Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

Known Social

Our vision at Known Social extends social media's reach beyond likes and shares to drive real business outcomes. We're dedicated to ensuring the impact of social media is comprehensively KNOWN and leveraged throughout your organization, marking a paradigm shift in its operational role.

At Known Social, we're the experts who unify your teams and processes for seamless execution and maximum business impact. Our consultancy streamlines operations, refines processes, and nurtures your social media teams, ensuring that you build a strong foundation for social media mastery and achieve meaningful results in your business.

Founder and Principal Consultant

Fundrise

Providing ownership in the development and deployment of Fundrise's overarching social media strategy across all owned platforms while providing an emphasis on collaborative processes, management of internal workflows and coordinated production of a consistent stream of high-quality, multimedia content. 

Working to establish a forward-looking content calendar, process workflows and performance benchmarks while coordinating an ongoing test and learn strategy to establish the brand's social media best practices.

Organic Social Media Lead

Coyne PR

Performed as the agency’s lead social media and digital strategist for Fortune 500 brands such as GlaxoSmithKline. Provided strategic guidance, and POVs on emerging platforms, orchestrated influencer campaigns, and provided best practice counsel. 

Assembled creative briefs, pitched, researched, and contracted influencers for various marketing campaigns and new product launches. Notably liquidated a limited-time offering of the Pride Month "Love Wins" product for Chapstick.

Worked cross-functionally with public relations and designers to develop digital strategies and creative concepts that drove engagement and conversion for clients, Robitussin, TUMS, Hilton Worldwide, On The Rocks, and Hornitos Tequila Seltzer. 

Negotiated rates in accordance with influencer CPA and allotted campaign budget to ensure clients received the maximum possible value for the investment while also maintaining a positive long-term relationship with creators. 

Managed and led legal contract negotiations, and spearheaded redlining amendments and contract specifications for whitelisting and general usage rights. 

Oversaw a team of five social media professionals who planned, integrated, and implemented initiatives such as social media voice and platform strategy, content development, social listening and monitoring, paid social advertising, influencer marketing, and crisis management.

Director, Social Media

TGI Fridays

Functioned as the point person within the Fridays organization for all facets of social media ideation and execution, content strategy, influencer activations, and emerging media projects. I also provided guidance and counsel to our international franchise partners regarding their social media needs. 

In this role, I specialized in social media integration as there was no social media presence in-house before my arrival. I created the processes, vetted social media tools, hired creative and customer engagement staff and evaluated social media performance in the interest of the organization's larger goals. Additionally, I focused on bringing digital marketing programs, social initiatives, and public relations initiatives to life.

Social Media Director

Taco Bueno Restaurants

Reporting directly to the CMO and acted as the responsible party for leading the brand presence on all social media platforms as well as managing digital marketing activities including online media, email, and website management.
•	Oversaw all social media content across Facebook, Twitter, Instagram, and YouTube. Strategized the entrance into new platforms such as Periscope and Snapchat.
•	Developed quick-turn strategies and created all pre-promotion communications and marketing plans for new product launches. Plans encompassed social and digital promotion that worked in tandem to attract a new audience. 
•	Set into action all customer engagement and “Buenohead” fanaticism efforts by sharing insider news with our loyal audience paired with complimentary brand merchandise and personalized notes from Chief Buenohead. 
•	Developed and executed digital marketing strategies to further corporate financial goals and drive additional traffic into the restaurants.
•	Led the development of creative assets for all social and email campaigns. Managed all paid promotion via social media channels including Facebook and Twitter leading to a +40% growth of community size across all platforms.
•	Measured and developed performance reporting on a weekly basis for all social, digital and email campaigns to ensure they met company performance goals and objectives.
•	Detailed recommendations and managed updates for the company website optimization efforts, usability improvements, design updates and overall content creation.

Senior Marketing Manager

Hilton Worldwide

Acting as the primary point for hotels and regional teams to engage with eCommerce Services. Responsible for the day-to-day, hands-on management and execution of eCommerce Services for a portfolio of hotels in the Northeast Atlantic region. Services include local and regional promotions, SEO strategy, creation and monitoring of pay-per-click campaigns, offer retailing, website management, local email strategy, social media marketing and performance analysis.

