Melanie is the Global Partnership Leader at Kantar. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  Her commercial north star is "our partnership should help every AE get to Presidents Club"

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

Today our Kantar teams are deeply engaged with Qualtrics at the Dublin Partner Summit — and what stands out most is the momentum our joint #partnership has.

It's no surprise that despite my having to stay back with my daughter this week, the Kantar team are leading #brilliantly in my absence. 

A heartfelt thank you to: 
- Carla Stocks for her sharp insights, real‑time updates and capacity to translate ideas into action  
- Alex Harding and Chris Robinson, who stepped up to present with confidence & clarity to a motivated sales audience 
- Peter Aitken, who's thought leadership continues to deliver growth & excellence for the partnership   
-  Alberto Fernández, who made it to #Dublin despite storms and travel chaos!

And to Mr Dario Nabavian - our remarkable partner leader, who shows up for Kantar every time and with flair! 

#Proud of this team and of the #partnership we’re building together.

Pic: Dario Nabavian Matt Burgon Katie Zeitlin Virginie Delage Carla Stocks

Global Partnerships Leader | CX LT | Qualtrics, Medallia, ex InMoment

When I reflect on what our team brought back from Qualtrics  #SKO, one thing really stayed with me. 👇

It wasn’t so much the targets or the roadmap — it was the respect for the partnership.

AE’s and leadership alike kept talking about the "spark" they feel when Kantar  joins a pitch. ✨

How our insight and advisory help clients make decisions they feel confident standing behind.

That feedback was a powerful reminder of why this partnership matters to our clients. 

When you combine Qualtrics ’ technology with Kantar ’s understanding of people, brands, and growth, you get #CX programmes clients don’t just run — they rely on!

And that’s our focus this year: cutting through the noise, zeroing in on what really drives market share, and helping our clients act with confidence. 🚀

Thank you Qualtrics for your amazing hospitality!

Amy Cashman Rob Huijboom Chloe Woolger Nithi Kumar Kathleen O'Donnell Carla Stocks Peter Aitken Dario Nabavian Tyne Mills Güner Aksoy Ben Lawder Sean Holcombe Pablo Sanabria von Walter Gwenn Lazar Kayla Kirkeby Brian James, ACC Brian Stucki Brad Anderson

Kicking off #2026 on the road with Qualtrics has been such a highlight already!

We started at #SKO in Las Vegas — big energy, big ambition, and honestly just great that our teams can reconnect with so many familiar faces who care about making clients successful as much as we do.  

#Dublin followed today with the same spirit: a reminder of why this partnership matters across so many of our markets globally. Next up is Provo, Dubai, Singapore, Mexico City & Tokyo, and we’re excited for it!

Thanks to Sean Holcombe Bliss (Cook) Diamond Dario Nabavian Pablo Sanabria von Walter Padraig Morrissey, Vicky Godolphin and the entire Qualtrics ecosystem team for your trust and support.

Chloe Woolger Carla Stocks Amy Cashman Rob Huijboom Kathleen O'Donnell Nithi Kumar Peter Aitken Maslina M. Mokhtar Ben Lawder Gareth Rees Alberto Fernández Nermeen Bedeir Leonardo Rivera Michael Campbell Alex Harding Chris Robinson Brian James, ACC

Up to 75% of brand growth is driven by #customerexperience, not just marketing or advertising.  This means #CX and #Brand leaders need to work #bettertogether to truly drive long-term market share.

Great to have Amy Cashman (Kantar) & Isabelle Zdatny, CCXP, XMP (Qualtrics) on our Kantar Futures Podcast (hosted by the awesome Jane Ostler), to share how #brands that succeed move beyond basic transactions and lean into meaningfully different experiences.  

Isabelle Zdatny, CCXP, XMP also provided a sneak peek of major trends from Qualtrics recent studies on the state of CX 2026.  

🎧Catch the full episode on:
Spotify: https://lnkd.in/ejvuGzkZ
Apple: https://lnkd.in/e-32XXZN

Rob Huijboom Nithi Kumar Chloe Woolger Ben Lawder Carla Stocks Dario Nabavian Pablo Sanabria von Walter Kathleen O'Donnell Peter Aitken Kristi Rogers (Knapp)

At Medallia Experience next week, join me at a session with Ben Sargeant (Hyundai Motor Company UK) and Ben Lawder (Kantar ) to hear how organisations can make sense of operational, behavioural and feedback data - and action this at scale. 

The "Bens", as I call them, will share: 

1️⃣ Why experience now drives up to 75% of brand impact and what that means for growth.
2️⃣ How leading organisations are moving beyond surveys to harness real‑time signal data.
3️⃣ Practical ways to activate insights across the enterprise to drive measurable value.

📅 Feb 11
🕒 2:45–3:30 PM PT
📍 Wynn Las Vegas

And when you are done, come see us in the Exhibitor Hall, Booth #512. 

We’ll be showcasing how Kantar connects #Brand, #CX, #AI and #Analytics into one connected growth system — empowering CX leaders to turn every signal into meaningful #brandimpact.

#medallia #kantar #customerexperience #brandgrowth #partnershipsforthewin

Sarah Ackling Mark Chamberlain Rob Huijboom Nithi Kumar Chloe Woolger Carla Stocks Amy Cashman Kristi Rogers (Knapp) Kathleen O'Donnell Ben Morris Eric Din Jay Round Lee Lee Paschal Bella Church

Dirk Sperrfechter

Throughout my career, I have thrived in insights, strategy, and consulting roles across a diverse range of industries, with a special passion for Retail & Ecommerce and the finance industry. My journey has exposed me to various approaches and methodologies, allowing me to gain extensive expertise and experience in market research, insights, and consulting. I am also deeply committed to building a strong network and community, both on and off LinkedIn.

