Melissa Gaglione✨

AE @ Deel 🚀 Video Prospecting👸🏻| 100 Powerful Women in Sales ‘23 | Check out my VP Course | Strategic Advisor | Speaker | OneUpClub | Former On-Air News Reporter & School Teacher | Yogi

I built a $100K+ creator side hustle on LinkedIn from 0 to 40K followers in under 2 years. 

Now I help you do the same👇🏼

Most B2B professionals create great content but never get paid for it. 

I change that through Citrine Creator Accelerator and Citrine Talent Agency.



Here's what I do:

✨For aspiring creators:
The Creator Accelerator teaches you to position yourself as a paid creator, create branded content, and land your first $500-$3,000 partnership. After you graduate, you'll have an established portfolio, rate kit, and everything you need to land consistent brand partnerships. 


⭐️ For established creators:
Citrine Talent Agency takes over your partnership management. I renegotiate your rates (typically 15-30% increases), handle all contracts and payments, and advocate for you with brands. 
You just create content. 
My team does everything else from content strategy, timeline management and handling all comms. 


❤️ Why creators work with me:
I've been where you are. A posting about my corporate experience landed me my first brand partnership while I was an Account Executive. That deal funded side projects while I climbed to Head of Sales. 

💵 In two years, I generated over $100,000 in brand partnerships for my brand, as well as $70,000 in event sponsorships from corporate content houses and yacht events, all while helping 30+ creators land their first deals, and proving that this model works. 

Now I'm scaling what worked for me: a system that trains creators AND represents them professionally.

💫The bigger picture:
B2B creators are becoming the next wave of founders. 
Content creation is one of the most underrated ways to earn $2,000-$5,000+ per month. 
We're still early.

💰Our average creator: 12K followers, $3,000/month in brand income, full-time job intact.

If you're ready to monetize your LinkedIn presence, consider applying to join an agency or accelerator. 

📩 DM me or apply. 

I'll review your application and see if the Creator Accelerator or Talent Agency is the right fit.


melissa@citrinecreators.co

Account Executive

First dedicated Account Executive selling our newest offering. 
Responsible for building sales process and execution. 
Deel helps businesses hire anyone, anywhere. It’s global payroll for employees and contractors from around the world, all in one place.

4 careers in 10 years… One very confused Thanksgiving table😅
I used to panic when family asked “So what are you doing now?” at Thanksgiving.

Because my answer changed every few years.

Teacher. Reporter. Sales.

I felt like I had to apologize for not having it figured out…

Like something was wrong with me for wanting more

For wanting different



This Thanksgiving I’m sitting at the table as a Founder & CEO of Citrine ⭐️ 

I got laid off in July.
And instead of spiraling… I built

I stopped apologizing for my winding path and started seeing it for what it actually was… 

Preparation with a side of delulu ✨


Every classroom taught me how to coach.
Every news story taught me how to tell one.
Every sales call taught me how to put myself out there.
Every pivot taught me I could survive starting over.

I wasn’t lost all those years.
I was becoming✨

So if you’re sitting at a table today feeling behind…
Feeling like your path doesn’t make sense…
Feeling like you have to defend your choices to people who want a simple answer…


Here’s your permission slip

You don’t have to know the ending to trust the journey.

Your twists aren’t mistakes

They’re the plot💕


Happy Thanksgiving to everyone mid-pivot ⭐️

You don’t need to have all the answers at the table 




What's the story you are telling this thanksgiving?

Melissa Gaglione ⭐️

B2B Creator 40k+ followers | 50M impressions ✨ Founder of Citrine ⭐️ & Content @ ColdIQ 🧠

No alternative text description for this image

I've been working on something in secret since August. Today, I launch my business, Citrine ⭐ 
After earning $34,000 in 30 days, primarily from brand partnerships, and talking to over 75 people... I decided to sunset my company ASYNC and launch Citrine. 

Why? 

I generated 50M+ impressions in one year on Linkedin. 
Made $100K+ in brand partnerships while working full-time.
Built my following to 40K while climbing from SDR to Head of Sales.

And you know what I learned?

Follower count doesn't get you paid. Brand does.


But here's the thing...

I'm not looking for the person with the most followers.
⭐ I'm looking for future STARS.

Let me tell you what I mean.

The person with 10K followers, a clear POV, and exceptional content skills will out-earn the person with 50K followers posting generic content. 

Every. Single. Time.



Over the past few months, I've talked to 75+ creators.

The same questions kept coming up:
"How do I land my first brand deal?" 
"How do I know what to charge?" 
"Can I actually replace my 9-5 with this?"

And for years, I've helped over 30+ creators land their first brand partnerships. 

So I built what I wish existed when I started: Citrine ⭐ 



Two ways we work together:

⭐  Corporate Creator Accelerator
→ Learn to position yourself, create sponsored content, and land your first $500-$3,000 partnership 
→ Build your media kit, set your rates, pitch brands 
→ Graduate to our talent agency

⭐ Citrine Talent Agency 
→ I become your agent 
→ I negotiate your deals, manage contracts, handle payments 
→ You just create content 



But I'm not taking everyone.



Here's what I'm looking for in the 70+ applications I've received since launching this in secret... 

Anyone can create content.
Not everyone can build influence and a brand.