E-Commerce Manager

Ansira

Performed as the lead client partnership presence for the Domino’s Pizza account. Oversaw the execution of several social, digital and search engine marketing initiatives that were driven by the client’s long term business objectives.
•	Concepted the approach, managed production and oversaw execution of an annual global promotion including 52 countries. Liaised with C-Suite stakeholders and International Marketing Leaders to expedite the final product.
•	Supervised search engine optimization tactics for English and Spanish client domains. Aided in the production of quarterly audits focusing on mobile, desktop and tablet key phrase rank and associated consumer behavior. Managed the execution and evolution of recommended tactics to remedy troublesome areas within SEO.
•	Participated in developing paid search strategies, delivering point-of-views regarding certain challenges and adopting new approaches for a national and DMA-specific level. Monitored achieving and surpassing the essential KPIs including spend, cost per click and conversions.
•	Championed timelines, accepting assets, development, testing and QA of email deployment for nearly 30 brands under the Purina Pet Care portfolio. 
•	Directed several A/B Testing initiatives throughout the client’s marketing properties in an effort to ease user experience communicate directional messaging and increase conversions.

Digital Account Supervisor

RAPP

Promoted from Assistant Account Executive. Responsible for gaining trust and building relationships with clients while helping  to drive overall strategy and communication plans and ensuring agency deliverables are supported and executed in a seamless fashion throughout the agency.
•	Supported my team as a client partner and project manager. Devised timelines to consider existing and impending assignments while also considering available resources and feasible timeframes.
•	Developed emerging media outreach point of view documents as well as social media monitoring reports for the U.S. Department of the Treasury. Gained experience with tools such as Sysomos and Swix Analytics.
•	Directed an in-depth Integrated Communications Plan to find efficiencies and improve messaging for various online and offline CRM programs for Hewlett-Packard.
•	Volunteered and participated in organizing successful new business initiatives for Fossil, Bahamas.com and Hyatt.

Account Executive

Publicis

Assisted the team on day-to-day management for various print and TV campaigns for Chevrolet. Managed the daily workflow of tasks to ensure that projects are on time and consistent with the strategy. Communicated with senior-level management as well as clients. Demonstrated the ability to embrace new projects by assisting with Curves, Nestle Pure Life and Terminix accounts.

Freelance Account Coordinator

The Richards Group

Brands: Fruit of the Loom Brands, Vanity Fair Brands, Spalding, Russell and Salvation Army

Gained exposure to different facets of agency life by participating in projects pertaining to brand management, brand planning, trafficking, interactive spotlight tags as well as calculating the ROI with added value of merchandising opportunities with publications. Attained well-rounded exposure to agency-client relationship and managing projects within the team through timetables and communication pertaining to several brands.

Brand Management Intern

As a seasoned marketing and social media consultant, I have a track record of success in helping companies create and manage social media teams that drive results. With over 12 years of experience in the industry, I have worked with companies of all sizes, from local businesses and start-ups to global enterprises.

I deeply understand the social media landscape and how to use it to achieve your business goals. I am also a skilled team builder and leader with a passion for helping people succeed.

My consulting services include:

🔘 Building and managing high-performing social media teams
🔘 Assessing and improving cross-functional communications in organizations
🔘 Training and coaching social media teams
🔘 Configuring social media listening and community management strategies
🔘 Creating and implementing social media strategies
🔘 Developing and executing social media campaigns
🔘 Measuring and analyzing social media performance

Background:

I began my career as an Account Supervisor at renowned advertising agencies, where I learned the importance of cross-functional collaboration and understanding your audience to craft the most impactful campaigns. Eventually, I transitioned to in-house marketing where I built in-house social media teams and acted as a liaison between creative direction and digital execution across channels.

Expertise:

I have nearly 15 years of experience in the marketing industry, and my expertise spans a wide range of disciplines, including digital strategy, search engine optimization, integrated channel alignment, social media activations, influencer partnerships, and brand strategy. I am also a process-oriented project manager and leader.

Collaborative Approach:

Using organized communication across teams, my collaborative approach ensures that projects are completed with stellar quality and that I foster an environment for a revitalized and optimistic team excited for the next challenge. I am committed to helping my clients achieve their social media goals and objectives. I am also passionate about sharing my knowledge and expertise with others to ensure that the skills and practices I share are ingrained into the fabric of communication for every organization that I work with.

Conclusion:

If you are looking for a social media consultant who can help you create and manage an integrated social media team that drives results, I am here to help. I am confident that I can help you achieve your social media goals and objectives.

taplio

The Battle

Meghan Malloy

Amanda M. Brown

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