 🔗

I share every day how marketers can step into the ECOMARKETER role and start putting people and the planet at the center focus of all their marketing.🪴

——-

As a senior B2B thought leadership content strategist, I bring my impact-focused climate partners the latest content, brand, and thought-leadership expertise — with a sustainable and organic marketing lens. ♻️⭕️

Three ways we can work together: STRATEGY (Fractional Content Lead: SEO, Content & Thought Leadership), CONTENT (Blog Articles, LinkedIn Content, Impact Reports), and GROW (Webinars).💡

Want to learn more?

Get in touch (mtcthecontentagency.com/#contact) or send me a message. 📧

Megan Thudium

Bettermile

Bettermile empowers express, courier and parcel delivery organizations to evolve their last mile. Exact delivery geo-locations; dynamic sequencing and navigation; live parcel tracking.

Product Owner, Navigation

FinMarie

As CPO/CoFounder, I've hired and led an internal team to build the platform and systems integrations to scale and extend Germany's leading FinTech firm focused on serving women. Our mission is developing the technology and services that address women's professional potential and closing the investment and pension gaps.

Co-Founder / Chief Product Officer

MindtheGap e.V.

Mind the Gap is a nonprofit organisation working to close wealth, income and knowledge gaps by empowering events and content for all women. Working with experts and leaders across multiple sectors, we host welcoming events and create jargon-free content that educates women about what they can do right now to get on the path to financial independence. http://mindthegaphub.com/

Co-Founder/Treasurer

The Adecco Group

Responsible for leading the design and development of two global labor market and skill intelligence data products. Worked to define, develop and release a suite of uses cases to influence and shape how the Adecco Group leveraged data insight in recruitment and sales, providing personalized services to candidates and supporting clients in answering questions about the development of their workforce and the labor market overall.

Global Product Manager

Zuper GmbH

Built an award-winning startup ("2019 European Startup of the Year" in the Grind category at Startup Grind Europe and one of the top 72 startups in Berlin, according to The Next Web and the fDi Intelligence “Tech Cities of the Future” report) from MVP to 120k downloads, 85k users in Germany and Austria.

I started with Zuper as head of product, taking over operations after a year as CPO, and I've done everything from wireframing and sprint planning to leading marketing, HR, accounting, business partnerships and growth/expansion planning. In operations role, I focused on fundraising (10MM), business development, partnerships, international go-to-market and company growth, closing partnerships with Visa, Google for Startups, Givetastic, the Think Forward Program from Deloitte and Startup Grind.

Our FinTech startup Zuper focuses on B2C personal finance management. We've created an ML-driven system as a mobile platform that helps users connect to all their financial accounts in one place, giving them full control and insights over their finances, help in saving, help in finding personalized offers and assistance in making their financial lives easier and more transparent.

Zuper was also selected for the 2019 Beautiful Software Awards for "Best UX," by the European Commission as one of ten "Startups worth growing" in 2018 and as one of the "50 most promising early-stage startups" by Fintech.Pioneers in 2017.

Cofounder/Head of Product/COO

verify-u

Provided strategic consultancy and product leadership for Zuper's sister company, verify-u, a German-headquartered pioneer in global SAAS-based identity verification. In my time with the company, pushed forward a complete rebranding and product refresh, updating the backend systems and rethinking the way that our identity verification services work in 2020 and beyond.

Chief Strategy Officer (CSO)

METRO Accelerator powered by Techstars

The Techstars METRO Accelerator is the world’s first technology accelerator focused on improving every aspect of the hospitality and food value chain. As a startup mentor, I provide focused support, honest feedback and expertise to the international startup teams taking part in this program.

Startup Mentor

FreshDirect

Managed site and mobile test optimization, including design changes which drove a 10% lift in conversion on the company's delivery loyalty product, I also improved discovery and average order value through product recommendations management.

Senior eCommerce Consultant

An early hire just after FreshDirect opened, I played an instrumental role in the growth and success of this now-profitable business (now $600MM+ ARR). 

I developed the eCommerce storefront and team, codifying the company voice, launching new product lines, such as farm-to-table partnerships and heat-and-eat meal lines as well as site features like the Workman/FreshDirect recipe project.

Highlights: Developed product recommendations adopted by more than 70% of customers (12% of total sales). Organized a SKU catalog of 20,000 items (12,000 active items; 3,000 new items created annually). Initiated web metrics. Established SEO program. Built eCommerce and social media teams. Grew Facebook followers from 500 to 35,000+ and Twitter fans from 2K to 10K. Led content strategy, storefront operations, product taxonomy, search, recommendations, sales conversion and mobile features.

Senior Director of eCommerce

Union Square Hospitality Group

While taking a break from the web, I became a respected member of the team in one of NYC’s top restaurants under the instruction of Top Chef Floyd Cardoz.

•	Promoted through the ranks of a 280-seat restaurant, three-star kitchen
•	Thrived in a physically demanding, high-stress environment
•	Assisted the chef at prestigious celebrity galas and special events

Kitchen Team: Garde Manger, Entremetier

NetRadio

•	Design lead at the world's first Internet-only radio network 
•	Worked with the editorial team to produce print and web-based graphics
•	Managed design updates and consistency for hundreds of streaming music channels

Lead Graphic Designer

Balancing business needs and the user experience, I am a data- and hypothesis-driven storyteller with considerable experience in team leadership and the ability to make sense out of quantitative and qualitative data. Fluent in English. Conversational German (C1).

With 20 years of experience in product and program management, I am a digital leader and mentor with an ability to ideate, conceptualize, communicate and jump between the tactical and strategic. I excel at creating structure in fluid environments, understanding the big picture and setting up roadmaps that can be executed.

In the US, I built a 20-person team and the ecommerce front-end systems (including AI-driven recommendations) for FreshDirect.com (now a $600 MM rev/yr business, acquired in 2020 by Ahold Delhaize N.V.), developed online customer service operations for FedEx and managed communities both online (60k users) and offline (150k users) for LENS Publishing.

I also co-founded the "Mind The Gap" Meetup for women's financial betterment, and I've volunteered as a mentor for my local Parkrun and the Grace Academy. I was a startup advisor/judge with the eBay Startup Cup, and a mentor for the Techstars METRO and Target startup accelerator programs.

Key Skills: Data-driven business development, business strategy, team leadership, product/process/portfolio management (Certified PMP), FinTech, vendor relationship management, Content Management Systems, budget management, infrastructure development, Agile / Scrum, QA/troubleshooting, UI/UX specifications, customer communications, social media and community engagement, application delivery, process engineering, gap/risk analysis, basic statistics/analytics (Using R and SQL queries), user research, data management, content creation and publishing.

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Megan Thudium

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