Growthhobbyiest

•	I make sales easy with ABM implementation I work as a full-stack marketeer to develop a cohesive ABM and Demand-Generation strategy.
•	Currently working with   2 NYC-based startups. One is a B2B agency and one FINtech Saas product where my core responsibility is to increase quality leads.CLV and reduce churn rate ( Available for one full-time project) 

•	Optimized and automated email and multi-channel outreach classifying MQLs and SQLs.is 
•	Marketing technology system monitoring ensuring uptime and integrations are working as designed.
•	Owned end-to-end content/Asset creation to attract leads throughout the buying journey. 
•	Facilitated collaboration with internal (finance/strategy/sales/operations/design/IT) & and external (freelancers) teams to consistently meet pipeline goals.

•      Hosting Growthhobbyist Podcast for  Founders, B2B marketeer and Tech expart.

Demand & Leadgen expart I Growth marketeer

RevGenius

Member

Peak Community

HYPCCCYCL

One Dizitalz USA

•	Decreased the acquisition cost per PQL by more than 38% through Pilote ABM campaign experimentation on ad platforms, website A/B testing, 
•	Created ICP and scrap expert contacts using lead feeder and LinkedIn sales navigator 
•	Planned company events to raise awareness of the brand and establish contact with potential clients.
•	Optimise cold outreach for LinkedIn and email campaigns. 
•	Designed and implemented scalable systems for data extraction, cloud functions, and enrichment.
•	Optimized content for website and marketing proposals. 
•	Owned end-to-end content creation social media, customer segmentation, SEO/SEM campaign, and email automation, with a full-funnel testing approach
•	Worked closely with various stakeholders, SDR, developers, designers, and content writers, and developed SOPs to streamline the process. 
•	Streamlined tracking system set up to ensure optimal results
•	Retargeterd engaged ICP with Direct mail and paid ads,
•	Ensured exceptional user experience throughout user acquisition, from campaign launch to traffic analysis and optimization based on key metrics such as LTV, ROMI/ROI, CPL, CPA

Growth Marketing Manager

Organic Series UK

I was Managing two projects targeting dermatologists and automotive shop owners selling Polish tech products and services 

•	Performed channel-specific to seek out market opportunities and behavior tracking.

•	Identified the entire user funnel, creating a separate behavior path meant user actuation most relevant time 

•	Optimizing inventory for brand loyalty and gaining the right balance between company revenue and customer satisfaction

•	Collaborating with Stakeholders, Product owners, UX designers, and developers for improving site architecture, and user experience.

•	Optimizing opportunities to increase traffic to the website through content management, SEO, Paid Ads, PR campaigns, 

•	Updated  product pages on the eCom website as well as on the marketplace,

•	Optimized Social media content and content for PR  promotion. 

•	Perform data validation and quality assurance on stakeholder reporting.

•	Monthly KPI reporting and analysis based on pre-setup goals/events from Google Analytics

E-commerce Business Development and Analytic Specialist

RepairMyMobile.co

•	Achievement: Reduced customer support requests by 9% by bringing users on one platform and responding on a social channel. 
•	Expanded social media community from 4000 to 7600 followers in 5 months. 
•	Formulated content strategy for 69.1K subscribers on YouTube by reusing and repurposing the existing content. 
•	Organized and promoted webinars, training, and live interviews using Zoom, and social media live.
•	Implemented marketing and promotions tactics that increased 42% growth of social media and 18% website traffic.
•	Successfully spearheaded campaigns on social platforms such as Facebook, Linkedin, and YouTube.
•	Negotiated influencer collaborations, including long-term partnerships. 
•	Effectively ran Facebook and YouTube ads for lead generation with an inbound marketing strategy

Social Media Manager and Facebook ad specialist 

Uniq Traveller 

•	As an entrepreneur, founded and managed a boutique travel agency focused on bespoke travel packages aimed at B2B and niche clients

•	Managed all aspects of the company from sales, B2C & B2B marketing demands, operations, vendor management to client relationship management

•	Regularly conducted a cost-benefit analysis to evaluate channel effectiveness and VFM to fine-tune efforts for better performance 

•	Lead generation strategy through optimized keywords and market segmentation

Cox & Kings

•	Managed all aspects of marketing for growing the franchise in a highly competitive region

•	Generation of new business through initiatives like local sales drives, roadshows, and competitor analysis, corporate proposals etc.

•	Designed the launch strategy to meet current and future market demands.

