Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

Zenity

Zenity is the leader in securing, governing, and enabling AI Agents from buildtime to runtime through its first and only holistic, agent-less SaaS platform. 

At the center of business-led development transformation, Zenity provides adaptive security that allows innovation to thrive in a safe, scalable, and governed environment. With minimal deployment time, security teams can profile and monitor AI Agents, detect and respond to threats, and take preventative measures to manage risk through integrated security posture management. 

Zenity establishes a baseline of how AI Agents are built, used, and how they respond to triggers and prompts—helping prevent attacks from external bad actors, trusted insiders, and even curious AI.

The platform delivers full visibility across the technology stack, including AI Agents built with low-code and no-code tools, and integrates with powerful AI Assistants like Microsoft 365 Copilot and Salesforce Einstein by exposing the triggers, actions, and underlying knowledge they contain. 

Built on extensive security research and red team methodologies, Zenity traces functionality to observed risks in the Gen AI Attacks Matrix and maps them to popular frameworks such as the OWASP Top 10 for LLM and Low-Code/No-Code. 

By combining business-logic–driven AI Security Posture Management (AISPM) with real-time AI Detection and Response (AIDR) capabilities, Zenity empowers enterprises to balance the adoption of AI Agents, business productivity tools, and citizen development platforms with robust safety and compliance.

Senior Account Executive

Palo Alto Networks

Part of the original sales team that grew the Prisma Cloud business from $0 to $700M+ Annual Recurring Revenue (ARR).

Prisma Cloud is the industry's most complete Cloud Native Application Protection Platform (CNAPP), providing code-to-cloud security in and across any cloud.

Accomplishments:

🤑 From August 2020 to July 2024, I generated over $14 million in closed won revenue while averaging 110% quota attainment.
 
🚀 Integrated Prisma Cloud Native (CNAPP) into iQor's digital ecosystem, adding an extra layer of security to their cloud-enabled digital journey while guaranteeing end-to-end visibility across all cloud platforms.

✈️ Partnered with the world’s second-largest travel management company to strengthen their cloud-hosted infrastructure, ensuring seamless uptime and safeguarding against any potential revenue disruptions.

🏡 Collaborated with a leading mortgage servicing company to securely migrate their data center to AWS and Oracle.

🍔 Implemented a successful strategy to secure critical business data in across multi-cloud environments for a major US-based restaurant brand.

🏥 Facilitated a secure cloud migration and digital transformation project for a global leader in medical device manufacturing.

Enterprise Account Executive - Prisma Cloud | Southeast Accounts

Account Executive - Prisma Cloud | SLED East

Inside Sales Manager - Prisma Cloud

RedLock

RedLock enables effective security governance across Amazon Web Services, Microsoft Azure, and Google Cloud environments. 

The RedLock Cloud 360 platform takes an AI-driven approach that correlates disparate security datasets including network traffic, user activities, risky configurations, and threat intelligence, to provide a unified view of risks across fragmented cloud environments. 

With RedLock, organizations can manage risks, validate architecture, and enable security operations across cloud computing environments. 

Global brands across a variety of verticals trust RedLock to secure their public cloud computing environments. 

RedLock has received a number of industry accolades including:

Finalist for Most Innovative Startup at RSA - 2017
CRN Emerging Vendors in Security - 2017
TiE50 Winner - 2017
CRN Emerging Vendors in Security 2018
Rising Star in Forbes Cloud 100 - 2018
Cyber Security Breakthrough Award: Cloud Security Startup of the Year - 2018

SDR Team Founder (Acquired by Palo Alto Networks)

Mobile Labs

Mobile Labs provides enterprise-grade, next generation testing tools for mobile app testing, mobile device testing and mobile website testing. With a focus on security, agility and affordability, Mobile Labs delivers solutions to help the enterprise deploy quality mobile apps for Android, iOS and Windows platforms while also managing mobile devices and test device access in a private, secure cloud. 

Mobile Labs helps today’s enterprise IT and QA teams:
•	Deliver higher quality mobile apps
•	Improve mobile application testing management
•	Minimize the number of mobile devices required for test
•	Strengthen mobile device and mobile app security

Mobile Labs helps companies deliver high-performance mobile apps that perform across a growing number of mobile devices and OS versions. For more information, visit www.mobilelabsinc.com.

SDR Team Founder

Billian's HealthDATA, a Definitive Healthcare company

Billian’s HealthDATA provides intelligence on hospitals and other healthcare facilities, physician groups, accountable care organizations (ACOs), and group purchasing organizations (GPOs). 

For many years healthcare service providers and suppliers have leveraged Billian’s data to maximize the effectiveness of their sales force as they sell into this highly complex and interrelated market.

Account Executive (Acquired by Definitive Healthcare)

Account Manger

CNAPP Security Specialist @ Palo Alto Networks

I help large enterprise organizations secure and govern AI Agents from buildtime to runtime. 

At Zenity, we combine business-logic-driven AI Security Posture Management (AISPM) with real-time AI Detection and Response (AIDR) to mitigate risks, ensure compliance, and maximize efficiency. 

Our platform enables security, governance, AI, trust, and data science teams to implement observability, security posture management, detection and response, and prevention capabilities for AI Agents across the enterprise. 

Zenity protects numerous Fortune 500 companies, including some of the world's leading organizations in technology, finance, and healthcare.

taplio

The Battle

Meghan Malloy

Christopher Fago

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