I want to build and represent the best creators on LinkedIn.

The ones who understand that brand partnerships aren't just side income...they're a business that opens doors.

The ones who see that crafting their content skills could one day replace their 9-5 income.

The ones who are serious about this.



Wherever you are in your creator journey, I'll meet you there and guide you to the next step.
Whether you have 5K followers or 50K followers.
Whether you've landed zero deals or ten deals.

⭐ If you have the passion, the expertise, the hunger, the commitment...
I'll help you become a STAR

Our average creator: $3,000/month in brand partnerships with 12K followers and has a Full-time job. 

But I'm being selective. This isn't for people chasing follower counts.

This is for future stars who understand: 
→ Brand partnerships are a business, not just a gig
→ Influence isn't about follower count, it's about impact 
→ Content is a skill that can replace your 9-5

If you're serious about becoming a paid creator (not just another person posting)

 ⭐ Comment or message me "STAR" and I'll send you the application!⭐ 

Let's build the next generation of corporate creator STARS!!!!

B2B Creator 40k+ followers | 50M impressions ⭐️ Founder of Citrine a Corporate Creator Talent Agency & Content @ ColdIQ

Can anyone relate? 

Sometimes me default is to be my normal self and not my professional self… 





ColdIQ socials saw it first… 
 
Because I am posting daily content on all ColdIQ socials! 

From corproate comedy to GTM education




⭐️Give us a follow!  

Linkedin: ColdIQ 
Youtube: https://lnkd.in/eqa4p9H4
Tiktok: https://lnkd.in/eVEgaxh8
Instagram: https://lnkd.in/e5u9W6eR

#corporate #corporatehumor #wfh #remote #b2b #dayinthelife #corporatecomedy 



Lmk in the comments if you can relateeee

Telling all 12 creators in my Creator Accelerator that they got a paid brand partnership…and it's only week 2 ❤️ 

Nothing has brought me more joy than to help new creators win 💰



If you want to get paid to post on LinkedIn… and you post consistently, have over 3k followers and ready to accelerate 

The creator accelerator is for you ⭐️




Comment or message me 🌟STAR 🌟and I’ll send you the application link 


Ps: A few creators getting paid from my accelerator are…

Kate Nelson  
Allie H. 
Emma Holden  

Check out their profiles… they are taking off!! 


lots to celebrate 💐

What would you tell yourself that is very important that you do in your 20s? 

Mine is simple… 

Don’t listen to the people who doubt you.

Because it doesn’t have to make sense to them. 

It just has to make sense to you⭐️





PS: hi I’m Melissa Gaglione ⭐️ and I’ve changed careers 4 times in 10 years… 

Each helping me become who I am today ❤️

The ceo building Citrine ✨

I teach corporate creators how to make branded content on LinkedIn… And I just edited this video 100% through prompting 👇 

I didn’t have to cut, clip or edit anything… 

Instead I uploaded my raw clips and prompted underlord on Descript to: 

- remove any “ums”
- Add trending sounds to my reactions (ex: when I winked & when I was offended) 
- Add “Simon” the british AI voice over 
- to add zooms in and out where the video was clipped 
- add minimal captions 
- add a background blur 
- add a soft filter to my face to make me pretty (jk.. Not really) 

If you're a corporate creator drowning in editing software… try Descript 

PS: I’ll be teaching Descript video editing in my creator accelerator 


#DescriptPartner #ad #ContentCreation #LinkedInCreators #AITools #VideoEditing #corporatecreator #content

You know I love to host a party ✨ 

This years Friendsgiving I hosted for 20! 

Wish I got more recording during the party but I was having too much fun 🤩 



Party started at 5pm but it kept going until 2am 🤣 



Just posting this for fun… bc LinkedIn doesn’t always have to be about worrrkkkk 


What’s the dish you bring to a party? 

I’m always responsible for the charcuterie board 🧀

Day in the life as a remote content creator at ColdIQ 🧠

Switching from sales to content has been a wonderful experience❤️

I love how creative I get to be while thinking of ways to talk about GTM tech. 

For this special day I even got to get my Profit Generating Pipeline book signed by the NYT best selling author Leslie Venetz!! 
 

So come spend a 9-5 with me 👇🏼


#wfh #remotework #dayinthelife #9to5

I used to think 40K followers meant you’d made it… I was wrong👇🏼

When I started on LinkedIn, I studied the creators who were “making it.”

Left corporate
Built businesses
Turned personal brands into revenue

They all had one thing in common… 
40K followers✨

That became my number.

Not for vanity

… but because in my head, 40K meant “That’s when I’ll have my business.”


The week I hit 40,000?

It so happened to be the same week I went public with Citrine✨


Since going public 2 weeks ago

→ 100+ applications for my creator accelerator and talent agency

→ Brand new creators (3K–12K followers) landing their first paid deals

→ During Session 1 of the Accelerstor I told 12 new creators they have a brand deal and are getting paid…. Already ✨



And personally… I’ve generated over $200K on this platform. 

