Mellonie Francis

Founder

Mel Francis Villas

At Mel Francis Villas, our mission is to release exquisitely designed villas, using premium building materials into Bali, all whilst delivering up to 25% ROI.

We are focused on delivering quality builds, which takes into account ROI & longevity & sustainability. 

Whilst we are extremely ROI driven, we won’t compromise on design, quality or sustainability.

If you are someone who is design-focused and cares about quality & ROI, we are the team for you.

Visit our website to see our latest projects: https://melfrancisvillas.com/

Chief Executive Officer

Mellonie Francis | Personal Branding |

We help serial entrepreneurs build their personal brand to create extraordinary possibilities.

Innovative Minds Podcast

Each week, I speak to personal brands and Business Leaders to unveil their marketing & business strategies to help you unlock the next level of you.

Host

Rareiio

I first work to get a deep understanding of each business, competitive landscape and understand what is their unique differentiator. Once that is clear, my team and I will build software, systems and marketing strategies for exponential growth. 

In Rareiio we have world class graphic designers, ui ux designers, software developers and marketing specialists to help you get your business to the next level. We will be your advisors & executors!

With Rareiio, we are with you from the beginning to the end. It’s a one stop shop!

Find Book Beauty

Find Book Beauty is a powerful booking engine helping customers find the best makeup, hair and beauty therapists in a location of their choice. Customers can filter by prices, reviews and more! 

The software enables beauty business to automate quoting, show live appointment availability, enforce cancellation policies, and generate leads 24/7 online. 

In many ways, the platform is similar to AirBNB where finding and booking beauty services is convenient and easy.

My role is to grow the lending book for Healthcare sector (e.g. Dentists, GPs, Specialists, pharmacists & childcare). I see what I do as more than just sales. I enjoy advising businesses on future strategy along with filling in the missing gap of how to use debt to scale a business.

Key highlights include:
•	Wrote $20 million in new lending within first 12 months
•	Built up a sales pipeline of $62 million within first 12 months 
•	Managed a $156million customer loan book 
•	Built in-depth network to generate medico leads
•	Developed and Managed a high performance team
•	Roll out a 6 week national broker training session to educate brokers on medico finance
•     Head up a national branding campaign  for sales development for ANZ’s Healthcare business

Senior Relationship Manager (Sales)

I was responsible for negotiating complex credit for businesses requiring 10 to 35 million of lending. I had a diverse client base with concentration in pubs and clubs, education and food and beverage businesses.

Senior Relationship Credit Manager

I was headhunted to move into this strategic growth oriented leadership and coaching role in a secondment capacity, based on my proven strengths in influencing positive change management, leading to highly constructive business development. In a nutshell, expansion and enhancement of what this division could offer and deliver to both current and prospective small business customers was my primary ambition.

This was spurred on by my overriding business objective of eliciting strong sales and revenue growth for ANZ. I therefore continually introduced customer-service-tailored business innovations that upped sales results along with team-wide confidence and capabilities. These included the construction and coaching of relationship management programs (particularly customer engagement) that were more reflective, reactive and downright effective.

My steady, hands-on leadership and coaching to develop a team of relationship management specialists, to cultivate self-driven and self-assessed change management activities, soon had the impact I’d hoped for. Sales and revenue targets continued to be exceeded, and the entire team felt better connected and united in its ambition of steering the right kind of strategic growth.

Area Manager 

Identified by my former employer as someone who could optimise relationship management activities including strategic growth with ANZ if I transferred my career there, I started out as an assistant manager and was senior-level manager within 12 months.

Above and beyond customer service including via never-before-considered business innovations to boost retention and subsequent sales and revenue, was what I stood for in this role. This included high risk client management, intelligent credit decisions, practices and protocol that made the overall service more proficient, transparent and cost-effective. 

I soon became the yardstick of best-practice strategic growth and relationship management. Very few customers within my portfolio were lost and/or left feeling dissatisfied. 

Furthermore, my leadership, coaching and moulding of business development driven infrastructure, including via cross-country workshops, produced the highest ever internal engagement results. The multi-site multicultural team was transformed into a single culture where optimal sales and revenue, founded on constructive relationship management, was what spurred them on.

