Melanie is the Global Partnership Leader at Kantar. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  Her commercial north star is "our partnership should help every AE get to Presidents Club"

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

Today our Kantar teams are deeply engaged with Qualtrics at the Dublin Partner Summit — and what stands out most is the momentum our joint #partnership has.

It's no surprise that despite my having to stay back with my daughter this week, the Kantar team are leading #brilliantly in my absence. 

A heartfelt thank you to: 
- Carla Stocks for her sharp insights, real‑time updates and capacity to translate ideas into action  
- Alex Harding and Chris Robinson, who stepped up to present with confidence & clarity to a motivated sales audience 
- Peter Aitken, who's thought leadership continues to deliver growth & excellence for the partnership   
-  Alberto Fernández, who made it to #Dublin despite storms and travel chaos!

And to Mr Dario Nabavian - our remarkable partner leader, who shows up for Kantar every time and with flair! 

#Proud of this team and of the #partnership we’re building together.

Pic: Dario Nabavian Matt Burgon Katie Zeitlin Virginie Delage Carla Stocks

Global Partnerships Leader | CX LT | Qualtrics, Medallia, ex InMoment

When I reflect on what our team brought back from Qualtrics  #SKO, one thing really stayed with me. 👇

It wasn’t so much the targets or the roadmap — it was the respect for the partnership.

AE’s and leadership alike kept talking about the "spark" they feel when Kantar  joins a pitch. ✨

How our insight and advisory help clients make decisions they feel confident standing behind.

That feedback was a powerful reminder of why this partnership matters to our clients. 

When you combine Qualtrics ’ technology with Kantar ’s understanding of people, brands, and growth, you get #CX programmes clients don’t just run — they rely on!

And that’s our focus this year: cutting through the noise, zeroing in on what really drives market share, and helping our clients act with confidence. 🚀

Thank you Qualtrics for your amazing hospitality!

Amy Cashman Rob Huijboom Chloe Woolger Nithi Kumar Kathleen O'Donnell Carla Stocks Peter Aitken Dario Nabavian Tyne Mills Güner Aksoy Ben Lawder Sean Holcombe Pablo Sanabria von Walter Gwenn Lazar Kayla Kirkeby Brian James, ACC Brian Stucki Brad Anderson

Kicking off #2026 on the road with Qualtrics has been such a highlight already!

We started at #SKO in Las Vegas — big energy, big ambition, and honestly just great that our teams can reconnect with so many familiar faces who care about making clients successful as much as we do.  

#Dublin followed today with the same spirit: a reminder of why this partnership matters across so many of our markets globally. Next up is Provo, Dubai, Singapore, Mexico City & Tokyo, and we’re excited for it!

Thanks to Sean Holcombe Bliss (Cook) Diamond Dario Nabavian Pablo Sanabria von Walter Padraig Morrissey, Vicky Godolphin and the entire Qualtrics ecosystem team for your trust and support.

Chloe Woolger Carla Stocks Amy Cashman Rob Huijboom Kathleen O'Donnell Nithi Kumar Peter Aitken Maslina M. Mokhtar Ben Lawder Gareth Rees Alberto Fernández Nermeen Bedeir Leonardo Rivera Michael Campbell Alex Harding Chris Robinson Brian James, ACC

Up to 75% of brand growth is driven by #customerexperience, not just marketing or advertising.  This means #CX and #Brand leaders need to work #bettertogether to truly drive long-term market share.

Great to have Amy Cashman (Kantar) & Isabelle Zdatny, CCXP, XMP (Qualtrics) on our Kantar Futures Podcast (hosted by the awesome Jane Ostler), to share how #brands that succeed move beyond basic transactions and lean into meaningfully different experiences.  

Isabelle Zdatny, CCXP, XMP also provided a sneak peek of major trends from Qualtrics recent studies on the state of CX 2026.  

🎧Catch the full episode on:
Spotify: https://lnkd.in/ejvuGzkZ
Apple: https://lnkd.in/e-32XXZN

Rob Huijboom Nithi Kumar Chloe Woolger Ben Lawder Carla Stocks Dario Nabavian Pablo Sanabria von Walter Kathleen O'Donnell Peter Aitken Kristi Rogers (Knapp)

At Medallia Experience next week, join me at a session with Ben Sargeant (Hyundai Motor Company UK) and Ben Lawder (Kantar ) to hear how organisations can make sense of operational, behavioural and feedback data - and action this at scale. 

The "Bens", as I call them, will share: 

1️⃣ Why experience now drives up to 75% of brand impact and what that means for growth.
2️⃣ How leading organisations are moving beyond surveys to harness real‑time signal data.
3️⃣ Practical ways to activate insights across the enterprise to drive measurable value.

📅 Feb 11
🕒 2:45–3:30 PM PT
📍 Wynn Las Vegas

And when you are done, come see us in the Exhibitor Hall, Booth #512. 