Brand partnerships, events, courses, referrals (all while climbing from SDR to Head of Sales) 


But honestly? 
The money isn’t even the best part


Because LinkedIn gave me 
💕Friends at my wedding
💕Real mentors and mentees
💕Business partners who started as DMs
💕120+ people Yacht parties I host annually
💕Conference stages I never imagined
💕LinkedIn Creators I now help land their first paycheck


Whether you’re at 2,000 followers or 20,000 or 40,000

This platform doesn’t just feed your bank account…

It feeds your soul 💕





PS: If you’re a creator who wants to learn how to get paid to post:

⭐️ Comment STAR⭐️ I’ll send you the application link

You don’t need a lot of followers to get started!

Or just DM me…
I’d love to hear your story

30 minutes back in my day used to mean "catch up on emails I missed."
Now it means "grow the business I just launched."

That's the difference Mixmax is making for me right now.

Two weeks into running Citrine Creators, my LinkedIn creator talent agency, and I'm already managing brand deals, client onboarding, partnership pitches, and a pipeline that doesn't sleep.

I could be drowning.
But I'm not.

The Mixmax Copilots are handling the stuff that used to eat my mornings... drafting follow-ups, booking meetings, surfacing what actually needs my attention across 47 open conversations.

So that 30 minutes today? 

I spent it on a strategy call with a creator who's about to close her biggest brand deal yet.

THAT'S the work that matters.
THAT'S why I built this agency.

Not to become a human CRM, but to actually advocate for creators who deserve to get paid what they're worth.

If you're building something from scratch and can't afford to drop balls, Mixmax is worth your time.


#MixmaxPartner #ad

I’ve been teaching people how to tell stories for 10 years (Here is an easy way👇🏼)

First to a classroom of 7-year-olds
Then to a live TV audience
Followed by sales pitches

Now to LinkedIn creators who monetize their post… 

And here’s what I’ve learned after 10 years:

Nobody is a “natural” storyteller.

There are just people who learned the frameworks and people who haven’t yet.

Every time someone tells me I don’t know what to post on LinkedIn…

What they really mean is.. 
I don’t know how to structure what I want to say.

Because here’s the truth ✨

you’re not out of ideas.
You’re out of clarity.

Your posts don’t need to sound poetic.

They don’t need to be perfectly branded.

They just need a structure that connects what you know to why it matters.

That’s it



I’ve tested dozens of storytelling frameworks over the years.

These are the 6 that actually work on LinkedIn:

1. Hook–Story–Lesson
Grab attention. Share a relatable moment. End with a takeaway worth remembering.

2. Contrast Framework
Show the before and after. Nothing proves growth like transformation.

3. Numbered List
Fast, scannable, irresistible. Perfect for quick insights.

4. Question Thread
Curiosity = engagement. Ask something real, then surprise them with the answer.

5. Unpopular Opinion
Challenge what everyone else blindly agrees with. Fastest way to stand out.

6. Mini-Case Study
What you did. How you did it. What changed. Real proof builds real trust.



What I tell my creators is that you don’t need more ideas.

You need better frameworks to shape the ones you already have.

Storytelling isn’t just what makes people stop scrolling.

It’s what makes them remember who you are. ✨


Save this for the next time you’re staring at a blank page.

The story’s already in you!!! 
this just helps you tell it 


Ps: hi I’m Melissa Gaglione ⭐️ and I help aspiring and established linkedin creators get paid to post ✨

Check out my creator accelerator and talent agency 💫

I turned down a $3,500 brand deal last month...
And it was one of the best decisions I've made as a creator.

Here's what happened: The brand looked great on paper. 


But on the first call, they handed me a script and said, "Just post this."

No questions about my audience
No interest in my perspective
No room to make it mine

They didn't want a partner. 
They wanted a billboard 🥲 

So I said no...

When you start getting brand offers on LinkedIn, every DM feels like a win.

You worked hard for that "yes."

But here's what I've learned after $100K+ in partnerships:

Not every deal moves you forward...
Some pull you away from the creator you're actually trying to become 🤩 

The real power isn't in getting opportunities
It's in filtering them✨

I now run every partnership through 5 questions before I say yes:

1️⃣ Do their values align with mine? 
2️⃣ Do they see my value or just my reach? 
3️⃣ Is it actually mutually beneficial? 
4️⃣ Is the collaboration process healthy? 
5️⃣ Does this strengthen my brand's story?

Swipe through for the full breakdown 👆

And if you're scared to say no...remember this:
FOMO fills your calendar with the wrong opportunities!!!

One aligned "yes" is worth more than a hundred convenient ones

Choose partners like you choose friends 💕


PS: Hi i'm Melissa Gaglione ⭐️ and I teach you how to land brand partnerships. 

If you want to land the best brand partnerships and get paid to post on linkedin... apply my creator accelerator!

Choose the right brand partnership partner

From the 70+ convos I've had with LinkedIn creator, I've learned they don’t have a content problem: they have a clarity problem.

They post, they engage, they show up…

But when I ask, “What do you want to be known for?”

They freeze

That one question decides everything:
→ Who follows you.
→ Who hires you.
→ Who remembers you.

If you’re not clear, your audience won’t be either.

This post walks you through how to define your “known for” and align it with how you actually make money.


PS: Hi i'm Melissa Gaglione ⭐️ and I land aspiring and current corporate creators brand partnerships on Linkedin! Check out my creator accelerator and talent agency

The question to ask yourself 

My LinkedIn impression data and why video is the BEST performing!!!! 

