Kantar

Revenue focused partnership leader, serving the Qualtrics relationship globally for Kantar.

Kantar is focused on empowering brands to deliver sustainable growth.  We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help clients understand people and inspire growth. We are committed to helping our clients unlock powerful insights through our verified audiences, intuitive self-serve dashboards and expert consulting - in over 70 countries.

Global Partnership Leader - Qualtrics @ Kantar

InMoment

Regional Sales Director & Team Leader  

✔ Regional Sales Leader of the Year 2021
✔ Consistently ranked in top 3 of sales team in Europe  
✔ Promoted to Player/Coach in 2022  
✔ Enterprise sales into £1b+ companies across industries such as Food Services, Pharma, Oil & Gas, Financial Services  
✔ Development & execution of Territory plans, collaborating on outbound motions with AE & BDR teams 

Contributor to InMoment Culture  
✔ Women of InMoment committee member
✔ Collaborator on Internal process improvement initiatives  
✔ LinkedIn content generator

MaritzCX 
Sales Executive EMEA 

✔ Became part of the EMEA Sales Team at MaritzCX via Allegiance merger
✔ Won foundational enterprise accounts for the business (Natwest, Aegon, Allianz UK, IAG, British Airways, TAP Airlines) 
✔ Consistently met (+/- 10%) and/or exceeded quota 
✔ Overcame personal adversity to increase sales output by 85% in one year  
✔ Partnered with Top Tier Consulting Firm & generated over in £2.8m ARR +NRR revenue in two years

Regional Sales Director, EMEA

MaritzCX

Partner Sales Exec 
Joined Allegiance [Utah based SaaS CX/CEM provider] as Partner Sales Exec, to open up the EMEA region with key partner Maritz Research. Within a Year, Allegiance & Maritz Research had merged to form a new entity, MaritzCX.
 
✔ Led all SaaS sales efforts in EMEA region, prospecting to close 
✔ Generated over £1.6m ARR new logo sales in Year 1
✔ Developed Sales + services sales motion from scratch, needed to take market researchers on a journey, overcome stigma around SaaS sales, educate & collaborate for better customer outcomes

Senior Sales Executive

Satmetrix Systems

Sales Account Executive (New logo)

After being recognised as a top performing Customer Success Director,  Satmetrix leadership invited me to help them rapidly deliver a new GTM Sales Strategy which concentrated on SME. This GTM opened up a brand new revenue stream for Satmetrix, which grew to a $3.5m ARR business in 2 years. 

I transitioned into Sales and found that my desire to solve business problems coupled with my CSAT/Customer Loyalty background + in-depth knowledge of NPS, meant I could speak to clients in their language, and achieve exceptional results without a hard sell approach. 

✔ Collaborative individual contributor selling NPS/CX focussed SaaS Tech (+ Services) to new logo clients.  
✔ Responsible for qualifying inbound leads, discovery, conducting demos, costing & proposals, & contracting to close.  
✔ Sold into B2B Pharmaceuticals, Medical Devices, B2B Software, Telco, Business Services, Online Retailing, Banking.
✔ Worked with WW head of Sales to refine GTM offering (e.g. productised & reduced size of consulting engagement to reduce time to market)

Sales Executive (Individual Contributor)

Customer Success Director (Install Base)
     
My role at Satmetrix was Customer Success Director , responsible for client retention and growth (ARR + NRR). I was employee #24 in EMEA, and became an integral part of the team that launched NPS across Europe. 

✔ Responsible for Client Satisfaction & Loyalty for Key Global Accounts. Retention of £3m ARR book of business 
✔ Delivered 18% average annual growth from existing client base (combination of software and services) 
✔ Managed 50% of all Accounts in EMEA, mostly for global enterprise Clients across multiple countries, markets and languages (e.g. Atlas Copco, ING, Aviva). These programmes were foundational in terms of setting up the playbook for global enterprise VOC programmes at Satmetrix (and at Medallia).    
✔ Collaborated internally with Sales, Implementation, Consulting, and Education colleagues to ensure on time and on budget delivery of Statement of Work, Escalation point for customer issues 
✔ Developed deep understanding of industries such as B2B Software, Food Services, B2B + B2C Telco, B2B Manufacturing & Financial Services
✔  Contributor to attendance of clients to annual Net Promoter Conference

Key Account Manager EMEA

BMRB

BMRB - Senior Associate Director 
Stakeholder Loyalty Division, Walker Information Global Network Partner  
8 Years in Role 
At BMRB I carved out a reputation for hands-on application of research data — making it understandable and relatable and feedback valuable market research insights to achieve account account renewal. 

