Melina Panetta

Operator → Modern Founder | I help Directors & VPs extract their “invisible genius” into a premium advisory business | Zero to validated in 10 weeks | Ex-Oracle, Workday, HP | 115+ Clients served

I help senior leaders 40+ design their Second Act.

On paper, you’ve won.

You have the VP title, the stock options, and the industry respect. 

But let’s be honest about the trade you're making: 
You're rich in money, but poor in time.

You're answering emails at dinner and squeezing your "real life" into 48 hours a weekend. 
You don't own your success--you rent it from a corporation.

I know because I lived it.

I spent 25 years leading $150M+ sales teams for Oracle and HP. 
I had the $100K bonuses and the "perfect" career. 
But eventually, the cost of the paycheck became too high.

I didn't retire. 
I just re-architected the business model. 
I stopped selling my time to a corporation and started selling my wisdom to the market.

Now, I help high-performing leaders (40+) do the same.

I help you install the Modern Founder Method™—a 10-week framework that scales your 20+ year career into an advisory business before you exit.

We focus on three things:

🛠 Capacity Engineering 
Reclaim 25–30% of your week by a 
We stop the leaks so you can work on your future, not just in your current role. 

💎 Invisible Genius Extraction
We pull the IP out of your head that you’ve normalized for 20 years. 
We package your worldview and "Edge Advantage" into a Category-of-One premium advisory offer with a clear ROI. 

🚀 The Authority Operating System 
Install a repeatable 90-minute daily routine. You’ll learn "Safe Signaling" to build a presence and drive high-ticket leads without raising red flags at your current job. 

You don't need to start over. You just need to package what you already know.

The Track Record:

Ex-SaaS Sales Director (Oracle, HP, Workday)
Italian-American dual citizen living the lifestyle I teach
115+ Founders guided from corporate roles to advisory freedom

There's no deadline on becoming who you're meant to be. 

If you're rebuilding, restarting, or finally doing the thing you've been putting off, you're not behind.

You're right on time.

👇 Ready to own yours?

1. Download the free Modern Founder Guide in my Featured section.
2. DM me "READY" to discuss the next cohort.

Certified High Performance Mentor

I help leaders build systems for high-performance living. 

Whether you want more free time, meaningful work, or optimized health, creating systems will help you realize your full potential...and more.

I've read over 500+ books, spent tens of thousands of dollars working with high-performance coaches, and untold hours discovering personal systems.

It is a skill you can learn so that you can connect to your true purpose and reach your goals without indulging in the unhelpful BS that has been keeping you stuck.

Decide today to start getting the results you want in life.

Get in touch:

📧 melina@melinapanetta.com
☎️ https://calendly.com/melinapanetta/discovery

Jane Kisnica

I design epic content for exciting brands | Freelance Graphic Designer 🎨 | Gym Lover 🏋️‍♀️ | Mental Health Advocate 🧠

𝗜𝘀 𝗶𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗱𝗿𝗮𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗿𝗶𝗻𝗸 𝗼𝗳 𝗱𝗲𝗮𝘁𝗵 𝗮𝗻𝗱 𝗹𝗶𝗴𝗵𝘁 𝗮 𝗳𝗶𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝗶𝘁𝘀 𝗮𝗿𝘀𝗲? 💀

Creating eye-catching designs isn’t just a ‘nice to have’ - it’s essential. So, why isn’t your design game on point?

I’m Jane - an introvert with a design whip and a sarcasm edge. Imagine minimalism and flamboyance having a scandalous affair, resulting in visuals that are the lovechild of a ninja and a disco ball. 

𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:

✅ Your graphics and visual assets are the first thing potential clients see
✅ Just like a dating app you swipe and discard based on visuals.

So, if you’re not grabbing attention and are just feeling meh instead of YASSS. Then you’ve come to the right place.

𝗪𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁?

Let’s get real. When it comes to killer design, it isn’t enough to just slap lipstick on a logo and hope for the best. Nope, you need way more than that! you need a full 360 authentic visual brand identity.
 
Your visuals are the first step in the buying journey, and first impressions matter - think of it like Tinder for business. You either swipe left, or you engage, it's that simple.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗶𝘀:

➡️ Creativity: To make your visuals stand out in a crowded place and grab attention.
➡️ Precision: To craft designs that speak volumes and make your brand unforgettable.

Lucky for you, I’m the maestro and creative assassin of graphic design. I’ve crafted standout visuals for numerous brands like CityAM, Four Seasons, Château Latour, United Nations, and Lea Turner, to name a few.

But don’t just take my word for it, check out my work and testimonials further down my profile! ⬇️ 

𝗛𝗲𝗿𝗲 𝗶𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂! ⬇️

📌 LinkedIn Domination
Eye-catching LinkedIn graphics that demand attention and elevate your profile.

📌 Branding Mastery
Logos and visual identities for lasting brand impressions.

📌 Design Extravaganza
Lead magnets, slide decks, eBooks, proposals, social media assets, you name it, I design it.

📌 Websites That Slay
Stunning custom and user-friendly websites tailored to your brand for a powerful online presence.

---

🚨 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: 

Yes, I rock tattoos and piercings. If that offends you, keep on walking, cowboy.

For anyone who is not trapped in 1984, are you ready to elevate your brand?