I don’t know why people are avoiding posting videos on LinkedIn. 

LinkedIn has been testing and investing in the video features for the past year… and it’s not going to slow down. 

You’ll see that my videos live on LinkedIn for weeks and months! 

Always gaining impressions… 

It continues to outperform any text/image/carousel post for months. 

This is exactly how I got 50M LinkedIn impressions in 365 days… 

It’s exactly why I’m ranked number 11 as a top female US sales creator across all socials ❤️


STOP SLEEPING ON VIDEO!! 
WAKE UP AND POST!! 

————————————————-

PS: hi I’m Melissa Gaglione ⭐️ and I help early and aspiring LinkedIn creators get paid to post on LinkedIn 

… and we dedicate an entire week to video posts 

Apply to my creator accelerator program 

(link in bio)

The actual sound of pushing for the meeting before the holidays… 

My heart goes out to all the sellers and leadgen teams trying to hit their Q4 quota ❤️

You can do this!! 


👇🏼how are you pushing for the meeting this month? 


————————-


FYI ColdIQ socials saw it first… 
 
Because I am posting daily content on all ColdIQ socials! 

From corproate comedy to GTM education



⭐️Give us a follow!  

Linkedin: ColdIQ   
Youtube: https://lnkd.in/eqa4p9H4
Tiktok: https://lnkd.in/eVEgaxh8
Instagram: https://lnkd.in/e5u9W6eR

Coldiq: https://coldiq.com/
(New website coming soon!)

#corporate #corporatehumor #saleshumor #sales #marketing

While creators fight for $500 Instagram deals…
The real money is on LinkedIn.

Because this isn’t just another social platform: it’s where business actually happens.

Creators like Lara Acosta, Sara Stella Lattanzio, Artur Perrella Glukhovskyy, Jake Ward, and Adam Robinson are proving that the future of influence isn’t about follower count...

it’s about access, trust, and authority.

✅ Verified audiences with purchase power
✅ Thought leadership content that converts
✅ Real leads, real pipeline, real ROI



The playbook is changing:

If you’re a creator, think less like an entertainer and more like a strategic partner.

If you’re a brand, stop buying impressions: start buying influence that drives business decisions.

Because the creators who master LinkedIn now...
will own the next decade of B2B marketing 🤩 

Dive into the carousel to see why 👇 

PS: Hi i'm Melissa Gaglione ⭐️ and I build linkedin creators in my creator accelerator program! Apply today!

Linkeidn Brand Partnerships

I studied over 100 LinkedIn creator profiles and found 18 habits that are killing their growth… do this & not that 👇🏼

Because I don’t want to see you guys making the mistakes I see other accounts making. 

The difference isn't luck. 
It's not posting frequency. 
And it definitely isn't cracking the algorithm.

It's pattern recognition✨

Your brand isn't built on your best post but on your consistency.

One viral moment means nothing if the other 49 posts are forgettable. 

That's why I created this list: to help you avoid the traps I see destroying otherwise talented creators every single day.

Here's what I've learned about LinkedIn in 2025 (summarized):


⭐️Depth beats reach⭐️

The accounts winning right now aren't posting about everything. 

They own one lane, go deep, and become the go-to voice in that space. 

Talking about too many topics dilutes authority. 

But going in depth on a few builds authority! 



⭐️You can't automate authenticity⭐️

AI can draft a post for sureee 

But your perspective, your stories, your contrarian takes… that's where the magic’s is ✨



⭐️Credibility first, engagement second⭐️

Stop optimizing for likes. 
Start optimizing for respect ✨

The creators obsessed with being useful (or genuinely interesting) don't have to chase attention (because it finds them).

If you've been posting consistently but feel stuck, it's not the algorithm.

It's the habits you're repeating without questioning.

Ive learned that growth doesn't come from doing more…. It comes from doing different.

That's what this list is for 👇🏼

——————————————————

PS: hi I’m Melissa Gaglione ⭐️ and I teach LinkedIn creators with 4k-20k followers to get paid ($500-$3k) to post about brands on LinkedIn ❤️ 

check out my corporate creator accelerator and talent agency ✨ 

(accepting applicants for December now)

Closed a $36,000 / annual brand partnership deal that started with a cold LinkedIn message for my client ⭐ 
Grab the messaging script 👇 

I trained it on $5M worth of sales conversations from some of the best sellers in the space. 

Then adjusted it based on brand partnerships 💫 

Too many of you are not shooting your shot or negotiating your brand partnership deals... so I hope this helps! 

⭐ Comment SCRIPT and i'll send it to you!⭐ 


PS: Hi i'm Melissa Gaglione ⭐️ and I teach creators how to land brand partnerships on linkedin in my creator accelerator cohort. The next one starts in December and we are already halfway filled...

You're optimizing for the wrong metric.
Follower count doesn't matter.
 Post impressions don't matter. 
Even likes barely move the needle.

What actually matters: 
Who comments. 
Who shares. 
Who slides into your DMs afterward.

Most creators treat engagement like a vanity metric. 
The best ones treat it like a conversion funnel.