Risk Management Specialist

PPB Advisory

First working here as a graduate analyst while completing my chartered accountant studies, it wasn’t long before I was recognised and appreciated for my ‘bigger picture’ perspective when analysing client portfolios. Here’s where I fine-tuned my business innovations oriented intellect, including my highly constructive relationship management, change management and business development capabilities.

While undertaking comprehensive sales and revenue influenced investigations, I developed an aptitude for digging deeper and negotiating further than was ever expected of me. My talent for exceeding financial goals and expectations showcased me as a fearless navigator of commercial markets and loopholes. I was an analyst that delivered data-validated recommendations for well-informed decision-making, including in relation to strategic growth. 

In addition to conducting analytical investigations, I also often coached and provided leadership to new team members. My in-built commitment to ongoing continuous improvements has always been multilateral, extending across multiple internal teams as well as multiple internal systems and practices.

Senior Analyst

Serial Entrepreneur | Personal Brand Expert | Investor

From experience, I know that…

Your personal brand should be bigger than your business. 

After ditching the corporate finance grind, I rerouted into marketing and started my personal branding agency.

Why?

Because, I saw what personal branding did for me. It gave me influence, a seat at the table, the stage at speaking events which turned into millions in revenue for my multiple businesses. 

So, I developed my own system to establish my personal brand in the online business world. I got from 0 – 7 figures in just under 2 years.  

And that’s how I became an expert in personal branding, content creation and LinkedIn growth, helping founders and serial entrepreneurs to get outstanding results. 

Now, I’m the go-to maven for personal branding, steering entrepreneurs to massive success. I’ve supported 50+ personal brands repositioning their messaging for success.

I’ve seen companies land $20 million+ in funding, attract top talent, feature on Forbes all through telling their story and sharing their thoughts. 

I started my podcast Innovative Minds where I interview the best minds around the world, who are influencers and have powerful personal brands.

Using this expertise, I get 3+ million post impressions a year, 250K on single posts, and 200-300 engagements per post on LinkedIn and speaker gigs at the biggest marketing events in Australia.

And on the side, I’m building a property empire in Bali. My personal brand spans and accelerates ventures. Yours could too.  

So, if you fancy going deeper into your personal branding journey, there’s a poolside spot with your name on it.

Remember, authenticity sells. 

Because, people buy from people they trust. It’s got to be all about you: your voice, your image and your values.

Nothing lights me up like seeing you, my client, win big with engagement, pitches, and deals.

Are you ready to be unforgettable? 

Still scrolling, huh?
Hey, I don’t blame you 😁

But here’s what you really need to know about me:

I help brilliant FOUNDERS get attention, build trust & credibility at scale on LinkedIn through powerful LinkedIn content, outreach strategies, emails, LinkedIn paid ads and more.

The truth is: 

You CAN break through and get your story heard:

All you need is:
◾A great product/service
◾ A genuinely human origin story
◾The right positioning, messaging, timing and outreach
◾Experimentation and creativity
◾Consistent value-add - to build trust, credibility and relationships
◾A long-term mindset

And that’s what we bring👇🏼
✅Creativity and deep expertise in LinkedIn
✅World class team of strategists, copywriters, video editors, graphic designers, content distribution specialists
✅Proven linkedin secret sales systems
✅All done for you service from strategy to content creation, distribution, growth hacks, reporting and more. To save you time.

Results:

📈25,000,000+ views in 24 months with $0 ad spend for our clients.
📈Inbound leads from brands like Mercedes Benz, Foxtel.
📈$100 Million+ dollars driven in partnerships.
📈Outreach strategies that book calls from customers, investors.

We weaponise LinkedIn for you. Are you ready? Visit our website:
https://www.areyoub2b.com

DevriX

Managing a portfolio of $1.65B in digital sales and $730M in e-commerce transactions through our retainers.