✔ Led all Proposal & Pitch work for new & existing clients for the Stakeholder Loyalty Division, reporting into Divisional Head. Including research methodology 
✔  Specialized in Customer & Employee Satisfaction & Loyalty Market Research Programmes, delivered including Quality Audits, Paper, Web & CATI Interviews
✔  Worked with Divisional Head to develop partner relationship with Walker Information Global Network (WIGN) including contributing to WIGN Network Annual Summits (Partner conference) 
✔ Managed a global Customer & Employee Loyalty Programme for Compass Group (seconded to Client for 12 months) across 4 Brands in 35 markets. Reporting to Group Head of HR in Chertsey, UK.  
✔ Line management responsibilities for 5 junior market research execs including coaching & skill building 
✔ Assigned to a number of important Clients based on my ability to build a strong ecosystem of collaborators (Forte Hotels, SouthWest Trains, Compass Group)
✔ Leveraged interpersonal skills to get the best from the wider Team (e.g. personally briefed CATI interviewers to achieve a better standard of research data)

Senior Associate Director - CX & EX 

Compass Group UK & Ireland

Managed global guest and employee satisfaction programme, under Group HR

Global Guest and Employee Experience Programme Director (Maternity) 

Wallis Consulting Group

Market Research Assistant

Reark Research

Operations Co-Ordinator

Melanie is the Global Partnership Leader at Kantar responsible for the Qualtrics relationship. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

Nationwide Building Society  didn’t stop at measuring experiences—they built a CX system that transforms insight into action. By embedding real-time feedback into decision-making, they empowered teams to close the loop and deliver meaningful improvements where it matters most.

Join Nationwide Building Society, Medallia and Kantar as we unpack the strategy behind this transformation—and what it means for the future of customer experience.

A Modern Mutual: The Nationwide CX Success Formula
🗓️ 20 November | 🕒 3PM – 4PM GMT

Register Now: https://lnkd.in/ewCDFPME

Global Alliances; Qualtrics, Medallia | CX LT | Twin Mum

Raising the bar on customer experience.

Thrilled to share that Hyundai Motor Company, Jet2.com and Jet2holidays.com, and Nationwide Building Society have been shortlisted at the Institute of Customer Service Awards:

- Hyundai UK — Best Application of Technology 
- Jet2 — Best Customer Experience 
- Nationwide — Best Customer Feedback Strategy 

These nominations aren’t just recognition—they’re proof that CX programmes, with rigorous feedback loops, and brave execution, unlock outcomes that matter for our clients. 

Made by Kantar, powered by our incredible partners Qualtrics & Medallia

Amy Cashman Gareth Rees Chloe Woolger Sarah Ackling Chris Robinson Carla Stocks Ewa Davenport

#CXROI #Customerexperience #growth #cximpact

Every interaction – from your app experience to your call centre – shapes how customers feel about your brand.  

Yet, many organisations still invest disproportionately in advertising while overlooking the everyday experiences that truly define loyalty and growth. In today’s experience economy, the question isn’t just “Are customers satisfied?” but “Do they see us as meaningfully different?” 

Read the full article to explore why experience is the new battleground for brand growth: https://lnkd.in/etnSbs5n

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In the latest Insightful Connections podcast, Nithi Kumar from Kantar joins QualRecruit’s Sebastian Murdoch-Gibson to explore why high NPS scores don’t always lead to market success.

He shares why brands that only measure satisfaction risk losing to challengers who disrupt expectations—and how Kantar’s Meaningfully Different Experiences (MDX) methodology helps businesses put the heart back into growth.

Check out the conversation here: https://lnkd.in/eBgXX3Fk

✨ When qual meets quant — now available on demand

	🔍 Kantar experts Tara Prabhakar, Louisa Croudace and Sirius Wang were joined by speakers from Dove and The HEINEKEN Company to explore how bringing qual and quant together in real time is transforming how brands make faster, smarter decisions.

	🚀 Designed for marketers and insights leaders, the session shared practical examples and fresh thinking from some of the world’s most recognisable brands—offering inspiration you can take straight back to your business.

	📊 You’ll also get an inside look at Kantar Live—a powerful new way to connect directly with consumers in a live, expertly moderated session. It blends qual and quant in real time, supported by AI-powered analysis, live voting and dynamic interaction, giving you a clear view of what consumers think, feel and do.

Watch the replay on demand now 👉 https://lnkd.in/et8Ckpxt

Ready to stop reporting and start leading? Get the essential guide for marketers who want to move minds and markets.