The engagement ladder: 
⭐  Likes (they noticed) 
⭐  Comments (they're interested) 
⭐  Shares (they endorse you) 
⭐  DMs (they trust you)

Every interaction is a signal. 
Stop chasing the bottom rung and start building toward the top.

Here's how:
⭐  Comment on 10 posts before publishing your own. 
⭐  Support others first, then expect support back.
⭐  Respond to every DM within 24 hours. 

That reply could be your next client, partner, or collaborator.

Share what bombed, not just what crushed. 
Vulnerability builds trust faster than highlight reels.

The shift is simple but not easy:
stop treating LinkedIn like a stage and start treating it like a room full of potential relationships.

Because your content isn't your competitive advantage. 
Your relationships are ⭐  

Who's mastering this better than anyone you follow? 
Call them out below.


PS: Hi, I'm Melissa Gaglione ⭐️ and I teach you how to get paid as a corporate creator on LinkedIn... check out my creator accelerator and talent agency!

A sorry for the email… email.. works right? 


At ColdIQ we build modern GTM tech stacks that actully work. 

So you don’t end up emailing the wrong people… at the wrong time… causing chaos on your sales team. 



I’ve been loving creating these skits!! 

Do you know how much I love making content for ColdIQ?? 

I talk about dozens on tools and strategies…

We posted this on our socials on Wednesday… check it outtttttt 

Linkedin: ColdIQ 
Youtube: https://lnkd.in/eqa4p9H4
Tiktok: https://lnkd.in/eVEgaxh8
Instagram: https://lnkd.in/e5u9W6eR



….
So which Ai agent is at fault? 

The Ai scraper or the Ai SDR?

Stealth Startup

Currently leading a dual mandate:
— Driving enterprise-wide marketing strategy across brand, growth, and GTM
— Building a stealth startup inside the walls of the company—designed to rethink how humans access the benefits they’ve earned

One foot in scale. One foot in the future.

On the enterprise side, I lead a marketing org focused on creating clarity in the market, consistency in the funnel, and credibility across every touchpoint. We’re aligning story, systems, and strategy to drive real growth—and real trust.

On the stealth side, I’m effectively a startup CEO:
— Designing new subscription marketplace experiences from scratch
— Architecting the full-stack GTM engine (product, performance, brand, lifecycle)
— Testing, iterating, and building at speed—while staying grounded in service

This work lives at the intersection of brand + behavior, subscription thinking + systems design, modern marketing + human outcomes.

It’s not just about moving fast.
It’s about moving meaningfully.

Chief Marketing Officer, Head of New Ventures

#opentohelp

Asking for help is hard. Let’s make it easier to offer it. More people helping more people—with no strings attached—makes work and life better.

Each week, I keep six free 1:1 spots open for people who are building, leading, navigating, or reimagining.

Not because I have all the answers.
But because it helps to talk things out with someone who’s in it too.

Who’s it for?
✅ You’re building something and want outside perspective
✅ You’re a peer looking to swap ideas, clarity, or feedback
✅ You’re designing a team, a brand, or a next chapter
✅ You’re doing fine—but want to talk to someone who gets it
✅ You’re in a career shift or leadership stretch

What can we talk about?
— Clarifying a story, plan, or moment
— Getting unstuck on a decision or direction
— Thinking through brand, team, or strategic chaos
— Leading through change
— Life + work + ambition—and holding it all together
— Anything, really!

What it’s not:
❌ A pitch
❌ A funnel
❌ Unlimited free consulting
❌ A therapy session
❌ A promise of brilliance

Why do this?
Because I believe deeply in:
— The nobility of service
— Peers showing up for each other
— Generosity at scale
— Making help the default, not the exception
— Raindrops make oceans

Who am I?

I’m Pete.

Started in live entertainment (Snoop, Dylan, Ringo).
Then Fortune 50s.
Now leading marketing in high-growth tech.
And in the middle of all that? Trying to build something more human.

What now?
— If this resonates, like or share it
— Know someone who needs this? Tag them
— Want to talk? Book time here: https://calendly.com/petejam/opentohelp 
— Already helping others? Raise your hand: #opentohelp

No pressure. No pitch. Just real time, for real people.

I’m #opentohelp. Who's with me?

Chief Evangelist

Swear.com

Advising on category creation, brand narrative, and go-to-market strategy for a company redefining digital trust.

The future of content credibility isn’t about watermarking or chasing deepfakes—it’s about giving real content the ability to prove itself.

That’s the world SWEAR is building.

As a strategic advisor to SWEAR’s executive team, I help shape how that vision comes to life—through clear messaging, differentiated positioning, and trust-first go-to-market strategy.

We’re building more than a company. We’re creating a new standard for authenticity in digital content.

My focus areas:

✅ Category Design
Positioning SWEAR as the standard for content verification—not detection—by naming the stakes and reframing the problem.

✅ Narrative & Messaging Architecture
Distilling a highly technical product into a clear, urgent, and accessible story that resonates across legal, government, media, and security sectors.

✅ Brand Strategy
Helping the team balance urgency with credibility—earning trust in a space where the cost of getting it wrong is extraordinarily high.

✅ Go-to-Market & Strategic Positioning
Advising on early market traction, ideal customer profiles, and launch sequencing across regulated and reputation-sensitive industries.

SWEAR protects the most important content in the world—from body cam footage to breaking news—by proving, at the moment of capture, that what’s real stays real.