We’ll be showcasing how Kantar connects #Brand, #CX, #AI and #Analytics into one connected growth system — empowering CX leaders to turn every signal into meaningful #brandimpact.

#medallia #kantar #customerexperience #brandgrowth #partnershipsforthewin

Sarah Ackling Mark Chamberlain Rob Huijboom Nithi Kumar Chloe Woolger Carla Stocks Amy Cashman Kristi Rogers (Knapp) Kathleen O'Donnell Ben Morris Eric Din Jay Round Lee Lee Paschal Bella Church

Senior Commercial Director | Brand & CX | Listed as Top 10 CX Professional by CXM

I bring a strong record of driving brand awareness, increasing market share and optimising the commercial potential of products & services in competitive markets. 

By developing extensive networks and a high profile within the industry, I am able to increase access to new revenue opportunities and deliver a business growth advantage. Speaking regularly at industry events and providing thought leadership across online & offline media platforms underpin my success in enhancing companies’ market standing. My industry-level participation also includes conceiving and founding Women in CX Community. This wider contribution across the marketing and customer experience sector has led to my recognition by Customer Experience Magazine and inclusion in the publication’s annual listing of top 25 customer experience professionals.

In addition to step-changing company performance, I am motivated by ensuring clients consistently achieve their objectives. Building a brand-passionate and client-centric team culture is central to my leadership style. Empowering teams with skills and tools to develop collaborative, consultative relationships with clients ensures sales & marketing targets are not only met, but frequently exceeded. 

For the last 12 years I have been instrumental in transforming clients’ businesses by providing technology-led marketing solutions that drive data-driven decisions and help differentiate customer experience. My experience includes working within both a start-up and a leading global research agency, together with establishing a portfolio of clients spanning diverse sectors, including automotive, finance, retail and utilities. 

KEY AREAS OF EXPERTISE:
•	Marketing and PR activity to increase companies’ share of voice
•	Business development, reaching new prospects and growing pipelines
•	Best practice sales development and operational processes
•	Creation of commercial strategies that drive new and existing business
•	External audience engagement, as brand representative and presenter
•	Company-level strategy development as part of senior leadership team
•	Launching, merging and expanding businesses of different scales
•	Budget management and optimisation of marketing spend
•	Coaching team members, growing and managing internal talent 

Ranked in Customer Experience Magazine as one of the industry’s top 25 CX Stars

Chloe Woolger

✨ Highlights from SKO Las Vegas with Qualtrics ✨
A huge thank you to the Qualtrics team for inviting Kantar as one of the key partners. The focus on real, tangible value for clients came through in every session and conversation—it’s inspiring to be surrounded by so many like‑minded people helping organisations transform CX.
It was brilliant meeting partner success teams across markets, and a real highlight hearing from Molly Bloom—her perspective on resilience and how her crazy life story translates into how we sell was powerful and practical.
Special shout‑out to Dario Nabavian, for thoughtfully hosting us. And thank you to Bliss (Cook) Diamond and Sean Holcombe for the partner sessions that showcased Qualtrics’ commitment to partners—it’s going to be quite a year!
Finally, huge appreciation to the amazing front line managers and the AE's for making me feel part of the team—it was non‑stop chat, energy, and of course… plenty of selfies! 📸
Here’s to keeping the momentum and creating game‑changing experiences for clients in 2026. 🚀
#SKO #Qualtrics #Kantar #CustomerExperience #CX #PartnerEcosystem #SalesExcellence
Joe Rice Tyne Mills Richard Burns Michael Nicholas Marc Craig, MSc Andrew Burner Karina Schneider Sandra Boghossian Ben Lawder Melanie Wright Katie Zeitlin

CX Growth Director, EMEA | Listed as Top 10 CX Professional by CXM

A First‑Class Start to the Year in Travel Insight........

We were thrilled to welcome insight and marketing leaders from across the travel industry to our London office for our first sector specific intelligence breakfast of the year.

One big theme running through the room was customer advocacy—what truly drives it, and how brands can create experiences across every touchpoint that build loyalty, differentiation, and long‑term success. Hearing the questions, challenges and ambitions directly from our clients is exactly what makes these sessions so valuable.

We explored:
📈 The key factors shaping the future of travel
🌍 What’s driving meaningful difference in the category—from cultural relevance to the touchpoints that shift awareness and preference
🤖 A first look at our pioneering AI Search insights

The Kantar breakfast events are becoming known as a hub for shared learning and fresh thinking—and it’s the voices of our clients and partners that make them so powerful. Thank you to everyone who joined us! 

If you missed this one, keep an eye out… our upcoming webinar will delve even deeper into the new AI Search insight work 👀

Peter Aitken Alistair Ian Nel Ben Krzysica Debbie Lawson Emma Hargreaves Helen Rowe Jodie Gillary Suzannah Rowland

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