bettHR

bettHR: Solving your HR problems through connection and engagement.

Data-Driven HR
Data and metrics drive every business, including a high-functioning HR department. Knowing the data-story behind your HR activities is not only critical to earn your seat at the table, but also allows HR to be a part of the overall strategy. Tracking the right metrics and being able to tell the story behind the data and how the data is tied to the overall mission, makes HR indispensable.
HR metrics evaluation that take what you’re already tracking, to the next level
• Data strategy to maximize HR activities and solutions
• Datafication of HR – determining the best metrics for your HR team to track and how to implement and incorporate those metrics into your daily HR activities
• Storytelling for HR – taking your data from numbers to actual results

Impactful Employee Experiences
Your employees receive so many communications on a daily basis – are the important messages getting through? Having an employee communication strategy that focuses on reaching your entire employee population – multi-generations, various channels, personalized messages, will ensure your HR change management activities are successful.
• Customized employee communications campaign strategy
• Change management strategy and tactical implementation 
• SharePoint and web service solutions that maximize your budget, reach and value

Communicate Your Total Rewards
Being able to share your unique culture, rewards, benefits, and opportunities to external candidates and internal employees, will continue to provide you with a strategic advantage in retaining and engaging your top talent.

• Open Enrollment strategy and tactical implementation – customized strategy to reach your entire employee population
• Total Rewards strategy evaluation and creation ensuring the goals of your program are being met 
• Web solutions to communicate your total rewards to internal and external audiences

Managing Director, Lead Consultant - Human Resources Solutions

Forbes Human Resources Council

Member of the Forbes HR Council: 2019, 2020, 2022, 2023

Member

Conduent HR Services

• Led benefits communications strategy and associated deliverables for over 45 clients in various industries including Aerospace, Automotive, Business Processing, Luxury Home, Telecommunications, Publishing, and more. 
• Created communication strategies and tactical materials that supported each client’s unique culture, company brand and internal communications voice, to influence their overall benefits and wellness strategy, showing an ROI for their benefits administration spend. 
• Participated in the sales and RFP/RFI processes, representing benefit communication capabilities (administrative and strategic) – created enhanced sales materials, attended sales meetings for new and existing clients. 
• Developed standardized templates and off-the-shelf communications for large-scale projects to be used enterprise-wide. 
• Directly managed the Open Enrollment and wellness communication strategy and tactical deliverables for large-scale clients. Tactical delivery included project management, vendor coordination, writing, editing and designing materials, and client engagement. 
• Brought technology capabilities and skillset, to create new sales and upsell opportunities for solutions including microsites/eguides, videos, audiocasts, and more, ensuring more channel availability, deliverability and usage for client-focused solutions. Designed, coded and managed all microsites across the benefits administration business. 
• Designed and managed the migration on the employee intranet portal for the Xerox to Conduent split, impacting 90,000 employees and created Recruiting EVP for Xerox to Conduent split – including strategy, blueprint, talk tracks, social media strategy and assets.

VP, Strategic Communications, HR Services

American Red Cross

Launched HR Communications as a strategic function across the American Red Cross (approx. 25,000 employees).

Created HR Communications strategy and standards including sub-strategies for Annual Enrollment, Wellness Campaigns, HR projects. In addition to creating the strategy, also wrote, edited, designed, distributed, etc. all messaging for HR-related programs and projects. 

Key Accomplishments Include: 
• Increased engagement during Annual Enrollment, during a passive enrollment year, while saving the company a significant amount of money (upwards of $500k)
• Creating a standard process to message to various organizations
• Implemented new HR metrics - both in tracking and analyzing, showcasing value on various HR and Communication activities
• Created, designed and maintained an external website for Total Rewards

Director, HR Communications & Policy

Abbott Vascular

Responsible for the diagnosis, development and delivery of HR strategies, programs and services that influence and drive the needs of the respective business supported. Ensured strategies  were incorporated and are consistent with divisional/corporate values, sound and ethical business practices, and incorporated Abbott HR practices that support the long-range business plan for the client areas supported. 