Pixel by pixel. Frame by frame.
No alteration. No chain of custody questions. No “allegedly.”

When content can prove itself, everything changes.

Capture. Anchor. Verify.
That’s the future. And SWEAR is building it.

Strategic Advisor

PeteJam, LLC

Helping good brands grow with clarity, creativity, and hospitality.

If you’re building something meaningful—and want to grow with more traction, less friction, and zero unnecessary complexity—you’re in the right place.

I partner with teams and leaders who care deeply about what they’re building—and how it makes people feel.

Whether you need a quick clarity pass or a full-stack growth lab, I bring strategy, systems, storytelling, and yellow-glove service to help you move forward.

Because sometimes the best growth strategy… is giving a damn.

What I offer:

🟡 The Strategy Sprint
A 4-week engagement to define what matters, sharpen your message, and create a focused, flexible roadmap for growth.

🟡 Growth Snapshot Audit
A low-risk, high-impact review of what’s working, what’s not, and where to focus next.

🟡 ‘Brandmines’ Audit
Uncover friction points across the brand experience before they erode trust or stall growth.

🟡 Total Brand Experience Training
Craft seamless, human journeys that make people feel seen, valued, and loyal.

🟡 The Growth Lab
Where creativity meets performance. We build engines, measure what matters, and scale what works.

🟡 AI & GTM Tech Integration
Make the tools work for you. I help simplify stacks, operationalize AI, and increase speed to value.

🟡 1:1 Leadership Coaching
Real conversations for leaders navigating scale, clarity, or the messy middle.

🟡 Team Trainings & Workshops
Roll-up-your-sleeves sessions that align people, unlock clarity, and drive real outcomes.

🟡 Operational Fix-It Workshop
Sometimes you don’t need a rebrand. You need a repair. Let’s find it and fix it—fast.

🟡 Speaking & Keynotes
Story-rich, strategy-sharp talks on growth, brand, leadership, and building unforgettable experiences.

If you believe in growth that feels good—and want to work with someone who’s always #opentohelp—let’s talk.

Chief Evangelist, Chief Marketing Officer 

Idaho Shakespeare Festival

Vice President, Board Operations

Serving where storytelling meets community.

I’ve been proud to serve on the board of the Idaho Shakespeare Festival—a place where world-class theater meets the open sky, and where generations have gathered to experience the power of story, together.

Since 1977, this festival has been more than a stage. It’s been a cultural anchor. A classroom. A shared memory.

Board Member

The Outlier Project

The Outlier Project is a community for everyone who wants to see who they can become and believes that anyone can live an ordinary life, but we all have the power to choose to live an extraordinary one. We deliver unparalleled access to the most unique live and interactive events with some of the most incredible “Outliers” on the planet. In everything we do, our goal is to show up differently and provide immense impact and value. The TOP community is dedicated to personal and professional development, and equally, to giving back through TOP Cares. 
Learn more at: theoutlierproject.live

Outlier

Pavilion

Pavilion exists to help go-to-market leaders navigate their careers more effectively, through a supportive community, proven resources, and safe spaces with peers founded on mutually-held values.

CMO Executive Member

Exit Five

Because no one goes to school for B2B marketing. The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

CMO Club Member

Pyramid Analytics

Investors included: Sequoia, HIG Growth, JVP, Viola, General Oriental


Promoted to lead global marketing, I built and scaled a best-in-class marketing organization—delivering measurable growth, sharper positioning, and stronger market impact.

Key wins:

✅ Scaled revenue marketing across six global regions, driving a 30–40% QoQ increase in marketing-sourced pipeline—accounting for 72% of total pipeline and 96% of net-new bookings in the twelve months ending Q2FY23.

✅ Led a high-performing team of 35 marketers across the US and EMEA—fostering a culture of collaboration and innovation while achieving a 100% retention rate.

✅ Elevated brand positioning from Niche to Visionary in the 2023 Gartner Magic Quadrant through strategic analyst relations.

✅ Redefined ICPs and segmentation, boosting declared intent leads by 200%+ and improving full-funnel conversion rates by 35%.

SVP, Global Marketing

Investors included: Sequoia, HIG Growth, JVP, Viola Growth, General Oriental

Promoted to lead brand, digital, and marketing operations, I scaled Pyramid Analytics’ market presence, digital performance, and operational excellence across six global territories—positioning the company for growth and securing $120M in Series E funding.

Key wins:

✅ Category Creation & Rebrand: Launched the Decision Intelligence Platform category and delivered a full rebrand, driving pipeline growth and enhanced brand visibility in competitive markets.

✅ Messaging & Creative Differentiation: Crafted compelling messaging and creative that broke through noise and established a unique market position.

✅ Integrated Brand Launch Plan: Developed a multi-channel launch strategy—including DOOH campaigns and conference disruptions—to amplify momentum around the Series E raise led by HIG Growth and JVP.

✅ Digital Optimization: Increased efficiency and engagement with digital strategies that cut cost-per-result by 44% and boosted CTR by 57%.

✅ Sales & Marketing Alignment: Shortened MQL-to-Pipeline time from 65 to 32 days by aligning marketing and sales, streamlining enterprise growth.

