Melanie is the Global Partnership Leader at Kantar. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  Her commercial north star is "our partnership should help every AE get to Presidents Club"

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

Today our Kantar teams are deeply engaged with Qualtrics at the Dublin Partner Summit — and what stands out most is the momentum our joint #partnership has.

It's no surprise that despite my having to stay back with my daughter this week, the Kantar team are leading #brilliantly in my absence. 

A heartfelt thank you to: 
- Carla Stocks for her sharp insights, real‑time updates and capacity to translate ideas into action  
- Alex Harding and Chris Robinson, who stepped up to present with confidence & clarity to a motivated sales audience 
- Peter Aitken, who's thought leadership continues to deliver growth & excellence for the partnership   
-  Alberto Fernández, who made it to #Dublin despite storms and travel chaos!

And to Mr Dario Nabavian - our remarkable partner leader, who shows up for Kantar every time and with flair! 

#Proud of this team and of the #partnership we’re building together.

Pic: Dario Nabavian Matt Burgon Katie Zeitlin Virginie Delage Carla Stocks

Global Partnerships Leader | CX LT | Qualtrics, Medallia, ex InMoment

When I reflect on what our team brought back from Qualtrics  #SKO, one thing really stayed with me. 👇

It wasn’t so much the targets or the roadmap — it was the respect for the partnership.

AE’s and leadership alike kept talking about the "spark" they feel when Kantar  joins a pitch. ✨

How our insight and advisory help clients make decisions they feel confident standing behind.

That feedback was a powerful reminder of why this partnership matters to our clients. 

When you combine Qualtrics ’ technology with Kantar ’s understanding of people, brands, and growth, you get #CX programmes clients don’t just run — they rely on!

And that’s our focus this year: cutting through the noise, zeroing in on what really drives market share, and helping our clients act with confidence. 🚀

Thank you Qualtrics for your amazing hospitality!

Amy Cashman Rob Huijboom Chloe Woolger Nithi Kumar Kathleen O'Donnell Carla Stocks Peter Aitken Dario Nabavian Tyne Mills Güner Aksoy Ben Lawder Sean Holcombe Pablo Sanabria von Walter Gwenn Lazar Kayla Kirkeby Brian James, ACC Brian Stucki Brad Anderson

Kicking off #2026 on the road with Qualtrics has been such a highlight already!

We started at #SKO in Las Vegas — big energy, big ambition, and honestly just great that our teams can reconnect with so many familiar faces who care about making clients successful as much as we do.  

#Dublin followed today with the same spirit: a reminder of why this partnership matters across so many of our markets globally. Next up is Provo, Dubai, Singapore, Mexico City & Tokyo, and we’re excited for it!

Thanks to Sean Holcombe Bliss (Cook) Diamond Dario Nabavian Pablo Sanabria von Walter Padraig Morrissey, Vicky Godolphin and the entire Qualtrics ecosystem team for your trust and support.

Chloe Woolger Carla Stocks Amy Cashman Rob Huijboom Kathleen O'Donnell Nithi Kumar Peter Aitken Maslina M. Mokhtar Ben Lawder Gareth Rees Alberto Fernández Nermeen Bedeir Leonardo Rivera Michael Campbell Alex Harding Chris Robinson Brian James, ACC

Up to 75% of brand growth is driven by #customerexperience, not just marketing or advertising.  This means #CX and #Brand leaders need to work #bettertogether to truly drive long-term market share.

Great to have Amy Cashman (Kantar) & Isabelle Zdatny, CCXP, XMP (Qualtrics) on our Kantar Futures Podcast (hosted by the awesome Jane Ostler), to share how #brands that succeed move beyond basic transactions and lean into meaningfully different experiences.  

Isabelle Zdatny, CCXP, XMP also provided a sneak peek of major trends from Qualtrics recent studies on the state of CX 2026.  

🎧Catch the full episode on:
Spotify: https://lnkd.in/ejvuGzkZ
Apple: https://lnkd.in/e-32XXZN

Rob Huijboom Nithi Kumar Chloe Woolger Ben Lawder Carla Stocks Dario Nabavian Pablo Sanabria von Walter Kathleen O'Donnell Peter Aitken Kristi Rogers (Knapp)

At Medallia Experience next week, join me at a session with Ben Sargeant (Hyundai Motor Company UK) and Ben Lawder (Kantar ) to hear how organisations can make sense of operational, behavioural and feedback data - and action this at scale. 

The "Bens", as I call them, will share: 

1️⃣ Why experience now drives up to 75% of brand impact and what that means for growth.
2️⃣ How leading organisations are moving beyond surveys to harness real‑time signal data.
3️⃣ Practical ways to activate insights across the enterprise to drive measurable value.

📅 Feb 11
🕒 2:45–3:30 PM PT
📍 Wynn Las Vegas

And when you are done, come see us in the Exhibitor Hall, Booth #512. 

We’ll be showcasing how Kantar connects #Brand, #CX, #AI and #Analytics into one connected growth system — empowering CX leaders to turn every signal into meaningful #brandimpact.