Managed the delivery of HR services across a major segment of the business. Acted as the face of the business to HR and the face of HR to the business; act as a liaison between the business and corporate HR. Provided HR expertise to business strategy and consulting on a variety of HR functional issues.

Managed clients and programs of the HR Communications plan. Operated in a consulting role to HR and business unit personnel, delivering strategic communications counsel and project plans that support the HR long-range plan, core initiatives, overarching message platforms, and global HR Communications planning and implementation.

Senior Manager, Business HR & HR Communications

Niche Media

Responsible for recruiting, benefits administration, employee relations, compensation, new hire process, training, performance review process for 300 employees in various locations across the U.S.

Provided overall leadership and direction to all employees; implemented best practices for employee relations, recruiting, internship program, employee files, benefit administration, performance management, new hire process, and management training as identified.

Director, HR (generalist role)

American Express Publishing & American Express Business Travel

Spearheaded and launched a new employee communications department with the mission to create a centralized system of internal communications as well as other employee programs.

Designed and developed employee engagement programs including training, compensation, PMP, recognition, awards, career and succession planning programs.

Created HR Communications strategic plan, tools, processes, messaging.

Manager, Employee Communications

Time Inc.

Pitched national and regional electronic and print publications and media, to secure national placement of press releases, Money articles, and Money editors/writers.

Developed and facilitated employee events with themes based on information from the pages of the magazine.

Senior Publicist (contract)

HarperCollins Publishers

Publicity/Marketing

Employee Experience & Engagement Leader | HR Communications | Speaker | Author | Forbes HR Council

You’re an HR leader delivering exceptional HR, but your team is stuck doing tactical HR work or focused on employee engagement instead of the things that actually moves the needle. 

Let’s fix that. 
👇

Without being intentional in the employee experience you’re creating, you’ll never be able to focus on the right HR strategy to shift your company’s culture, retain key talent, and increase employee engagement. 

That’s the power of the employee experience. 

Creating continuous positive touchpoints for your employees, to build a stronger relationship with your company – while also loving the work you’re doing. 

There’s a time and place for tactical and compliance-driven HR activities, but that shouldn’t be all your team does. 

In fact, if that’s the case, each day you’re losing your HR credibility and the opportunity to showcase the ROI your team can have on the organization. 

That’s where I come in. 

The quickest way to increase employee engagement and have employees living your stated company culture is to create an intentional employee experience across all your HR activities, projects, programs, and tech. 

I’ll support you in uncovering the various gaps your employees are experiencing on a daily basis that has generated increased engagement by more than 35% consistently, created inclusive cultures focusing on retaining talent, and helped hundreds of HR leaders fall back in love with their career. 

If you’re an HR leader and you want to: 

▶️ Get off the tactical HR hamster wheel
▶️ Focus on strategic HR work that makes a significant impact to your employees
▶️ Create a work culture where people want to show up
▶️ Write employee communications that have your employees taking action

Email me at hello@bettHR.com to see how we can partner together to create impactful employee experiences that drive real engagement.

Melissa Anzman, MBA, CC

Landers Consulting Group

Senior Consultant

Telesis Consulting LLC

Empower your leaders to build high-performing teams with our coaching, mentoring, and consulting services. From frontline supervisors to senior managers, we help leaders develop the skills and strategies they need to succeed. Through personalized coaching and mentoring, we focus on improving communication, building relationships, and achieving goals. We also offer consulting services to address specific workforce issues, such as turnover, retention, performance management, DEIB, and more, through Employee Listening Initiative Programs and Data Analytics Review.
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Students! We are here to help you think through moving into internships and/or full-time work. Reach out through the contact form found on the contact page. Expertise is specific to the IO Psychology and HR space, however, we are open to talking to students in other fields.

Principal Consultant / Owner

Georgia-Pacific LLC

This position involved managing HR functions for a large workforce of approximately 700 employees in a union facility. This included partnering with the mill manager and site business unit leaders to develop and implement people-focused initiatives that aligned with the organization's overall business goals.