✅ Content Revamp for ABM: Rebuilt content systems around account-based strategies, tripling hand-raisers and improving conversion rates.

✅ Pipeline Growth: Drove a 200% increase in marketing-sourced pipeline through ABM and new digital channels.

Global VP of Brand and Digital

Investors included: Sequoia, HIG Growth, JVP, Viola Growth, General Oriental

Recruited as Vice President of Global Revenue Marketing to take Pyramid Analytics’ marketing function and brand to the next level, I developed and oversaw execution of an unignorable marketing strategy—transforming the team, driving pipeline growth, and securing $40M in additionL Series D funding.

Key wins:

✅ Revenue Marketing Framework: Built and scaled a high-impact revenue marketing engine, exceeding pipeline targets and fueling growth equity rounds.

✅ Demand Generation Growth: Achieved 128% of pipeline targets and increased total contract value by 68%, directly contributing to a $40M Series D raise led by Jerusalem Venture Partners (JVP).

✅ Team Cultivation: Grew and mentored a high-performance team, boosting productivity by 50% while fostering innovation and professional growth.

✅ Digital Pivot During COVID-19: Shifted to a fully digital marketing model, launching four virtual events weekly to maintain momentum and engagement through uncertainty.

✅ Go-to-Market Strategy: Designed and executed a comprehensive GTM strategy, enhancing brand visibility and positioning Pyramid Analytics as a leader in analytics and business intelligence.

VP Global Revenue Marketing

MetaGeek

Recruited as CMO at MetaGeek, I transformed the brand, scaled demand generation, and optimized e-commerce—paving the way for acquisition by Auvik Networks.

Key wins:

✅ Comprehensive Marketing Strategy: Built and executed a dual-channel marketing strategy for B2B enterprise and B2C e-commerce, driving growth and contributing to MetaGeek’s acquisition by Auvik Networks.

✅ Demand Generation Growth: Launched ICP-targeted demand programs that delivered a 30% QoQ pipeline increase for six consecutive quarters.

✅ Freemium SaaS Offering: Introduced a freemium SaaS model, boosting account creation by 90% and driving a 42% YoY increase in paid subscriptions.

✅ E-commerce Optimization: Simplified the e-commerce experience and launched bundled kits, driving 155% growth in direct conversions and a 59% increase in average order size.

Chief Marketing Officer

#opentohelp | Chief Growth Officer | Board Member | CMO | SVP Marketing | Founder | Brand, Demand, & Revenue Executive | People Leader | Fractional | SaaS | Community | Content | Data, BI, AI, GenAI, Web3 | Storyteller

Hi, I’m Pete. I’m a marketing leader, community builder, connector, and #opentohelper. I’m on a mission to help more people help more people. 

I lead marketing across a portfolio of companies focused on connecting more people with more benefits. That includes both B2B and B2C efforts—building brands, scaling growth, and making complex systems feel a little more human.

And every week, I host six free 30-minute #opentohelp 1:1s for anyone who needs help getting unstuck—because some of the most powerful conversations don’t happen on a stage or in a boardroom.

My career has unfolded in three acts:

Act I: Live Entertainment - 
I started by crafting unforgettable experiences with artists like Snoop Dogg, Bob Dylan, James Taylor, and more. I learned how to hold an audience. How to create moments people remember. And how to make complexity look effortless under pressure.

Act II: Global Marketing Consulting - 
Next came the Fortune 50s—GE, HP, 3M—helping household names measure and manage profitable growth. I learned how to navigate matrixed orgs, bring strategy to life, and move big ideas.

Act III: High-Growth Tech -
When I was recruited into tech, I went all in on scale—orchestrating marketing for VC- and PE-backed tech companies from early-stage to $350M+ ARR. 

Each act sharpened a different lens—
Creative. Strategic. Operational.
Together, they shaped how I think, create, and lead today.

The CMOs of the future aren’t just marketers. We’re builders of systems and stories. Translators between data and meaning. Able to hold the brand, the pipeline, the P&L—and the room.

Your pal 💛,
Pete

Chief Marketing Officer, CMO, SVP, VP Revenue Marketing, Brand Marketing, Demand Generation, Global Marketing 

Strategy & Story
Brand architecture, category design, narrative development, human-centered messaging, M&A integration, and board-level marketing strategy.

Growth & Revenue
Demand gen, ABM, lifecycle marketing, forecasting, attribution, channel strategy, and conversion optimization.

Technology & AI
AI-native marketer with hands-on expertise in workflow design, prompt engineering, and team enablement. Skilled in generative AI tools (ChatGPT, Claude, DALL·E, Midjourney), ML-driven segmentation, and real-time content testing.

Creative & Experience
Creative direction, brand systems, UX alignment, executive comms, analyst/media relations, and end-to-end experience design.

Leadership & Culture
Global team leadership, executive enablement, empathy-led culture building, talent development, and scaling systems

📸 Pete Vomocil

2026 is going to be another BIG A## YEAR.
So BIG I need a Big A## Calendar.

This box landed at my door this week and it feels like the perfect final note to this year. (And h/t to Jesse Itzler and his team for an exceptional product and experience!)

