Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

Freelance Marketing and Creative Services

-Identifies and compiles competitive analysis to understand and effectively develop brand marketing and content strategies.
-Drives and develops market initiatives that support the broader business and marketing goals of the client.
-Engages with key decision makers to identify and amplify brand voice on social media channels through storytelling and community engagement.
-Moderates social media accounts daily and proactively seeks engagement opportunities to identify brand supporters and advocates via native tactics and social listening platforms such as Sprinklr.
-Generates and publishes social content for Facebook, Instagram, Twitter and LinkedIn.
-Provides thought leadership as well as campaign engagement strategies to advance client’s social presence. 
-Researches and executes cross-platform strategies to reach target audience and leverages data analytic to increase brand awareness and community engagement.
-Developed, built and launched multiple websites with original content, images and brand voice.

Social Media and Community Engagement Manager

Amazon

-Mentored, trained and supervised team of managers and shift assistants on processes, best practices and developing strategies to grow their role in the organization.
-Consistently exceeded and outperformed operational benchmarks for metrics and KPI's.
-Implemented and executed engagement processes to improve employee morale which increased retention while adding revenue to the bottom line. 
-Named "Manager of the Month" during peak season. (Dec. 2020)
-Cultivated and unified communications between Amazon and its Delivery Service Partners by creating a monthly newsletter and outreach materials.
-Supported leadership team with crisis management situations in order to protect brand presence on social media and in the community.
-Certified Amazon interviewer. Trained in the STAR method and used it to evaluate, process and judge new candidates fairly according to the Leadership Principles.

Operations Manager II

Club Northwest

-Generated increased revenue by implementing new service solutions to members.
-Immediately slashed aged trial balance increasing dues revenue by 92%. 
-Directed, coached and developed 9 direct report leaders and over 100 support staff.
-Supported organizational strategy by aligning with operational goals and educating the team on the mission and vision. 
-Anticipated the needs of members and personnel and acted with the highest level of integrity and discretion. 
-Received promotion in the first 3 months from Manager to Director.

Director Of Operations

The Vandiver Group, Inc.

-Developed comprehensive communication protocols detailing internal and external escalation structures and communication responses.
-Spearheaded national cause marketing campaign including media relations, blogger program, satellite media tour, social media and crisis communications which resulted in over 3 million views of the campaign video.
-Curated, wrote, and edited creative content on all TVG's company social media pages.
-Monitored brand related mentions on all social media platforms and engaged with community to capitalize on social opportunities to deepen brand awareness.
-Maintained and submitted meticulous records of contracts, budgets and billings to finance department.
-Used reporting tools for data analytics to gather, evaluate and present findings to stakeholders and clients. 
-Mentored and directed team of interns, graphic designers and account executives to keep brand management running seamlessly.
-Drove additional monthly revenue by researching, pitching and securing new clients.

Senior Account Executive

Foam Supplies, Inc / BMK Corporation

-Cultivated strong relationships with stakeholders, clients and vendor to uncover potential areas of service expansion and present findings to sales team.
-Conceptualized, edited and delivered new marketing materials for website, brochures and presentations that identified and showcased the voice of the brand.
-Tracked and maintained up-to-date client account records in CRM.
-Acquired and earned a high-level of stakeholder, client and vendor satisfaction through excellent verbal and written communication.
-Documented, reviewed and verified monthly billing, accounts receivable, accounts payable and inventory for all BMK clients.

Account Executive

Social Media Community Manager

🔶 As a highly-motivated and engaged leader, I am always looking to elevate and grow an organization, its people and my own knowledge. With experience in social media management and community engagement and an operational background, I bring the proven ability to implement strategic marketing campaigns, attract new customers, and expand the bottom line. 

🔶 Throughout my career, I have enjoyed collaborating and building relationships with stakeholders, clients, vendors and across teams to encourage creativity and new approaches that unifies the common mission, vision, and objectives.

🔶 I lead from the front and see challenges as opportunities to grow and adapt. I have a proven track record of consistently exceeding performance goals and often surpassing them by aligning knowledge and efforts with the organization’s objectives. 

🔶 My goal is to support organizations with effective communication, data-driven decision making, and a collaborative approach that enables them to quickly adapt to change, overcome obstacles and achieve deliverables with reliable consistency.
 
🔶 Specialties 🔶 

Social Media Management and Engagement, Revenue Growth, Team Leadership, Strategic Marketing, Relationship Building, Coaching & Mentoring, Digital Marketing, Brand Identity and Engagement, Storytelling, Market Research, Operations Management, Cross-Functional Collaboration, Customer Service

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The Battle

Meghan Malloy

Michelle Strong

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