Our martech team provides:

- Enterprise-grade retainer engineering solutions for WordPress B2B, SaaS, publishers, WooCommerce, affiliate platforms generating millions of views
- Full martech integration for HubSpot (Agency partner), Salesforce, or Marketo - along with all B2B lead tracking, identification, workflow development and lead scoring activities across the full board (6sense, Kwanzoo, RB2B, Clearbit)
- SEO solutions as a Semrush agency partner scaling through programmatic SEO and traditional on-site and off-site activities, earned media, strategic partnerships, content outline and production
- Funnel development and lead generation activities - from lead magnet ideation, creation, design through automated outreach with Apollo or SalesLeadGen

As a CEO of DevriX, I am responsible for helping successful businesses scale their platforms up to 900,000,000 monthly views, automate internal processes and optimize their workflow. My business and growth strategy is tailored to our customers'​ business goals and consists of a detailed proposal reflecting the technical architecture, marketing planning, and business process optimization.

Growth Shuttle

Growth Shuttle offers business advisory services to SME executives, senior managers, consultants, entrepreneurs, and experienced freelancers in non-digital industries across North America, Europe, Australia.

With 15+ years of entrepreneurship and management experience across dozens of businesses, Mario Peshev engages with businesses in a fractional CXO role, employing best practices from EOS or OKRs across growing businesses in Europe, North America, and Australia.  

Advisor of the fastest growing company in Bulgaria (2021) - https://www.capital.bg/biznes/tehnologii_i_nauka/2023/01/09/4396456_nitropack_burzi_saitove_po-burz_rastej/ 

Our advisory agreements include one-off sessions and monthly contracts around business strategy, digital consulting, deploying new tech, recruitment, team management, executive branding, building remote teams, working with intrapreneurs, and more.

Founder, Business Advisor

SeedBlink

SeedBlink is the leadest European tech-powered investing platform enabling individuals and institutions to start investing in European tech startups and scale-ups, joining rounds together with the leading Venture Capital firms at the same terms.

Alternative investment opportunities in the area are limited. 

Angel investing isn't as widespread: 

1. A company structure isn't as flexible to accommodate equity distribution.
2. Due diligence on startup performance requires in-depth expertise vetting businesses.
3. Minimum tickets are high.
4. Tracking company performance is complicated.
5. Finding opportunities that VCs seek is a hit or miss.

SeedBlink solves all of that - and helps you sign up and join a company funding round for as little as several thousand dollars/euro in minutes. 

As an angel investor myself, supporting multiple businesses via SeedBlink, I help executives, managers, young investors make their first steps in investing - and foreign investors tap into the local ecosystem and existing deals.

Brand Ambassador

 Rush 

(Acquired by Shop Circle)

Rush is a groundbreaking Shopify app turning your eCommerce funnel into a flywheel.

We run a network of 2,700+ online stores and solve the following:

1. Order tracking and notifications pages providing in-depth insights on your online retail experience.
2. Slash your customer support time in half (order status is the #1 blocker online consumers report in the shopping process).
3. Seamless and native Online Store 2 experience - it just works within your native Shopify user experience and native blocks. 
4. Generating up to 7% extra monthly revenue from order page upsell carousels.
5. Tried and tested Klaviyo flows turning your customers into fans.

Backed by Eleven Ventures (11.vc)

Official Member

Brainjolt

OUR MISSION: DON'T BE BORING!

Key initiatives:

* Running product for 22 brands, 70 million followers, and 1.5+ billion monthly ad impressions.
* Directly managing Product, Data Engineering, Analytics, and Solutions Engineering
* Providing business intelligence, automated solutions, R&D, and financial analysis across internal and external stakeholders
* Handling the programmatic revenue stack
* Providing strategy and direction across annual product roadmap and strategic initiatives

Chief Technology Officer

Placester, Inc.

Working as a WordPress Engineer for the new age company building the future of the real estate industry. 

Full-stack development on the top of the Placester plugin with over 50K WordPress.org downloads, the internal theme framework with tight and flexible plugin integration for complete listings support, a number of high quality themes and a MS instance with thousands of customers.

Responsible for building an internal framework for listing management on the frontend communicating with all major APIs in the WordPress ecosystem. Maintaining the Open Source pushes for our products on WordPress.org and preparing several themes being submitted and accepted in the Theme Directory.

WordPress Engineer

ICT Media

Providing security materials for ICT Media. 