I am often described as an enthusiastic, energetic, and motivational senior sales executive and team player with excellent network development skills, customer obsession, and expertise in negotiating contracts. Many people regard me as an inspirational and effective leader with strong organizational and communication skills. I take pride in my ability to coach and develop others with multicultural sensitivity, ensuring overall success (please see my recommendation section on LinkedIn).

I am also passionate about pushing my mental and physical boundaries and am a proud three-time Ironman finisher (2016, 2019, and 2024). Completing an Ironman and solving business challenges share many similarities - they both require dedication, focus, perseverance, and a lot of positive energy. I am always happy to share my experiences and insights.

Senior Global Business Development Director

Worked in insights based marketing consultancy and experience management for more than 20 years covering a wide range of industries. Co-leading the Global Kantar Programme “Mobility Futures” 
An energetic and motivational global senior executive and sales manager experienced in the development of local and global customers as well as international markets, with a proven track record of developing/managing international key accounts and leading robust, profitable client relationships at senior level, identifying business opportunities, as well as holding P&L and general management responsibilities.
An inspirational and effective leader with strong organizational and communication skills, able to coach and develop others with multicultural sensitivity, to ensure overall success. An enthusiastic global team-player with excellent network development skills, customer obsessed and experienced in negotiating contracts internationally as well as leading high value products and services projects for local/global customers and 3rd parties. Has a creative and innovative imagination and flexibility in finding practical solutions to key business issues and assisting in implementation of necessary changes together with a sensitivity of commercial issues.

Genau diese Frage treibt derzeit viele um: Es gibt genug Feedback, aber wie wird daraus eine spürbare Verbesserung? Dieser sehr praxisnahe Einblick wird hier sehr helfen. Wir freuen uns schon sehr auf Leon Frohmader, Svenja Niemeyer und Michael Zimmer!

Wie wird aus Kundenfeedback ein spürbar besseres Kundenerlebnis? 
Genau darüber sprechen wir in unserem 30- minütigen Praxiswebinar gemeinsam mit Qualtrics und der Bausparkasse Schwäbisch Hall. 

📅 Dienstag, 27. Januar 2026 
🕚 11:00 Uhr (MEZ) | ⏱️ 30 Minuten 

Im Fokus: Leon Frohmader (Bausparkasse Schwäbisch Hall) zeigt, wie aus vielfältigem Feedback messbare Verbesserungen der Customer Experience entstehen: von der Analyse bis zur Umsetzung. 

Das nehmen Sie mit: 
wie die Schwäbisch Hall ihren Status quo im Feedback- und CX-Setup einordnet 
welche Meilensteine sich das Team gesetzt hat 
wie Schwäbisch Hall in Richtung CX-Zielbild 2030 denkt 

👉 Jetzt registrieren über den Link in den Kommentaren. 
Falls Sie nicht live dabei sein können: Anmeldung lohnt sich trotzdem. Sie erhalten im Anschluss die Aufzeichnung. 

Sprecher*innen: 
Leon Frohmader (Bausparkasse Schwäbisch Hall) | Svenja Niemeyer (Qualtrics) | Michael Zimmer (Kantar) 

#CustomerExperience #CX #VoiceOfCustomer #Kundenfeedback #BrandExperience #Kantar

Feedback ist Gold ...
 

Aber nur, wenn man es richtig nutzt! 
 
Genau darüber sprechen wir in unserem 30-minütigen Praxiswebinar, das wir gemeinsam mit Qualtrics und der Bausparkasse Schwäbisch Hall am Dienstag, dem 27. Januar 2026 um 11:00 Uhr durchführen (der Anmeldungs- Link ist in den Kommentaren).
 
Dazu haben wir ein echtes Expertenteam am Start: 
Leon Frohmader von der Bausparkasse Schwäbisch Hall zeigt, wie aus vielfältigem Feedback messbare Verbesserungen der Customer Experience entstehen – von der Analyse bis zur Umsetzung. Die Umsetzung wird unterstützt von Svenja Niemeyer (Qualtrics) und Michael Zimmer (Kantar). 

Sie werden aufzeigen, dass CX nicht nur ein Buzzword ist, sondern echte Wirkung entfalten kann – wenn wir Feedback ernst nehmen und konsequent handeln. Und genau das zeigen wir in diesem Webinar.
 
Wer glaubt, dass Feedback nur „nice to have“ ist, sollte sich diese 30 Minuten gönnen 😉...

Ich kann diesen Artikel sehr empfehlen, denn mein Kollege Nicolas Riedle weiß, wovon er spricht!

Kundinnen und Kunden vergleichen nicht nur Produkte, sondern die überzeugendsten Erlebnisse.

In der neuen Ausgabe von planung&analyse (04/2025) zeigt Nicolas Riedle, Director Customer Experience, anhand einer Kantar-Studie im Fashion Retail, warum Customer Experience längst ein Wachstumshebel ist und wie sich ihr Beitrag zur Markenstärke mess- und steuerbar machen lässt (u. a. über Meaningfully Different Experiences & den Experience Power Index).

Drei Impulse aus dem Artikel:
• CX ist mehr als Service: Sie verbindet Markenstrategie und Marktperformance.
• Emotion & Glaubwürdigkeit machen oft den Unterschied. Nicht nur reibungslose Abläufe.
• Proaktives CX-Management heißt: entlang der Journey nachsteuern, statt nur zu reagieren.

👉 Den gesamten Artikel finden Sie im E-Paper über den Link im ersten Kommentar. 

#CustomerExperience #BrandGrowth #MeaningfullyDifferentExperiences #ExperiencePower #Kantar

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