Download your complimentary copy: https://lnkd.in/eGUbrxgu

✨Amélie Beerens👠

Brazen Leaders

🪩 Programs for Leaders Changing the World. 🔥

Founder

D'Ieteren

Leadership & Transformation Consultant

Women in CX

A bubbly place where freelance, consultants and entrepreneurs can connect & support one another to grow our business (and ourselves!).

Solopreneur Club - Community Leader

Founding Member

Human after all

Keynote Speaker

CX Design & Leadership Coach

Podcaster - Host of People&Digital, podcast

I help Managers take actions on their digital roadmap thanks to my strong Customer-Centric mindset and proven methodologies developed over the last ten years.

- Consultancy
- Mentorship

Customer Experience Consultant

*** People&Digital, The Podcast ***
discover now my new website ---> ameliebeerens.com

Hello! I'm Amélie,
I help managers take actions on digital roadmap thanks to my strong Customer Experience mindset.
Discover the digital transformation reality through weekly People Stories and Digital Revolutions.

Digital creator

Culture Transformation & Employee Experience 

La flamme, c'est la passion mais pas toujours celle qu'on croit. 
Rendez-vous en janvier 2019 !
🎧 Un épisode toutes les 3 semaines
linktr.ee/laflammepodcast

🔥

Il y a des gens qui inspirent, qui captivent et qui fascinent par leur implication, leur accomplissement et … surtout par l’énergie qu’il dégagent.
Le point commun de ces gens ?
🔥La passion.🔥
La flamme qui les anime, qui les guide, les pousse à réaliser des choses, les entraîne dans des aventures humaines et parfois les brûle. 
Avec ce podcast on veut partager des moments privilégiés avec ces personnes, qu’elles nous expliquent ce qui anime cette flamme et comment, au quotidien, elles vivent avec une flamme dans le cœur, dans les tripes.
Ce podcast est un livre audio, chaque personne y ouvrira un chapitre racontant sa flamme. 
Avec la diffusion des ces histoires, nous souhaitons inspirer les gens, tout simplement.

🔥 La Flamme Podcast co-host & co-creator 🔥

D'Ieteren Auto

- skoda.be facelift
- Skoda Belgium digital ecosystem improvement
- Virtual Brussels Motor Show 2021&2022 - CX & funnels optimization
- B2B & B2C Customer Journeys optimization
- CX governance for the Skoda digital ecosystem

Marketing team nominated this year for Innovation Excellence Award & Best Engagement Platform Award within the SKODA Group our of 86 countries.

Securex

Test Aankoop / Test Achats by Upthrust

Growth Marketing Project Lead

TVH by The House of Marketing

CRM Strategy & Governance, help Business & IT to collaborate and build around the new strategy.

CRM / CX Consultant

eRowz

CX Mentoring on digital product creation: Yoopick
- Defining persona, Customer Journey & Value Proposition

Customer Experience Mentor

ExxonMobil by The House of Marketing

- Mobile App / Mobile Payment / CRM: CX Manager and Product Owner Benelux 
- Customer Journey Mapping France & The Netherlands

Customer Experience Manager

CX Design Consultant & Leadership Coach 👉 Lead yourself, lead others 👉 with me, you take action & deliver in the most radical human way✌️defying the unsustainable growth frenzy✌️

I’ve spent 15+ years transforming businesses across 10+ industries—integrating Customer Experience strategy, Employee Experience transformation, and leadership coaching to help teams and leaders do great work without burning out.

Most leadership coaches focus on mindset. Most business consultants focus on frameworks.
I do both. Because real leadership isn’t just about you—it’s about building systems that don’t break your people or yourself.

🧠 What I do (in plain speak):
I work with ambitious people leaders—managers, directors, C-suite, founders—who are building something important and trying not to lose themselves (or their team) in the process.

I help you stop winging it, stop surviving it, and start leading in a way that actually works—for your team and for you.

That means: 
✅ Building people-centered businesses and teams—with systems that support performance and wellbeing.
✅ Making CX/EX strategy practical, not fluffy.
✅ Coaching you to lead with confidence, influence, and alignment—without losing your edge.

You’ll find my work inside: 
🪩 Brazen Leaders Incubator – My leadership program & community for ambitious women ready to lead boldly and reclaim their time.
🎙 Brazen Leaders – The Human Edge – Podcast for leaders who want real talk, not rules.
📩 The Leader Attitude – Coaching-level insights to help you lead unapologetically.

If you’re done performing leadership—and ready to live it,
let’s talk.

📩 DM me. If leadership has felt heavier than it should—yeah, I can help with that.

taplio

The Battle

Melanie Wright

✨Amélie Beerens👠

Followers

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taplio

The Battle

Melanie Wright

✨Amélie Beerens👠

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melanie Wright's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMelanie Wright's LinkedIn Performance