> Publishing a weekly e-Security bulletin on vulnerabilities, security issues, protection software, online intrusions, database systems.
> Conducting R&D for relevant security breaches and zero-day attacks.
> Performing basic penetration testing in an isolated environment.
> Attending security events and reporting on the latest in software and web security.
> Translating security news from English and Russian.

Security Newsletter Author

Freelance Lodge

Full-time freelance in Java SE/EE, PHP, Python, JavaScript. Building ERP custom solutions, websites, CMS. Offering consulting and technical courses.

Training courses in private held companies in Bulgaria and Europe:

> "Database specifics and Java ORM frameworks" private-held course
> "Introduction to databases and PL/SQL" course in CERN - Switzerland
> "Freelance: Survivor tricks" seminar in New Bulgarian University and Technological School - Electronic Systems, part of Technical University - Sofia
> "Full-time and part-time jobs" workshop for "Stop and Think!" brainstorm club
> "Automated testing" and "Marathon framework" testing seminars
> "Digital signatures and Public-Private key cryptography" lecture in New Bulgarian University
> "Freelance for a living" lecture at Drupal Camp - Sofia
> "The power of the Four" at TEDxNBU
> "Content Management Systems specifics and differences" research

Handled ongoing development and support for two long-term clients (after completing test assignments and acing complex project deliveries).

A seasoned trainer for MNC and a part-time lecturer for web design and Internet programming with Java in the Technology School - Electronic Systems, a part of the Technical University of Sofia.

Specialties: WordPress, Google Web Toolkit, Swing+JPA, CodeIgniter, CakePHP, Django
Creating and consulting web project for small and middle sized international companies. 
Implementing Video-on-Demand server architecture and creating middleware solution.Training different teams on innovative technologies and concepts with real-world examples.

Freelance Developer & Trainer

OnTheGoSystems

Promoted from a technical role to a customer-facing one combining Marketing and Technology.

> Responsible for customer satisfaction over our products and services. 
> Leading and enforcing improvements on compatibility, usability, and training resources across our products. 
> Helping new and existing clients depending on a custom setup of WordPress and free/premium themes and plugins.
> Working with partners, customers, management on marketing and innovation strategies for WPML, Types, Views, ICanLocalize.

Technical Marketing Specialist

CEO @ Rush, DevriX. Scaling eCom between Woo, Shopify, and Amazon. Investor, SeedBlink Ambassador.

I spend $400K a year in experiments to keep the pulse on digital GTM strategies (so you don't have to).

tl;dr - Serial entrepreneur, angel investor, advisor for B2B leaders, growth hacker, 25 years in scaling digital platforms - actively involved with launching AI apps, running campaigns, and closing deals myself.

On a day to day, my companies help B2B executives stay on top of the latest B2B playbooks and growth strategies in the turbulent space, analyzing a broad spectrum of channels: social reach, SEO, lead generation, PPC efficiency, podcasts, partnership marketing, events, sales-led motions, web funnels, community development, working with ambassadors and KOLs.

My Background:

✅ Built and scaled 3 bootstrapped businesses from zero to 7 figures in revenue + sold a Shopify SaaS and a theme shop. 

✅ Led over 10,000 hours in training and consulting over the past 20 years - 400+ B2B clients, corporate courses for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco, hundreds of business and martech events

✅ Currently providing advisory services for a handful of clients through Growth Shuttle and execution (GTM, experimentation, martech, scalability) via DevriX. We manage the full circle from roadmap planning, goal setting, reviewing PMF and marketing alignment, launching new offers and channels, building funnels, supplementing with SEO and content marketing, and more - a full-service strategic and delivery partner for SMEs making $5M to $50M/year (and some Fortune 1,000s).

✅ Ambassador for Flippa, SeedBlink, doola, advisor at NitroPack and Vevol Media. Angel investor in 18 startups, agency PE limited partner.

What's Next?

- Work with me 1:1: https://asyncadvisor.com/
- Scale with my martech agency DevriX: https://devrix.com/
- Follow my weekly B2B reports here: https://mariopeshev.com/growth-blueprint/
- Grab a copy of "MBA Disrupted": https://www.amazon.com/MBA-Disrupted-Step-Step-Bootstrapping-ebook/dp/B0D4GPY31V/

taplio

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Mario Peshev

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