#medallia #kantar #customerexperience #brandgrowth #partnershipsforthewin

Sarah Ackling Mark Chamberlain Rob Huijboom Nithi Kumar Chloe Woolger Carla Stocks Amy Cashman Kristi Rogers (Knapp) Kathleen O'Donnell Ben Morris Eric Din Jay Round Lee Lee Paschal Bella Church

Kantar

Driving revenue and market share growth for leading FMCG & Tech brands through data-driven insights and strategic partnerships. Focused on delivering long-term success by building and nurturing C-suite relationships, managing portfolios, and leading cross-functional teams to deliver impactful insights that align with clients' objectives and market demands.

Driving growth by:
• Leading cross-functional teams in delivering actionable consumer insights and market strategies that influence brand positioning, product development, and go-to-market strategies.
• Cultivating strong, strategic relationships with senior client stakeholders, understanding their business challenges, and providing tailored solutions to address their needs.
• Driving revenue growth through proactive account management, expanding existing relationships, and identifying new business opportunities.
• Guiding clients in integrating sustainability practices into their brand and product strategies, ensuring alignment with commercial objectives and social/environmental impact.
• Sharing thought leadership on market trends, consumer behaviours, and the future of the FMCG and Tech sectors, positioning myself as a trusted advisor.

Client Partner - FMCG & TECH

A solutions-oriented client director leveraging 14+ years of expertise in consumer insights, data analytics, and strategic consulting to fuel brand growth and business success.

Partners with client cross-functional teams to identify challenges, ideate solutions, and execute research delivering measurable ROI and progress against brand KPIs.

Develops actionable insights and compelling data narratives that guide clients in FMCG, FinTech, Energy, and other industries to make informed strategic decisions.

Known for storytelling with data, decoding cultural forces, and translating complex analytics into accessible, engaging deliverables.

Leads and motivates teams of insights analysts to gather qualitative and quantitative data, drawing powerful insights through advanced analytics methodologies.

Drives effective pipeline management - identifying, qualifying, and nurturing new client opportunities.

Maximizes utilization of proprietary analytics tools and agile frameworks to help global brand clients act decisively amidst rapidly changing consumer trends.

Client Director - Kantar Africa Insight

Achieved business growth by collaborating with cross-functional domain business leads in Brands, Analytics, Creative, Innovation, and client service teams to deliver relevant consumer insight and action plans to clients that contribute to business growth. 
 
Developed and managed client relationships and partnerships through stakeholder management.

Effectively managed business pipeline to achieve revenue growth and minimize losses.

Launched, promoted and supported the adoption of agile proprietary research products/solutions locally to boost business revenue.

Delivered thought leadership sessions through presentations, workshops and webinars to showcase knowledge and capabilities that aid client business growth .

Recruited, managed and empowered teams to deliver impactful and valuable work to clients, fostering client satisfaction.

Chief Client Officer - Brand Director

Implemented a proprietary global research programme and launched Saas products successfully in market while managing internal and external stakeholders. 

Collaborated strongly with diverse teams to deliver on clients research needs and business revenue goals.

Client Service Director - Brands

Led a team of experienced market researchers to deliver on client and commercial goals by supporting business leaders, domain experts and individual teams, while building strong client relationships and contributing to business profitability.

Associate Director

Managed key accounts through stakeholder management. Trained internal teams on use of proprietary research products. Monitored team pipeline to ensure profitability.

Research Manager

Delivered precise insights on consumer behaviour and pain points to various clients, recommending data-driven actionable plans and aiding their key decision making processes, overall business strategy and growth.

Assistant Research Manager

Conducted various market research studies for client, helping them understand their consumers behaviors and pain points. Communicated and collaborated with various business units to foster team, client and business goals.

Senior Research Executive

Coordinated global and local quantitative research projects from design stage through to completion for various clients across multiple sectors, helping them understand their performance and opportunities in the market.

Research Executive

Trainee Research Executive

Client Director @ Kantar | Expert in Brands, Consumer Behaviour, Cultural Insights and Sustainability | Commited to Shaping Brands and Driving Business Growth

For over 16 years, I’ve partnered with marketing and insight leaders at some of the world's biggest FMCG and Tech companies. My role is to cut through the noise, transforming complex global market data into clear, actionable growth strategies that make a real business impact.

Navigating the cultural and commercial nuances of over 15+ markets, I've learned to blend deep local knowledge with a global perspective to help brands build meaningful connections with consumers that drive consistent, measurable growth. This approach has been central to my journey at Kantar, where I've turned insights into revenue initiatives and scaled client relationships from projects into true strategic partnerships.

At my core, I focus on three things:
▪️ Being a trusted advisor to leadership, bridging the gap between data and decision.
▪️ Driving tangible growth for my clients.
▪️ Building and nurturing the kind of high-performing teams that make it all possible.

As our world becomes more interconnected and technology continues to reshape consumer behaviour, I'm passionate about helping brands anticipate change rather than just react to it, ensuring they are always ready for what's next.

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