If your answer is HELL YEAH, then hit me up, and let's make some magic happen. 📩

---

Website: janekisnica.com
Email:  jane@janekisnica.com

Graphic Design Extraordinaire

“100k+ followers looks impressive, until you scratch the surface...”

I used to think that follower count and engagement on here meant expertise, credibility, and quality of work.

But at the end of the day LinkedIn is still just a another social media platform. 
And some people just play the game better than others.

A lot of what you see is:
➡️ Smoke and mirrors,
➡️ engagement pods,
➡️ bought followers,
➡️ paid Forbes "Look at me I finally made it" type of features,
➡️ and success stories stretched thinner than a Monday morning coffee.

That doesn’t mean everyone with a big following is faking it.
Plenty of people have earned their audience and business success the right way.

But remember, not everything you see here is as shiny as it looks.

So take it all with a pinch of salt,
and be careful who you listen to (or give your money to). 😉

Your Creative Assassin; Helping you take your visual assets from ‘meh’ to ‘YAAAS'. LinkedIn graphics | Visual Branding & Web Design.

Not everyone likes working with me...

And that's totally ok. 

If you want someone who;

❌ Does check-in calls every other day.
❌ Is available 24/7 via WhatsApp or email.
❌ Treats freelancers like staff instead of equals.
❌ Treats unlimited revisions as part of the package.
❌ Works from your cousin’s “quick sketch” as a final brief. 
❌ Charges designer rates but does agency‑level work overnight.
❌ Tells you what you want to hear, instead of what you need to hear. 
❌ Is the walking & talking LinkedIn profile of corporate behaviour and image.

I’m most likely not the right designer for you. 
And our working relationship will sink faster than the Titanic.

But if you’re after someone who...

✅ Gets things done.
✅ Doesn’t do sugarcoating it.
✅ Takes ownership, not orders. 
✅ Keeps things clear, honest, and efficient. 
✅ Solves problems instead of creating new ones. 
✅ Brings clarity when everyone else brings chaos.
✅ Delivers designs that actually make a difference.

Then we will get along just fine.

I'm not here to do busywork. 
I'm here to get sh*t done. ✌🏻

I am not a business owner. 
And I don't want to be one...

At least not in the traditional sense. 

I have no interest in;
❌ scaling to 7 figures,
❌ having a team,
❌ or an office.

Call me an independent, freelancer or self-employed graphic designer, but I don't see myself as a 'business owner.'

Because for me, that means:
• I choose my clients.
• I choose my projects.
• I choose when and where I work.
• I choose how much is “enough.”

No office politics. 
No team meetings. 
No salaries to worry about.
No pressure to endlessly scale.

So if you are a freelancer who doesn’t dream of building an “agency” or “empire”, you are not thinking small.

You are just here designing a business that fits you.

And there is nothing wrong with that. 😉

Guess what?

And this might shock you...

You are not the main character of anyone’s LinkedIn feed.

✅ So just say the thing you have been watering down for LinkedIn. 
✅ Share the opinion that might lose you a few lukewarm followers. 
✅ Post the selfie that screams “yes, I do touch grass sometimes.”

Just embrace your inner chaos gremlin…

And stop worrying about what some keyboard warrior might have to say. 😉

The hardest part of good and clean design isn’t what you add...

It is about what you leave out.

So many people cling to every element like their life depends on it:
“But what if people don’t get it?”
“Shouldn’t we add more icons?”
“What about more logos?”
“One extra CTA won’t hurt, right?”

The truth? In most cases, it probably will.

Good design is about clarity and confidence.

Look at Apple:
✔️ One image
✔️ One message
✔️ Total confidence
✔️ No clutter

When you strip away the noise:
✅ Your message gets louder. No distractions competing for attention.
✅ Your audience relaxes. Clean design feels calm and focused.
✅ You look intentional. Less filler = more confidence.

Clearer message, better results.
Make it simple for people to take action. 

So before you add another paragraph, graphic, or “just in case” line to your banner or post, ask yourself:

👉 Does this make my message clearer or just more confusing and louder?

Because clarity converts. Clutter confuses.

A web designer doesn't equal a web developer. 

Yes, they both work on websites, but their jobs are as different as white and black.

Here is the big difference:

➡️ Web Designers: 
- Focus on how the website looks and feels.
- Choose colors, fonts, layouts, and images.
- Make sure the site is user-friendly (and not a maze).
- Use tools like Photoshop, Figma, or Sketch - not code.

➡️ Web Developers: 
- Build the website with programming languages like HTML, CSS, JavaScript.
- Debug code (and question their life choices when it doesn’t work).
- Make sure buttons actually work when clicked.
- Handle databases, servers, and functionality.

In short: designers bring the style, developers bring the substance. 

Both are essential, just don’t ask one to do the other’s job, because the result won't be pretty.

---

P.S. If you’re after a website that doesn’t give you second-hand embarrassment, drop me a DM. 📩

taplio

The Battle

Melina Panetta

Jane Kisnica

Followers

Posts

Engagements

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Performance ScoreJane Kisnica's LinkedIn Performance

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taplio

The Battle

Melina Panetta

Jane Kisnica

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jane Kisnica's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJane Kisnica's LinkedIn Performance