Sr Manager, HRBP

Ingersoll Rand

This position involved partnering with various stakeholders, including HR leaders, General Managers, European leadership teams, and division leadership teams, to align people initiatives with business objectives within a complex, global, and matrixed organization. Managed HR functions for a diverse workforce of approximately 400 employees across two business units, encompassing five brands, spanning six locations in five states, with three different unions.

HR Manager - North America Medical Segment

Gardner Denver

This position led human resources functions for a diverse workforce of approximately 150 employees across four locations and brands in three states, with one union. Supported business leaders for various HR functional areas, including employee relations, recruiting, compliance training, compensation, and benefits, ensuring alignment with organizational goals.

HR Generalist

TriContinent

As an HR team member, I played a key role during the transition period at TriContinent Scientific, Inc. following its acquisition by Gardner Denver Thomas, Inc. The HR team was dispersed across three locations in the US, with executive HR leadership based in Germany.

My primary responsibility was to support the integration of HR programs and policies during the acquisition. This involved developing and implementing new policies, such as vacation and sick leave policies, to ensure compliance with California employment laws and align with the acquiring company's standards.

Human Resources Generalist (contractor)

Veterinary Hospitals in California

California RVT with work experience in small animal, equine surgical/referral, emergency/critical care, and lab medicine.
 

Subject Matter Expert for California Registered Veterinary Technician Licensing Exam workshops. Participated in workshops for item writing, item review, examination construction, and pass score setting.

Attended California Veterinary Medical Board (VMB) meetings, building relationships with the VMB Director and VMB members.

Partnered with the CaRVTA Legislative and Regulatory Liaison to the VMB to recommend amended language and/or create new language to the California Veterinary Medicine Practice Act.

California Registered Veterinary Technician (RVT)

Amper Image Sciences Inc.

Managed various business functions to ensure continuity in operations, including strategic planning, branding, and marketing efforts, as well as accounting and finance activities. Additionally, this encompassed overseeing human resources and culture development, focusing on people development and fostering a positive work environment within the image technology startup.

Business Manager

California Registered Veterinary Technicians Association

Collaborated with Committee members to design, develop, implement and manage statewide professional mentoring program to enhance the growth, education, and career development of RVT students and newly licensed California RVTs.

Mentor Program Coordinator

Guided growth and led Directors in organizational strategic planning and operations management to support mission of driving change and continuous improvement in the RVT profession. Led taskforce to develop and manage CE (continuing education) program and sponsorship agreements providing learning/development opportunities for members.

President / Board of Directors

Northumbria Police

HR Master's Research Site and Internship

This internship involved collaborating closely with management to develop a comprehensive departmental culture change initiative. This initiative focused on enhancing leadership, coaching and mentoring, and team building capabilities to drive positive change within the organization.

L&D Intern

Sr HR Business Partner | Organizational Behavior | Coach-Mentor | Cultural Change | Leadership Development

Strategic Business and Management Professional

As a seasoned business and management professional with over 15 years of experience, I excel in strategic planning, operations, IO Psychology and human resources, including labor relations. My industry expertise spans the non-profit, service, pharmaceutical, technology start-up, veterinary medicine and manufacturing sectors, where I have demonstrated leadership in setting up business operations, creating and implementing policies and procedures, and building and motivating high-performing teams. I am a strong advocate for recognizing the power of people as a true business resource, particularly in innovative companies characterized by collaborative corporate cultures.

Coaching, Mentoring, and People-Centric Approach

My passion lies in coaching and mentoring front-line supervisors to middle managers, empowering them to unlock their full potential and drive business success. I also thrive on listening to an organization's people issues, identifying patterns, trends, and gaps in people processes and systems, and developing targeted solutions to address these challenges. This people-centric approach is rooted in my belief that a motivated and engaged workforce is the key to driving business growth and success.

Research Interests

My research interests are centered around critical issues impacting the modern workplace, including workplace burnout, leadership, redefining the middle management role, job demands/job resources, employee experience, resilience, and neurodiversity in the workplace. Through my research, I aim to contribute to the development of evidence-based practices that foster positive work environments, enhance employee well-being, and drive business performance.

taplio

The Battle

Melissa Anzman, MBA, CC

Pamela Maurer, PhD

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