•	Vendor sourcing, qualification, contract negotiation and onboarding 

•	Reporting on franchise performance, market penetration, client engagement

Franchise Manager

International Travel House Limited

Travel and event management for international corporate clients (viz. meetings, conferences, incentives and off-site events and online Marketing effort for B2B clients. 

•	Led the B2B marketing effort in the region from the opportunity to conversion 

•	Piloted CRM and CMs tools for the branch

Business Development Manager

Growth hacker for SaaS and B2B | ABM strategist | Podcaster | Lead gen expert

Want to turn your  𝐢𝐝𝐞𝐚 𝐢𝐧𝐭𝐨 𝐭𝐫𝐚𝐟𝐟𝐢𝐜, 𝐥𝐞𝐚𝐝𝐬, 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 let's connect!
I can assist you in increasing revenue on a 𝒑𝒓𝒐𝒇𝒊𝒕𝒂𝒃𝒍𝒆 𝒂𝒏𝒅 𝒑𝒓𝒆𝒅𝒊𝒄𝒕𝒂𝒃𝒍𝒆 basis with : 

✅ABM strategy
✅Content syndication ( Demand genaration ) 
✅Multi-channel outreach Cold email and LinkedIn 
✅CMO Services for Agencies, Tech companies, and SaaS business 

How I work : 
💪I work closely with Sales, marketing, and Product teams.
💪Analyzing the sales pipeline meticulously
💪Crafting a distinctive Unique Value Proposition (UVP) that justifies the cost of your product ease of use and benefits for your target audience
💪Addressing friction points, including competition
💪Understanding challenges within the buying committee
💪Creating compelling content assets, including impactful case studies showcasing dream outcomes and time-saving. 
💪Support the sales team to accelerate conversion with ads and retargeting.
💪Nurturing with targeted emails.


I come from an owned business family.
I know one thing that matters for business is to generate more revenue.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗺𝗮𝗸𝗲 𝗳𝗿𝗶𝗲𝗻𝗱𝘀, 𝗳𝗮𝗻𝘀, 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘀𝗵𝗼𝘄𝗲𝗿𝗲𝗱 𝗼𝗿 𝗲𝘃𝗲𝗻 𝗮𝘄𝗮𝗸𝗲.


𝑴𝒚 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 : 

🔥113 % growth in revenue for a software development company just in 8 months 

🔥Grew revenue & profitability by 48% with Mulity channel outreach and content marketing for the CRM Platform.

🔥80 MQL generated and 14 new clients signed up for DXI SaaS Products with webinar promotion and social selling 

🔥Decreased the acquisition cost per PQL by more than 38% through experimentation on ad platforms, website A/B testing,
  
 
Impressed? DM me, Let’s get you some growth.

Hey, Have we met? I am Meghana

My passion to give you results and your trust is, what motivates me to show up every day.

𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗱 Podcasting

When I am not working, I am cooking or traveling with my family.

PS: Let me know what food flavors you like to try and I will cook for you when we meet next time.

Meghana Bhate

Maria Masaniello

XTM International

Demand Generation Director

insightsoftware

Main achievement: 
 - Working with the ENT sales manager to identify strategic alignment issues, leading to a significant change in the overall company strategy to better support the ENT sales team and drive greater results.
 - Successfully leading the DACH marketing team during the integration process (following the IDL acquisition by insightsoftware). Ensuring continuity and effectiveness in the marketing activities while providing training and guidance. Creating a positive environment for the team that contributed to the team overachieving their marketing goals (123% pipeline).

Main responsibilities:
 - Managing the day-to-day activities of the Demand Gen Team for EMEA.
 - Leading and mentoring a team of seven marketing contributors, ensuring they have everything they need for their success and the success of the marketing activities.
 - Defining the marketing strategy in EMEA and working with the international marketing leadership team to meet the MQLs, SQLs and pipeline goals.
 - Setting and managing the regional marketing budget ($245K).
 - Working closely with the sales team to ensure alignment between the departments and maximise overall results.
 - Improving marketing tactics and processes to increase performance.
 - Monitoring marketing metrics across the different sales funnel stages to identify key performing points and improve the overall marketing strategy.
 - Holding regular meetings with internal stakeholders to review the pipeline, identify challenges, and solve them.
 - Setting priorities and deadlines on every project.

Marketing Director

Main achievement: 
 - Leading the implementation of an effective strategy to improve lead quality, conversion rate and sales-marketing alignment. Results: 27% improvement, over two months, on how the MQLs are followed up, and 2% on conversion rate. SQL target improved from 63% to 123% and the pipeline reached 107%.

