Melina Panetta

Operator → Modern Founder | I help Directors & VPs extract their “invisible genius” into a premium advisory business | Zero to validated in 10 weeks | Ex-Oracle, Workday, HP | 115+ Clients served

I help Corporate Directors & VPs launch six-figure advisory businesses alongside their 9-5 without alerting HR or burning out.

On paper, you’ve won.

You have the Director or VP title. You have the stock options. You have the respect of your peers.

But let’s be honest about the cost.

You're trading your life for a paycheck. 
You're answering emails at dinner. 
You're squeezing your "real life" into two days a weekend.

You're rich in money, but you're poor in time.

I know this because I lived it.

I spent 25 years leading $150M+ sales teams for Oracle and HP. 
I had the $100K bonuses and the "perfect" career.

But I realized I didn't own my success. I rented it.

So I left. 

I didn't retire. I just changed the business model. 

I stopped selling my time to a corporation and started selling my wisdom to the market.

Now, I travel extensively, spend time with my family, and work on my terms. 

And I help high-performing leaders do exactly the same.

Your experience is an asset--but right now, you are selling it at a discount.

I help you install the Modern Founder Method™ - a 10-week operating system designed to take you from overworked operator to validated founder. 

We build your new chapter on three pillars: 

🛠 Pillar 1: Capacity Engineering 
Reclaim 25–30% of your week using the "CEO Operating System." 
We stop the leaks so you can work on your future, not just in your current role. 

💎 Pillar 2: Invisible Genius Extraction
We pull the IP out of your head that you’ve normalized for 20 years. 
We package your worldview and "Edge Advantage" into a Category-of-One premium advisory offer with a clear ROI. 

🚀 Pillar 3: The Authority Operating System 
Install a repeatable 90-minute daily routine. You’ll learn "Safe Signaling" to build a presence and drive high-ticket leads without raising red flags at your current job. 

You don't need to start over. You just need to package what you already know. 

The Track Record:

Ex-SaaS Sales Director (Oracle, HP, Workday) 
Italian-American dual citizen (Living the lifestyle I teach)
115+ Founders guided to freedom 

👇 Ready to own your time?

1. Download the free Modern Founder Guide in Featured. 
2. DM me "READY" to discuss the next cohort.

Certified High Performance Mentor

I help leaders build systems for high-performance living. 

Whether you want more free time, meaningful work, or optimized health, creating systems will help you realize your full potential...and more.

I've read over 500+ books, spent tens of thousands of dollars working with high-performance coaches, and untold hours discovering personal systems.

It is a skill you can learn so that you can connect to your true purpose and reach your goals without indulging in the unhelpful BS that has been keeping you stuck.

Decide today to start getting the results you want in life.

Get in touch:

📧 melina@melinapanetta.com
☎️ https://calendly.com/melinapanetta/discovery

InvoZone

Summary: Leading GTM execution, sales strategy, and strategic partnerships to scale revenue, optimize pipeline, and expand market footprint across regions.

Achievements:
- Scaled revenue from $5M to $18M in 12 months by launching a data-driven GTM strategy and leading a 12-person sales org targeting high-growth SaaS verticals.
- Closed $4M+ in enterprise deals by navigating complex multi-stakeholder sales cycles and delivering consultative solutions tailored to client pain points.
- Reduced CAC by 35% through AI-enabled sales automation, ICP refinement, and outbound process optimization across regions.
- Expanded into 3 new markets in under 9 months, establishing strategic partner ecosystems and local GTM frameworks to drive early traction.
- Built a high-performing sales team across 10+ countries, driving 120% quota attainment through enablement, forecasting accuracy, and CRM optimization.
- Generated 30% of new ARR through partner-led GTM initiatives, co-selling motions, and joint value proposition frameworks with tech alliances.
- Improved pipeline velocity by 45% by redesigning sales stages, automating follow-ups, and aligning marketing and SDRs with enterprise AE efforts.

Head of Business Development

Summary: Drove mid-market and enterprise B2B sales efforts while supporting GTM execution and account expansion strategies.
Key Contributions:
• Boosted revenue by 60% YoY by identifying high-potential accounts and closing $2M+ in net-new SaaS contracts.
• Built scalable outbound sales campaigns using ICP targeting, sales automation and lead scoring models.
• Developed partnership opportunities with technology and reseller partners, contributing 25% to new business.
• Improved win rates by 35% by leveraging consultative sales techniques and aligning proposals with buyer pain points.

Business Development Manager

-Defined user personas, ideal customer profile, and streamline processes. 
-Discovered new platforms, channels, and markets to increase company's market share.
-Generated and qualified leads; successfully converted them into business opportunities to build a new revenue stream for the company. 
-Strategise and refactored sales strategies overtime to find the right market fit. 
-Developed a Sales engine from scratch.
-Trained sales reps.

Senior Business Development Executive

InvoGames

Head of Sales Marketing

InternetNow Teknologi Sdn. Bhd.

- Developed and implemented data analyses, data collection systems and other strategies that optimize statistical efficiency and quality. 
- Raised product awareness and knowledge among prospects and effectively communicated customer feedback with management to prioritize business and information needs.
- Assisted in driving InternetNow's revenue growth through outreach emails & cold calls, social and video with a focus on setting Demo's with prospects for the sales team.

Sales Development Representative

Best Events Productions

- Planned and coordinated sales-driving, brand-building for Best Events Productions on LinkedIn and direct marketing.
- Managed development of event proposals, detailed time-and-action plans, and execution strategies.
- Actively managed business bookings, record denials, make network referrals.
- Maintained a strong relationship with customers to fully understand their business needs while offering a very high level of customer service.
- Assisted in the preparation and monitoring of sales, department and budgetary reports as and when required.

Sales Marketing Executive 

Worthy Book

- Managed to form marketing collaborations for the firm’s corporate clients with various merchant brands, from different industry verticals which added further value to the clients business.
- Acquired and retained potential merchant brands for company's corporate client; "Digi Telecom" to support MyDigi Rewards campaign.
- Formed collaborations with potential merchants to reward Public Bank Quantum MasterCard / Visa Credit Card members.
- Effectively managed Content Management System (CMS) for MySamsung Members App.

Sales And Marketing Associate

Empowering businesses through ever evolving growth landscape | $25M+ Impact and Counting 🚀

I’m a global sales leader with over a decade of experience scaling revenue engines for SaaS, B2B tech and service companies from early-stage startups to Fortune 500 clients.

I architected a $30M+ revenue engine by deploying data-driven GTM strategies, streamlining sales cycles through a combination of AI-enabled sales automation and performance-based forecasting models, all while building and leading a 40+ member sales org across 10+ countries.

Whether it’s quota design, CRM strategy, RevOps alignment or sales enablement, I form consultative partnerships with C-level execs to create predictable, measurable growth through market expansion of global teams with enterprise clients.

If you're looking to:

* Build predictable pipelines
* Navigate complex sales cycles
* Enter new markets
* Scale GTM operations

Let's connect!

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