Melina Panetta

Helping Founders & Solopreneurs Scale To Predictable $15K Months | “The Sales Psychologist™ | $25M+ Closed | Elegant Conversion™ Method

I help senior leaders turn decades of boardroom wins into six-figure advisory businesses--built for true freedom, fulfillment, and a life you actually want.

After leading $150M+ sales teams at Oracle, Workday, and HP, 
I realized success isn’t another promotion--or a packed calendar.

It’s owning your time, income, and where (and how) you live.

My clients aren't chasing "busy."
They want a business as bespoke as their achievements--and a lifestyle that feels as rich as the career they've built.

How I Help Leaders

→ Package hard-earned expertise into premium advisory offers ($10K–$30K+)
→ Create time, travel, and income flexibility--built around life, not work
→ Work with select, premium clients from anywhere in the world

What You’ll Leave Behind

✖ Burnout, busywork, endless meetings
✖ The corporate grind that drains your energy--and limits your options

What you gain:
💼 Six-figure deals, on your terms
🌍 Freedom -- of time, income, and where you live (whether that's a villa in Tuscany, a flight to Japan, or time with loved ones)
✨ A business and lifestyle that reflect success as you define it--and feel like you again

As an Italian-American dual citizen, I travel to Europe often and run my six-figure advisory practice from wherever feels inspiring—Italy, North Carolina, anywhere adventure calls.

I work with Directors, VPs, and CxOs who want more:
More income. More time. More living.

Why Me

→ Led $150M+ sales teams for global tech giants
→ Guided 400+ executives (Microsoft, Deloitte, Goldman Sachs) to autonomy and growth
→ Built my own six-figure advisory working between Italy and North Carolina

Ready to build a business and lifestyle that reflect your true success--and let you live globally?

Let’s connect.

Certified High Performance Mentor

I help leaders build systems for high-performance living. 

Whether you want more free time, meaningful work, or optimized health, creating systems will help you realize your full potential...and more.

I've read over 500+ books, spent tens of thousands of dollars working with high-performance coaches, and untold hours discovering personal systems.

It is a skill you can learn so that you can connect to your true purpose and reach your goals without indulging in the unhelpful BS that has been keeping you stuck.

Decide today to start getting the results you want in life.

Get in touch:

📧 melina@melinapanetta.com
☎️ https://calendly.com/melinapanetta/discovery

InvoZone

Summary: Leading GTM execution, sales strategy, and strategic partnerships to scale revenue, optimize pipeline, and expand market footprint across regions.

Achievements:
- Scaled revenue from $5M to $18M in 12 months by launching a data-driven GTM strategy and leading a 12-person sales org targeting high-growth SaaS verticals.
- Closed $4M+ in enterprise deals by navigating complex multi-stakeholder sales cycles and delivering consultative solutions tailored to client pain points.
- Reduced CAC by 35% through AI-enabled sales automation, ICP refinement, and outbound process optimization across regions.
- Expanded into 3 new markets in under 9 months, establishing strategic partner ecosystems and local GTM frameworks to drive early traction.
- Built a high-performing sales team across 10+ countries, driving 120% quota attainment through enablement, forecasting accuracy, and CRM optimization.
- Generated 30% of new ARR through partner-led GTM initiatives, co-selling motions, and joint value proposition frameworks with tech alliances.
- Improved pipeline velocity by 45% by redesigning sales stages, automating follow-ups, and aligning marketing and SDRs with enterprise AE efforts.

Head of Business Development

Summary: Drove mid-market and enterprise B2B sales efforts while supporting GTM execution and account expansion strategies.
Key Contributions:
• Boosted revenue by 60% YoY by identifying high-potential accounts and closing $2M+ in net-new SaaS contracts.
• Built scalable outbound sales campaigns using ICP targeting, sales automation and lead scoring models.
• Developed partnership opportunities with technology and reseller partners, contributing 25% to new business.
• Improved win rates by 35% by leveraging consultative sales techniques and aligning proposals with buyer pain points.

Business Development Manager

-Defined user personas, ideal customer profile, and streamline processes. 
-Discovered new platforms, channels, and markets to increase company's market share.
-Generated and qualified leads; successfully converted them into business opportunities to build a new revenue stream for the company. 
-Strategise and refactored sales strategies overtime to find the right market fit. 
-Developed a Sales engine from scratch.
-Trained sales reps.

Senior Business Development Executive

InvoGames

Head of Sales Marketing

InternetNow Teknologi Sdn. Bhd.

- Developed and implemented data analyses, data collection systems and other strategies that optimize statistical efficiency and quality. 
- Raised product awareness and knowledge among prospects and effectively communicated customer feedback with management to prioritize business and information needs.
- Assisted in driving InternetNow's revenue growth through outreach emails & cold calls, social and video with a focus on setting Demo's with prospects for the sales team.

Sales Development Representative

Best Events Productions

- Planned and coordinated sales-driving, brand-building for Best Events Productions on LinkedIn and direct marketing.
- Managed development of event proposals, detailed time-and-action plans, and execution strategies.
- Actively managed business bookings, record denials, make network referrals.
- Maintained a strong relationship with customers to fully understand their business needs while offering a very high level of customer service.
- Assisted in the preparation and monitoring of sales, department and budgetary reports as and when required.

Sales Marketing Executive 

Worthy Book

- Managed to form marketing collaborations for the firm’s corporate clients with various merchant brands, from different industry verticals which added further value to the clients business.
- Acquired and retained potential merchant brands for company's corporate client; "Digi Telecom" to support MyDigi Rewards campaign.
- Formed collaborations with potential merchants to reward Public Bank Quantum MasterCard / Visa Credit Card members.
- Effectively managed Content Management System (CMS) for MySamsung Members App.

Sales And Marketing Associate

Empowering businesses through ever evolving growth landscape | $25M+ Impact and Counting 🚀

I’m a global sales leader with over a decade of experience scaling revenue engines for SaaS, B2B tech and service companies from early-stage startups to Fortune 500 clients.

I architected a $30M+ revenue engine by deploying data-driven GTM strategies, streamlining sales cycles through a combination of AI-enabled sales automation and performance-based forecasting models, all while building and leading a 40+ member sales org across 10+ countries.

Whether it’s quota design, CRM strategy, RevOps alignment or sales enablement, I form consultative partnerships with C-level execs to create predictable, measurable growth through market expansion of global teams with enterprise clients.

If you're looking to:

* Build predictable pipelines
* Navigate complex sales cycles
* Enter new markets
* Scale GTM operations

Let's connect!

Asfand Rafiq

Half the industry is asleep.

Meanwhile, Salesforce just showed us a glimpse of the future.

4,000 jobs gone.
45% of support wiped out.
AI doing nearly 50% of the conversations humans used to handle.

If that doesn’t wake you up, nothing will.

I watched the same pattern inside a software development firm built on outdated habits:

Too many steps.
Too much manual work.
Too little impact.

So I rebuilt the sales engine:

One funnel.
Automated touchpoints.
Reps focused only on revenue moves.

Outcome?

Higher conversions.
Cleaner pipeline.
Less dependency on headcount.

If you want to stay relevant:

Cut the noise.
Automate the drag.
Prioritise what actually drives revenue.

Those who adapt will grow.
Those who don’t will be replaced.

Global Sales Leader | Strategy-driven GTM | Scaled Teams & £25M+ ROI

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The Battle

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Asfand Rafiq

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Engagements

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