2025 showed up with more joy, more service, more connection, and more bright spots than I ever could’ve planned:
  ↳ new rooms
  ↳ new friends
  ↳ deeper conversations
  ↳ people helping each other in ways that actually matter
  ↳ moments that stayed with me long after they happened

Somewhere in the middle of ALL that, #opentohelp stopped being something I scheduled… and started being something people FELT.

That’s the part I want to grow.

So the Big A## calendar?
It’s not about filling every square.

It’s about making room for: 
  ↳ good humans
  ↳ meaningful conversations
  ↳ momentum that makes life feel bigger and brighter
  ↳ helping more people help more people

Here’s what clicked for me as I hung it up: I want to spend more of 2026 in more rooms that care about service, connection, leadership, generosity, and joy.
  ↳ real rooms
  ↳ rooms with heart
  ↳ rooms where people still believe in helping each other

And yes, I still have a full-time marketing leadership role with a mission I love... work that is growing and evolving in all the best ways.

And alongside it, I’m building the #opentohelp movement into something that can reach far more people than I can one-on-one.

To do that, I need to get in front of the communities that are already leaning into this kind of work.

Here's where I'm #opentobehelped (😄): if you’re connected to events, podcasts, retreats, conferences, summits, meetups, leadership gatherings, or company offsites where this message belongs… I’d LOVE to know.

 ↳ if you think I should be in the room, point me in the right direction
 ↳ if you know someone who can open a door, introduce us
 ↳ if there’s a stage that needs a voice on joy, service, and human connection, I’m ready to show up

2025 was INCREDIBLE.

2026 has the space to be even better:  not just for me, but for anyone who believes the world gets brighter when we do.

If a place, a room, or a person comes to mind…
I’ll gladly make space for it on this Big A## Calendar....

Your pal, 
Pete 💛


And PS - you already know--if you ever need a hand, I'm still (and always) #opentohelp if I can!

Pete Vomocil 💛

CMO | #opentohelp | Chief Evangelist for Human Brands | Brightmaker | On a Mission to Help More People Help More People

The Big A## Calendar arrived at my door this week...! 

Here’s a deal for those of you who can’t shop for deals right now… 

I took Thanksgiving week off from work and from #opentohelp so I could be with my family. To recharge and reset. 

And somewhere in there I found myself thinking about all of you who don’t get to enjoy a break at all…

► those of you barely holding things together with coffee and crossed fingers
► those of you refreshing job boards and sending resumes
► those of you juggling bills in your notes app
► those of you who are trying to be present around the table while a whole stack of worries sit on your shoulders
► those of you who want to rest and never quite get there

I’ve been thinking about how heavy this stretch of the year can feel if your life is in a place you didn’t expect or plan...

While everyone else seems to be talking about leftovers or finding the best deals on the Ninja Slushi 5-in-1…

Meanwhile you are whispering real fears into the moments between everything else.

► you’re doing your best
► you’re caring for people who need you
► you’re trying to make ends meet while everything feels so overwhelming

If that’s where you are, I want you to know I see you… 
► not in a “thoughts and prayers” way
► in a real way
► in a way that says your struggle isn’t invisible
► you matter
► your effort matters
► your future matters

I’ll be back next week and here’s my offer:

My #opentohelp calendar is open and I have a few slots left. 

For any of you who need a place to talk through the hard stuff.
The practical stuff.
The “I don’t even know where to begin” stuff.

► always free
► always human
► always meant for those of you who are trying to find your next foothold

If you need help getting unstuck or finding your way to the next role or even just remembering that you still have options
send me a note or book a slot…

I saved room for you at the table, friends. 

Your pal,
Pete 💛


Always #opentohelp.

Being a parent is simultaniously the most difficult and the most rewarding role I’ve ever had (or ever will)….



AND…when I come into my office to find little treasures like this on my to-do list? It makes it all worth it 💯!

I mean, seriously kid. 🥹🫠

Happy Friday, LinkedIn friends! 

Your pal,
Pete 💛


PS - you already know, I’m always #opentohelp if you need it! 😃

LinkedIn gurus want you to believe your reach is down because of thirteen secret rules, a lunar eclipse, or something you posted in early 2018.

Or that your content just isn’t good anymore and your should buy their course. 

Most of us know the truth is a lot simpler.
Sometimes our content hits.
Sometimes it doesn’t.
And sometimes the algorithm rolls out of bed and chooses chaos.

Case in point: this ad that showed up in my feed this morning….

I’ve read it.
I’ve re-read it.
And read it again. 
And again. 

I’ve squinted at it for the last ten minutes like it’s one if those Magic Eye posters.
And genuinely, still no idea what it is or who it’s for….

(Or why I’m anywhere close to their ICP!) 

Only vibes.
Very mysterious Monday med-blob vibes.

🤷🏻‍♂️😂

If you’re confused by your feed today, just know you’re not alone….

May your Thanksgiving week be full of family, friends, clarity, bright spots and decent targeting! 

Your pal,
Pete 💛


PS — your know I’m still (and always) #opentohelp if you need it!

taplio

The Battle

Melissa Gaglione✨

📸 Pete Vomocil

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taplio

The Battle

Melissa Gaglione✨

📸 Pete Vomocil

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melissa Gaglione✨'s LinkedIn Performance

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Performance ScoreMelissa Gaglione✨'s LinkedIn Performance