Main responsibilities:
 - Managing the marketing campaign calendar for the EMEA region.
 - Driving the implementation of successful processes to improve marketing deliverability.
 - Analysing marketing results, identifying areas of improvement and suggesting strategies to drive higher MQLs and pipeline.
 - Creating and overseeing the management of the event calendar across EMEA.
 - Leasing with external and internal stakeholders to ensure maximum results across all regional marketing activities.
 - Reviewing changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.

Marketing Campaigns, Events, and Insights Manager, EMEA

Community Brands UK

Main achievements: 
 - Effectively developing and implementing the campaign strategy and data segmentation, reaching an average of 135% of the KPI.
 - Accurately implementing automated nurturing processes to guide prospects through the buyer’s journey, ensuring a personalised user experience and delivering high-quality leads.
 - Confidently and supportively managing the team pre and during the events ensuring the best ROI, generating a pipeline over 170K – 117% of the KPI.

Main Responsibilities:
 - Delivering the marketing KPIs and proactively supporting the team to reach the overall MQLs and SQLs targets.
 - Planning, implementing and reporting on marketing campaigns.
 - Writing, editing and proofreading copy for promotional material.
 - Managing the customers/prospects data, creating segmented target lists.
 - Being an advocate for data quality best practices and improving sales and marketing processes.
 - Administering the events budget (over £180K) and maximising the events calendar and ROI.
 - Managing the bookings and logistics for any event attended by the company, contracting prices, assembling and coordinating requirements; establishing contacts; developing schedules and assignments.
 - Briefing and overseeing the work of external marketing agencies/suppliers where required, ensuring they achieve the best outcomes for the company.
 - Providing the correct communication of the brand image and identity through different channels.
 - Creating marketing reports, including the analysis of marketing effectiveness and ROI.

Campaign and Events Manager

Main responsibilities: 
 - Executing multiple marketing campaigns across multiple channels.
 - Liaising with external agencies and overseeing the design and production of marketing material.
 - Coordinating with internal and external stakeholders to drive successful events.
 - Designing marketing material using Adobe software package.
 - Supporting the digital marketing manager to execute PPC campaigns and SEO strategy.
 - Creating and implementing the social media calendar.
 - Analysing marketing results and continuously providing suggestions to improve overall performances.

Marketing Coordinator

Zonzo Restaurant

Main responsibilities:
 - Using tactical offers/the promotion of relevant products to help drive online awareness
 - Creating an online community of people whom we can market to, through the use of social media
 - Creating and managing marketing campaign plans
 - Using Adobe software to design marketing materials
 - Creating and managing PPC and Google AdWords campaigns

Assistant Marketing Manager

Salvatore Associates Ltd

Main responsibilities:
- Managing the day-to-day running of the company's main social media accounts
- Developing a social media presence across a range of PPC campaigns and day-to-day activities
- Advising colleagues on hot online topics, website traffic numbers and potential social media storylines
- Creating and managing the social media weekly plan
- Creating emotional and involving content
- Analysing results and creating reports
- Analysing the competitors and market landscape.

Social Media Manager

Sixty Retail UK

Main Responsibilities: 
 - Managing of different social media platforms (Facebook, Twitter, Instagram, Pinterest)
 - Converting the online audience into customers
 - Initiating a two-way engagement with people over social media platforms
 - Supporting the Retail Buyer/Merchandiser with any local events
 - Responding to customers queries about products and services

Marketing Support

Marketing expert | Helping businesses drive quality MQLs and Pipeline | Marketing-sales alignment | Saas | Data analitics

A strategic, result-oriented marketing director with over eight years of experience developing effective go-to-market strategies to generate MQLs, SQLs and pipeline, mainly in the B2B, SaaS sector. I have expertise across the wider marketing mix (including email marketing, events, ABM, PPC, SEO, Social Media and Content Marketing) and a successful track record driving overachieving multi-channel marketing campaigns. I lead and mentor the marketing team, ensuring they have everything they need to deliver excellent outcomes for the organisation. I value cross-functional alignment and work closely with sales to drive growth, reach business objectives and identify new revenue opportunities. I leverage process optimisation and use a data-driven approach to improve marketing performance and maximise ROI continuously.

•	Marketing go-to-market strategy
•	Team leading and mentoring
•	Marketing and Sales alignment
•	Project management
•	Processes implementation
•	Budget management
•	Leads and pipeline generation
•	Email marketing
•	Events management
•	Data analytics and reports
•	SEO, PPC, SEM and SMM
•	Lead nurturing
•	CRM, CMS and Marketing Automation Software (Hubspot/MCAE- Pardot/ Salesforce)

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Meghana Bhate

Maria Masaniello

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